Protocolgifts.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
46% 
Page structure
45% 
Link structure
30% 
Server
90% 
External factors
56% 
SEO Score
Response time
0.60 s
File size
242.20 kB
Words
483
Media files
8
Number of links
154 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Protocol - Elements For Good Living
The length of the page title is perfect. (323 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Since opening in 2002, Protocol has sought to provide Wilmington and the surrounding area with a source for fine gifts, tableware and decorative accessories - all in an atmosphere of superior customer service.
The meta description is too long: 1287 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.protocolgifts.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,viewport-fit=cover
theme-color#b1c78b
descriptionSince opening in 2002, Protocol has sought to provide Wilmington and the surrounding area with a source for fine gifts, tableware and decorative accessories - all in an atmosphere of superior customer service.
shopify-digital-wallet/47431614625/digital_wallets/dialog
shopify-checkout-api-tokenb6297b028696b559495b31456c148fb5
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleProtocol - Elements For Good Living
twitter:descriptionSince opening in 2002, Protocol has sought to provide Wilmington and the surrounding area with a source for fine gifts, tableware and decorative accessories - all in an atmosphere of superior customer service.
og:site_nameProtocol
og:urlhttps://www.protocolgifts.com/
og:titleProtocol - Elements For Good Living
og:typewebsite
og:descriptionSince opening in 2002, Protocol has sought to provide Wilmington and the surrounding area with a source for fine gifts, tableware and decorative accessories - all in an atmosphere of superior customer service.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 483 words on this page. Good pages should have about 800 words of useful content.
16.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...6-b1d460a7f2a3_320x320.webp?v=1668186098No alt attribute provided
...d-ec6aeaaedae7_320x320.webp?v=1668186281No alt attribute provided
...7-9c75bd0ce31c_320x320.webp?v=1668186294No alt attribute provided
...center&height=540&v=1630620918&width=540No alt attribute provided

Page structure

H1 heading
(Critically important)
Pillows
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Pillows
H1 New Clothing Arrivals
H1 Mahjong
H1 Wedding Registry
H1 Bath & Bedding
H2 elements for good living
H2 Shop what's in store
H2 featured brands
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.protocolgifts.com/Anchor Skip to content
https://www.protocolgifts.com/IMG-ALT Protocol
/cartCart $0.00 (0)
https://www.protocolgifts.com/Text duplicate IMG-ALT Protocol
/collections/house-homeHome
/collections/tabletop-1Tabletop
/collections/acrylicAcrylic Tabletop
/collections/napkinsCloth Napkins
/collections/crystalCrystal
/collections/dinnerware-1Dinnerware
/collections/flatwareFlatware
/collections/glasswareGlassware
/collections/vietri-papersoft-...Paper Napkins
/collections/placematsPlacemats
/collections/extrasExtras
/collections/house-homeDecor
/collections/home-accessoriesAccessories
/collections/booksBooks
/collections/home-fragranceCandles & Diffusers
/collections/frames-1Frames
/collections/gamesGames & Mahjong
/collections/herend-figurinesHerend
/collections/lighting-1Lighting
/collections/matchesMatches & Cloches
/collections/pillows-throwsPillows & Throws
/collections/simon-pearceSimon Pearce
/collections/home-careHome Care
/collections/dishwashing-liquidDishwashing Liquid
/collections/household-cleanersHousehold Cleaners
/collections/jewelry-careJewelry Care
/collections/laundry-careLaundry Care
/collections/house-homeNo Text
/collections/bath-beddingBedding & Bath
/collections/bedding-1Bedding
/collections/bedding-1Text duplicate Bedding
/collections/beddingBasics
/collections/bath-body-1Bath & Body
/collections/bath-towelsTowels
/collections/soaps-lotionsSoaps & Lotions
/collections/bath-accessoriesBath Accessories
/collections/bath-beddingNo Text
/collections/bath-beddingshop all bedding and bath
/collections/clothing-jewelry-1Clothing & Accessories
/collections/jewelryJewelry & Accessories
/collections/all-bagsAll Bags
/collections/jewelryText duplicate Jewelry & Accessories
/collections/pajamasWomen's Sleepwear
/collections/nightgownsNightgowns
/collections/pajama-setsSets
/collections/robesRobes
/collections/new-clothingNew Clothing Arrivals
/collections/clothing-jewelry-1No Text
/collections/clothing-jewelry-1Shop all clothing & accessories
/collections/all-giftsGifts
/collections/childrens-sleepwearBaby & Child
/collections/easterEaster
/collections/food-1Food & Gift Baskets
/collections/holiday-2024Holiday Boutique
/collections/for-himFor Him
/collections/graduation-1Graduation
/collections/teacher-giftsTeacher Gifts
/collections/valentines-dayValentine's Day
https://www.protocolgifts.com/By Price
/collections/gifts-under-50Under $50
/collections/gifts-under-100Under $100
/collections/gifts-under-250Under $250
/pages/wedding-registryRegistry
/accountMy Account
/searchSearch
/cartText duplicate Cart $0.00 (0)
/accountText duplicate My Account
/collections/house-homeText duplicate Home
/collections/tabletop-1Text duplicate Tabletop
/collections/acrylicText duplicate Acrylic Tabletop
/collections/napkinsText duplicate Cloth Napkins
/collections/crystalText duplicate Crystal
/collections/dinnerware-1Text duplicate Dinnerware
/collections/flatwareText duplicate Flatware
/collections/glasswareText duplicate Glassware
/collections/vietri-papersoft-...Text duplicate Paper Napkins
/collections/placematsText duplicate Placemats
/collections/extrasText duplicate Extras
/collections/house-homeText duplicate Decor
/collections/home-accessoriesText duplicate Accessories
/collections/booksText duplicate Books
/collections/home-fragranceText duplicate Candles & Diffusers
/collections/frames-1Text duplicate Frames
/collections/gamesText duplicate Games & Mahjong
/collections/herend-figurinesText duplicate Herend
/collections/lighting-1Text duplicate Lighting
/collections/matchesText duplicate Matches & Cloches
/collections/pillows-throwsText duplicate Pillows & Throws
/collections/simon-pearceText duplicate Simon Pearce
/collections/home-careText duplicate Home Care
/collections/dishwashing-liquidText duplicate Dishwashing Liquid
/collections/household-cleanersText duplicate Household Cleaners
/collections/jewelry-careText duplicate Jewelry Care
/collections/laundry-careText duplicate Laundry Care
/collections/bath-beddingText duplicate Bedding & Bath
/collections/bedding-1Text duplicate Bedding
/collections/bedding-1Text duplicate Bedding
/collections/beddingText duplicate Basics
/collections/bath-body-1Text duplicate Bath & Body
/collections/bath-towelsText duplicate Towels
/collections/soaps-lotionsText duplicate Soaps & Lotions
/collections/bath-accessoriesText duplicate Bath Accessories
/collections/bath-beddingNo Text
/collections/bath-beddingText duplicate shop all bedding and bath
/collections/clothing-jewelry-1Text duplicate Clothing & Accessories
/collections/jewelryText duplicate Jewelry & Accessories
/collections/all-bagsText duplicate All Bags
/collections/jewelryText duplicate Jewelry & Accessories
/collections/pajamasText duplicate Women's Sleepwear
/collections/nightgownsText duplicate Nightgowns
/collections/pajama-setsText duplicate Sets
/collections/robesText duplicate Robes
/collections/new-clothingText duplicate New Clothing Arrivals
/collections/clothing-jewelry-1No Text
/collections/clothing-jewelry-1Text duplicate Shop all clothing & accessories
/collections/all-giftsText duplicate Gifts
/collections/childrens-sleepwearText duplicate Baby & Child
/collections/easterText duplicate Easter
/collections/food-1Text duplicate Food & Gift Baskets
/collections/holiday-2024Text duplicate Holiday Boutique
/collections/for-himText duplicate For Him
/collections/graduation-1Text duplicate Graduation
/collections/teacher-giftsText duplicate Teacher Gifts
/collections/valentines-dayText duplicate Valentine's Day
https://www.protocolgifts.com/Text duplicate By Price
/collections/gifts-under-50Text duplicate Under $50
/collections/gifts-under-100Text duplicate Under $100
/collections/gifts-under-250Text duplicate Under $250
/pages/wedding-registryText duplicate Registry
/collections/allContinue browsing
/collections/pillows-throwsShop Pillows
/collections/new-clothingShop Now
/collections/gamesText duplicate Shop Now
/pages/wedding-registryText duplicate Registry
/collections/bath-beddingShop Bath & Bedding
/collections/bedding-131 products Bedding View the collection
/collections/clothing-jewelry-1126 products Clothing & Jewelry View the collection
/collections/house-home323 products House & Home View the collection
/collections/the-white-sale-ma...New window No Text
/collections/sferraNew window No Text
/collections/yves-delorme-athenaNew window No Text
https://www.protocolgifts.com/Text duplicate IMG-ALT Protocol
/pages/about-usAbout us
/pages/contact-usContact Us
/pages/in-house-interior-designIn-House Interior Design Services
/policies/refund-policyReturns & Exchanges
/products/rise-ai-giftcardGift Cards
/policies/privacy-policyPrivacy Policy
/policies/terms-of-serviceTerms of Service
https://www.protocolgifts.com/Text duplicate Protocol
https://www.shopify.com/?utm_c...New window External Subdomain Powered by Shopify
https://www.facebook.com/proto...New window External Subdomain Facebook
A-TITLE Facebook
https://www.instagram.com/prot...New window External Subdomain Instagram
A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.protocolgifts.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (242 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 07:22:50 GMT
content-typetext/html; charset=utf-8
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content-encodingbr
shopify-complexity-score0
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content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid47431614625
x-shardid160
varyAccept
content-languageen-US
powered-byShopify
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.74
servercloudflare
cf-ray965a6351bfef9ed2-CDG
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 19 referring domains.
This page only has 25 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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Sitemap: https://www.protocolgifts.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
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Search preview

www.protocolgifts.com
Protocol - Elements For Good Living
Since opening in 2002, Protocol has sought to provide Wilmington and the surrounding area with a source for fine gifts, tableware and decorative accessories - all in an atmosphere of superior customer service.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Protocol73%Check
Gifts59%Check
Pillows50%Check
elements50%Check
good50%Check
living50%Check
good living50%Check
Accessories46%Check
Decor46%Check
Wilmington46%Check

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