Point.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
79% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
127.40 kB
Words
2866
Media files
82
Number of links
72 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Equity Investment | Get up to $500k | Point
The length of the page title is perfect. (441 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Point's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
The meta description is too long: 1080 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://point.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Italy
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPoint's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary_large_image
twitter:titleHome Equity Investment | Get up to $500k | Point
twitter:descriptionPoint's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
twitter:imagehttps://cdn.prod.website-files.com/62fb9110be019f3cf956c118/6345c5c0979d5e2e06cab1ac_Point--Social-Card-HEI-HELOC-SEED-03.jpg
og:titleHome Equity Investment | Get up to $500k | Point
og:descriptionPoint's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
og:imagehttps://cdn.prod.website-files.com/62fb9110be019f3cf956c118/6345c5c0979d5e2e06cab1ac_Point--Social-Card-HEI-HELOC-SEED-03.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 16 text duplicates on this page:
  • Duplicate 1: I’ve been through countless mortgage and refinancing applications. Thi...
  • Duplicate 2: The Point process was a lifesaver for me. It allowed me to get complet...
  • Duplicate 3: This HEI was a perfect fit for me. Retired and on a fixed income, I fo...
  • Duplicate 4: Point was great!!!! They gave me money from my home equity when no one...
  • Duplicate 5: I think is a better alternative to refinance similar in my opinion to ...
  • Duplicate 6: "Point were efficient, quick and upfront about all the expenses. After...
  • Duplicate 7: "James and His manager Megan seemed to understand my sense of urgency ...
  • Duplicate 8: My experience from start to end was good beginning at end of April 202...
This page contains 2866 words. That's ok.
45.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
41 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 57 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4b8b6d838a5fcc2df98973_dm-toast-img.webpOpened letter with a gold seal containing a offer code
...c5ca6d639e804eae2c_check-black-white.svgcheckmark
...dca7bc983f08ab27014_Point-Logo-White.svgPoint Logo
...9450f9038b78a03bef94_Point-Logo-Blue.svgPoint Logo
...44f0aee972a7034ba0_Product icon HEI.webpNo alt attribute provided
...657cdaa25bf5a83f4f57bbb5_Frame 5908.webpNo alt attribute provided
...e420c42c55cd4c29641_nav-img-company.webpNo alt attribute provided
...dd3f8df1bf618174e_Point-icon-black-x.svgClose Button
...ce1f52d532d73fe7b2b6b_Rectangle 138.webpA man and a woman hugging on a couch.
...118/680a79e2d804bee92f4bfc4a_Grid 9.webpA man with a beard and a blue shirt.
...04f1e8f023d75cbdabbcb_Rectangle 131.webpA man and woman standing next to a table with potted plants.
...36330d7fdb_point-home-equity-hero-5.webpA man is making a vase out of clay.
...e2c34036b9690cb851875_Rectangle 139.webpA woman wearing a hat and scarf sitting in a chair.
...73105d8cec6e413039d0f_Rectangle 136.webpA man and a child playing with a tower of blocks.
...b98ce7b7d393d395d_point-customer-14.webpA woman wearing glasses and a green shirt.
...2b35a14ab528cd874c4ec_Rectangle 129.webpA woman and two children sitting at a table.
...4775237165cc4ce727718_Rectangle 135.webpA group of people sitting around a table with food.
...86954cf550e149afd473e1_Mask group-1.webpA group of people sitting around a table with food.
.../6818ffc96aec2c5e7d8532f5_image 155.webpA woman in a black leather jacket sitting in a chair.
...46bf48b29c34369dbff35_Rectangle 130.webpA man and a woman dancing together in a living room.
...962621be7777dfc55565cc_Mask group-2.webpA man and a woman dancing together in a living room.
...d79d971b808f48_PointRating-BBB-Black.svgPoint BBB Rating
...06197a26f4bb688daddf0f_TrustPilot-KO.svgTrustpilot
...d79d971b808f48_PointRating-BBB-Black.svgPoint BBB Rating
...401e89087d7416c5_HEI-Timeline-House.webpHouse
...8/633b5ddd12358e0f6a792de6_Play Blue.svgPlay button
...3f0225d80a43_Ramiel-Testimonial-Art.webpRamiel Testimonial
...cf956c118/63059dee96183e676f1d1575_“.svgQuote icon
...f0918618926ff5645d06_Ramiel--smudge.webpNo alt attribute provided
...cf956c118/63059dee96183e676f1d1575_“.svgQuote Icon
...633b5dddf64fae0bcdf2cb52_Play Yellow.svgPlay Button
...3ded1f5af5bed_Susan-Testimonial-Art.webpTestimonial Image
...df091be50d244c8d2d0e5_Susan--smudge.webpNo alt attribute provided
...8/65a81b32aa6792774fba2ba6_bills@4x.webpA bill with the word paid on it.
...65a81b3f20fd42b85eafb0ed_kitchen@4x.webpA kitchen counter with a vase on top of it.
...81b4a1b2457300ca0db98_graduation@4x.webpThree people in a circle with a graduation cap on.
...44f0aee972a7034ba0_Product icon HEI.webpNo alt attribute provided
...a3935b8480bacffd_family-image-break.webpA group of people sitting on top of a couch.
...4e0010b696c92d070_Point-Home-art-01.webpPoint Handshake
...36d0fb3335e327b3e_Point-Home-art-04.webpPoint Home
...3c245b84719baaf89_Point-Home-art-02.webpPoint Check
...33b96bc4b595dad73_Point-Home-art-03.webpPoint Lifesaver
...06197a26f4bb688daddf0f_TrustPilot-KO.svgTrustpilot
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...06197a26f4bb688daddf0f_TrustPilot-KO.svgTrustpilot
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...3ff0fd1846cf8327373_seed-house-illy.webpA blue house with a white tag with dollars signs sticking out
...dd3f8df1bf618174e_Point-icon-black-x.svgClose Button
...dd3f8df1bf618174e_Point-icon-black-x.svgClose Button
...9b636838108879a_pub=Business_Insider.svgBusiness Insider
...36bc8de758aa47f559_pub%3DTech_Crunch.svgTechCrunch
...234502eb00c71ee56d_pub=The_Real_Deal.svgThe Real Deal
...59f1f42ab_pub=The_Wallstreet_Journal.svgTHE WALL STREET JOURNAL
...521bdbb2c8db7d9b825_pub=Fast_Company.svgFast Company
...9984f3899087_pub=The_Washington_Post.svgThe Washington Post
...523cdc1183838b6cd72_pub=The_Atlantic.svgThe Atlantic
...521b4f2c3906424fd4c_pub=Fox_Business.svgfox business
...d29e35d4dc1718fc2d91_Point-Logo-Gray.svgPoint Logo
...110086d284d708cefff0d9_Frame 402 (1).svgTrustpilot
...c64ca6c9c02782_PointRating-BBB-A+-KO.svgPoint Rating BBB
...8/62fce95d003ceb158fddae71_Frame 219.svgLinkedIn Logo
...6c118/62ffe84235c64cd28ec02154_Frame.svgNo alt attribute provided
Video URLWidthHeight
...fd1766ea2821_rameil_lrg-poster-00001.jpg
...4d0206e26701f_susan_lrg-poster-00001.jpg
...fd1766ea2821_rameil_lrg-poster-00001.jpg
...4d0206e26701f_susan_lrg-poster-00001.jpg

Page structure

H1 heading
(Critically important)
Unlock your equity. Build your future.
The H1 heading is perfect.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Unlock your equity. Build your future.
H2 Home Equity Investment (HEI)
H2 Resources
H2 Company
H2 What is a Home Equity Investment (HEI)?
H2 Point's Home Equity Investment (HEI) has helped over 15,000 homeowners across the United States.
H2 Point makes home wealth more valuable for homeowners.
H2 Find answers to common questions about HEIs.
H2 Why Point?
H2 Point is helping homeowners achieve their financial goals.
H2 Point is helping homeowners and home buyers achieve their financial goals.
H2 Boost your down payment with a SEED investment.
H2 Point in the media
H3 Get up to $500k:
H3 For up to 30 years:
H3 You decide when to exit:
H3 You built your home equity with every mortgage payment and renovation. We built a financial solution that empowers you to unlock your home equity when you need it most.
H3 Eliminate high-interest debt
H3 Invest in your home
H3 Invest in yourself
H3 Learn more about the HEI, a tool that helps you leverage your biggest financial asset. Understand the benefits, the application process, and get the information you need to see if a Home Equity Inv...
H3 Home Equity Investment
H3 Point is your partner in home wealth. When you do well, we do well.
H3 We are your partner.
H3 It's your home — keep it that way.
H3 You deserve your financial freedom.
H3 Find what's right for you.
H3 Our innovative products have been featured in top publications.
H4 How can I qualify for Point’s Home Equity Investment?
H4 What if I don’t own a home?
H4 How does Point’s HEI compare to other home equity solutions?
H4 What is the application process like?
H4 How long will I have to repay a Home Equity Investment?
H4 How much will I owe when I repay my Home Equity Investment?
H4 How long has Point been around?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://point.com/offerDid you get an offer code?
https://point.com/offerDid you get an offer code in the mail?
https://home.point.com/dashboa...External Subdomain View your HEI offer
https://point.com/IMG-ALT Point Logo
https://point.com/Text duplicate IMG-ALT Point Logo
https://point.com/heiHEI Home Equity Investment (HEI)
https://point.com/start/heiPrequalify now See how much you can get with no risk to your credit score.
https://point.com/heiHEI Overview
/hei/how-hei-worksHow the HEI works
https://help.point.com/New window External Subdomain HEI Help Center
https://point.com/seedSEED Coming Soon
https://point.com/blogResources
https://point.com/blogBlog We write about personal finance, the housing market and homeownership.
/blog/category/point-researchPoint research Find timely and unbiased insight about the housing market.
/blog/category/toolsCalculators and tools
https://point.com/media-roomMedia room
https://point.com/partnersPartners
https://point.com/aboutCompany
https://point.com/aboutAbout us
https://point.com/careersCareers
https://point.com/testimonialsTestimonials
/media-room/press-coveragePress coverage
https://point.com/investorsInvestors
https://point.com/contactContact
https://home.point.com/dashboa...New window External Subdomain Log in
https://point.com/start/heiPrequalify now
https://point.com/start/heiText duplicate Prequalify now
https://point.com/heiHEI overview
/hei/how-hei-worksText duplicate How the HEI works
https://help.point.com/New window External Subdomain Text duplicate HEI Help Center
https://point.com/seedComing Soon SEED
https://point.com/blogBlog
/blog/category/point-researchPoint research
/blog/category/toolsText duplicate Calculators and tools
https://point.com/media-roomText duplicate Media room
https://point.com/partnersText duplicate Partners
https://point.com/aboutAbout
https://point.com/careersText duplicate Careers
https://point.com/testimonialsText duplicate Testimonials
/media-room/press-coverageText duplicate Press coverage
https://point.com/investorsText duplicate Investors
https://point.com/contactText duplicate Contact
https://offer.point.com/New window External Subdomain Have an offer code?
https://home.point.com/dashboa...New window External Subdomain Text duplicate Log in
https://point.com/start/heiText duplicate Prequalify now
https://home.point.com/External Subdomain Show me my offer
https://point.com/heiLearn about Point’s Home Equity Investment
https://point.com/Anchor Get my no-risk offer
https://point.com/heiLearn more about Point's HEI
https://point.com/start/heiText duplicate Prequalify now
https://help.point.com/article...New window External Subdomain Trivial anchor text
here
https://help.point.com/article...New window External Subdomain Text duplicate Trivial anchor text
here
https://help.point.com/article...New window External Subdomain ‍
https://point.com/start/heiText duplicate Prequalify now
https://point.com/seedSEED
https://point.com/start/heiText duplicate Prequalify now
/hei/how-hei-worksinteractive pricing example
https://point.com/seedLearn more about SEED
https://www.businessinsider.co...External Subdomain Read this article
https://tcrn.ch/38FruIhExternal Text duplicate Read this article
/media-room/press-coverageRead more press coverage
https://point.com/Text duplicate IMG-ALT Point Logo
https://www.bbb.org/losangeles...External Subdomain IMG-ALT Point Rating BBB
https://linkedin.com/company/p...New window External No Text
https://twitter.com/pointhomee...New window External No Text
https://www.facebook.com/point...New window External Subdomain No Text
https://www.instagram.com/poin...New window External Subdomain No Text
https://point.com/heiText duplicate HEI overview
/hei/how-hei-worksText duplicate How the HEI works
https://home.point.com/heiNew window External Subdomain Text duplicate Prequalify now
https://help.point.com/New window External Subdomain HEI Help center
https://point.com/seedText duplicate SEED Coming Soon
https://point.com/contactGeneral inquiries
https://point.com/investorsText duplicate Investors
https://point.com/blogText duplicate Blog
/blog/category/point-researchText duplicate Point research
/blog/category/toolsText duplicate Calculators and tools
https://point.com/partnersPoint Partners
https://point.com/media-roomText duplicate Media room
https://point.com/aboutText duplicate About us
https://point.com/careersText duplicate Careers
https://point.com/testimonialsText duplicate Testimonials
/media-room/press-coverageText duplicate Press coverage
https://point.com/referRefer
http://dfpi.ca.gov/file-a-comp...New window External Subdomain California Department of Financial Protection and Innovation
https://www.nmlsconsumeraccess...New window External Subdomain NMLS Consumer Access
https://point.com/licensesNMLS #1610752
https://point.com/licensesLicenses
https://point.com/terms-of-useTerms of Use
https://point.com/privacy-policyPrivacy Policy
https://point.com/privacy-policyNotice at Collection
/vulnerability-disclosure-policyVulnerability Disclosure Policy
https://point.com/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://point.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
dateMon, 26 May 2025 16:09:53 GMT
content-typetext/html
cf-ray945e8a1f6895ee78-MXP
cf-cache-statusHIT
age418052
content-encodinggzip
last-modifiedWed, 21 May 2025 20:02:21 GMT
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keypoint.com 62fb9110be019f3cf956c118 pageId:65ca8f4f968f2f9be7e0a268 65ca8f4f968f2f9be7e0a275 65ca8f4f968f2f9be7e0a276 65ca8f4f968f2f9be7e0a279
x-frame-optionsSAMEORIGIN
x-lambda-id58b8c7fe-104c-4720-ac79-65d8299a66e3
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 320 referring domains.
This page has 760 backlinks.
This page has backlinks from 265 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow:

Sitemap: https://point.com/sitemap.xml

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Search preview

point.com
Home Equity Investment | Get up to $500k | Point
Point's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Point80%Check
Equity79%Check
Equity Investment72%Check
get68%Check
Get up68%Check
Investment66%Check
Unlock66%Check
Point process61%Check
payment investment60%Check
Equity Loans58%Check
Show more keywords and terms

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