Pwrites.princeton.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
95% 
Page structure
71% 
Link structure
81% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.66 s
File size
116.20 kB
Words
657
Media files
4
Number of links
52 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Princeton Writes – Practical Writing and Speaking Tools for All
The length of the page title is perfect. (552 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pwrites.princeton.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 6.8.2
tec-api-versionv1
tec-api-originhttps://pwrites.princeton.edu
msapplication-TileImagehttps://pwrites.princeton.edu/wp-content/uploads/2019/06/cropped-Logo-Banner-e1559744240532-270x270.jpg
langen
og:titleHome
og:typearticle
og:urlhttps://pwrites.princeton.edu/
og:site_namePrinceton Writes
og:description2024-2025 Staff Essay Contest Winners: From left, Eric Martin, Shanaz Khan (Princeton Writes Prize), Calvin Chin, and Jacqui Hance (photo by David Kelly Crow) Princeton Writes Can Help Princeton Writes is committed to helping employees and students develop their practical (i.e., non-academic) writing
og:imagehttps://pwrites.princeton.edu/wp-content/uploads/2019/11/Logo2.png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 657 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2019/11/Logo2.pngPrinceton Writes Logo
...tes-2025-Final-scaled-e1750702150984.jpgfour people stand together and smile in a room filled with plants.Princeton Writes 2025 Final
...uploads/2019/06/PWrites-Shield-small.jpgNo alt attribute providedLogo-Banner

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Empty heading
H2 Princeton Writes Can Help
H2 News
H2 The Goldfinch by Donna Tartt (2013)
H2 Book of the Month: The Wide Sargasso Sea (1966) by Jean Rhys
H2 A Poem for You: Riverkeeper
H2 A Poem for You: Ghazal Circling Fatherhood by Carlos Andrés Gómez
H3 Writing and Speaking
H3 Resources
H3 CLASSES
H3 CALENDAR
H3 NEWS
H4 2024-2025 Staff Essay Contest Winners: From left, Eric Martin, Shanaz Khan (Princeton Writes Prize), Calvin Chin, and Jacqui Hance (photo by David Kelly Crow)
H4 WRITING
H4 SPEAKING
H4 Princeton Writes
H4 Staff Contact
H4 Interactive Map
H4 Recent Posts
H4 Subscribe to Our Newsletter
H4 Contact Info
H4 Recent Posts Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://pwrites.princeton.edu/Anchor Skip to content
https://www.facebook.com/princ...New window External Subdomain Facebook
A-TITLE Facebook
https://twitter.com/pwriteseduNew window External Twitter
A-TITLE Twitter
https://www.instagram.com/prin...New window External Subdomain Instagram
A-TITLE Instagram
https://pwrites.princeton.edu/Subdomain IMG-ALT Princeton Writes Logo
/prize/Subdomain Princeton Writes Prize
https://pwrites.princeton.edu/Subdomain WELCOME
/avada_portfolio/physics/Subdomain About Us
/opportunities/Subdomain Opportunities
/opportunities/119771-2/Subdomain Princeton Writes 2024-2025 Graduate Fellowship
/about-us/Subdomain APPOINTMENTS
/courses/Subdomain CLASSES
/courses/writers-toolbox-works...Subdomain Writer’s Toolbox Workshops
/courses/mini-curricula/Subdomain Mini-Courses
/departmental-workshops/Subdomain Departmental Classes
/?page_id=2172Subdomain GROUPS
/writing-space/Subdomain Writing Space
/princeton-employee-public-spe...Subdomain Princeton Public Speaking Group
/international-coffee-break/Subdomain International Professional Writing Group
/extras/Subdomain TIPS &TOOLS
/community-of-writers/Subdomain Community of Writers
/extras/book-of-the-month/Subdomain Book of the Month
/extras/word-of-the-week/Subdomain Word of the Week
/extras/tools-and-insights/Subdomain Tools and Insights
/home/key-principles-of-good-w...Subdomain Writing Tips
/latest-news/Subdomain NEWS
/contests-events/Subdomain EVENTS
/prize/Subdomain Text duplicate Princeton Writes Prize
/news/connect-harnessing-the-p...Subdomain Connect: Harnessing the Power of Words
/events/Subdomain Events Calendar
/author/admin/Subdomain admin
A-TITLE Posts by admin
/wp-content/uploads/2025/06/Pr...Subdomain IMG-ALT four people stand together and smile in a room filled with plants.
https://outlook.office365.com/...External Subdomain John Weeren
https://outlook.office365.com/...External Subdomain Stephanie Whetstone
https://putrain.learn.com/lear...External Subdomain learning center.
/groups/writing-space/Subdomain Text duplicate Writing Space
/groups/princeton-employee-pub...Subdomain Public Speaking
/groups/international-coffee-b...Subdomain Text duplicate International Professional Writing Group
https://accessibility.princeto...External Subdomain Accessibility
https://pwrites.princeton.edu/Anchor WRITING
/groups/writing-space/Subdomain Text duplicate Writing Space
https://pwrites.princeton.edu/Anchor SPEAKING
/groups/princeton-employee-pub...Subdomain Public Speaking Group
http://www.pwrites.deptcpanel....External Subdomain View More
/courses/Subdomain No Text
http://www.pwrites.deptcpanel....External Subdomain Text duplicate View More
/events/Subdomain No Text
http://www.pwrites.deptcpanel....External Subdomain Text duplicate View More
/latest-news/Subdomain No Text
/book-of-the-month/the-goldfin...Subdomain The Goldfinch by Donna Tartt (2013)
/news/book-of-the-month-the-wi...Subdomain Book of the Month: The Wide Sargasso Sea (1966) by Jean Rhys
/poem/a-poem-for-you-riverkeeper/Subdomain A Poem for You: Riverkeeper
/news/a-poem-for-you-ghazal-ci...Subdomain A Poem for You: Ghazal Circling Fatherhood by Carlos Andrés Gómez
/page/2/Subdomain 2
/page/2/Subdomain Next
/book-of-the-month/the-goldfin...Subdomain Text duplicate The Goldfinch by Donna Tartt (2013)
/news/book-of-the-month-the-wi...Subdomain Text duplicate Book of the Month: The Wide Sargasso Sea (1966) by Jean Rhys
/poem/a-poem-for-you-riverkeeper/Subdomain Text duplicate A Poem for You: Riverkeeper
/courses/Subdomain Our course offerings for staff change each semester. Find out more about current offerings here!
https://www.facebook.com/princ...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
https://twitter.com/pwriteseduNew window External Text duplicate Twitter
A-TITLE Twitter
https://www.instagram.com/prin...New window External Subdomain Text duplicate Instagram
A-TITLE Instagram
/book-of-the-month/the-goldfin...Subdomain Text duplicate The Goldfinch by Donna Tartt (2013)
/news/book-of-the-month-the-wi...Subdomain Text duplicate Book of the Month: The Wide Sargasso Sea (1966) by Jean Rhys
/poem/a-poem-for-you-riverkeeper/Subdomain Text duplicate A Poem for You: Riverkeeper

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://pwrites.princeton.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.66 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
link<https://pwrites.princeton.edu/wp-json/>; rel="https://api.w.org/", <https://pwrites.princeton.edu/wp-json/wp/v2/pages/7>; rel="alternate"; title="JSON"; type="application/json", <https://pwrites.princeton.edu/>; rel=shortlink
x-tec-api-versionv1
x-tec-api-roothttps://pwrites.princeton.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://pwrites.princeton.edu
content-typetext/html; charset=UTF-8
dateWed, 06 Aug 2025 11:19:04 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 100 referring domains.
This page has 154 backlinks.
This page has backlinks from 28 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://pwrites.princeton.edu/wp-sitemap.xml

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Princeton76%Check
Writes76%Check
Princeton Writes76%Check
Princeton Writes Practical Writing65%Check
Princeton University57%Check
Writing54%Check
Speaking53%Check
Speaking Tools52%Check
edu48%Check
pwrites48%Check
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