Play.wales - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
76% 
Page structure
100% 
Link structure
41% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
146.10 kB
Words
631
Media files
19
Number of links
119 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Play Wales
The page title is too short. (171 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://play.wales/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
robotsnoai, noimageai, follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
msapplication-TileImagehttps://play.wales/wp-content/uploads/2023/04/cropped-playwales-270x270.png
article:published_time2023-02-08T18:15:00+03:00
article:modified_time2024-10-17T14:01:59+03:00
langen
twitter:cardsummary_large_image
twitter:titleHome - Play Wales
twitter:label1Written by
twitter:data1admin
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_US
og:typewebsite
og:titleHome - Play Wales
og:urlhttps://play.wales/
og:updated_time2024-10-17T14:01:59+03:00
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 631 words. That's ok.
26.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/themes/playwales/images/logo.svgPlay Wales
...nt/uploads/2023/07/best-palmerston-1.pngNo alt attribute provided
...tent/uploads/2023/02/play-and-risk-1.jpgNo alt attribute provided
.../02/registered-play-provision-scaled.jpgNo alt attribute provided
...02/PO_080622_MOUNT-STUART_43-scaled.jpegNo alt attribute provided
...3/02/PO_040921_PW_WREXHAM_030-scaled.jpgNo alt attribute provided
/wp-content/uploads/2023/02/intro_play.jpgNo alt attribute provided
...23/03/PO_021120_PLAYWALES_090-scaled.jpgNo alt attribute provided
...oads/2023/04/our-work-block-2-scaled.jpgNo alt attribute provided
...2/training-and-qualifications-scaled.jpgNo alt attribute provided
...2023/02/PO_310719_CWMBRAN_33-scaled.jpegNo alt attribute provided
...nt/uploads/2023/07/best-palmerston-1.pngboy playing with bubbles
/wp-content/uploads/2023/04/play.jpgchild playing on ropes
...02/PO_080622_MOUNT-STUART_43-scaled.jpegbot and girl playing together
...ontent/uploads/2023/02/content_img_3.jpgchild with bubbles
...ent/uploads/2023/03/childcare-scaled.jpgchildren carrying piping
...ads/2025/03/PlaywalesSmall-37-scaled.jpgPlay policy, research and practice: Getting it right for children
...content/themes/playwales/images/logo.svgPlay Wales
Video URLWidthHeight
.../embed/UnfdamgVFhY?enablejsapi=1&html5=1

Page structure

H1 heading
(Critically important)
Championing children’s play
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Championing children’s play
H2 Play Film
H2 We champion every child’s need and right to play.
H2 Upcoming events
H2 Sign up to receive regular updates about children’s play and playwork
H3 Welcome to Play Wales
H3 About us
H3 Support us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://play.wales/contact-us/Contact us
https://www.playfulchildhoods....New window External Subdomain Playful Childhoods
https://chwarae.cymru/?p=79External Cym
https://play.wales/?p=422Eng
https://play.wales/IMG-ALT Play Wales
https://play.wales/play/Play
https://play.wales/play/All Play
/play/playing-and-meeting-up-o...Playing and meeting outdoors
/play/right-to-play/Right to play
/play-and-inclusion/Play and inclusion
/play/spaces-for-playSpaces for play
/play/teenagers-and-play/Teenagers and play
/working-with-children/Working with children
https://play.wales/play/playdayPlayday
/play/play-hanging-out/play-an...Play and screen time
https://play.wales/play/filmNo Text
https://play.wales/play/filmPlay film
https://play.wales/play-and-riskNo Text
https://play.wales/play-and-riskPlay and risk
https://play.wales/playwork/Playwork
https://play.wales/playwork/All Playwork
https://play.wales/training/Training and qualifications
/playwork/required-qualificati...Required qualifications
/playwork/quality-assurance/Quality assurance
/playwork/safeguarding/Safeguarding
/playwork/workforce/Workforce development
/playwork/staffed-provisionNo Text
/playwork/staffed-provisionRegistered playwork provision
/playwork/the-playwork-princip...No Text
/playwork/the-playwork-princip...The Playwork Principles
/play-policy-legislation/Play policy and legislation
/play-policy-legislation/All Play policy and legislation
/playingandbeingwell/Playing and being well
/play-policy-legislation/curre...Play policy in Wales
/play-policy-legislation/histo...History of play policy
/ministerial-review-of-play/Ministerial Review of Play
/play-sufficiency/No Text
/play-sufficiency/Play sufficiency
/play-policy-legislation/our-r...No Text
/play-policy-legislation/our-r...Our research
https://play.wales/about-us/About us
https://play.wales/about-us/All About us
/about-us/our-team/Our team
/about-us/work-with-usWork with us
/about-us/support-us/Support us
/about-us/supporter-benefits/Supporter benefits
/our-work/projects-campaigns/No Text
/our-work/projects-campaigns/Projects and campaigns
/our-work/impact-reports/No Text
/our-work/impact-reports/Impact report
https://play.wales/news/News
https://play.wales/news/All News
https://play.wales/news/Text duplicate News
https://play.wales/funding/Funding
https://play.wales/events/No Text
https://play.wales/events/Events
https://play.wales/sector-jobs/No Text
https://play.wales/sector-jobs/Sector jobs
/resources-libraryResources library
https://play.wales/playText duplicate Play
https://play.wales/playworkText duplicate Playwork
https://play.wales/play/IMG-ALT child playing on ropes
/play/right-to-playText duplicate Right to play
/play/play-and-inclusion/Text duplicate Play and inclusion
/play/play-risk/Text duplicate Play and risk
/working-with-children/schools/Play in schools
https://play.wales/playwork/IMG-ALT bot and girl playing together
/playwork/staffed-provision/Staffed Provision
/playwork/training/Qualifications and training
/playwork/the-playwork-princip...Text duplicate The Playwork Principles
/playwork/quality-assurance/Quality Assurance
/play-policy-legistlation/all-...IMG-ALT child with bubbles
/play-policy-legislation/play-...Text duplicate Play sufficiency
/play-policy-legislation/curre...Text duplicate Play policy in Wales
/play-policy-legislation/our-r...Text duplicate Our research
/play-policy-legislation/histo...Text duplicate History of play policy
/resources-libraryIMG-ALT children carrying piping
https://play.wales/events/View All
/events/play-wales-conference-...Play policy, research and practice: Getting it right for children
/events/play-wales-conference-...Text duplicate IMG-ALT Play policy, research and practice: Getting it right for children
/events/play-wales-conference-...View
https://play.wales/play/Text duplicate Play
/play/play-and-risk/Text duplicate Play and risk
/play/playing-and-meeting-up-o...Text duplicate Playing and meeting outdoors
/play/right-to-play/Text duplicate Right to play
/play/spaces-for-playing/Spaces for playing
https://play.wales/play/playday/Text duplicate Playday
/play/working-with-children/Text duplicate Working with children
/play/play-hanging-out/play-an...Text duplicate Play and screen time
/play/play-and-inclusion/Text duplicate Play and inclusion
/play/teenagers-and-play/Text duplicate Teenagers and play
https://play.wales/playwork/Text duplicate Playwork
/playwork/the-playwork-princip...Text duplicate The Playwork Principles
/playwork/staffed-provision/Text duplicate Registered playwork provision
/playwork/training/Text duplicate Qualifications and training
/playwork/required-qualificati...Text duplicate Required qualifications
/playwork/quality-assurance/Text duplicate Quality assurance
/playwork/safeguarding/Safeguarding in play provision
/playwork/workforce/Text duplicate Workforce development
/play-policy-legislation/Play policy & Legislation
/playingandbeingwell/Text duplicate Playing and being well
/play-policy-legislation/curre...Current play policy in Wales
/play-policy-legislation/play-...Text duplicate Play sufficiency
/play-policy-legislation/our-r...Text duplicate Our research
/play-policy-legislation/histo...History of play policy in Wales
https://play.wales/our-policies/Our policies
https://play.wales/about-us-2/Text duplicate About us
/about-us/our-team/Text duplicate Our team
https://play.wales/work-with-us/Text duplicate Work with us
/about-us/impact-reports/Impact reports
/about-us/supporter-benefits/Text duplicate Supporter benefits
/about-us/support-us/Text duplicate Support us
https://play.wales/news/Text duplicate News
https://play.wales/events/Text duplicate Events
https://play.wales/news/Text duplicate News
https://play.wales/sector-jobs/Text duplicate Sector jobs
/resources-libraryResources Library
https://goo.gl/maps/cZJHVd3Fiv...New window External View on Google Maps
https://play.wales/Text duplicate IMG-ALT Play Wales
https://designdough.co.uk/New window External designdough
https://twitter.com/playwales/New window External No Text
https://facebook.com/playwales/New window External No Text
/terms-and-conditions/Terms and Conditions
/privacy-policy/Privacy Policy
https://play.wales/our-policies/Text duplicate Our policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://play.wales/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 31 Jul 2025 14:13:07 GMT
content-typetext/html; charset=UTF-8
link<https://play.wales/wp-json/>; rel="https://api.w.org/"
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 277 referring domains.
This page has 624 backlinks.
This page has backlinks from 165 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

play.wales
Home - Play Wales

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Play83%Check
Play Wales75%Check
Wales70%Check
Play film59%Check
Play policy58%Check
children56%Check
champion54%Check
Championing50%Check
Play policy legislation49%Check
Sign up47%Check
Show more keywords and terms

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