Pureelectric.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
54% 
Link structure
81% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
578.60 kB
Words
685
Media files
92
Number of links
56 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy e-scooters online at Pure Electric
The length of the page title is perfect. (335 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Buy your electric scooter from Pure Electric - specialists in electric micro-mobility. We have the best range and prices, all in stock in the UK with up to 2 year warranty, including next working day delivery.
The meta description is too long: 1242 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pureelectric.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-color#fff
descriptionBuy your electric scooter from Pure Electric - specialists in electric micro-mobility. We have the best range and prices, all in stock in the UK with up to 2 year warranty, including next working day delivery.
keywordsE-scooters, Electric Scooters, Pure Electric, Pure Scooters, escooter, e-scooter, electric scooter
authorPure Electric
facebook-domain-verificationc7sygol1v2rzs2t24lf67pw86ejbyo
shopify-digital-wallet/6327140425/digital_wallets/dialog
shopify-checkout-api-tokena41a0a345c204f6904c647a4e8e01a9c
langen
twitter:cardsummary_large_image
twitter:titleBuy e-scooters online at Pure Electric
twitter:descriptionBuy your electric scooter from Pure Electric - specialists in electric micro-mobility. We have the best range and prices, all in stock in the UK with up to 2 year warranty, including next working day delivery.
og:site_namePure Electric
og:urlhttps://www.pureelectric.com/
og:titleBuy e-scooters online at Pure Electric
og:typewebsite
og:descriptionBuy your electric scooter from Pure Electric - specialists in electric micro-mobility. We have the best range and prices, all in stock in the UK with up to 2 year warranty, including next working day delivery.
og:imagehttp://www.pureelectric.com/cdn/shop/files/Pure_stem_logo_256x256_white.png?v=1738578868
og:image:secure_urlhttps://www.pureelectric.com/cdn/shop/files/Pure_stem_logo_256x256_white.png?v=1738578868
og:image:width256
og:image:height49
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 10 text duplicates on this page:
  • Duplicate 1: Building on a legacy of reliable, high-performance design, the 5th gen...
  • Duplicate 2: Ultra-compact design for easy storage, fitting comfortably in a car, o...
  • Duplicate 3: Meet the new Pure Escape+. Our most robust, reliable ride. Primed for ...
  • Duplicate 4: Improved hill climbing and powerful, responsive acceleration with our ...
  • Duplicate 5: A helping hand on every corner. Active steering stabilisation gently r...
This page contains 685 words. That's ok.
29.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (578.6 kB).
A viewport "width=device-width, initial-scale=1, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: pure
Image SEO
(Somewhat important)
89 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._256x256_white.png?v=1738578868&width=95Pure Electric
..._256x256_white.png?v=1738578868&width=95Pure Electric
..._256x256_white.png?v=1738578868&width=95Pure Electric
...3e72753e0437.jpg?v=1747298031&width=1500No alt attribute provided
...3e72753e0437.jpg?v=1747298031&width=1500No alt attribute provided
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...8c47bdb9bdba.jpg?v=1747298021&width=1500No alt attribute provided
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data:[...] Base64No alt attribute provided
/cdn/shop/files/Motor.svg?v=1730103158No alt attribute provided
/cdn/shop/files/Steering.svg?v=1730103153No alt attribute provided
/cdn/shop/files/Lights.svg?v=1730103158No alt attribute provided
...hop/files/Rectangle_3_1.png?v=1738578810No alt attribute provided
...iles/Sequence_01_2_1_1.webp?v=1738583481No alt attribute provided
/cdn/shop/files/Artboard-1.gif?v=1738652396No alt attribute provided
.../shop/files/stu_180x180.png?v=1738653108No alt attribute provided
/cdn/shop/files/t3_180x180.png?v=1738653001No alt attribute provided
...87-288e35cc0e95_180x180.jpg?v=1738651673No alt attribute provided
.../shop/files/red_180x180.png?v=1738652632No alt attribute provided
/cdn/shop/files/er_180x180.png?v=1738652755No alt attribute provided

Page structure

H1 heading
(Critically important)
Pure Electric
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Pure Electric
H2 Built on legacy. Driven by performance.
H2 Unleash your next adventure.
H2 Our most compact e-scooter.
H2 Beyond the racetrack.
H2 Built on legacy. Driven by performance. Duplicate text
H2 Unleash your next adventure. Duplicate text
H2 Our most compact e-scooter. Duplicate text
H2 Beyond the racetrack. Duplicate text
H2 PURE AIR⁵
H2 PURE AIR⁵ Duplicate text
H2 PURE X MCLAREN
H2 PURE X MCLAREN Duplicate text
H2 PURE FLEX
H2 PURE FLEX Duplicate text
H2 PURE ESCAPE+
H2 PURE ESCAPE+ Duplicate text
H2 Only with Pure
H2 Watch the action unfold @ridepureelectric
H3 Free next day delivery
H3 Spread the cost with Klarna or PayPal
H3 30 day money back
H3 Latest news
H3 Adam Norris on the Future of Pure Electric
H3 A day in the life of Dune
H3 Stella Mccartney Paris Fashion Show
H3 Menu
H3 Navigate
H3 Policies
H3 Policies Duplicate text
H3 Be the first to know
H3 Be the first to know Duplicate text
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.pureelectric.com/Anchor Skip to content
https://www.pureelectric.com/No Text
https://www.pureelectric.com/IMG-ALT Pure Electric
/collections/pure-x-mclaren-f1...Pure x McLaren
/collections/all-electric-scoo...Scooters
https://www.pureelectric.com/Parts & Accessories
/pages/why-pureOur Mission
/accountNo Text
https://www.pureelectric.com/cart0 / £0.00
/collections/pure-air-electric...Pre-order ➜
/pages/discover-air5Learn more ➜
/products/escape-plus-electric...Shop now ➜
/products/pure-advance-flex-el...Text duplicate Shop now ➜
/products/pure-x-mclaren-mcl38...Text duplicate Shop now ➜
/collections/pure-air-electric...Text duplicate Pre-order ➜
/pages/discover-air5Text duplicate Learn more ➜
/products/escape-plus-electric...Text duplicate Shop now ➜
/products/pure-advance-flex-el...Text duplicate Shop now ➜
/products/pure-x-mclaren-mcl38...Text duplicate Shop now ➜
/collections/pure-air-electric...Text duplicate Pre-order ➜
/pages/discover-air-5Text duplicate Learn more ➜
/collections/pure-air-electric...Text duplicate Pre-order ➜
/pages/discover-air-5Text duplicate Learn more ➜
/collections/pure-x-mclaren-f1...Text duplicate Shop now ➜
/pages/pure-x-mclarenText duplicate Learn more ➜
/collections/pure-x-mclaren-f1...Text duplicate Shop now ➜
/pages/pure-x-mclarenText duplicate Learn more ➜
/products/pure-advance-flex-el...Text duplicate Shop now ➜
/products/pure-advance-flex-el...Text duplicate Shop now ➜
/products/escape-plus-electric...Text duplicate Shop now ➜
/products/escape-plus-electric...Text duplicate Shop now ➜
/collections/all-electric-scoo...Browse e-scooters →
/pages/compare-electric-scootersCompare
http://www.klarna.com/uk/terms...External Subdomain T&C apply
https://www.instagram.com/ride...External Subdomain @ridepureelectric
/blogs/all/adam-norris-pure-el...Read more ➜
/blogs/all/a-day-in-the-life-o...Text duplicate Read more ➜
/blogs/all/stella-mccartney-pa...Text duplicate Read more ➜
/community/supportSubdomain Support hub
/pages/contactContact us
/blogs/allBlog
/pages/why-forward-facingWhy Forward Facing?
/pages/electric-scooter-reviewsReviews
/pages/pure-escooter-appPure app
/pages/klarnaSubdomain Klarna
/pages/store-locatorStore Locator
/pages/repair-centresRepair centres
/pages/press-contactPress / Media Enquiries
/pages/e-scooter-legislation-hubLegislation Hub
/collections/outletOutlet
/pages/register-your-productProduct Registration
/pages/support/terms-of-saleTerms of Sale
/pages/support/terms-of-serviceTerms of Service
/pages/support/privacy-policyPrivacy Policy
/pages/support/cookiesCookies
/community/support/categories/...Subdomain Warranty
/community/support/categories/...Subdomain Returns
https://www.facebook.com/RideP...New window Nofollow External Subdomain A-TITLE Follow on Facebook
https://www.instagram.com/ride...New window Nofollow External Subdomain A-TITLE Follow on Instagram
https://www.youtube.com/c/pure...New window Nofollow External Subdomain A-TITLE Follow on YouTube
https://www.pureelectric.com/Nofollow Anchor Add to cart

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pureelectric.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (579 kB).

HTTP Response Header

NameValue
dateTue, 20 May 2025 09:15:42 GMT
content-typetext/html; charset=utf-8
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set-cookie99 Characters
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shopify-edge-ip23.227.38.74
servercloudflare
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External factors

This website has excellent links from other websites.
This page has backlinks from 253 referring domains.
This page has 508 backlinks.
This page has backlinks from 227 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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Search preview

www.pureelectric.com
Buy e-scooters online at Pure Electric
Buy your electric scooter from Pure Electric - specialists in electric micro-mobility. We have the best range and prices, all in stock in the UK with up to 2 year warranty, including next working day delivery.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Electric93%Check
Pure91%Check
Pure Electric90%Check
Electric Scooter79%Check
Electric Scooters71%Check
Pure McLaren68%Check
Pure Air66%Check
PURE ESCAPE66%Check
e-scooter54%Check
day51%Check

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