Pilot.de - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
55% 
Page structure
100% 
Link structure
61% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
159.80 kB
Words
417
Media files
21
Number of links
121 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Media & innovative Kommunikationslösungen | pilot Agenturgruppe
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.
The length of the meta description is perfect. (763 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pilot.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionpilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.
google-site-verificationgoogle3f0a22e289c6e69c
generatorWP Rocket 3.18.3
msapplication-TileImagehttps://www.pilot.de/wp-content/uploads/2024/09/android-chrome-256x256-1.png
article:modified_time2025-04-30T11:43:10+00:00
langde-de
twitter:cardsummary_large_image
twitter:titleStartseite
og:localede_DE
og:typewebsite
og:titleMedia und innovative Kommunikationslösungen für Marken
og:descriptionpilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.
og:urlhttps://www.pilot.de/
og:site_nameAgentur pilot
og:imagehttps://www.pilot.de/wp-content/uploads/2019/02/pilot_Kampagnen-Kreation_desktop.png
og:image:width1440
og:image:height810
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 417 words on this page. Good pages should have about 800 words of useful content.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/08/Pilot-logo.svgPilot.de
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ds/2024/09/pilot_Ueber-uns_desktop-1.pngpilot Mitarbeiter*innenPilot Ueber Uns Desktop 1
data:[...] Base64Pressefoto von Lisa Schuhmann und Simona Riedel2025 Pilot Pressefoto Lisa Schuhmann Simona Riedel Scaled
data:[...] Base64Pinke Eiswaffel auf hellblauem Grund aus dem rote Früchte fliegenGetty Images S03u5Bm3A2E Unsplash Scaled
data:[...] Base64Junge Frau fotografiert mit Smartphone den pilot Talents Brunch2025 PilotxSpace 16
data:[...] Base64Carrera Bahn mit vielen MenschenPilot Referenzen Desktop
data:[...] Base64Bild von einer modernen Stadtkarte, wo ein roter Pin gesetzt wird.Geojango Maps Z8UgB80 46w Unsplash Scaled 1
data:[...] Base64Gruppenbild von Speaker*innen eines Buchevents240129 Pilot Webseite Der Club Des Oktopus3 Cr Stephan Wallocha Schwarfgezeichnet 1
data:[...] Base64Unter WasserJeremy Bishop G9i PlbfDgk Unsplash Scaled
data:[...] Base64Portrait von Leonie SteinkampPilot Leonie Steinkamp Quote
data:[...] Base64Portrait von Dennis WedlerPilot Dennis Wedler Quote
data:[...] Base64Melissa Mergelsberg: Foto für ZitatPilot Melissa Mergelsberg Quote
data:[...] Base64Felix Heerklotz: Foto für ZitatPilot Felix Heerklotz Quote
data:[...] Base64Social Media Link
data:[...] Base64Social Media Link
data:[...] Base64Social Media Link
/wp-content/uploads/2024/08/open.svgNo alt attribute provided
/wp-content/uploads/2024/08/close.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Wir bewegen den Markt für Sie
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Wir bewegen den Markt für Sie
H2 Unser Leistungsangebot für Ihre Kommunikationsstrategie
H2 Neuigkeiten
H2 Über uns
H2 Unsere Referenzen für erfolgreiche Markenkommunikation
H2 Komm zu pilot
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.pilot.de/Subdomain IMG-ALT Pilot.de
A-TITLE Homepage
/kontakt/berlin/Subdomain Berlin
/kontakt/hamburg/Subdomain Hamburg
/kontakt/mainz/Subdomain Mainz
/kontakt/muenchen/Subdomain München
/kontakt/nuernberg/Subdomain Nürnberg
/kontakt/stuttgart/Subdomain Stuttgart
/kontakt/zuerich/Subdomain Zürich
https://www.pilot.de/en/Subdomain EN
A-TITLE Wechseln zu EN
https://www.pilot.de/Subdomain DE
A-TITLE Wechseln zu DE
https://www.pilot.de/neuigkeiten/Subdomain News
https://www.pilot.de/pilot-radar/Subdomain pilot Radar
/pilotspotlight/Subdomain pilotspotlight
/leistungen/mediaplanung-media...Subdomain Mediaplanung & -umsetzung
/leistungen/strategische-partn...Subdomain Strategische Partnerschaften & Mediaeinkauf
/leistungen/performance-market...Subdomain Performance Marketing
/leistungen/programmatic-adver...Subdomain Programmatic Advertising
/leistungen/retail-media/Subdomain Retail Media
/leistungen/geomarketing-geoan...Subdomain Geomarketing & -analysen
/leistungen/kreation/Subdomain Kreation
/leistungen/brand-experiences/Subdomain Brand Experiences
/leistungen/corporate-communic...Subdomain Corporate Communications
/leistungen/social-media-conte...Subdomain Social Media & Content Marketing
/leistungen/influencer-marketing/Subdomain Influencer Marketing
/leistungen/kooperationen-events/Subdomain Kooperationen & Events
/leistungen/data-analytics/Subdomain Data & Analytics
/leistungen/programmatic-adver...Subdomain Text duplicate Programmatic Advertising
/leistungen/geomarketing-geoan...Subdomain Text duplicate Geomarketing & -analysen
/leistungen/retail-media/Subdomain Text duplicate Retail Media
/leistungen/brand-experiences/Subdomain Text duplicate Brand Experiences
/leistungen/data-analytics/Subdomain Text duplicate Data & Analytics
/leistungen/marketing-insights/Subdomain Marketing Insights
/leistungen/werbewirkungsforsc...Subdomain Werbewirkungsforschung
/leistungen/geomarketing-geoan...Subdomain Text duplicate Geomarketing & -analysen
/leistungen/mediastrategie-med...Subdomain Mediastrategie & -orchestrierung
/leistungen/markenstrategie/Subdomain Markenstrategie
/leistungen/kommunikationsstra...Subdomain Kommunikationsstrategie
/leistungen/pharma-marketing/Subdomain Pharma Marketing
/karriere/berufserfahrene/Subdomain Berufserfahrene
/karriere/berufseinsteigerinnen/Subdomain Berufseinsteiger*innen
/karriere/studentinnen/Subdomain Student*innen
/karriere/schuelerinnen/Subdomain Schüler*innen
/karriere/quereinsteigerinnen/Subdomain Quereinsteiger*innen
https://www.pilot.de/karriere/Subdomain Jobs
/karriere/pilot-crew/Subdomain pilot Crew
/karriere/pilot-kultur/Subdomain pilot Kultur
/karriere/zusammenarbeit/Subdomain Zusammenarbeit
/karriere/weiterbildung/Subdomain Weiterbildung
https://www.pilot.de/referenzen/Subdomain Referenzen
https://www.pilot.de/events/Subdomain Events
https://www.pilot.de/ueber-uns/Subdomain Wir sind pilot
/ueber-uns/international/Subdomain Internationale Mediaplanung
/ueber-uns/csr/Subdomain CSR
/kontakt/berlin/Subdomain Text duplicate Berlin
/kontakt/hamburg/Subdomain Text duplicate Hamburg
/kontakt/mainz/Subdomain Text duplicate Mainz
/kontakt/muenchen/Subdomain Text duplicate München
/kontakt/nuernberg/Subdomain Text duplicate Nürnberg
/kontakt/stuttgart/Subdomain Text duplicate Stuttgart
/kontakt/zuerich/Subdomain Text duplicate Zürich
https://www.pilot.de/kontakt/Subdomain Kontakt
https://www.pilot.de/Anchor Consent Manager
/datenschutz-bestimmungen/Subdomain Datenschutz
https://www.pilot.de/impressum/Subdomain Impressum
https://whistly.org/file_repor...New window External Hinweisgeberschutzgesetz
https://www.pilot.de/mailing/Subdomain Mailing
https://www.instagram.com/pilo...New window External Subdomain A-TITLE instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
https://www.youtube.com/@pilot...New window External Subdomain A-TITLE youtube
/leistungen/mediaplanung-media...Subdomain Text duplicate Mediaplanung & -umsetzung
/leistungen/strategische-partn...Subdomain Text duplicate Strategische Partnerschaften & Mediaeinkauf
/leistungen/programmatic-adver...Subdomain Text duplicate Programmatic Advertising
/leistungen/performance-market...Subdomain Text duplicate Performance Marketing
/leistungen/retail-media/Subdomain Text duplicate Retail Media
/leistungen/geomarketing-geoan...Subdomain Geomarketing & Geoanalysen
/leistungen/kreation/Subdomain Text duplicate Kreation
/leistungen/brand-experiences/Subdomain Text duplicate Brand Experiences
/leistungen/corporate-communic...Subdomain Text duplicate Corporate Communications
/leistungen/social-media-conte...Subdomain Text duplicate Social Media & Content Marketing
/leistungen/influencer-marketing/Subdomain Text duplicate Influencer Marketing
/leistungen/kooperationen-events/Subdomain Text duplicate Kooperationen & Events
/leistungen/data-analytics/Subdomain Text duplicate Data & Analytics
/leistungen/programmatic-adver...Subdomain Text duplicate Programmatic Advertising
/leistungen/geomarketing-geoan...Subdomain Text duplicate Geomarketing & Geoanalysen
/leistungen/retail-media/Subdomain Text duplicate Retail Media
/leistungen/brand-experiences/Subdomain Text duplicate Brand Experiences
/leistungen/data-analytics/Subdomain Text duplicate Data & Analytics
/leistungen/marketing-insights/Subdomain Text duplicate Marketing Insights
/leistungen/werbewirkungsforsc...Subdomain Text duplicate Werbewirkungsforschung
/leistungen/geomarketing-geoan...Subdomain Text duplicate Geomarketing & Geoanalysen
/leistungen/mediastrategie-med...Subdomain Text duplicate Mediastrategie & -orchestrierung
/leistungen/markenstrategie/Subdomain Text duplicate Markenstrategie
/leistungen/kommunikationsstra...Subdomain Text duplicate Kommunikationsstrategie
/leistungen/pharma-marketing/Subdomain Text duplicate Pharma Marketing
/news/simona-riedel-und-lisa-s...Subdomain IMG-ALT Pressefoto von Lisa Schuhmann und Simona Riedel
A-TITLE Simona Riedel und Lisa Schuhmann steigen in die Geschäftsführung auf
/news/simona-riedel-und-lisa-s...Subdomain Simona Riedel und Lisa Schuhmann steigen in die Geschäftsführung auf
/news/simona-riedel-und-lisa-s...Subdomain Text duplicate A-TITLE Simona Riedel und Lisa Schuhmann steigen in die Geschäftsführung auf
/news/pilot-gewinnt-mediatetat...Subdomain IMG-ALT Pinke Eiswaffel auf hellblauem Grund aus dem rote Früchte fliegen
A-TITLE pilot gewinnt Mediatetat von Froneri
/news/pilot-gewinnt-mediatetat...Subdomain pilot gewinnt Mediatetat von Froneri
/news/pilot-gewinnt-mediatetat...Subdomain Text duplicate A-TITLE pilot gewinnt Mediatetat von Froneri
/news/fuehrung-auf-augenhoehe-...Subdomain IMG-ALT Junge Frau fotografiert mit Smartphone den pilot Talents Brunch
A-TITLE Führung auf Augenhöhe – das war der pilot Talents Brunch
/news/fuehrung-auf-augenhoehe-...Subdomain Führung auf Augenhöhe – das war der pilot Talents Brunch
/news/fuehrung-auf-augenhoehe-...Subdomain Text duplicate A-TITLE Führung auf Augenhöhe – das war der pilot Talents Brunch
https://www.pilot.de/neuigkeiten/New window Subdomain Mehr Neuigkeiten
https://www.pilot.de/ueber-uns/New window Subdomain Mehr über uns
/references/carrera-racing-nig...Subdomain IMG-ALT Carrera Bahn mit vielen Menschen
A-TITLE Carrera Racing Night: Wir bringen Marken in Bewegung
/references/carrera-racing-nig...Subdomain Carrera Racing Night: Wir bringen Marken in Bewegung
/references/carrera-racing-nig...Subdomain Text duplicate A-TITLE Carrera Racing Night: Wir bringen Marken in Bewegung
/referenzen/geopilot-umsatzste...Subdomain IMG-ALT Bild von einer modernen Stadtkarte, wo ein roter Pin gesetzt wird.
A-TITLE geopilot: Umsatzsteigerung für Filialisten und Vermarkter
/referenzen/geopilot-umsatzste...Subdomain geopilot: Umsatzsteigerung für Filialisten und Vermarkter
/referenzen/geopilot-umsatzste...Subdomain Text duplicate A-TITLE geopilot: Umsatzsteigerung für Filialisten und Vermarkter
/referenzen/rossmann-der-club-...Subdomain IMG-ALT Gruppenbild von Speaker*innen eines Buchevents
A-TITLE Rossmann: "Der Club des Oktopus"
/referenzen/rossmann-der-club-...Subdomain Rossmann: „Der Club des Oktopus“
/referenzen/rossmann-der-club-...Subdomain A-TITLE Rossmann: "Der Club des Oktopus"
https://www.pilot.de/referenzen/New window Subdomain Mehr Cases
/karriere/pilot-crew/New window Subdomain Werde Teil der Crew
https://www.pilot.de/Anchor Text duplicate Consent Manager
/datenschutz-bestimmungen/Subdomain Text duplicate Datenschutz
https://www.pilot.de/impressum/Subdomain Text duplicate Impressum
https://whistly.org/file_repor...New window External Text duplicate Hinweisgeberschutzgesetz
https://www.pilot.de/mailing/Subdomain Text duplicate Mailing
https://www.pilot.de/kontakt/Subdomain Text duplicate Kontakt
https://www.pilot.de/en/Subdomain Text duplicate EN
A-TITLE Wechseln zu EN
https://www.pilot.de/Subdomain Text duplicate DE
A-TITLE Wechseln zu DE
https://www.instagram.com/pilo...New window External Subdomain IMG-ALT Social Media Link
A-TITLE instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT Social Media Link
A-TITLE linkedin
https://www.youtube.com/@pilot...New window External Subdomain Text duplicate IMG-ALT Social Media Link
A-TITLE youtube
https://www.pilot.de/karriere/Subdomain Text duplicate Jobs
https://www.pilot.de/kontakt/Subdomain Text duplicate Kontakt

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pilot.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
dateTue, 27 May 2025 06:23:40 GMT
content-typetext/html; charset=UTF-8
content-length28619
last-modifiedTue, 27 May 2025 03:00:07 GMT
varyAccept-Encoding
content-encodinggzip
strict-transport-securitymax-age=15724800; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 119 referring domains.
This page has 563 backlinks.
This page has backlinks from 102 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.pilot.de/sitemap_index.xml
Sitemap: https://corporate.pilot.de/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.pilot.de
Media & innovative Kommunikationslösungen | pilot Agenturgruppe
pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pilot83%Check
Media64%Check
Marken55%Check
Markt55%Check
Markenkommunikation50%Check
bewegen50%Check
Social Media50%Check
pilot Agenturgruppe47%Check
innovative46%Check
Mediaagentur46%Check
Show more keywords and terms

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