Preferredbynature.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
63% 
Page structure
29% 
Link structure
25% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
523.70 kB
Words
1344
Media files
212
Number of links
332 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Preferred by Nature
The length of the page title is perfect. (247 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Preferred by Nature – Driving sustainable impact for people, nature and climate
The length of the meta description is perfect. (486 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.preferredbynature.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPreferred by Nature – Driving sustainable impact for people, nature and climate
robotsindex, follow, max-snippet:-1, max-image-preview:large
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
og:site_namePreferred by Nature
og:urlhttps://www.preferredbynature.org/homepage
og:titleHome | Preferred by Nature
og:descriptionPreferred by Nature – Driving sustainable impact for people, nature and climate
og:imagehttps://d1q8ac9bjcfs4x.cloudfront.net/2024-07/Preview%20image%20for%20website%20.png?VersionId=lYpAqvVC6h9LUQupOLUq.iydY7VHrOba
og:image:urlhttps://d1q8ac9bjcfs4x.cloudfront.net/2024-07/Preview%20image%20for%20website%20.png?VersionId=lYpAqvVC6h9LUQupOLUq.iydY7VHrOba
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1344 words. That's ok.
24.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (523.7 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
178 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...et/s3fs-public/inline-images/login_0.pngLogin
Video URLWidthHeight
.../s3fs-public/2024-01/home_page_video.mp4640640

Page structure

H1 heading
(Critically important)
Let us shape a sustainable future together
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Let us shape a sustainable future together
H1 Empty heading
H1 Empty heading
H1 Empty heading
H2 Our projects
H2 Our impacts
H2 About
H2 Learn about eco-labels
H2 Elevate your business
H2 Newsroom
H2 Media resources
H2 Client portal log-in
H2 Certifications
H2 For Business Menu
H2 Preferred by Nature, IKEA, and European Forest Institute Launch Research Project to Future-Proof Responsible Forest Management
H2 We drive sustainable change
H2 We achieve tangible results
H2 30 years of impact
H2 Why eco-labels matter?
H2 Knowledge hub: Sharing is caring
H2 Awareness is important
H2 Footer
H2 Quick links
H2 Take action
H2 Preferred by Nature
H2 Follow us & stay updated!
H3 Stay updated. Subscribe to our newsletter!
H3 People impact
H3 Nature impact
H3 Climate impact
H3 5,500+
H4 Passionate about sustainability? Support our mission to create a healthier planet for all.
H4 Stay informed with the latest sustainability news and insights.
H4 Embark on your sustainability journey with our tailored business solutions.
H4 Know what you need? Request a quote today.
H4 Highlights
H5 Focus areas
H5 Our services
H5 Training services
H5 Resources
H5 Beyond the country benchmarks: What the EUDR low-risk classifications mean in practice
H5 Join the movement: Sustainability Week 2025
H5 European Commission publishes first list of Country Benchmarks under the EU Deforestation Regulation
H5 Preferred by Nature, IKEA, and European Forest Institute Launch Research Project to Future-Proof Responsible Forest Management Duplicate text
H5 Why we do what we do
H5 This is who we partner with to create lasting impacts
H6 Search by scheme
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
13 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 25 external links on this page.

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