Ppd.com - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
58% 
Page structure
79% 
Link structure
86% 
Server
75% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
562.40 kB
Words
814
Media files
12
Number of links
174 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Pharmaceutical Contract Research Organization (CRO) | PPD
The page title should be shorter than 580 pixels. It is 619 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The PPD™ clinical research business of Thermo Fisher Scientific is a global contract research organization (CRO) delivering clinical expertise for your product's success. Learn more about our life changing therapies.
The meta description is too long: 1328 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ppd.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
facebook-domain-verificationoxchas6465a67csx36tj3feuh5xhao
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe PPD™ clinical research business of Thermo Fisher Scientific is a global contract research organization (CRO) delivering clinical expertise for your product's success. Learn more about our life changing therapies.
msvalidate.01F19BB517707DB81415C5397150A46AE0
google-site-verification7Yo3vhnQWLrVtxrTCoe8SWGZW87uttKycbuToY_jnI8
msapplication-TileImagehttps://www.ppd.com/wp-content/uploads/2024/05/cropped-ppd-favicon-1-270x270.png
generatorWP Rocket 3.19.2.1
article:publisherhttps://www.facebook.com/PPDCRO
article:modified_time2025-08-12T19:53:19+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@ppdcro
og:localeen_US
og:typewebsite
og:titleGlobal Pharmaceutical Contract Research Organization (CRO) | PPD
og:descriptionThe PPD™ clinical research business of Thermo Fisher Scientific is a global contract research organization (CRO) delivering clinical expertise for your product's success. Learn more about our life changing therapies.
og:urlhttps://www.ppd.com/
og:site_namePPD
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 814 words. That's ok.
16.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (562.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../uploads/2025/08/ISPE-HPP_2241298103.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64ViE Awards 2025
data:[...] Base64Therapeutic expertise
data:[...] Base64Two people shaking hands in agreement while seated at a table.
data:[...] Base64Scientist in a lab
data:[...] Base64oncology mom daughter
data:[...] Base64PPD FSP woman smiling
data:[...] Base64Students
data:[...] Base64No alt attribute provided
data:[...] Base64Charts and graphs and a magnifying glass laying on a table

Page structure

H1 heading
(Critically important)
Drive your drug development program forward. Partner with a leading provider of global clinical research solutions.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Drive your drug development program forward. Partner with a leading provider of global clinical research solutions.
H2 Unrivaled therapeutic expertise honed over decades
H2 Solutions tailored to accelerate your development
H2 Comprehensive laboratory services that transform drug development
H2 Bring your life-saving therapies to the world
H4 PPD FSP Solutions
H4 The Biotech Mindset
H4 Optimized Study Planning
H4 Insights Hub
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ppd.com/Anchor Skip to content
https://www.ppd.com/PPD
https://www.ppd.com/insights-hub/Insights Hub
https://jobs.thermofisher.com/...New window External Subdomain Careers
https://www.ppd.com/contact/Contact Us
https://ir.thermofisher.com/New window External Subdomain Investors
https://www.ppd.com/newsroom/Newsroom
https://www.ppdsnbl.co.jp/External Subdomain Japan
https://www.ppd.com/frEnglishShow submenu
https://www.ppd.com/who-we-are/Who We AreShow submenu
/who-we-are/our-mission/Our MissionShow submenu
/who-we-are/our-mission/accola...Accolades
/who-we-are/our-mission/our-hi...Our History
A-TITLE Company History
/who-we-are/values/Our 4i Values
/our-solutions/Our WorkShow submenu
/our-solutions/Our Solutions
https://www.ppd.com/how-we-help/How We Help
/therapeutic-expertise/Therapeutic Areas
/who-we-are/corporate-responsi...Corporate ResponsibilityShow submenu
/who-we-are/corporate-responsi...Environmental Stewardship
/who-we-are/corporate-responsi...Health and Wellness
https://corporate.thermofisher...New window External Subdomain Philanthropy
/who-we-are/corporate-responsi...PPD Heroes
/who-we-are/locations/Locations
/who-we-are/company-resources/Company ResourcesShow submenu
/who-we-are/company-resources/...Vendor Resources
/who-we-are/company-resources/...Legal Notices
https://www.thermofisher.com/u...New window External Subdomain Privacy Policy
/who-we-are/company-resources/...Events
https://www.ppd.com/newsroom/Text duplicate Newsroom
/who-we-are/company-resources/...Ethics
https://ir.thermofisher.com/New window External Subdomain Text duplicate Investors
https://www.ppd.com/how-we-help/How We HelpShow submenu
/our-solutions/clinical/patien...Real-World Representation in Clinical Trials
/how-we-help/asia-pacific/Expertise in Asia-PacificShow submenu
/how-we-help/asia-pacific/china/PPD in China
/how-we-help/asia-pacific/japa...PPD-SNBL in Japan
/our-solutions/clinical/functi...Functional Service Partnership Solutions
/pharmaceuticals-research-and-...Industry Trends
/how-we-help/integrated-cro-an...Accelerator™ Drug Development
/our-solutions/Our SolutionsShow submenu
/our-solutions/clinical/Clinical DevelopmentShow submenu
/our-solutions/clinical/early-...Early Development
/our-solutions/clinical/govern...Government and Public Health
/our-solutions/clinical/patien...Patient First SolutionsShow submenu
/our-solutions/clinical/patien...Digital and Decentralized
/our-solutions/clinical/patien...Patient Recruitment & Engagement
/our-solutions/clinical/patien...Text duplicate Real-World Representation in Clinical Trials
/our-solutions/clinical/patien...Global Contact Centered Solutions
/our-solutions/digital-drug-de...Drug Development Digital SolutionsShow submenu
/our-solutions/digital-drug-de...Clinical Decision Suite
/our-solutions/digital-drug-de...Clinical Trial Forecasting Suite
/our-solutions/digital-drug-de...Intelligent Clinical Suite
/our-solutions/digital-drug-de...StudyGage
/our-solutions/clinical/phase-...Phase II-IV Clinical Trial ManagementShow submenu
/our-solutions/clinical/phase-...Biostatistics
/our-solutions/clinical/phase-...Clinical Data Management
/our-solutions/clinical/phase-...Clinical Trial Monitoring
/our-solutions/clinical/phase-...Clinical Trial Project Management
/our-solutions/clinical/phase-...Global Clinical Supplies
/our-solutions/clinical/phase-...Interventional Studies
/our-solutions/clinical/phase-...Medical Writing
/our-solutions/clinical/phase-...Pharmacokinetic and Pharmacodynamic
/our-solutions/clinical/phase-...Pharmacovigilance
/our-solutions/clinical/real-w...Real-World EvidenceShow submenu
/our-solutions/clinical/real-w...Observational Studies
/our-solutions/clinical/real-w...Real-World Data and Scientific Solutions
/our-solutions/clinical/real-w...Pregnancy and Lactation Studies
/our-solutions/clinical/real-w...PPD Evidera Patient-Centered Research
/our-solutions/clinical/real-w...PPD Evidera Implementation Science
/our-solutions/clinical/real-w...Proprietary Real-World DataShow submenu
/our-solutions/clinical/real-w...PPD CorEvitas Clinical Registries
/our-solutions/clinical/real-w...PPD CorEvitas Precision Medicine
/our-solutions/clinical/real-w...PPD Vestrum Health Real-World Data
/our-solutions/clinical/health...PPD Evidera Health Economics & Market AccessShow submenu
/our-solutions/clinical/health...PPD Evidera Health Economics
/our-solutions/clinical/health...PPD Evidera Market Access
/our-solutions/biotech-solutions/PPD Biotech Solutions
/our-solutions/clinical/functi...PPD Functional Service Partnership SolutionsShow submenu
/our-solutions/clinical/functi...Biostatistics and Programming
/our-solutions/clinical/functi...Text duplicate Clinical Data Management
/our-solutions/clinical/functi...Clinical Operations
/our-solutions/clinical/functi...Feasibility
/our-solutions/clinical/functi...Text duplicate Global Clinical Supplies
/our-solutions/clinical/functi...Text duplicate Medical Writing
/our-solutions/clinical/functi...Text duplicate Pharmacovigilance
/our-solutions/clinical/functi...Project Delivery
/our-solutions/clinical/functi...Regulatory Affairs
/our-solutions/clinical/functi...Site Contracts and Payments
/our-solutions/clinical/functi...Site Support
/our-solutions/clinical/functi...Study Startup
/our-solutions/clinical/functi...Quality Assurance
/insights-hub/fsp/Insights Hub: PPD FSP Solutions
/our-solutions/clinical/ppd-tr...PPD Translate Solutions
/our-solutions/clinical/medica...Medical Communications
/our-solutions/clinical/phase-...Regulatory Affairs Solutions
/our-solutions/clinical/techno...TechnologyShow submenu
/our-solutions/clinical/patien...Patient First Digital Solutions
/our-solutions/digital-drug-de...Drug Development Digital Solutions
/our-solutions/clinical/techno...Information Security
/our-solutions/clinical/techno...Preclarus
/our-solutions/clinical/techno...Support Systems and Services
/our-solutions/ppd-laboratories/PPD Laboratory ServicesShow submenu
/our-solutions/ppd-laboratorie...Bioanalytical LabShow submenu
/our-solutions/ppd-laboratorie...Bioanalytical Lab Capabilities
/our-solutions/ppd-laboratorie...Bioanalytical Lab Experience and Expertise
/our-solutions/ppd-laboratorie...Bioanalytical Lab Tech Talks
/our-solutions/ppd-laboratorie...Bioanalytical Lab Resources
/our-solutions/ppd-laboratorie...Biomarker CapabilitiesShow submenu
/our-solutions/ppd-laboratorie...Biomarker Expertise and Capabilities
/our-solutions/ppd-laboratorie...Biomarker Capabilities Resources
/our-solutions/ppd-laboratorie...Central LabShow submenu
/our-solutions/ppd-laboratorie...Central Lab Capabilities
/our-solutions/ppd-laboratorie...Certifications
/our-solutions/ppd-laboratorie...Preclarus Lab Solutions
/our-solutions/ppd-laboratorie...Central Lab Resources
/our-solutions/ppd-laboratorie...GMP LabShow submenu
/our-solutions/ppd-laboratorie...GMP Lab Capabilities
/our-solutions/ppd-laboratorie...GMP Lab Experience and Expertise
/our-solutions/ppd-laboratorie...Athlone Lab
/our-solutions/ppd-laboratorie...GMP Lab Resources
/our-solutions/ppd-laboratorie...Vaccine Sciences LabShow submenu
/our-solutions/ppd-laboratorie...Vaccine Sciences Lab Capabilities
A-TITLE Capabilities
/our-solutions/ppd-laboratorie...Vaccine Sciences Lab Resources
/our-solutions/ppd-laboratorie...Lab Services in China
/our-solutions/ppd-laboratorie...PPD Laboratory Services FSP
/therapeutic-expertise/Therapeutic AreasShow submenu
/therapeutic-expertise/biosimi...Biosimilar Development
/therapeutic-expertise/cardiov...Cardiovascular
/therapeutic-expertise/cell-an...Cell & Gene Therapy
/therapeutic-expertise/critica...Critical Care
/therapeutic-expertise/dermato...Dermatology
/therapeutic-expertise/hepatol...Hepatology
/therapeutic-expertise/gastroe...Gastroenterology
/therapeutic-expertise/immunol...Immunology and RheumatologyShow submenu
/therapeutic-expertise/immunol...Lupus
/therapeutic-expertise/infecti...Infectious Diseases
/therapeutic-expertise/metabol...Metabolic and EndocrineShow submenu
/therapeutic-expertise/metabol...Diabetes
/therapeutic-expertise/metabol...Rare Metabolic Disease
/therapeutic-expertise/nephrol...Nephrology and Renal Diseases
/therapeutic-expertise/neurosc...Neuroscience ResearchShow submenu
/therapeutic-expertise/neurosc...Neurodegenerative Disease Research Expertise
/therapeutic-expertise/neurosc...Psychiatry
/therapeutic-expertise/neurosc...Neuroinflammatory Diseases
/therapeutic-expertise/oncolog...Oncology and Hematology
/therapeutic-expertise/ophthal...Ophthalmology
/therapeutic-expertise/pediatr...Pediatrics
/therapeutic-expertise/rare-di...Rare DiseasesShow submenu
/therapeutic-expertise/oncolog...Rare Hematology and Oncology
/therapeutic-expertise/metabol...Rare Metabolic
/therapeutic-expertise/neurosc...Rare Neurological
/therapeutic-expertise/rare-di...Rare Neuromuscular
/therapeutic-expertise/respira...Rare Respiratory
/therapeutic-expertise/respira...Respiratory
/therapeutic-expertise/urology...Urology
/therapeutic-expertise/vaccine...Vaccine Development
/therapeutic-expertise/womens-...Women’s Health
/participate-in-clinical-trial/Participate in a Trial
/who-we-are/company-resources/...Join Us at ISPE 2025
/who-we-are/company-resources/...Engage with our experts
/blog/managing-opportunities-r...Gen AI in Clinical Research: Opportunities and Risks
/blog/managing-opportunities-r...Read the blog
/blog/accelerator-drug-develop...Streamline Your Drug Development Journey
/blog/accelerator-drug-develop...Gain speed, simplicity and scalability
/news-item/thermo-fisher-scien...Best CRO at ViE Awards
/news-item/thermo-fisher-scien...Learn more
/therapeutic-expertise/Open up possibilities
/our-solutions/Unlock your potential
/our-solutions/ppd-laboratories/Move your molecule forward
/its-about-time/Seize the moment
/our-solutions/clinical/functi...PPD FSP Solutions Resources and expertise scaled to your project needs, when you need it. Achieve on-time, on-budget delivery. Meet your timelines
IMG-ALT PPD FSP woman smiling
/how-we-help/biotech-solutions/The Biotech Mindset A model intentionally built to serve the needs of small- to mid-sized biotech and pharma companies. Simplify the journey
IMG-ALT Students
/our-solutions/digital-drug-de...Optimized Study Planning Actionable insights that transform study planning through real-time data, predictive analytics and AI-powered algorithms. Innovate w...
https://www.ppd.com/insights-hub/Insights Hub Essential analysis, industry insights and thought leadership from our experts to keep you ahead of the curve. Get ahead
IMG-ALT Charts and graphs and a magnifying glass laying on a table
/who-we-are/company-resources/...Text duplicate Legal Notices
https://www.ppd.com/site-map/Site Map
/who-we-are/company-resources/...Modern Slavery Transparency Statement
https://www.thermofisher.com/u...New window External Subdomain Text duplicate Privacy Policy
https://www.ppd.com/contact/Text duplicate Contact Us
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://twitter.com/ppdcroNew window Nofollow External Twitter
https://www.facebook.com/PPDCRONew window Nofollow External Subdomain Facebook
https://www.instagram.com/ppdcro/New window Nofollow External Subdomain Instagram
https://www.youtube.com/PPDCRONew window Nofollow External Subdomain YouTube
/who-we-are/company-resources/...Text duplicate Events

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ppd.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (562 kB).

HTTP Response Header

NameValue
dateFri, 15 Aug 2025 00:50:01 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding
strict-transport-securitymax-age=63072000; includeSubDomains;preload
x-xss-protection0
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
cross-origin-opener-policysame-origin-allow-popups
cross-origin-embedder-policyunsafe-none
content-security-policyupgrade-insecure-requests;
link<https://www.ppd.com/wp-json/>; rel="https://api.w.org/"
x-ua-compatibleIE=edge,chrome=1
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 30
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie277 Characters
servercloudflare
cf-ray96f4b2067b14f0cf-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 946 referring domains.
This page has 185,689 backlinks.
This page has backlinks from 654 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /wp-content/plugins/
Disallow: /readme.html
Disallow: /wp-admin/
Disallow: /blog/glossary-term/  
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.ppd.com/sitemap_index.xml

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Search preview

www.ppd.com
Global Pharmaceutical Contract Research Organization (CRO) | PPD
The PPD™ clinical research business of Thermo Fisher Scientific is a global contract research organization (CRO) delivering clinical expertise for your product's success. Learn more about our life changing therapies.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Research78%Check
Global78%Check
PPD76%Check
Clinical Research72%Check
Global Clinical72%Check
Research Solutions70%Check
Clinical66%Check
contract research64%Check
Solutions59%Check
Global Network56%Check
Show more keywords and terms

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