Petsmartcharities.org - SEO Checker

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Overview of the SEO Check
Meta information
60% 
Page quality
79% 
Page structure
51% 
Link structure
50% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
321.90 kB
Words
782
Media files
58
Number of links
112 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
More than a Pet Charity: Connecting People & Pets | PetSmart Charities
The page title should be shorter than 580 pixels. It is 645 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
PetSmart Charities is a nonprofit organization supporting pets and those who love them. Over 90 cents of every dollar supports change-making organizations in communities near you.
The meta description is too long: 1124 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://petsmartcharities.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPetSmart Charities is a nonprofit organization supporting pets and those who love them. Over 90 cents of every dollar supports change-making organizations in communities near you.
keywordsPet Charities
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
google-site-verificationncq1QixMLWJSc0Q5MUadNJnQIWYCvh7Q569LEGUzKHU
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 782 words. That's ok.
30.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom_theme/logo.pngHome
.../default/files/2025-07/trophy icon_0.pngheart trophy icon
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...es/default/files/2025-07/CFG hero_1.webpGirl kissing dog Champions For Good
...2025-01/pci-web_assets_icon_heart4_0.svg<3
...5-01/pci-web_assets_directimpact_bg.webpDirect Impact
...s/svg/pci-web_assets_icon_carets_rev.svg<<<
...UP_ARTICLE 1_(1220 x 920 px @ 2x)_DT.pngwoman wearing a patterned sweater who's holding a black and tan dog
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...ebSite_Imagery_Update_USPRCA_FOOD_0.webpPetSmart Charities branded food bags
...04_homepage-feature-slider_img-3_US.webpimage of a woman in a plaid shirt kissing a puppy's face
...s/default/files/2024-10/LeanneSammy.webpLeAnne and Sammy
/themes/custom_theme/images/svg/play32.svgplay-btn
...2025-01/pci-web_assets_icon_heart3_0.svgWeb assets icon heart
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...files/Homepage-Impact-Map-2024-US_2.webp28 years
...assets_icon_circle-heart_lightgrey_2.svgImpact Icon
...assets_icon_circle-heart_lightgrey_2.svgImpact Icon
...theme/images/svg/arrow-right-primary.svgarrow-right-white
...- Image Any type of grantee w_pet_0.webpwoman making a kissy face at an adoptable chihuahua sitting in her lap
...2025-01/pci-web_assets_icon_heart3_1.svgWeb assets icon heart
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...mages/svg/pci-web_assets_icon_carets.svg<3
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
..._blog_slider-images_1.webp?itok=vugsUg7VNo alt attribute providedLearn more about
...mages/svg/pci-web_assets_icon_heart4.svg3
...theme/images/svg/arrow-right-primary.svgarrow-right
..._TEASER_1304 x 1051_1.webp?itok=EX5nNQvGwoman wearing patterned sweater sits outside with a black and tan dog in her lap
...mages/svg/pci-web_assets_icon_heart4.svg3
...theme/images/svg/arrow-right-primary.svgarrow-right
..._blog_slider-images_1.webp?itok=vugsUg7VNo alt attribute providedLearn more about
...mages/svg/pci-web_assets_icon_heart4.svg3
...theme/images/svg/arrow-right-primary.svgarrow-right
...ci-web_assets_icon_circle-heart_blue.svg<3
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...loads.adoptapet.com/5/3/c/1241651432.jpgadopt a pet
...loads.adoptapet.com/1/3/0/1226427661.jpgadopt a pet
...loads.adoptapet.com/c/7/1/1226655173.jpgadopt a pet
...loads.adoptapet.com/7/4/5/1227110182.jpgadopt a pet
...g-section-champions-for-good@2x-min.webpCouple stand in PetSmart store holding their newly adopted dog
...s/2025-01/pci-web_assets_icon_heart5.svgWeb assets icon heart
/sites/default/files/2025-01/IconBubble.svgIconBubble
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
.../2025-01/pci-web_assets_change-lives.svgChange Lives. Give Today.
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
/themes/custom_theme/logo.pngHome
.../hoverimage_05.jpg-min.jpg?itok=gbb-LokyMan in baseball cap looks down at kitten
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...024-10/Blog-Teaser_US.webp?itok=GkQt26BqSammy and Jon
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
... Image 1304 x 1051 px.webp?itok=oCFBXmXXa woman kisses the top of a frenchie's head
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
.../hoverimage_03.jpg-min.jpg?itok=ZJBzh6qawoman hugging a small brown dog
...theme/images/svg/arrow-right-primary.svgarrow-right-primary
...02/4N3A7888_1440x930_0.jpg?itok=hGPrAZ6ZMeals on Wheels
...theme/images/svg/arrow-right-primary.svgarrow-right-primary

Page structure

H1 heading
(Critically important)
LIKE YOU
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 LIKE YOU
H2 Main Menu
H2 Main Menu Duplicate text
H2 PETS NEED CHAMPIONS
H2 11 Million Pets Adopted
H2 Let's Work Together
H2 Impact in Action
H2 Homeless Pets Need You
H2 BECOME A CHAMPION
H2 Empty heading
H3 Leading Funder
H3 Many Pet Owners...
H3 High Veterinary...
H3 Low Cost...
H4 of Animal Welfare
H4 Cedric
H4 Emerald R..
H4 Emma
H4 Aurora Bo..
H4 contact us
H4 stay connected
H4 Creating families through our...
H4 Meet Sammy, our 11 millionth...
H4 Love Heals: An Access to Vet...
H4 Keeping Families Together
H4 Meet Joyce and Mystie
H5 PetSmart Charities is the
H5 See Our
H5 Over 5 Million
H6 How We Help
H6 our research
H6 no pet should go hungry
H6 homeless pets need your help
H6 video spotlight
H6 Celebrating a Milestone
H6 our grants
H6 community impact
H6 community impact Duplicate text
H6 community impact Duplicate text
H6 CHAMPIONS FOR GOOD
H6 call us
H6 say hello
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://petsmartcharities.org/Anchor Skip to main content
https://petsmartcharities.org/IMG-ALT Home
A-TITLE Home
/take-actiontake action
A-TITLE Get involved in Petsmart Charities.
/make-a-donationNew window make a gift
/champions-for-goodmonthly giving
/take-action/other-ways-to-giveother ways to give
A-TITLE Learn More About Other Ways to Give
/take-action/donate-faqsdonate faqs
/adopt-a-petways to adopt
/adopt-a-pet/find-a-petfind a pet
/adopt-a-pet/adoption-centersadoption centers
/adopt-a-pet/adoption-eventsadoption events
A-TITLE Find Adoption Events in your area.
https://petsmartcharities.org/propartner with us
A-TITLE Learn about Our Grants
/pro/grantsour grants
/pro/adoption-partneradoption partners
/pro/resourcespartner resource center
/pro/faqsfaqs
/about-usabout us
/about-us/leadershipleadership
/about-us/financial-infofinancials
A-TITLE financials information
/about-us/newsnews & PR
https://careers.petsmart.com/New window External Subdomain careers
/our-storiesour stories
A-TITLE See more stories.
/our-stories/community-impactcommunity impact
/our-stories/journey-homejourney home
/our-stories/unconditional-loveunconditional love
/our-stories/disaster-responsedisaster response
/our-researchour research
/take-actionText duplicate take action
A-TITLE Get involved in Petsmart Charities.
/make-a-donationNew window Text duplicate make a gift
/champions-for-goodText duplicate monthly giving
/take-action/other-ways-to-giveText duplicate other ways to give
A-TITLE Learn More About Other Ways to Give
/take-action/donate-faqsText duplicate donate faqs
/adopt-a-petText duplicate ways to adopt
/adopt-a-pet/find-a-petText duplicate find a pet
/adopt-a-pet/adoption-centersText duplicate adoption centers
/adopt-a-pet/adoption-eventsText duplicate adoption events
A-TITLE Find Adoption Events in your area.
https://petsmartcharities.org/proText duplicate partner with us
A-TITLE Learn about Our Grants
/pro/grantsText duplicate our grants
/pro/adoption-partnerText duplicate adoption partners
/pro/resourcesText duplicate partner resource center
/pro/faqsText duplicate faqs
/about-usText duplicate about us
/about-us/leadershipText duplicate leadership
/about-us/financial-infoText duplicate financials
A-TITLE financials information
/about-us/newsText duplicate news & PR
https://careers.petsmart.com/New window External Subdomain Text duplicate careers
/our-storiesText duplicate our stories
A-TITLE See more stories.
/our-stories/community-impactText duplicate community impact
/our-stories/journey-homeText duplicate journey home
/our-stories/unconditional-loveText duplicate unconditional love
/our-stories/disaster-responseText duplicate disaster response
/our-researchText duplicate our research
/search/resultsNo Text
/adopt-a-petadopt
/donate-btndonate
/champions-for-goodText duplicate make a gift
IMG-ALT arrow-right-primary
/our-stories/community-impact/...Image
IMG-ALT woman wearing a patterned sweater who's holding a black and tan dog
A-TITLE learn more
/our-stories/community-impact/...learn more
IMG-ALT arrow-right-primary
A-TITLE learn more
/sites/default/files/2024-10/F...IMG-ALT play-btn
/sites/default/files/2024-10/F...watch now
IMG-ALT arrow-right-primary
/our-impactsee full impact
IMG-ALT arrow-right-white
/pro/grantsText duplicate learn more
IMG-ALT arrow-right-primary
/our-storiesview all stories
IMG-ALT arrow-right-primary
/our-stories/share-your-storyshare your story
/our-stories/community-impact/...read the full story
IMG-ALT arrow-right
/our-stories/community-impact/...Text duplicate read the full story
IMG-ALT arrow-right
/our-stories/community-impact/...Text duplicate read the full story
IMG-ALT arrow-right
/adopt-a-pet/find-a-petText duplicate find a pet
IMG-ALT arrow-right-primary
/adopt-a-pet/find-a-pet/result...HI! My name is: Cedric A Bull Terrier looking for a home in Phoenix, AZ
IMG-ALT adopt a pet
/adopt-a-pet/find-a-pet/result...HI! My name is: Emerald R.. A Domestic Shorthair looking for a home in Phoenix, AZ
IMG-ALT adopt a pet
/adopt-a-pet/find-a-pet/result...HI! My name is: Emma A Beagle looking for a home in Phoenix, AZ
IMG-ALT adopt a pet
/adopt-a-pet/find-a-pet/result...HI! My name is: Aurora Bo.. A Domestic Shorthair looking for a home in Phoenix, AZ
IMG-ALT adopt a pet
/champions-for-goodmake your gift
IMG-ALT arrow-right-primary
https://secure.petsmartchariti...New window External Subdomain give today
IMG-ALT arrow-right-primary
https://petsmartcharities.org/Text duplicate IMG-ALT Home
A-TITLE Home
https://www.linkedin.com/compa...New window External Subdomain No Text
http://www.youtube.com/user/Pe...New window External Subdomain No Text
http://instagram.com/petsmartc...New window External No Text
https://www.facebook.com/PetSm...New window External Subdomain No Text
/adopt-a-petText duplicate adopt
/donate-btnText duplicate donate
/take-actionText duplicate donate
/make-a-donationNew window make a donation
A-TITLE make a donation
/get-involved/other-ways-to-giveText duplicate other ways to give
A-TITLE other ways to give
/take-action/donate-faqsText duplicate donate faqs
/adopt-a-petText duplicate adopt
A-TITLE ways to adopt
/adopt-a-pet/find-a-petText duplicate find a pet
/adopt-a-pet/adoption-centersText duplicate adoption centers
A-TITLE adoption centers
/adopt-a-pet/adoption-eventsText duplicate adoption events
A-TITLE adoption events
https://petsmartcharities.org/propartner
A-TITLE partner with us
/pro/adoption-partnerText duplicate adoption partners
A-TITLE adoption partners
/pro/grantsText duplicate our grants
A-TITLE our grants
/pro/resourcesText duplicate partner resource center
A-TITLE partner resource center
/pro/faqsText duplicate faqs
A-TITLE faqs
/about-usText duplicate about us
A-TITLE about us
/about-us/leadershipText duplicate leadership
A-TITLE leadership
/about-us/newsText duplicate news & PR
A-TITLE news & PR
https://careers.petsmart.com/New window External Subdomain Text duplicate careers
A-TITLE careers
/about-us/financial-infoText duplicate financials
A-TITLE financials information
/about-us/contact-uscontact
A-TITLE find out how to contact us
/our-storiesarticles
A-TITLE our stories
/our-stories/community-impactText duplicate community impact
A-TITLE community impact b2c category main
/our-stories/journey-homeText duplicate journey home
A-TITLE journey home b2c category main
/our-stories/trending-talestrending tales
A-TITLE trending tales b2c category main
/our-stories/unconditional-loveText duplicate unconditional love
A-TITLE unconditional love b2c category main
/our-impactimpact
A-TITLE our impact
/contactsend a message
https://give.org/charity-revie...External A-TITLE give.org
/terms-of-useTerms of Use
/privacy-policyPrivacy Policy
/sitemapSite map
/our-stories/community-impactText duplicate community impact
/our-stories/community-impact/...see the impact
IMG-ALT arrow-right-primary
/our-stories/journey-homeText duplicate journey home
/our-stories/journey-home/meet...Trivial anchor text
read more
IMG-ALT arrow-right-primary
/our-stories/community-impactText duplicate community impact
/our-stories/community-impact/...Text duplicate Trivial anchor text
read more
IMG-ALT arrow-right-primary
/our-stories/community-impactText duplicate community impact
/our-stories/community-impact/...Read the story
IMG-ALT arrow-right-primary
/our-stories/unconditional-loveText duplicate unconditional love
/our-stories/unconditional-lov...Text duplicate Trivial anchor text
read more
IMG-ALT arrow-right-primary

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://petsmartcharities.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (322 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 29 Jul 2025 12:57:37 GMT
content-typetext/html; charset=UTF-8
content-length165394
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedMon, 28 Jul 2025 21:20:30 GMT
etag"1753737630-gzip"
content-encodinggzip
x-request-idv-b08de256-6bf8-11f0-918a-a320799de7a9
x-ah-environmentprod
age56226
viavarnish
x-cacheHIT
x-cache-hits5791
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 809 referring domains.
This page has 102,387 backlinks.
This page has backlinks from 559 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Similar sites

Search preview

petsmartcharities.org
More than a Pet Charity: Connecting People & Pets | PetSmart Ch...
PetSmart Charities is a nonprofit organization supporting pets and those who love them. Over 90 cents of every dollar supports change-making organizations in communities near you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pet81%Check
PETS78%Check
Charities76%Check
PetSmart Charities76%Check
PetSmart74%Check
Pet Food61%Check
PETS NEED60%Check
million pets60%Check
Pets Adopted60%Check
Pet Adoption59%Check
Show more keywords and terms

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