Plasticfree.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
88% 
Page structure
58% 
Link structure
77% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
72.20 kB
Words
630
Media files
10
Number of links
60 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Plastic Free Communities
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://plasticfree.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileImagehttps://plasticfree.org.uk/wp-content/uploads/sites/2/2020/09/cropped-sas-favicon-270x270.png
generatorWordPress Download Manager 3.3.16
article:modified_time2024-12-16T11:31:22+00:00
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Plastic Free Communities
og:urlhttps://plasticfree.org.uk/
og:site_namePlastic Free Communities
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 630 words. That's ok.
34.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...020/10/MassUnwrap_April2019-1000x750.jpgNo alt attribute provided
...0/Homepage_businesses_lores-1000x667.jpgNo alt attribute provided
...2020/10/Home-Eveyone-Can-Take-Part-2.jpgNo alt attribute provided
...Big-Spring-Clean-Group-Photo-800x450.pngNo alt attribute provided
...er-Scotland-large-1067x600-1-800x450.jpgNo alt attribute provided
...2025/03/Launch-at-parliament-800x450.jpgNo alt attribute provided
...s/sites/2/2025/01/IMG_4018-2-800x450.jpgNo alt attribute provided
...es/2/2020/10/Ways_To_Support_Schools.jpgNo alt attribute provided
...-Ways-To-Support-Join-Donate-738x450.jpgJoin Surfers Against Sewage
...-Ways-To-Support-Fundraising-738x450.jpgOther Ways To Support Fundraising

Page structure

H1 heading
(Critically important)
Plastic Free Communities
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Plastic Free Communities
H2 Plastic Free Communities Duplicate text
H2 Communities signed up and counting
H2 Community Leaders – Join the Movement!
H2 Individuals – Take Action
H2 Businesses – Become a Business Champion
H2 Everyone can take part!
H2 We're a nationwide people-powered movement dedicated to breaking free from single-use plastic and stopping its production for good.
H2 Million
H2 Pieces
H2 Pieces Duplicate text
H2 Get inspired
H2 Springing into action against plastic pollution
H2 Exposing the truth about plastic pollution
H2 Community leaders join forces on Plastic Free Ramadan
H2 How to join the voice of the ocean
H2 Other ways to support
H2 Plastic Free Schools
H2 Join Surfers Against Sewage
H2 Fundraise for us
H2 Let’s Free Where We Live From Single Use Plastic
H2 Login
H4 Follow Us
H4 Contact Us
H4 Contact Us Duplicate text
H6 Plastic Free Schools Duplicate text
H6 Organise a Community Clean
H6 Information For Councils
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/get-involved/Get Involved
/plastic-free-inspiration/Get Inspired
/support-us/Support Us
/2018/08/26/our-manifesto/About Us
/dashboardLogin
/get-involved/Text duplicate Get Involved
/get-involved/lead-a-community/Leaders
/get-involved/lead-a-community/Sign Up Your Community Take Action Now!
/get-involved/business/Businesses
/get-involved/individuals/Individuals
https://plasticfree.org.uk/faqs/FAQs
/plastic-free-inspiration/Text duplicate Get Inspired
https://plasticfree.org.uk/Anchor Sign Up For News
/plastic-free-inspiration/Latest News
/2018/08/26/our-manifesto/Our Manifesto
/support-us/Text duplicate Support Us
/support-us/be-an-ocean-activist/Our Campaigns
/support-us/fundraising/Start a Fundraiser
https://donate.sas.org.uk/?cam...New window External Subdomain Join SAS/Donate
/2018/08/26/our-manifesto/Text duplicate About Us
/the-problem/The Plastic Problem
https://plasticfree.org.uk/No Text
/get-involved/find-your-commun...Find Your Community
https://plasticfree.org.uk/Anchor No Text
/get-involved/find-your-commun...Find Your Communities
/the-problem/Text duplicate The Plastic Problem
/get-involved/find-your-commun...On the map
/2018/08/26/our-manifesto/Text duplicate About Us
/get-involved/lead-a-community/Lead a Community
/get-involved/individuals/Find Out More
/get-involved/business/Text duplicate Find Out More
https://plasticfreeschools.org...New window External Plastic Free Schools
https://www.sas.org.uk/our-wor...New window External Subdomain Organise a Community Clean
/get-involved/councils/Information For Councils
https://www.sas.org.uk/take-ac...New window External Subdomain Sign Up for News
/2025/04/11/springing-into-act...No Text
/category/community-case-studies/Community Case Studies
/category/community-cleans/Community Cleans
/category/community-news/Community News
/category/events-actions/Events & Actions
/2025/04/11/springing-into-act...Springing into action against plastic pollution
/category/case-study/Case study
/category/community-news/Text duplicate Community News
/category/plastic-pollution/Plastic Pollution
/category/stats-research/Stats & Research
/2025/03/11/plastic-free-commu...Exposing the truth about plastic pollution
/2025/03/11/plastic-free-commu...No Text
/category/business/Business
/category/case-study/Text duplicate Case study
/category/community-case-studies/Text duplicate Community Case Studies
/2025/03/06/community-leaders-...Community leaders join forces on Plastic Free Ramadan
/2025/03/06/community-leaders-...No Text
/2025/01/09/how-to-join-the-vo...No Text
/category/impact/Impact
/category/top-tips/Top Tips
/2025/01/09/how-to-join-the-vo...How to join the voice of the ocean
https://www.plasticfreeschools...New window External Subdomain Text duplicate Find Out More
https://donate.sas.org.uk/?cam...New window External Subdomain Join / Donate
/support-us/fundraising/Fundraising
https://www.facebook.com/Surfe...New window External Subdomain Facebook
https://twitter.com/sascampaignsNew window External Twitter
https://www.instagram.com/surf...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
https://www.sas.org.uk/New window External Subdomain No Text
https://www.sas.org.uk/about-u...New window External Subdomain Terms/Privacy Policy
/get-involved/lead-a-community/Text duplicate Leaders
/get-involved/lead-a-community/Sign Up Your Community
/get-involved/business/Text duplicate Businesses
/get-involved/individuals/Text duplicate Individuals
/wp-login.php?action=lostpasswordLost your password?
/register-your-community/Register now!
/terms-privacy/New window Find out more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://plasticfree.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
dateWed, 04 Jun 2025 18:10:04 GMT
content-typetext/html; charset=UTF-8
content-length16508
serverApache
x-powered-byPHP/7.4.33
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://plasticfree.org.uk/wp-json/>; rel="https://api.w.org/", <https://plasticfree.org.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://plasticfree.org.uk/>; rel=shortlink
x-stackcache-cacheablenope
set-cookie72 Characters
varyAccept-Encoding
content-encodinggzip
x-static-configyes
x-guest-hostnamevps-a45591
x-cdn-cache-statusEXPIRED
x-viaFRA1
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 113 referring domains.
This page has 992 backlinks.
This page has backlinks from 87 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://plasticfree.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Plastic79%Check
Free79%Check
Plastic Free79%Check
Plastic Free Communities75%Check
Communities66%Check
plastic pollution61%Check
Plastic Free Champion Award61%Check
single-use plastic60%Check
Plastic Packaging58%Check
fight plastic pollution54%Check
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