Port.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
72% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
139.00 kB
Words
909
Media files
18
Number of links
122 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Portsmouth | A New Breed of University
The length of the page title is perfect. (469 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The UK's only island city and a top 3 modern university for research power. Find a degree course to match your ambition.
The length of the meta description is perfect. (744 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.port.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe UK's only island city and a top 3 modern university for research power. Find a degree course to match your ambition.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/themes/custom/portsmouth/browserconfig.xml
theme-color#3c023c
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 909 words. That's ok.
28.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ustom/portsmouth//images/logo-mobile.pngUniversity of Portsmouth logo
...ustom/portsmouth//images/logo-mobile.pngUniversity of Portsmouth logo
...Open Days_2.jpg?h=60ed4297&itok=QxQ3TBo2Male student in pink shirt at University of Portsmouth Open Event
...230517_SAMSHAW_UOP_253.jpg?itok=20sdueCgPGT/Postgraduate Taught use only
...cape_NoText.jpg?h=5e644a6c&itok=WQJluhVeCCI Grad Show at University of Portsmouth
...UoP_BROLL_CLEARING_122.jpg?itok=sOMHXvtsTwo female students eating ice creams standing in front of a bright yellow bench at the beach
...Y_UoP_B-Roll_Day_2_119.jpg?itok=r87MFombStudents studying together in a group smiling and enjoying themselves
... Is Clearing - No Text.jpg?itok=snVZkBCdStudent smiling on a blue background with yellow horizontal lines
...GRADUATE_PORTRAITS_080.jpg?itok=OWYwWkfNTwo students walking down pathway in Old Portsmouth
..._UoP_POSTGRADUATES_246.jpg?itok=kKcuLK4-Male student studying in a lab at a microscope
...oric-dockyard-1200x400.jpg?itok=XH3YzTbBstudents smiling at portsmouth historic dockyard
...e-underground-1200x400.png?itok=AnWDbOe4students outside London underground station
...lic/media/images/robot.png?itok=YHBiQQL2Robot
...all student.jpg?h=dc6c2b46&itok=ILzOsjRCstudent staff football
...ize-Pride Festival-226.jpg?itok=9ojlegjKPortsmouth Pride 2022 - For University wide use for newsletters, social media and internal communications promoting Portsmouth Pride and to show the University's support of LGBTQ+. Not for use of campaigns, adverts or unrelated use.
...phen Cooter.jpg?h=3baaac54&itok=gwxciLF7Dr Nizar Ibrahim in the Sahara desert holding a dinosaur tooth
...UoP_Natalie_Datson_004.jpg?itok=yXq6a5w9Alumni profiles need to be requested via the Alumni Team. We're delighted you'd like to use this profile but it's essential we maintain good working relationships with our alumni and therefore we need to make contact with them prior to giving you access. Please click the request button and provide information on your project / campaign / communication.
..._UoP_BUSINESS_TALK_019.jpg?itok=XCaf89zUNo alt attribute provided

Page structure

H1 heading
(Critically important)
University of Portsmouth
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Portsmouth
H2 Secondary menu
H2 Main navigation
H2 Secondary menu Duplicate text
H2 Undergraduate Open Days
H2 Looking for a postgraduate course?
H2 CCI Graduate Show 2025
H2 We're here for you every step of the way
H2 We'll support you to the next level
H2 Two locations, one university – find your perfect fit
H2 We're making headlines
H2 We love staying connected
H2 Footer 1
H2 Footer 2
H2 Footer 3
H2 Footer 4
H2 Footer Hygiene
H2 Contact us
H2 Portsmouth address
H2 London campus
H3 Book an Open Day
H3 See our courses
H3 Introducing Connected Degrees
H3 Only Portsmouth has Connected Degrees
H3 Master's and postgraduate taught courses
H3 Postgraduate research degrees and PhDs
H3 Portsmouth campus
H3 London campus Duplicate text
H3 We're a top 3 modern university for research power
H3 University staff and students raise almost £12,000 at Fratton Park charity football match
H3 University of Portsmouth named Official Partner of Portsmouth Pride
H3 Starring role in new Walking with Dinosaurs series for University of Portsmouth palaeontologist
H3 Explore our alumni community
H3 Collaborate with us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.port.ac.uk/Anchor Skip to main content
https://www.port.ac.uk/Go to home page
IMG-ALT University of Portsmouth logo
https://www.port.ac.uk/Subdomain Portsmouth
https://london.port.ac.uk/External Subdomain London
https://myport.port.ac.uk/External Subdomain Current students
https://library.port.ac.uk/External Subdomain Library
https://staff.port.ac.uk/External Subdomain Staff
/study/open-daysOpen Days
https://www.port.ac.uk/studyStudy
/study/coursesAll courses
/study/undergraduateUndergraduate
/study/masters-and-postgraduat...Master's and postgraduate taught
/study/postgraduate-researchPhDs and postgraduate research
/study/subject-areaBrowse courses by subject
/study/connected-degreesConnected Degrees®
/london-campusLondon campus
/study/studying-online-by-dist...Online courses
/study/open-daysText duplicate Open Days
/study/virtual-experiencesVirtual experience
/study/courses-januaryJanuary start courses
/study/international-studentsInternational students
/study/studying-while-workingStudying while working
/study/short-courses-and-cpdShort courses and CPD
/study/exchanges-and-study-abroadExchanges and study abroad
/study/dual-degreesDual degrees
/study/our-icp-foundation-year...ICP Foundation Year courses
/study/learn-a-foreign-languag...Learn a foreign language for free
https://www.port.ac.uk/clearingClearing
/student-lifeStudent life
/student-life/accommodationStudent accommodation
/student-life/life-outside-studyLife outside study
/student-life/why-choose-ports...Why choose Portsmouth?
/student-life/careers-and-empl...Careers and employment
/student-life/guidance-and-sup...Guidance and support
/student-life/coming-to-uniComing to uni
/student-life/life-on-campusLife on campus
/student-life/thinking-about-uniThinking about uni
/student-life/make-a-paymentMake a payment
/student-life/chatChat to our students
https://www.port.ac.uk/researchResearch
/research/research-centres-and...Research centres and institutes
/research/research-areasResearch areas
/research/research-impactResearch impact
/research/research-projectsResearch projects
/research/our-research-and-inn...Our Research and Innovation culture
/research/research-seminarsResearch seminars
/research/research-excellence-...Research Excellence Framework
/news-events-and-blogs/find-an...Our experts
/research/work-with-usWork with us
/research/our-research-degrees...PhD and research degrees
/collaborateCollaborate
/collaborate/businessBusiness
/collaborate/coworking-and-off...Coworking and office space
/collaborate/schools-and-collegesSchools and colleges
/collaborate/our-partnershipsOur partnerships
/collaborate/our-communityOur community
/collaborate/procurement-and-s...Procurement and suppliers
/news-events-and-blogsNews
/news-events-and-blogs/newsText duplicate News
/news-events-and-blogs/eventsEvents
/news-events-and-blogs/blogsBlogs
/news-events-and-blogs/podcastsPodcasts
/news-events-and-blogs/webinarsWebinars
/news-events-and-blogs/student...Student stories
/news-events-and-blogs/magazinesMagazines
/news-events-and-blogs/press-a...Press and Media
/news-events-and-blogs/find-an...Find an expert
/about-us/our-ambition/global-...Global
https://www.port.ac.uk/about-usAbout us
/about-us/our-ambitionOur ambition
/about-us/our-storyOur story
/about-us/structure-and-govern...Our faculties
/about-us/structure-and-govern...Structure and governance
/about-us/our-facilitiesOur facilities
/about-us/working-at-portsmouthWorking at Portsmouth
/about-us/publicationsPublications
/about-us/key-datesKey dates
/about-us/alumniAlumni
/about-us/contact-usContact us
https://www.port.ac.uk/Subdomain Text duplicate Portsmouth
https://london.port.ac.uk/External Subdomain Text duplicate London
https://myport.port.ac.uk/External Subdomain Text duplicate Current students
https://library.port.ac.uk/External Subdomain Text duplicate Library
https://staff.port.ac.uk/External Subdomain Text duplicate Staff
https://www.port.ac.uk/Text duplicate Go to home page
IMG-ALT University of Portsmouth logo
/study/open-days/undergraduate...Book your place for 5 July 2025
/study/courses?level=Master’s_...Browse our postgraduate courses
/news-events-and-blogs/events/...Book your place - 13 June 2025
/study/open-daysBook an Open Day
/study/coursesSee our courses
/study/courses?type=Connected_...Subdomain Find your Connected Degree
/study/masters-and-postgraduat...Master's and postgraduate taught courses
/study/postgraduate-researchPostgraduate research degrees and PhDs
/student-life/why-choose-ports...New window Explore our Portsmouth campus
A-TITLE Why choose Portsmouth?
https://london.port.ac.uk/New window External Subdomain Explore our London campus
https://www.port.ac.uk/researchOur research and innovation
A-TITLE Research and innovation
/research/research-impactOur impact
A-TITLE Research impact
/news-events-and-blogs/news/un...Trivial anchor text
Read more
/news-events-and-blogs/news/un...Text duplicate Trivial anchor text
Read more
/news-events-and-blogs/news/st...Text duplicate Trivial anchor text
Read more
/about-us/alumniExplore our alumni community
/collaborateCollaborate with us
https://www.port.ac.uk/Anchor Back to top
/study/coursesCourses
/study/open-daysText duplicate Open Days
/study/order-a-digital-prospectusOrder a prospectus
/study/courses-januaryText duplicate January start courses
/student-life/accommodationAccommodation
https://london.port.ac.uk/External Subdomain Text duplicate London campus
/about-us/structure-and-govern...Our Academic Structure
/about-us/structure-and-govern...Our staff
/study/postgraduate-research/r...Do a PhD with us
/study/studying-while-workingText duplicate Studying while working
https://www.port.ac.uk/researchResearch and Innovation
/collaborate/businessHow we can help your business
/about-us/key-datesKey Dates
/news-events-and-blogsNews, Events, and Blogs
/about-us/working-at-portsmouthJobs
/collaborate/schools-and-collegesText duplicate Schools and colleges
/about-us/our-ambition/global-...Our global outlook
/study/undergraduate/applying-...Brexit - Information for students
https://www.port.ac.uk/about-usText duplicate About us
/about-us/structure-and-govern...Faculties
/about-us/contact-us/maps-and-...Maps and directions
/about-us/structure-and-govern...Company information
/student-life/make-a-paymentText duplicate Make a payment
/about-us/our-ambition/sustain...Sustainability
/about-us/structure-and-govern...Cookie policy
/about-us/structure-and-govern...Modern slavery statement
/about-us/structure-and-govern...Privacy policy
/about-us/structure-and-govern...Website terms and conditions
/about-us/structure-and-govern...Accessibility statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.port.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (139 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,562 referring domains.
This page has 200,833 backlinks.
This page has backlinks from 1,289 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
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# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
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www.port.ac.uk
University of Portsmouth | A New Breed of University
The UK's only island city and a top 3 modern university for research power. Find a degree course to match your ambition.

Most important keywords

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KeywordResultRecheck
University79%Check
Portsmouth70%Check
top modern university61%Check
Portsmouth Pride57%Check
Portsmouth campus56%Check
research54%Check
course54%Check
research power54%Check
new52%Check
Find50%Check
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