Privacy.migros.ch - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
83% 
Page structure
32% 
Link structure
53% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.25 s
File size
190.70 kB
Words
13334
Media files
20
Number of links
84 internal / 58 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Privacy Notice | Privacy
There are word repetitions in the page title.
The length of the page title is perfect. (212 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Privacy Notice describes how and for what purposes we collect, process and use personal data.
The length of the meta description is perfect. (616 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://privacy.migros.ch/en.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=412845300
keywordsEmpty
descriptionThe Privacy Notice describes how and for what purposes we collect, process and use personal data.
authorEmpty
robotsall
imagehttps://privacy.migros.ch/.imaging/default/dam/images/global/datenschutzerklaerung/jcr:content.jpg
modification_date2025-08-15
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-144x144.png
msapplication-square70x70logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-70x70.png
msapplication-square150x150logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-150x150.png
msapplication-wide310x150logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-310x150.png
msapplication-square310x310logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-310x310.png
widgetEnvironmentproduction
langen
twitter:cardsummary_large_image
twitter:site@migros
twitter:creator@migros
twitter:titlePrivacy
twitter:descriptionThe Privacy Notice describes how and for what purposes we collect, process and use personal data.
twitter:imagehttps://privacy.migros.ch/.imaging/default/dam/images/global/datenschutzerklaerung/jcr:content.jpg
og:site_nameprivacy.migros.ch
og:titlePrivacy
og:descriptionThe Privacy Notice describes how and for what purposes we collect, process and use personal data.
og:urlhttps://privacy.migros.ch/en.html
og:imagehttps://privacy.migros.ch/.imaging/default/dam/images/global/datenschutzerklaerung/jcr:content.jpg
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
The content of this page is too large (13334 words). Maybe the content could be divided into several pages.
32.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
230 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: example:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dd8-42ec-8142-e75d1abb22d9/merci_web.pngmerci_web.png
...815-a799-af926901e2b5/icn-supermarkt.svgIcon for Supermarket
...-4dec-9bc5-6b646221e2ce/icn-filialen.svgIcon for Stores
...0-40ad-a4bb-1c5e134a640b/icn-kontakt.svgIcon for Contact
...akkordeon_allg-personendaten_500x500.pngtile icon
..._kachelakkordeon_Finanzdaten_500x500.pngtile icon
...achelakkordeon_Standortdaten_500x500.pngtile icon
...akkordeon_ueberlassene-Daten_500x500.pngtile icon
...chelakkordeon_Erhobene-Daten_500x500.pngtile icon
...helakkordeon_Erhaltene-Daten_500x500.pngtile icon
...tz_kachelakkordeon_Marketing_500x500.pngtile icon
...akkordeon_Produktentwicklung_500x500.pngtile icon
...chelakkordeon_Weitere-Zwecke_500x500.pngtile icon
...tz_kachelakkordeon_Profiling_500x500.pngtile icon
...helakkordeon_Datenweitergabe_500x500.pngtile icon
...utz_kachelakkordeon_Weltweit_500x500.pngtile icon
...dd8-42ec-8142-e75d1abb22d9/merci_web.pngmerci_web.png
...dd1-9b72-4493a7f72676/appstore-en-v2.pngapp-store-badge-en
...01-4806d1b461b2/en_badge_web_generic.pnggoogle-play-badge-en
...9e-4a1c-a3d1-b363d64b4568/newsletter.pngnewsletter_135x135.png

Page structure

H1 heading
(Critically important)
Privacy
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 88 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Privacy
H2 Privacy Notice
H2 Cookie Notice
H3 Personal Data
H3 Financial Data
H3 Location Data
H3 Provided Data
H3 Collected Data
H3 Received Data
H3 Marketing
H3 Product Development
H3 Other Purposes
H3 Profiling
H3 Data Transfer
H3 Worldwide
H3 1. What Is This Privacy Notice About?
H3 2. Who Is Responsible for Data Processing?
H3 3. For Whom Is This Privacy Notice Intended?
H3 4. Which Personal Data Do We Process?
H3 4.1 Master Data
H3 4.2 Contract Data
H3 4.3 Communication Data
H3 4.4 Transaction and Behavior Data
H3 4.5 Preference Data
H3 4.6 Technical Data
H3 4.7 Image and Sound Recordings
H3 5. Where Do the Personal Data Come From?
H3 5.1 Provided Data
H3 5.2 Collected Data
H3 5.3 Received Data
H3 6. For What Purposes Do We Process Personal Data?
H3 6.1 Communication
H3 6.2 Contract Processing
H3 6.3 Information and Marketing
H3 6.4 Market Research and Product Development
H3 6.5 Security and Prevention
H3 6.6 Compliance With Statutory Requirements
H3 6.7 Protection of Rights
H3 6.8 Administration and Support Within the Group
H3 7. What Is the Legal Basis for Processing Personal Data?
H3 8. To Whom Do We Disclose Personal Data?
H3 8.1 Within the Migros Group
H3 8.2 Outside the Migros Group
H3 9. How Do We Disclose Personal Data Abroad?
H3 10. How Do We Process Sensitive Personal Data?
H3 11. How Do We Use Camera Systems and Sensor Technologies?
H3 12. How Do We Conduct Profiling?
H3 13. Do We Use Automated Individual Decision-Making?
H3 14. How Do We Use Artificial Intelligence?
H3 15. How Do We Protect Personal Data?
H3 16. For How Long Do We Process Personal Data?
H3 17. What Rights Do You Have?
H3 18. How Can You Contact Us?
H3 19. Changes to This Privacy Notice
H4 What Does Migros Do for Data Protection?
H4 What Data Is Processed About Me?
H4 How Do I Benefit From Data Processing by Migros?
H4 To Whom Is My Personal Data Disclosed?
H4 Is My Data Secure?
H4 Who Can I Contact if I Have Questions?
H4 What Is It About?
H4 Who Is Responsible for Data Processing?
H4 What Are Log Files?
H4 What Are Cookies and Similar Technologies?
H4 How Can Cookies and Similar Technologies Be Deactivated?
H4 What Types of Cookies and Similar Technologies Do We Use?
H4 How Do We Make Use of Cookies and Similar Technologies of Third Parties?
H4 How Do We Make Use of Social Media Presences?
H4 Changes to This Cookie Notice
H4 Services
H4 Shopping
H4 Discover
H4 Company
H5 Other areas
H5 Personal Data Duplicate text
H5 Financial Data Duplicate text
H5 Location Data Duplicate text
H5 Provided Data Duplicate text
H5 Collected Data Duplicate text
H5 Received Data Duplicate text
H5 Marketing Duplicate text
H5 Product Development Duplicate text
H5 Other Purposes Duplicate text
H5 Profiling Duplicate text
H5 Data Transfer Duplicate text
H5 Worldwide Duplicate text
H5 Migros App
H5 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (58) on this page.

Found links on this page

LinkAttributesAnchor text
https://privacy.migros.ch/en.htmlAnchor To main navigation
https://privacy.migros.ch/en.htmlAnchor To content
https://privacy.migros.ch/en.htmlAnchor Further information / footer
https://privacy.migros.ch/en.htmlIMG-ALT merci_web.png
https://filialen.migros.ch/deExternal Subdomain Stores
/help/en.htmlContact
https://shop.migros.ch/en/supe...External Subdomain Supermarket
IMG-ALT Icon for Supermarket
https://filialen.migros.ch/deExternal Subdomain Text duplicate Stores
IMG-ALT Icon for Stores
/help/en.htmlText duplicate Contact
IMG-ALT Icon for Contact
https://privacy.migros.ch/en.htmlPrivacy Notice
https://privacy.migros.ch/en.htmlCookie Notice
https://privacy.migros.ch/en.html4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.htmlText duplicate 4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.htmlText duplicate 4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.html5.1 Provided Data
https://privacy.migros.ch/en.html5.2 Collected Data
https://privacy.migros.ch/en.html5.3 Received Data
https://privacy.migros.ch/en.html6.3. Information and Marketing
https://privacy.migros.ch/en.html6.4.Market Research and Product Development
https://privacy.migros.ch/en.html6. For what Purposes Do We Process Personal Data?
https://privacy.migros.ch/en.html11. How Do We Conduct Profiling?
https://privacy.migros.ch/en.html8. To Whom Do We Disclose Personal Data?
https://privacy.migros.ch/en.html9. How Do We Disclose Personal Data Abroad?
https://privacy.migros.ch/en.htmlAnchor What Does Migros Do for Data Protection?
https://www.migros.ch/de/unter...New window External Subdomain Code of Conduct
https://privacy-icons.ch/New window External Privacy Icons
https://privacy.migros.ch/en.htmlAnchor What Data Is Processed About Me?
https://privacy.migros.ch/en.htmlAnchor How Do I Benefit From Data Processing by Migros?
https://privacy.migros.ch/en.htmlAnchor To Whom Is My Personal Data Disclosed?
https://privacy.migros.ch/en.htmlAnchor Is My Data Secure?
https://privacy.migros.ch/en.htmlAnchor Who Can I Contact if I Have Questions?
https://privacy.migros.ch/en.html1. What Is this Privacy Notice about?
https://privacy.migros.ch/en.html2. Who Is Responsible for Data Processing?
https://privacy.migros.ch/en.html3. For Whom Is This Privacy Notice Intended?
https://privacy.migros.ch/en.htmlText duplicate 4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.html5. Where Do the Personal Data Come From?
https://privacy.migros.ch/en.htmlText duplicate 6. For what Purposes Do We Process Personal Data?
https://privacy.migros.ch/en.html7. What Is the Legal Basis for Processing Personal Data?
https://privacy.migros.ch/en.htmlText duplicate 8. To Whom Do We Disclose Personal Data?
https://privacy.migros.ch/en.htmlText duplicate 9. How Do We Disclose Personal Data Abroad?
https://privacy.migros.ch/en.html10. How Do We Process Sensitive Personal Data?
https://privacy.migros.ch/en.html11. How Do We Use Camera Systems and Sensor Technologies?
https://privacy.migros.ch/en.html12. How Do We Conduct Profiling?
https://privacy.migros.ch/en.html13. Do We Use Automated Individual Decision-Making?
https://privacy.migros.ch/en.html14. How Do We Use Artificial Intelligence?
https://privacy.migros.ch/en.html15. How Do We Protect Personal Data?
https://privacy.migros.ch/en.html16. For How Long Do We Process Personal Data?
https://privacy.migros.ch/en.html17. What Rights Do You Have?
https://privacy.migros.ch/en.html18. How Can You Contact Us?
https://privacy.migros.ch/en.html19. Changes to This Privacy Notice
https://report.migros.ch/2020/New window External Subdomain Annual Report of the Federation of Migros Cooperatives.
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlsection 5
https://privacy.migros.ch/en.htmlsection 6
https://privacy.migros.ch/en.htmlsection 4.4
https://privacy.migros.ch/en.htmlsection 12
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlText duplicate section 4.4
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlText duplicate section 4.4
https://privacy.migros.ch/en.htmlText duplicate section 12
https://privacy.migros.ch/en.htmlsection 8
https://privacy.migros.ch/en.htmlsection 17
https://privacy.migros.ch/en.htmlText duplicate section 12
https://privacy.migros.ch/en.htmlsection 4
https://privacy.migros.ch/en.htmlText duplicate section 4
https://privacy.migros.ch/de.htmlText duplicate section 8
https://privacy.migros.ch/en.htmlText duplicate section 6
https://privacy.migros.ch/en.htmlText duplicate section 8
https://privacy.migros.ch/en.html(section 6)
https://privacy.migros.ch/en.htmlText duplicate section 4
https://privacy.migros.ch/en.htmlSection 2
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlText duplicate section 8
https://ec.europa.eu/info/law/...New window External Subdomain Trivial anchor text
here
https://privacy.migros.ch/en.htmlText duplicate section 4
https://privacy.migros.ch/en.htmlsection 4.7
https://privacy.migros.ch/en.htmlsection 4.5
https://privacy.migros.ch/en.htmlText duplicate section 17
https://privacy.migros.ch/en.htmlText duplicate section 12
https://privacy.migros.ch/en.htmlText duplicate section 6
https://privacy.migros.ch/en.htmlsection 11
http://privacyportal-de.onetru...New window External Subdomain web form
http://login.migros.ch/accountNew window External Subdomain Migros Account
https://privacy.migros.ch/it.htmlsection 18
http://www.edoeb.admin.ch/edoe...New window External Subdomain Federal Data Protection and Information Commissioner (FDPIC)
http://www.datenschutzstelle.li/New window External Subdomain Data Protection Authority of the Principality of Liechtenstein
http://www.migros.ch/de/privac...New window External Subdomain Text duplicate Privacy Notice
https://www.migros.ch/de/conte...External Subdomain Text duplicate Trivial anchor text
here
http://support.google.com/anal...New window External Subdomain link
http://support.google.com/anal...New window External Subdomain Text duplicate Trivial anchor text
here
http://policies.google.com/tec...New window External Subdomain Text duplicate Trivial anchor text
here
http://www.facebook.com/audien...New window External Subdomain audience network
http://www.facebook.com/ads/se...New window External Subdomain Text duplicate Trivial anchor text
here
http://www.facebook.com/legal/...New window External Subdomain supplementary agreement
/New window External Text duplicate Privacy Notice
/help/en.htmlHelp & contact
https://www.migros.ch/en/conte...New window External Subdomain PickMup pickup service
https://www.migros-service.ch/deNew window External Subdomain Spare parts & repairs
https://geschenkkarte.migros.ch/New window External Subdomain Gift cards
https://www.migros.ch/de/conte...New window External Subdomain Bankkonto M+
https://photoservice.migros.ch...New window External Subdomain Photo Service
https://www.migros.ch/en/accou...New window External Subdomain Newsletter sign-up
https://www.migros.ch/en/conte...New window External Subdomain Delivery & delivery fees
https://www.migros.ch/en/deliv...New window External Subdomain Delivery pass
https://www.migros.ch/en/conte...New window External Subdomain Payment options
https://www.migros.ch/en/conte...New window External Subdomain subito
https://www.migros.ch/en/cumulusNew window External Subdomain Cumulus
https://www.migros.ch/en/brand...New window External Subdomain Brands & labels
https://filialen.migros.ch/deExternal Subdomain Store finder
https://migusto.migros.ch/de.htmlNew window External Subdomain Migusto
https://famigros.migros.ch/deNew window External Subdomain Famigros
https://impuls.migros.ch/deNew window External Subdomain iMpuls
https://migipedia.migros.ch/deNew window External Subdomain Migipedia
https://www.migrosbank.ch/de/p...New window External Subdomain Migros Bank
https://www.micasa.ch/deNew window External Subdomain Micasa
https://www.doitgarden.ch/deNew window External Subdomain Do it + Garden
https://corporate.migros.ch/en...New window External Subdomain About Migros
https://corporate.migros.ch/en...New window External Subdomain Sustainability
https://engagement.migros.ch/enNew window External Subdomain Commitment
https://migros-gruppe.jobs/deNew window External Career
https://corporate.migros.ch/en...New window External Subdomain Sponsoring
https://corporate.migros.ch/en...New window External Subdomain Media
https://corporate.migros.ch/en...New window External Subdomain Cooperatives
https://corporate.migros.ch/en...External Subdomain Code of conduct and reporting office
/help/de.htmlText duplicate IMG-ALT merci_web.png
https://apps.apple.com/us/app/...External Subdomain IMG-ALT app-store-badge-en
https://play.google.com/store/...External Subdomain IMG-ALT google-play-badge-en
https://www.facebook.com/migro...New window External Subdomain Besuchen Sie die Migros auf Facebook
https://twitter.com/migros?utm...New window External Folgen Sie der Migros auf Twitter
https://www.youtube.com/user/M...New window External Subdomain Besuchen Sie die Migros auf Youtube
https://www.instagram.com/migr...New window External Subdomain Besuchen Sie die Migros auf Instagram
https://www.pinterest.de/migro...New window External Subdomain Besuchen Sie die Migros auf Pinterest
https://ch.linkedin.com/compan...New window External Subdomain Besuchen Sie die Migros auf LinkedIn
/help/de/newsletter.htmlText duplicate Newsletter sign-up
IMG-ALT newsletter_135x135.png
https://www.migros.ch/en/conte...New window External Subdomain Legal
https://privacy.migros.ch/en.htmlText duplicate Privacy Notice
https://www.migros.ch/en/conte...New window External Subdomain Impressum
https://privacy.migros.ch/de.htmlDE
https://privacy.migros.ch/fr.htmlFR
https://privacy.migros.ch/it.htmlIT
https://privacy.migros.ch/en.htmlEN

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://privacy.migros.ch/en.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (191 kB).

HTTP Response Header

NameValue
dateSun, 30 Nov 2025 19:38:50 GMT
content-typetext/html;charset=UTF-8
set-cookie105 Characters
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
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