Phillypaws.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
81% 
Page structure
58% 
Link structure
0% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
234.20 kB
Words
2684
Media files
78
Number of links
212 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://phillypaws.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionPAWS is Philadelphia's largest rescue partner and provider of low-cost spay/neuter and basic veterinary care. Adopt. Donate. Foster. Volunteer.
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verification7GU5UZf1xPanFLHFHD1pPpY2dRs9znDJ9ET2MmRal_o
article:publisherhttps://www.facebook.com/PhilaAnimalWelfareSociety/
article:modified_time2025-06-26T15:49:09+00:00
langen-us
twitter:cardsummary_large_image
twitter:titlePhiladelphia Animal Welfare Society (PAWS)
twitter:descriptionPAWS is the city's largest no-kill rescue partner and provider of low-cost spay/neuter and basic vet care. Working toward making Philadelphia a no-kill city. Adopt. Donate. Foster. Volunteer.
twitter:imagehttps://phillypaws.org/wp-content/uploads/FB_IMG_1596661376379-1.jpg
twitter:site@phillypaws
og:localeen_US
og:typewebsite
og:titlePhiladelphia Animal Welfare Society (PAWS)
og:descriptionPAWS is the city's largest no-kill rescue partner and provider of low-cost spay/neuter and basic vet care. Working toward making Philadelphia a no-kill city. Adopt. Donate. Foster. Volunteer.
og:urlhttps://phillypaws.org/
og:site_namePhiladelphia Animal Welfare Society
og:imagehttps://phillypaws.org/wp-content/uploads/FB_IMG_1596661376379-1.jpg
og:image:width828
og:image:height457
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 2684 words. That's ok.
35% of the text are stop words.
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 110 characters this one is longer than 70 characters:
"we’ve been nominated for metro philly’s best animal rescue and animal shelter — and your vote can help..."
Image SEO
(Somewhat important)
73 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...s/instagram-feed-pro/img/placeholder.pngMisty Moo says THANK YOU to everyone who’s donated for her care! We’re thrilled to share that this brave girl is getting her surgery today. It’s a delicate procedure that’s not without risk, so please send her all your best thoughts and energy! Misty arrived at PAWS with a life-threatening case of megaesophagus, a condition that prevents food from traveling the stomach easily during meals. While megaesophagus can be managed in most pets without surgery, Misty was born with a band of tissue that restricts her esophagus to a dangerous degree, putting her at risk of choking every time she eats. This life-saving surgery is Misty’s best chance at living a full, happy life, and we need your help to ensure she has everything she needs to make a full recovery! Her procedure and surrounding care will be $8,000 when all is said and done, and we’ve raised a little more than half of our goal. If you haven’t made a gift yet, any amount you can send will make a world of difference for this special kitten! You can donate via Instagram, Venmo (username @phillypaws), or through our #linkinbio.
...s/instagram-feed-pro/img/placeholder.pngThis sweet diabetic granny is still urgently seeking a foster! Lily’s insulin dosing schedule isn’t possible within the shelter’s standard operating hours, and we’re really worried about her health if she goes too long without proper regulation. Let’s get this kind senior into a home so she can thrive in her golden years! Lily recently lost her home and was very well-loved by her last family. At 12 years old, she’s a gentle and friendly gal who is very low-key and adores chin scratches. She’s lived with another cat previously, but is more of a “roomie” cat than a “bestie,” so she’ll likely do her own thing! If you’d like to help, please reach out to foster@phillypaws.org with Lily’s name in the subject line! Lily will come with a little ‘care package’ from her current family — a favorite bed, toys, etc — and all of her medication and checkups will be provided by PAWS. Insulin is easy to administer even for beginners, and we’re happy to answer any questions you might have about her care!
...s/instagram-feed-pro/img/placeholder.pngFoster heroes wanted: no cape required! 30 pets have found homes since we kicked off PAWS' Everyday Heroes Foster Challenge last week, and our team would love to match you with a furry sidekick of your own. From kittens too young for the shelter to dogs in need of routine and care, there are so many animals who just need a safe, loving space to heal, grow, or simply catch their breath until they're ready for adoption. Email foster@phillypaws.org, or sign up today at phillypaws.org/foster to get started! Fosters are needed for... 🐱 Orphaned kittens and nursing mothers: too fragile to thrive in a shelter, these little ones just need a spare room, food and litter, and lots of love and socialization until they're old enough for adoption. 🐶 Dogs of all ages and sizes: by teaching basic manners and providing a daily routine, you can help homeless dogs reach their potential and ease the transition to loving adoptive homes. ❤️‍🩹 Cats and dogs recovering from illness or injury: ailing pets recover much faster in a comfortable home, and usually just need a few weeks of medication and TLC to get healthy again! 🫶 Pets in PAWS' Safety Net Program: by providing 3-4 months of care to a cat or dog whose owner is experiencing a temporary crisis or transition, you'll be keeping a cherished pet out of the shelter and ensuring they can be reunited with their family when the time comes. 🐈‍⬛ Cats who are stressed or need socialization: for cats who are defensive or shut down at the shelter, all it usually takes is a quiet home and some patience for them to let their true personalities shine.
...s/instagram-feed-pro/img/placeholder.pngUrgent: this very special kitten needs lifesaving surgery! Misty Moo has likely never had a full tummy in her life, but with your help, we can change that. When this little one came into our care, we knew something wasn’t right. She was unable to keep any food down, even though she was clearly very hungry. It wasn’t long before we discovered that Misty is suffering from a life-threatening case of megaesophagus. Pets with this condition have an enlarged esophagus, which prevents food from moving down to the stomach as it should. In normal cases, it doesn’t require surgery, and pets can live happy lives with a special feeding set up. Unfortunately, Misty was born with a band of tissue around her esophagus constricting her throat even more. Her food has to pass through such a tiny opening that it’s nearly impossible for her to eat on her own, and even with a special feeding set up and a very dedicated foster parent, she’s at risk of choking every time she eats. Misty’s condition is severe enough that without treatment, it will become fatal. Thankfully, a lifesaving procedure is possible — but we need your help to give her a fighting chance. This specialized surgery is projected to cost $8,000, and the sooner she can receive the care she needs, the better her outcome will be. Misty Moo is counting on all of us, and together, we can give this amazing little kitten a long, happy future. If you’d like to help, you can donate via Instagram, Venmo (username @phillypaws), or through our #linkinbio.
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Video URLWidthHeight
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Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Your Mission: Foster a Pet. Be a Hero.
H2 Sip beer, save lives: Dock Street Brewery Found Friends release party
H2 Vote PAWS for Metro Philly’s Best Animal Rescue & Animal Shelter
H2 Adopt Kona
H2 PAWS is Hiring: Join our team!
H2 Adopt Cardi
H2 PAWS is the city's largest rescue partner.
H2 PAWS' impact grows as our services expand & progress continues
H2 Together, we will make Philadelphia a no-kill city.
H3 Meet your new best friend!
H3 Support Our Lifesaving Efforts
H3 Spay/Neuter and Wellness Clinics
H3 Recent News
H3 42,146 animals saved
H3 178,607 volunteer hours served
H3 391,874 clinic patients served
H3 158,882 spay/neuters performed
H3 PAWS Partners
H3 Join us on social media
H4 Donate Today
H4 Create a Fundraiser
H4 More ways to give
H4 PAWS Launches “Everyday Heroes: Foster Challenge” to Spotlight the Lifesaving Power of Fostering Pets
H4 Join the Young Friends of PAWS for the return of their signature event, Pours for PAWS!
H4 Our lifesaving work is possible with the meaningful support of business and community partners.
H4 Current Partners
H4 #phillypaws
H4 Make a Donation
H5 Johnny Cash
H5 Choco Taco
H5 Zero to Hero
H5 Quartz
H5 Andre
H5 Kona
H5 Stay up-to-date on lives saved and happy beginnings or maybe even find your new best friend!
H5 Start A Fundraising Campaign
H5 Join PAWS' Forever Home Circle
H5 Become A Paws Partner
H5 Old City Adoption Center
H5 Northeast Spay/Neuter & Wellness Clinic
H5 Grays Ferry Spay/Neuter & Wellness Clinic
H6 Foster Care
H6 Foster Care Duplicate text
H6 Foster Care Duplicate text
H6 Foster Care Duplicate text
H6 Foster Care Duplicate text
H6 Foster Care Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
157 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (45) on this page.

Found links on this page

LinkAttributesAnchor text
https://phillypaws.org/No Text
https://phillypaws.org/No Text
https://phillypaws.org/about/No Text
https://phillypaws.org/about/No Text
https://phillypaws.org/about/Anchor No Text
/about/staff/No Text
/about/board-of-directors/No Text
https://phillypaws.org/jobs/No Text
/shelter-statistics/No Text
https://phillypaws.org/about/Anchor No Text
/clinic-services/No Text
/clinic-services/No Text
/locations/spay-neuter-and-wel...No Text
/locations/paws-northeast-adop...No Text
/clinic-services/Anchor No Text
/clinic-services/Anchor No Text
/clinic-services/Anchor No Text
https://phillypaws.org/pharmacy/No Text
/shelter-statistics/No Text
https://phillypaws.org/locations/No Text
/locations/spay-neuter-and-wel...No Text
/locations/paws-northeast-adop...No Text
/locations/old-city-adoption-c...No Text
https://phillypaws.org/locations/No Text
/paws-programs/No Text
/paws-programs/cat-rescue/No Text
/paws-programs/dog-rescue-and-...No Text
/paws-programs/affordable-vet-...No Text
/paws-programs/spay-neuter/No Text
/tnr-caring-for-community-cats/No Text
/paws-programs/medical/No Text
/paws-programs/kittens/No Text
/paws-programs/fiv-felv/No Text
/paws-programs/dental/No Text
/paws-programs/ringworm/No Text
/paws-programs/hospice/No Text
/keeping-families-together/No Text
/get-involved/No Text
/get-involved/No Text
https://phillypaws.org/adopt/No Text
https://phillypaws.org/donate/No Text
https://phillypaws.org/foster/No Text
https://phillypaws.org/volunteer/No Text
https://phillypaws.org/events/No Text
https://phillypaws.org/partners/No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
/youngfriends/No Text
https://phillypaws.org/donate/No Text
/get-involved/Anchor No Text
/paws-programs/petownersupport/No Text
/lost-pet-tips/No Text
/found-pet-tips/No Text
/paws-programs/petownersupport/Anchor No Text
/paws-programs/petownersupport/Anchor No Text
/paws-programs/petownersupport/Anchor No Text
/counseling-and-support/No Text
https://phillypaws.org/contact/No Text
https://phillypaws.org/adopt/No Text
https://phillypaws.org/adopt/No Text
/adopt/cats/No Text
/adopt/dogs/No Text
/adopt/small-animals/No Text
/adopt/info/No Text
/adopt/urgent-animals/No Text
/adopt/working-cat-program/No Text
https://phillypaws.org/donate/No Text
https://phillypaws.org/donate/No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://phillypaws.org/donate/Anchor No Text
/foreverhomecircle/No Text
https://gifts.phillypaws.org/New window External Subdomain No Text
/corporatecommunity/No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
/sponsor-a-rescued-pet/No Text
https://phillypaws.org/donate/Anchor No Text
/planned-giving/No Text
https://phillypaws.org/donate/Anchor No Text
https://phillypaws.org/foster/No Text
https://phillypaws.org/foster/No Text
https://phillypaws.org/foster/Anchor No Text
https://phillypaws.org/foster/Anchor No Text
https://phillypaws.org/foster/Anchor No Text
https://phillypaws.org/volunteer/No Text
https://phillypaws.org/volunteer/No Text
https://phillypaws.org/volunteer/Anchor No Text
/volunteer-spotlights/No Text
/internships/No Text
https://www.volgistics.com/ex/...New window External Subdomain No Text
https://phillypaws.org/events/No Text
/news-and-more/No Text
https://phillypaws.org/shop/No Text
https://phillypaws.org/partners/No Text
https://phillypaws.org/contact/No Text
/foster/foster-application/New window No Text
https://www.dockstreetbeer.com...New window External Subdomain Dock Street Brewery South
/events/dock-street-brewery-fo...New window No Text
https://www.metrophillysbest.com/External Subdomain metrophillysbest.com
https://metrophillysbest.com/New window External No Text
/adopt/animals-for-adoption/?2...New window No Text
https://phillypaws.org/jobs/New window No Text
/adopt/animals-for-adoption/?2...New window No Text
/adopt/animals-for-adoption/?2...No Text
/adopt/animals-for-adoption/?2...Meet Me >
/adopt/animals-for-adoption/?1...No Text
/adopt/animals-for-adoption/?1...Text duplicate Meet Me >
/adopt/animals-for-adoption/?2...No Text
/adopt/animals-for-adoption/?2...Text duplicate Meet Me >
/adopt/animals-for-adoption/?2...No Text
/adopt/animals-for-adoption/?2...Text duplicate Meet Me >
/adopt/animals-for-adoption/?2...No Text
/adopt/animals-for-adoption/?2...Text duplicate Meet Me >
/adopt/animals-for-adoption/?2...No Text
/adopt/animals-for-adoption/?2...Text duplicate Meet Me >
/adopt/dogs/No Text
/adopt/cats/No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://phillypaws.org/donate/No Text
https://phillypaws.org/donate/No Text
/clinic-services/No Text
/clinic-services/No Text
/paws-launches-everyday-heroes...No Text
/paws-launches-everyday-heroes...No Text
/join-the-young-friends-of-paw...No Text
/join-the-young-friends-of-paw...No Text
https://phillypaws.org/news/No Text
https://phillypaws.org/partners/No Text
/shelter-statistics/No Text
https://www.instagram.com/p/DL...New window Nofollow External Subdomain View Instagram post by phillypaws
https://scontent-iad3-2.cdnins...Nofollow External Subdomain Open post by phillypaws with ID 18087898600735889
https://www.instagram.com/p/DL...New window Nofollow External Subdomain IMG-ALT Misty Moo says THANK YOU to everyone who’s donated for her care! We’re thrilled to share that this brave girl is getting her surgery today. It’s a delicate p...
https://www.instagram.com/reel...New window Nofollow External Subdomain Text duplicate View Instagram post by phillypaws
https://scontent-iad3-2.cdnins...Nofollow External Subdomain Open post by phillypaws with ID 18146056765377391
https://www.instagram.com/reel...New window Nofollow External Subdomain IMG-ALT This sweet diabetic granny is still urgently seeking a foster! Lily’s insulin dosing schedule isn’t possible within the shelter’s standard operating hours, a...
https://www.instagram.com/p/DL...New window Nofollow External Subdomain Text duplicate View Instagram post by phillypaws
https://scontent-iad3-1.cdnins...Nofollow External Subdomain Open post by phillypaws with ID 17943378347886316
https://www.instagram.com/p/DL...New window Nofollow External Subdomain IMG-ALT Foster heroes wanted: no cape required! 30 pets have found homes since we kicked off PAWS' Everyday Heroes Foster Challenge last week, and our team would lov...
https://www.instagram.com/reel...New window Nofollow External Subdomain Text duplicate View Instagram post by phillypaws
https://scontent-iad3-1.cdnins...Nofollow External Subdomain Open post by phillypaws with ID 18046907417442080
https://www.instagram.com/reel...New window Nofollow External Subdomain IMG-ALT Urgent: this very special kitten needs lifesaving surgery! Misty Moo has likely never had a full tummy in her life, but with your help, we can change that. W...
https://www.instagram.com/phil...New window Nofollow External Subdomain Follow on Instagram
/get-involved/No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
https://secure.phillypaws.org/...New window External Subdomain No Text
/foreverhomecircle/No Text
https://phillypaws.org/partners/No Text
/locations/old-city-adoption-c...Old City Adoption Center
/locations/old-city-adoption-c...100 N. 2nd Street (at Arch) Philadelphia, PA 19106
/locations/paws-northeast-adop...Northeast Spay/Neuter & Wellness Clinic
/locations/paws-northeast-adop...1810 Grant Avenue Philadelphia, PA 19115
/locations/spay-neuter-and-wel...Grays Ferry Spay/Neuter & Wellness Clinic
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Performance
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