Protocol-amherst.com - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
37% 
Page structure
98% 
Link structure
83% 
Server
100% 
External factors
33% 
SEO Score
Response time
0.36 s
File size
159.60 kB
Words
171
Media files
9
Number of links
35 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Protocol Amherst
The page title is too short. (153 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.protocol-amherst.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-us
twitter:titleProtocol Amherst
twitter:imagehttp://static1.squarespace.com/static/65072219e84778154f5c970a/t/650723fb27010400a7dcaeb6/1694966780020/ProtocolPrimary+logo.png?format=1500w
twitter:urlhttps://www.protocol-amherst.com
twitter:cardsummary
og:site_nameProtocol Amherst
og:titleProtocol Amherst
og:urlhttps://www.protocol-amherst.com
og:typewebsite
og:imagehttp://static1.squarespace.com/static/65072219e84778154f5c970a/t/650723fb27010400a7dcaeb6/1694966780020/ProtocolPrimary+logo.png?format=1500w
og:image:width1500
og:image:height366
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
There are only 171 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...39/ProtocolPrimary+logo.png?format=1500wProtocol Amherst
...39/ProtocolPrimary+logo.png?format=1500wProtocol Amherst
...722-b267-7ce3653c8cb3/protocol-space.jpgNo alt attribute provided
...ol-LynneGravesPhotography-hi-res-110.jpgNo alt attribute provided
.../Screenshot+2023-09-17+at+1.46.35+PM.pngNo alt attribute provided
...a9b9f407c6a/danifinephotography+-018.jpgNo alt attribute provided
...ef4f-4a77-8ff5-6222d21568d4/IMG_0113.pngNo alt attribute provided
...7d-62e1d0bc4e39/ProtocolPrimary+logo.pngNo alt attribute provided
...015e5/LHcolor-transparent+background.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
GATHER AT PROTOCOL
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 GATHER AT PROTOCOL
H2 make your night fun & delicious — that’s our protocol
H2 we craft spirit and libation-free cocktails that’ll make you smile from first sight to last drop.
H2 a seasonally rotating menu that will have you asking for ‘one of each!’.
H2 the largest space in Downtown Amherst
H2 OPEN EVERYDAY
H3 DINNER
H3 BRUNCH
H4 “an inventive menu with creative cocktails to savor with friends” “a modern feel and farm to table menu that could be in NYC or Boston”
H4 “excellent, destination-level experience”
H4 4pm - 10pm Sunday - Thursday
H4 4pm - 10pm Friday & Saturday (Summer Hours)
H4 11am - 2pm Sunday
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cartNo Text
https://www.protocol-amherst.com/Anchor Skip to Content
https://www.protocol-amherst.com/IMG-ALT Protocol Amherst
/menuMenu
/testimonialsThe Word
/visitVisit
/photosPhotos
/faqsFAQ
/gift-cardsGift Cards
/private-eventsReservations
http://instagram.com/protocola...New window External No Text
https://www.facebook.com/profi...New window External Subdomain No Text
https://www.protocol-amherst.com/Text duplicate IMG-ALT Protocol Amherst
/menuText duplicate Menu
/testimonialsText duplicate The Word
/visitText duplicate Visit
/photosText duplicate Photos
/faqsText duplicate FAQ
/gift-cardsText duplicate Gift Cards
/private-eventsText duplicate Reservations
http://instagram.com/protocola...New window External No Text
https://www.facebook.com/profi...New window External Subdomain No Text
/menuText duplicate Menu
/testimonialsText duplicate The Word
/visitText duplicate Visit
/photosText duplicate Photos
/faqsText duplicate FAQ
/gift-cardsText duplicate Gift Cards
/private-eventsText duplicate Reservations
http://instagram.com/protocola...New window External No Text
https://www.facebook.com/profi...New window External Subdomain No Text
/testimonialsCommunity Feedback
/menuView Full Menu
/private-eventsHost Your Event @ Protocol
/menuText duplicate Menu
/testimonialsText duplicate The Word
/getting-hereGetting Here
/galleryGallery
/faqsFAQs
/private-eventsPrivate Events
/gift-cardsText duplicate Gift Cards
http://instagram.com/protocola...New window External No Text
https://www.facebook.com/profi...New window External Subdomain No Text
https://www.buylocalfood.org/d...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.protocol-amherst.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age12183
content-encodinggzip
content-typetext/html;charset=utf-8
dateSun, 27 Jul 2025 12:31:59 GMT
etagW/"49c2b6c829e404a2ce3da67919c1254b"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidnoAnDiEs/WktfQasM
x-frame-optionsSAMEORIGIN
content-length25232
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 11 referring domains.
This page only has 24 backlinks.
This page only has few backlinks from 10 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.protocol-amherst.com/sitemap.xml

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www.protocol-amherst.com
Protocol Amherst

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PROTOCOL81%Check
Protocol Amherst74%Check
Amherst63%Check
GATHER50%Check
Menu47%Check
cocktails47%Check
protocol-amherst46%Check
seasonal menu44%Check
make43%Check
Sunday43%Check
Show more keywords and terms

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