Pinsentmasons.com - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
83% 
Page structure
100% 
Link structure
70% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
194.20 kB
Words
1144
Media files
5
Number of links
216 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pinsent Masons
The page title is too short. (143 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A purpose-led professional services business with law at the core
The length of the meta description is perfect. (400 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pinsentmasons.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
release/build#{Octopus.Release.Package}/0.0.101
apple-mobile-web-app-titlePinsent Masons
application-namePinsent Masons
msapplication-TileColor#ffffff
msapplication-config/browserconfig.xml
theme-color#a80c35
robotsmax-image-preview:large
keywordsEmpty
descriptionA purpose-led professional services business with law at the core
langen-gb
twitter:cardsummary_large_image
twitter:site@Pinsent_Masons
twitter:titlePinsent Masons
twitter:descriptionA purpose-led professional services business with law at the core
twitter:imagehttps://www.pinsentmasons.com/-/media/images/seo-social-media/default-pinsent-masons-social-media-image.jpg?rev=84bab78fc3bf4645887ab1311619f994
og:titlePinsent Masons
og:descriptionA purpose-led professional services business with law at the core
og:typewebsite
og:urlhttps://www.pinsentmasons.com/
og:imagehttps://www.pinsentmasons.com/-/media/images/seo-social-media/default-pinsent-masons-social-media-image.jpg?rev=84bab78fc3bf4645887ab1311619f994
og:site_namePinsent Masons
X-UA-CompatibleIE=Edge
content-languageen-GB
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1144 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8c&hash=DDDE93F660C3D5B5505EBB41D7DD4D57Brain Food - ESG - Climate Change - 1440x700px Desktop Hero - Article Page
...14&hash=1835E646B073E8E70C843AF036447B662308771_229407 - Award_logo_white_114x59
...14&hash=EBEB4C9136833EAC6F29B6AB931FD0FB1792103_FT logo 2025 versions_Accolades _ award logo_114x59px_7395530
...14&hash=1A7E2FEA28B3502FDEFF9782959A0BEA1453252_130848_Award logos_Stonewall Global Employers 2020
...87&hash=817474CFA02539113008649178D40FF0map of the world

Page structure

H1 heading
(Critically important)
Managing the legal risk of climate change
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Managing the legal risk of climate change
H2 Out-Law / Your daily need to know
H2 Today's top story
H2 Your Stories
H2 Featured Thinking
H2 AI and the legal function
H2 AI at work
H2 The Pinsent Masons Podcast
H2 Stay up-to-date with our weekly newsletter
H2 Latest press releases
H2 Trending topics across the site:
H2 Sectors and what we do
H2 Your privacy matters to us
H3 What sectors are you interested in?
H3 Sign-up and we’ll remember your preferences
H3 Want to speak to an advisor from your closest office?
H3 Water industry regulation overhaul recommended in Cunliffe review
H3 Pinsent Masons appoints two external board members
H3 Pinsent Masons advises Chesnara on £260M acquisition of HSBC Life UK
H3 Pinsent Masons advises on landmark Civil Works Alliance for Sizewell C
H3 Sectors we work in
H3 What we do
H3 We have 29 offices across 4 continents
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.pinsentmasons.com/Anchor Skip to main content
https://www.pinsentmasons.com/A-TITLE Pinsent Masons
https://www.pinsentmasons.com/Anchor search-panel
A-TITLE Search
https://www.pinsentmasons.com/Anchor language
A-TITLE Preferences
/peopleA-TITLE Find a lawyer
https://www.pinsentmasons.com/Anchor contact
A-TITLE Contact us
/office-finderA-TITLE Find an office
/office-finderFind other offices
/sectorsSectors we work in
/sectorsText duplicate Sectors we work in
/sectors/aerospace-defenceDefence
/sectors/energyEnergy & Natural Resources
/sectors/financial-servicesFinancial Services
/sectors/infrastructureInfrastructure
/sectors/life-sciences-healthLife Sciences & Healthcare
/sectors/professional-public-s...Professional & Public Services
/sectors/consumerRetail & Consumer
/sectors/real-estateReal Estate
/sectors/sports-leisureSport & Hospitality
/sectors/technology-science-in...Technology, Science & Industry
/sectorsAll Sectors we work in
/what-we-doWhat we do
/what-we-doText duplicate What we do
/what-we-do/your-companyYour company
/what-we-do/your-companyText duplicate Your company
/what-we-do/your-company/comme...Commercial
/what-we-do/your-company/corpo...Corporate
/what-we-do/your-company/intel...Intellectual property
/what-we-do/your-company/pensi...Pensions & long-term savings
/what-we-do/your-company/publi...Public policy
/what-we-do/your-company/restr...Restructuring
/what-we-do/your-company/taxTax
/what-we-do/your-company/techn...TMT & data
/what-we-do/your-companyAll Your company
/what-we-do/your-financeYour finance
/what-we-do/your-financeText duplicate Your finance
/what-we-do/your-finance/bankingDebt finance
/what-we-do/your-finance/finan...Financial regulation & products
/what-we-do/your-finance/insur...Insurance - advisory & disputes
/what-we-do/your-finance/inves...Investment funds
/what-we-do/your-financeAll Your finance
/what-we-do/your-legal-team-an...Your legal team and resource
/what-we-do/your-legal-team-an...Text duplicate Your legal team and resource
/what-we-do/your-legal-team-an...ADT – innovative legal services delivery
/what-we-do/your-legal-team-an...Vario Consulting, Process & Technology
/what-we-do/your-legal-team-an...Vario Flexible Services
/what-we-do/your-legal-team-an...Vario Legal Project Management
/what-we-do/your-legal-team-an...Vario Managed Legal Services
/what-we-do/your-legal-team-an...All Your legal team and resource
/what-we-do/your-peopleYour people
/what-we-do/your-peopleText duplicate Your people
/what-we-do/your-people/employ...Employment & reward
/what-we-do/your-people/divers...Equality, diversity and inclusion consulting
/what-we-do/your-peopleAll Your people
/what-we-do/your-assetsYour assets
/what-we-do/your-assetsText duplicate Your assets
/what-we-do/your-assets/constr...Construction advisory & disputes
/what-we-do/your-assets/planni...Planning & environment
/what-we-do/your-assets/projectsProjects
/what-we-do/your-assets/propertyProperty
/what-we-do/your-assetsAll Your assets
/what-we-do/your-risks-and-reg...Your risks and regulatory environment
/what-we-do/your-risks-and-reg...Text duplicate Your risks and regulatory environment
/what-we-do/your-risks-and-reg...Climate and sustainability
/what-we-do/your-risks-and-reg...Competition, EU & trade
/what-we-do/your-risks-and-reg...Forensic accounting services
/what-we-do/your-risks-and-reg...Health & safety
/what-we-do/your-risks-and-reg...Litigation & arbitration
/what-we-do/your-risks-and-reg...Global investigations
/what-we-do/your-risks-and-reg...All Your risks and regulatory environment
/what-we-doAll What we do
/solutionsSolutions
/solutionsText duplicate Solutions
/solutions/alteriaAlteria - brand management and enforcement
/solutions/automateAutoMATE - Documents automated, rapidly
/solutions/biotech-expressBiotech Express - biotech startup documentation
/solutions/carry-scheme-automa...Carry Scheme Automation
/solutions/clm-assessmentCLM Maturity Assessment - contract management maturity
/solutions/csddd-self-checkCSDDD Self Check
/solutions/csrd-self-checkCSRD Self Check
/solutions/cyturionCyturion - cyber readiness
/solutions/datalisDatalis
/solutions/dawn-raids-critical...Dawn Raid and Critical Incident Tools
/solutions/d-i-maturity-assess...ED&I maturity assessment
/solutions/electrifyElectrify - multi-site development
/solutions/employment-law-plusEmployment Law +
/solutions/medtech-expressMedtech Express - medtech startup documentation
/solutions/pay-equity-solutionGlobal Pay Equity Solution
/solutions/pensions-servicesPensions Solutions
/solutions/construction-procur...P2C: Procurement to Completion
/solutions/schrems-ii-managed-...Schrems II Managed Legal Service
/solutions/varioVario
/solutionsAll Solutions
/locationsLocations
/locationsText duplicate Locations
/locations/africaAfrica
/locations/africaText duplicate Africa
/locations/africa/south-africaSouth Africa
/locations/africaAll Africa
/locations/americas-and-multin...Multinational Network
/locations/asia-pacificAsia Pacific
/locations/asia-pacificText duplicate Asia Pacific
/locations/asia-pacific/australiaAustralia
/locations/asia-pacific/chinaChina
/locations/asia-pacific/singaporeSingapore
/locations/asia-pacificAll Asia Pacific
/locations/europeEurope
/locations/europeText duplicate Europe
/locations/europe/franceFrance
/locations/europe/germanyGermany
/locations/europe/irelandIreland
/locations/europe/luxembourgLuxembourg
/locations/europe/spainSpain
/locations/europe/the-netherlandsThe Netherlands
/locations/europe/united-kingdomUnited Kingdom
/locations/europeAll Europe
/locations/middle-eastMiddle East
/locations/middle-eastText duplicate Middle East
/locations/middle-east/qatarQatar
/locations/middle-east/saudi-a...Saudi Arabia
/locations/middle-east/united-...United Arab Emirates
/locations/middle-eastAll Middle East
/locationsAll Locations
/peoplePeople
/out-lawOut-Law
/out-lawText duplicate Out-Law
/out-law/horizon-scanningHorizon Scanning
/out-law/analysisAnalysis
/out-law/guidesGuides
/out-law/newsNews
/out-lawAll Out-Law
/thinkingThinking
/thinkingText duplicate Thinking
/thinking/brain-foodBrain Food
/thinking/brain-foodText duplicate Brain Food
/thinking/brain-food/ai-and-th...AI and the legal function
/thinking/brain-food/always-on...Always on: the new abnormal?
/thinking/brain-food/cop26-our...COP26: our last best chance
/thinking/brain-food/data-your...Data: your company’s hidden asset
/thinking/brain-food/general-c...Podcast for General Counsel
/thinking/brain-food/simpler-c...Simpler contracts are the future
/thinking/brain-food/the-futur...The future-proof GC
/thinking/brain-food/the-proje...The project paradox
/thinking/brain-food/the-purpo...The purposeful GC
/thinking/brain-food/why-gende...Why gender initiatives fail
/thinking/brain-food/why-racis...Why racism is a business issue
/thinking/brain-foodAll Brain Food
/thinking/case-studiesCase Studies
/thinking/case-studiesText duplicate Case Studies
/thinking/case-studies/buildin...Building a private equity-backed micro city
/thinking/case-studies/deliver...Delivering democratized investment for AJ Bell
/thinking/case-studies/establi...Establishing the Mindful Business Charter
/thinking/case-studies/getting...Getting ahead of Brexit
/thinking/case-studies/helping...Helping an English Premier League club win
/thinking/case-studies/leverag...Leveraging legal tech to respond to privacy concerns
/thinking/case-studies/paving-...Paving the way for autonomous last-mile delivery
/thinking/case-studies/pioneer...Pioneering voluntary collective redress
/thinking/case-studies/using-v...Using voice technology in financial services
/thinking/case-studiesAll Case Studies
/thinking/special-reportsSpecial Reports
/thinking/special-reportsText duplicate Special Reports
/thinking/special-reports/ai-a...AI at work
/thinking/special-reports/digi...Digital Single Market
/thinking/special-reports/rebu...Rebuilding Ukraine
/thinking/special-reports/trad...Dealing with trade turmoil
/thinking/special-reports/upcHow the UPC is changing patent litigation
/thinking/special-reportsAll Special Reports
/thinkingAll Thinking
/events-trainingEvents and Training
/about-usAbout Us
/careersCareers
/thinking/brain-food/general-c...Listen now
/out-lawOut-Law / Your daily need to know
/out-law/news/water-industry-r...Water industry regulation overhaul recommended in Cunliffe review
/out-law/news/water-industry-r...No Text
/sectors/infrastructure/water-...Water & wastewater
/account-settingsUpdate Preferences
/thinking/brain-food/ai-and-th...Brain Food AI and the legal function Learn more
A-TITLE AI and the legal function
/thinking/special-reports/ai-a...Special Report AI at work Learn more
A-TITLE AI at work
/other/podcastThe Pinsent Masons Podcast Learn more
A-TITLE The Pinsent Masons Podcast
/thinking/special-reportsLoad More
/about-us/announcementsShow me all press releases
/about-us/announcements/pinsen...Pinsent Masons appoints two external board members
/about-us/announcements/pinsen...Pinsent Masons advises Chesnara on £260M acquisition of HSBC Life UK
/about-us/announcements/pinsen...Pinsent Masons advises on landmark Civil Works Alliance for Sizewell C
/what-we-do/your-people/employ...Employment & Reward
/topics/artificial-intelligenceArtificial Intelligence
/what-we-do/your-assets/constr...Construction Advisory & Disputes
/what-we-do/your-company/techn...Data, privacy & cyber
/what-we-do/your-risks-and-reg...International Arbitration
/accoladesSee All
/sectors/aerospace-defenceText duplicate Defence
/sectors/energyText duplicate Energy & Natural Resources
/sectors/financial-servicesText duplicate Financial Services
/sectors/consumerText duplicate Retail & Consumer
/sectors/infrastructureText duplicate Infrastructure
/sectors/life-sciences-healthText duplicate Life Sciences & Healthcare
/sectors/professional-public-s...Text duplicate Professional & Public Services
/sectors/real-estateText duplicate Real Estate
/sectors/sports-leisureText duplicate Sport & Hospitality
/sectors/technology-science-in...Text duplicate Technology, Science & Industry
/what-we-do/your-assetsText duplicate Your assets
/what-we-do/your-companyText duplicate Your company
/what-we-do/your-financeText duplicate Your finance
/what-we-do/your-legal-team-an...Text duplicate Your legal team and resource
/what-we-do/your-peopleText duplicate Your people
/what-we-do/your-risks-and-reg...Text duplicate Your risks and regulatory environment
https://www.pinsentmasons.com/Text duplicate A-TITLE Pinsent Masons
/legal-noticesLegal Notices
/legal-notices/privacy-policyPrivacy Policy
/legal-notices/cookie-settingsCookie Policy
/legal-notices/accessibilityAccessibility
/careersText duplicate Careers
/legal-notices/modern-slaveryModern Slavery
/office-finderFind your nearest office
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Pinsent Masons LinkedIn
https://twitter.com/pinsent_ma...New window External A-TITLE Pinsent Masons Twitter
https://www.youtube.com/@pinse...New window External Subdomain A-TITLE Pinsent Masons YouTube
/legal-notices/cookie-settingsPlease visit our cookie policy for more information.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pinsentmasons.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (194 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 21:46:02 GMT
content-typetext/html; charset=utf-8
content-encodingbr
cache-controlno-cache, no-store
expires-1
pragmano-cache
set-cookie58 Characters
varyAccept-Encoding
strict-transport-securitymax-age=2592000; preload
request-contextappId=cid-v1:3bbef0f2-d954-4c10-93bd-98006daf434d
x-frame-optionssameorigin
x-content-type-optionsnosniff
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96469ba1d94b52be-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 842 referring domains.
This page has 127,165 backlinks.
This page has backlinks from 677 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /-/media/pdfs/ # Block the /pdfs/directory.
Disallow: /*.pdf$  # Block pdf files. Non-standard but works for major search engines.

Disallow: /sitecore/ # Block Sitecore files
Disallow: /Sitecore/
Disallow: /sitecore_files/
Disallow: /sitecore modules/
Disallow: /App_Browsers/
Disallow: /App_config/
Disallow: /App_Data/
Disallow: /temp/
Disallow: /upload/
Disallow: /xsl/
Disallow: /profile/vcard/
Disallow: */account-settings

# Disallow non-news content from Google News
User-agent: Googlebot-News
Disallow: */people/
Disallow: */what-we-do/
Disallow: */sectors/
Disallow: */topics/
Disallow: /de-de/team/
Disallow: /de-de/praxisbereiche/
Disallow: /de-de/themen/
Disallow: /de-de/sektoren/
Disallow: /de-de/out-law/legal-updates/

Sitemap: https://www.pinsentmasons.com/sitemap.xml

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www.pinsentmasons.com
Pinsent Masons
A purpose-led professional services business with law at the core

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pinsent66%Check
Masons66%Check
Pinsent Masons66%Check
Pinsent Masons advises58%Check
law firm Pinsent Masons57%Check
legal54%Check
Climate54%Check
Change54%Check
Legal Services52%Check
Law50%Check
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