Portrait.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
86% 
Page structure
79% 
Link structure
81% 
Server
72% 
External factors
100% 
SEO Score
Response time
1.81 s
File size
30.90 kB
Words
518
Media files
36
Number of links
82 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Portrait Gallery
The length of the page title is perfect. (214 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
National Portrait Gallery
The length of the meta description is perfect. (214 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Australia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsNational Portrait Gallery, portraiture, canberra, art, gallery, portrait, news, media
descriptionNational Portrait Gallery
langen
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 518 words. That's ok.
34.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/icon-menu-dark.pngMenu
/files/f/1/5/a/i18710-wd.jpgTwo people looking at artworks
/files/f/1/5/a/i18710-slt.jpgTwo people looking at artworks
/files/f/1/5/a/i18710-slq.jpgTwo people looking at artworks
/files/f/1/5/a/i18710-ths.jpgTwo people looking at artworks
/files/b/f/9/4/i15057-sl.jpgJimmy and Jane Barnes
/files/2/5/3/9/i14510-sl.jpgNick Cave
/files/7/1/5/4/i18854-sl.jpgRomance Was Born
/files/7/0/8/a/i18658-wd.jpgMaggie , 2023 Del Kathryn Barton
/files/7/0/8/a/i18658-slt.jpgMaggie , 2023 Del Kathryn Barton
/files/7/0/8/a/i18658-slq.jpgMaggie , 2023 Del Kathryn Barton
/files/7/0/8/a/i18658-ths.jpgMaggie , 2023 Del Kathryn Barton
/files/1/b/1/f/i18653-wd.jpgGallery One salon hang
/files/1/b/1/f/i18653-slt.jpgGallery One salon hang
/files/1/b/1/f/i18653-slq.jpgGallery One salon hang
/files/1/b/1/f/i18653-ths.jpgGallery One salon hang
/files/d/9/0/8/i18711-wd.jpgMatildas players celebrating
/files/d/9/0/8/i18711-slt.jpgMatildas players celebrating
/files/d/9/0/8/i18711-slq.jpgMatildas players celebrating
/files/d/9/0/8/i18711-ths.jpgMatildas players celebrating
/files/a/a/f/0/i14384-wd.jpgThe National Portrait Gallery building front entrance
/files/a/a/f/0/i14384-slt.jpgThe National Portrait Gallery building front entrance
/files/a/a/f/0/i14384-slq.jpgThe National Portrait Gallery building front entrance
/files/a/a/f/0/i14384-ths.jpgThe National Portrait Gallery building front entrance
/images/footer/sponsors/ncito.pngNational Collecting Institutions Touring and Outreach Program
/images/footer/sponsors/midnight.pngMidnight Hotel
/files/9/4/d/d/i18663-sl.pngRegion Canberra
/images/footer/sponsors/streem-new.pngStreem
/images/footer/sponsors/robertoatley.pngRobert Oatley
/images/footer/sponsors/canon.pngCanon
/images/footer/sponsors/stripysock.pngStripy Sock
/images/sm-dark/facebook.pngFacebookFacebook
/images/sm-dark/instagram.pngInstagramInstagram
/images/sm-dark/linkedin.pngLinkedInLinkedIn
/images/sm-dark/youtube.pngYoutubeYoutube
/images/sm-dark/email.pngMailing listMailing list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 In Bloom
H3 On view
H3 What's On
H3 Visit
H3 Coming soon
H3 The Gallery
H3 Sign up to our newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.portrait.gov.au/Anchor Skip to main content
https://www.portrait.gov.au/No Text
https://www.portrait.gov.au/No Text
/calendar/What's on
/portraits/The Portraits
/content/plan-your-visit/Visit
/content/the-gallery/The Gallery
/content/education/Learn
/watch/Watch
/content/circle-of-friends/Members
/searchresults.phpO
A-TITLE search
/calendar/Text duplicate What's on
/onview/On view
/content/plan-your-visit/Plan your Visit
/calendar.phpFull calendar
/exhibitions/currentExhibitions
/exhibitions/touring/Touring exhibitions
/content/prizes-and-awards/Prizes
/exhibitions/nppp/National Photographic Portrait Prize
/exhibitions/darling/Darling Portrait Prize
/portraits/Text duplicate The Portraits
/portraits.php?i=yes&cu=highli...Highlights
/portraits.php?i=yes&l=inCurrently on display
/watch/Text duplicate Watch
/stories/Portrait stories
/streams/On demand
/content/the-gallery/Text duplicate The Gallery
/content/about-us/About us
/content/support-the-gallery/Support the Gallery
/content/venue-hire/Venue hire
/content/publications/Publications
/content/research-library/Research library
/content/executive/Organisation chart
/content/employment/Employment
/content/contact/Contact us
/content/corporate-info/Governance & Board
/content/vision-statement/Vision and purpose
/content/annual-reportAnnual report
/content/circle-of-friends/Circle of Friends
/join.phpBecome a member
/membership-renew.phpRenew membership
/content/learn/Text duplicate Learn
/content/learn/Make a booking
/content/onsite-education-prog...Onsite programs
/content/online-education-prog...Online programs
/content/school-visit-informat...School visit information
/content/learning-resources/Learning resources
/content/little-darlings/Little Darlings
/content/professional-learning/Professional learning
/content/access/Access
/content/audio-description/Audio description
/content/disability-inclusion-...Disability Inclusion Access Plan
/searchresults.phpSearch the website
/calendar/Text duplicate What's on
/portraits/Text duplicate The Portraits
/content/the-gallery/Text duplicate The Gallery
/content/education/Text duplicate Learn
/watch/Text duplicate Watch
/searchresults.phpText duplicate O
A-TITLE search
/exhibitions/in-bloom-2025IMG-ALT Two people looking at artworks
/exhibitions/in-bloom-2025In Bloom
/onview/IMG-ALT Jimmy and Jane Barnes
/onview/IMG-ALT Nick Cave
/onview/IMG-ALT Romance Was Born
/onview/Text duplicate On view
/calendar/IMG-ALT Maggie , 2023 Del Kathryn Barton
/calendar/What's On
/content/plan-your-visit/IMG-ALT Gallery One salon hang
/content/plan-your-visit/Text duplicate Visit
/content/matildas/IMG-ALT Matildas players celebrating
/content/matildas/Coming soon
/content/the-gallery/IMG-ALT The National Portrait Gallery building front entrance
/content/the-gallery/Text duplicate The Gallery
/content/sponsors/We would like to thank our partners.
https://www.arts.gov.au/fundin...New window External Subdomain IMG-ALT National Collecting Institutions Touring and Outreach Program
http://midnighthotel.com.au/New window External IMG-ALT Midnight Hotel
https://region.com.au/New window External IMG-ALT Region Canberra
https://www.streem.com.au/New window External Subdomain IMG-ALT Streem
http://www.robertoatley.com.au/New window External Subdomain IMG-ALT Robert Oatley
https://www.canon.com.au/New window External Subdomain IMG-ALT Canon
https://stripysock.com.au/New window External IMG-ALT Stripy Sock
https://www.facebook.com/Portr...New window External Subdomain IMG-ALT Facebook
http://instagram.com/portraitauNew window External IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
http://www.youtube.com/user/Po...New window External Subdomain IMG-ALT Youtube
https://secure.portrait.gov.au...External Subdomain IMG-ALT Mailing list
https://www.portrait.gov.au/Home
/content/contact-usContact
/content/media/Media
/content/privacy/Privacy statement
/content/user-agreement/User agreement
/content/social-media-and-comm...Social media and community guidelines
/content/getting-here/King Edward Terrace, Parkes Canberra, ACT 2600, Australia
https://www.legislation.gov.au...New window External Subdomain Australian Copyright Act 1968 (Cth)
/form-image-request.phpReproduction request

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.portrait.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.81 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (31 kB).

HTTP Response Header

NameValue
dateThu, 07 Aug 2025 18:14:36 GMT
serverApache
strict-transport-securitymax-age=63072000; includeSubdomains;
x-frame-optionsSAMEORIGIN
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
content-encodinggzip
content-security-policyframe-ancestors 'self' *.sharepoint.com ;
content-length8002
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 225 referring domains.
This page has 715 backlinks.
This page has backlinks from 202 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /archive
Disallow: /blog
Disallow: /collection
Disallow: /content/exhibit
Disallow: /content/news/articles
Disallow: /corporate/file-list/
Disallow: /educationblog
Disallow: /gallery/
Disallow: /main.php
Disallow: /npgnewsrss.xml
Disallow: /photo/
Disallow: /portraitbrowser/
Disallow: /site/
Disallow: /static/
Disallow: /UserFiles/
Disallow: /splash.htm
Disallow: /splash.swf
Disallow: /splash_credits.php
Disallow: /ssl/nppp/
Disallow: /ssl/nppp/
Disallow: /ssl/nyspp/

User-agent: GPTbot
Disallow: /

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Search preview

www.portrait.gov.au
National Portrait Gallery
National Portrait Gallery

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Portrait71%Check
Portrait Gallery67%Check
National Portrait65%Check
National Portrait Gallery64%Check
Gallery63%Check
National59%Check
Portrait Prize53%Check
New40%Check
collection39%Check
beautiful39%Check
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