Penplace.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
84% 
Page structure
95% 
Link structure
25% 
Server
54% 
External factors
75% 
SEO Score
Response time
0.92 s
File size
1,317.20 kB
Words
679
Media files
19
Number of links
231 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pen Place - Pen Store Since 1968
There are word repetitions in the page title.
The length of the page title is perfect. (304 pixels out of 580 max pixel length)
Meta description
(Critically important)
Great value & customer service on fountain pens, rollerball pens, ballpoint pens & mechanical pencils. Refills for fine writing pens. Free Shipping available.
The length of the meta description is perfect. (950 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.penplace.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationTUd2QehYu5CTVkljNJaLlbmeLX8c0oTpbr0JOykcGO4
viewportwidth=device-width,initial-scale=1
theme-color#111111
facebook-domain-verification1xqtg7trbokxuzl2lbgsfwb4434ass
shopify-digital-wallet/20689179/digital_wallets/dialog
shopify-checkout-api-token21ae48b51ae1fede2d575060fbd889fd
p:domain_verify59e06fdd63db8442719520c380970dc6
smart-seo-integratedtrue
descriptionGreat value & customer service on fountain pens, rollerball pens, ballpoint pens & mechanical pencils. Refills for fine writing pens. Free Shipping available.
langen
twitter:site@placepen
twitter:cardsummary_large_image
twitter:titlePen Place - Pen Store Since 1968
twitter:descriptionGreat value & customer service on fountain pens, rollerball pens, ballpoint pens & mechanical pencils. Refills for fine writing pens. Free Shipping available.
og:site_namePen Place
og:urlhttps://www.penplace.com/
og:titlePen Place - Pen Store Since 1968
og:typewebsite
og:descriptionGreat value & customer service on fountain pens, rollerball pens, ballpoint pens & mechanical pencils. Refills for fine writing pens. Free Shipping available.
og:imagehttp://www.penplace.com/cdn/shop/files/penplaceoutput_9e5bf69c-9e36-4ba1-a645-5db199df890a.png?v=1695673254
og:image:secure_urlhttps://www.penplace.com/cdn/shop/files/penplaceoutput_9e5bf69c-9e36-4ba1-a645-5db199df890a.png?v=1695673254
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 8.38 words is low.
This page contains 679 words. That's ok.
12.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1317.2 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-b60d-eb708c04f1b2_240x.png?v=1647512279Pen Place
...-b60d-eb708c04f1b2_110x.png?v=1647512279Pen Place
...o_BG_Desktop.jpg?v=1703855835&width=2400No alt attribute provided
...p/files/Townsend3_300x.webp?v=1666620133New Pens and Writing Instruments
...8930c31ac7dd.jpg?v=1668519068&width=2400Faber-Castell Pens
...02-c632d27218d1_x119@2x.png?v=1668519222PenPlace.com

Page structure

H1 heading
(Critically important)
Pen Place Pen Place Pen Place
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Pen Place Pen Place Pen Place
H2 Currency
H2 Waterman Pens
H2 The Midwest's Premiere source of fine writing since 1968!
H2 Shop by category
H2 Featured collection
H2 Contact us
H2 Currency Duplicate text
H3 store hours
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.penplace.com/Anchor Skip to content
/collections/allShop by Category
/collections/fountain-calligra...Pens
/collections/fountain-penFountain Pens
/collections/rollerball-penRollerball Pens
/collections/ballpoint-penBallpoint Pens
/collections/mechanical-pencilMechanical Pencils
/collections/stylus-penStylus Pens
/collections/multi-function-penMulti-Function Pens
/collections/pen-setPen Sets
/collections/refills-menuRefills
/pages/pen-refill-guideRefill Guide
/pages/pen-refills-by-brandBy Brand
/collections/ballpoint-pen-refillBallpoint Refills
/collections/rollerball-pen-re...Rollerball Refills
/collections/bottle-inkBottled Ink
/collections/ink-cartridgeInk Cartridges
/collections/converterConverters
/collections/fountain-pen-nibNibs & Grips
/collections/pencil-lead-refillsPencil Refills
/collections/mechanical-pencil...Erasers
/collections/pen-accessories-g...Accessories
/collections/pen-casesPen Cases
/collections/pen-display-boxesPen Display Boxes
/collections/pen-holdersPen Holders
/collections/card-caseCard Cases
/collections/staple-removersStaple Removers
/collections/key-ringsKey Rings
/collections/money-clipsMoney Clips
/collections/stationery-menuStationery
/collections/lined-paperLined Paper
/collections/dot-grid-paperDot-Grid Paper
/collections/graph-paperGraph Paper
/collections/other-rulesOther Ruled Paper
/collections/lesson-booksLesson Books
/collections/leather-wallets-a...Leather
/collections/walletsWallets
/collections/bags-briefcasesBags & Briefcases
/collections/allShop by Brand
/collectionsA - C
/collections/acme-studioAcme Studio
/collections/amodexAmodex
/collections/aston-leatherAston Leather
/collections/auroraAurora
/collections/benuBENU
/collections/caran-dacheCaran d'Ache
/collections/clairefontaineClairefontaine
/collections/colorverseColorverse
/collections/conklinConklin
/collections/crossCross
/collectionsD - J
/collections/diamineDiamine
/collections/esterbrookEsterbrook
/collections/faber-castellFaber-Castell
/collections/ferris-wheel-pressFerris Wheel Press
/collections/field-notesField Notes
/collections/fisherFisher
/collections/forge-scriptForge & Script
/collections/graf-von-faber-ca...Graf von Faber-Castell
/collections/hugo-bossHUGO BOSS
/collections/j-herbinJ Herbin
/collections/jac-zagooryJac Zagoory
/collections/johnston-murphyJohnston & Murphy
/collectionsK - N
/collections/kawecoKaweco
/collections/labanLaban
/collections/lamyLamy
/collections/m-clipM-Clip
/collections/michaels-fat-boyMichael's Fat Boy
/collections/montblancMontblanc
/collections/montegrappaMontegrappa
/collections/monteverdeMonteverde
/collections/noodlers-inkNoodler's Ink
/collectionsO - R
/collections/ogonOgon
/collections/otto-huttOtto Hutt
/collections/parkerParker
/collections/pelikanPelikan
/collections/pilotPilot
/collections/platinumPlatinum
/collections/private-reservePrivate Reserve
/collections/retro-1951Retro 1951
/collections/rhodiaRhodia
/collectionsS - Z
/collections/sailorSailor
/collections/schmidtSchmidt
/collections/sheafferSheaffer
/collections/sherpaSherpa
/collections/st-dupontST Dupont
/collections/stipulaStipula
/collections/tacciaTaccia
/collections/tactile-turnTactile Turn
/collections/twsbi-1TWSBI
/collections/viscontiVisconti
/collections/watermanWaterman
/collections/ystudioystudio
/collections/newest-productsNew Arrivals
/collections/the-nook/The-NookThe Nook
/collections/gift-cardGift Card
/pages/corporate-giftsCorporate Gifts
/pages/about-usAbout Us
https://www.penplace.com/accountLog in
https://www.instagram.com/penp...New window External Subdomain Instagram
A-TITLE Pen Place on Instagram
https://www.facebook.com/PenPl...New window External Subdomain Facebook
A-TITLE Pen Place on Facebook
https://www.youtube.com/channe...New window External Subdomain YouTube
A-TITLE Pen Place on YouTube
https://twitter.com/placepenNew window External Twitter
A-TITLE Pen Place on Twitter
https://www.pinterest.com/penp...New window External Subdomain Pinterest
A-TITLE Pen Place on Pinterest
https://www.instagram.com/penp...New window External Subdomain Text duplicate Instagram
A-TITLE Pen Place on Instagram
https://www.facebook.com/PenPl...New window External Subdomain Text duplicate Facebook
A-TITLE Pen Place on Facebook
https://www.youtube.com/channe...New window External Subdomain Text duplicate YouTube
A-TITLE Pen Place on YouTube
https://twitter.com/placepenNew window External Text duplicate Twitter
A-TITLE Pen Place on Twitter
https://www.pinterest.com/penp...New window External Subdomain Text duplicate Pinterest
A-TITLE Pen Place on Pinterest
https://www.penplace.com/searchSearch
https://www.penplace.com/IMG-ALT Pen Place
https://www.penplace.com/accountText duplicate Log in
https://www.penplace.com/searchText duplicate Search
https://www.penplace.com/cartCart
/collections/allText duplicate Shop by Category
/collections/fountain-calligra...Text duplicate Pens
/collections/fountain-penText duplicate Fountain Pens
/collections/rollerball-penText duplicate Rollerball Pens
/collections/ballpoint-penText duplicate Ballpoint Pens
/collections/mechanical-pencilText duplicate Mechanical Pencils
/collections/stylus-penText duplicate Stylus Pens
/collections/multi-function-penText duplicate Multi-Function Pens
/collections/pen-setText duplicate Pen Sets
/collections/refills-menuText duplicate Refills
/pages/pen-refill-guideText duplicate Refill Guide
/pages/pen-refills-by-brandText duplicate By Brand
/collections/ballpoint-pen-refillText duplicate Ballpoint Refills
/collections/rollerball-pen-re...Text duplicate Rollerball Refills
/collections/bottle-inkText duplicate Bottled Ink
/collections/ink-cartridgeText duplicate Ink Cartridges
/collections/converterText duplicate Converters
/collections/fountain-pen-nibText duplicate Nibs & Grips
/collections/pencil-lead-refillsText duplicate Pencil Refills
/collections/mechanical-pencil...Text duplicate Erasers
/collections/pen-accessories-g...Text duplicate Accessories
/collections/pen-casesText duplicate Pen Cases
/collections/pen-display-boxesText duplicate Pen Display Boxes
/collections/pen-holdersText duplicate Pen Holders
/collections/card-caseText duplicate Card Cases
/collections/staple-removersText duplicate Staple Removers
/collections/key-ringsText duplicate Key Rings
/collections/money-clipsText duplicate Money Clips
/collections/stationery-menuText duplicate Stationery
/collections/lined-paperText duplicate Lined Paper
/collections/dot-grid-paperText duplicate Dot-Grid Paper
/collections/graph-paperText duplicate Graph Paper
/collections/other-rulesText duplicate Other Ruled Paper
/collections/lesson-booksText duplicate Lesson Books
/collections/leather-wallets-a...Text duplicate Leather
/collections/walletsText duplicate Wallets
/collections/bags-briefcasesText duplicate Bags & Briefcases
/collections/allText duplicate Shop by Brand
/collectionsText duplicate A - C
/collections/acme-studioText duplicate Acme Studio
/collections/amodexText duplicate Amodex
/collections/aston-leatherText duplicate Aston Leather
/collections/auroraText duplicate Aurora
/collections/benuText duplicate BENU
/collections/caran-dacheText duplicate Caran d'Ache
/collections/clairefontaineText duplicate Clairefontaine
/collections/colorverseText duplicate Colorverse
/collections/conklinText duplicate Conklin
/collections/crossText duplicate Cross
/collectionsText duplicate D - J
/collections/diamineText duplicate Diamine
/collections/esterbrookText duplicate Esterbrook
/collections/faber-castellText duplicate Faber-Castell
/collections/ferris-wheel-pressText duplicate Ferris Wheel Press
/collections/field-notesText duplicate Field Notes
/collections/fisherText duplicate Fisher
/collections/forge-scriptText duplicate Forge & Script
/collections/graf-von-faber-ca...Text duplicate Graf von Faber-Castell
/collections/hugo-bossText duplicate HUGO BOSS
/collections/j-herbinText duplicate J Herbin
/collections/jac-zagooryText duplicate Jac Zagoory
/collections/johnston-murphyText duplicate Johnston & Murphy
/collectionsText duplicate K - N
/collections/kawecoText duplicate Kaweco
/collections/labanText duplicate Laban
/collections/lamyText duplicate Lamy
/collections/m-clipText duplicate M-Clip
/collections/michaels-fat-boyText duplicate Michael's Fat Boy
/collections/montblancText duplicate Montblanc
/collections/montegrappaText duplicate Montegrappa
/collections/monteverdeText duplicate Monteverde
/collections/noodlers-inkText duplicate Noodler's Ink
/collectionsText duplicate O - R
/collections/ogonText duplicate Ogon
/collections/otto-huttText duplicate Otto Hutt
/collections/parkerText duplicate Parker
/collections/pelikanText duplicate Pelikan
/collections/pilotText duplicate Pilot
/collections/platinumText duplicate Platinum
/collections/private-reserveText duplicate Private Reserve
/collections/retro-1951Text duplicate Retro 1951
/collections/rhodiaText duplicate Rhodia
/collectionsText duplicate S - Z
/collections/sailorText duplicate Sailor
/collections/schmidtText duplicate Schmidt
/collections/sheafferText duplicate Sheaffer
/collections/sherpaText duplicate Sherpa
/collections/st-dupontText duplicate ST Dupont
/collections/stipulaText duplicate Stipula
/collections/tacciaText duplicate Taccia
/collections/tactile-turnText duplicate Tactile Turn
/collections/twsbi-1Text duplicate TWSBI
/collections/viscontiText duplicate Visconti
/collections/watermanText duplicate Waterman
/collections/ystudioText duplicate ystudio
/collections/newest-productsText duplicate New Arrivals
/collections/the-nook/The-NookText duplicate The Nook
/collections/gift-cardText duplicate Gift Card
/pages/corporate-giftsText duplicate Corporate Gifts
/pages/about-usText duplicate About Us
/collections/watermanShop Now
/collections/faber-castell-amb...Faber-Castell Ambition
IMG-ALT Faber-Castell Ambition Black Fountain Pen | 148140 | Pen Place
/collections/pensText duplicate Pens
IMG-ALT Fountain, Calligraphy, Rollerball and Ballpoint Pens
/collections/pen-refillsText duplicate Refills
IMG-ALT Pen Refills
/collections/accessoriesText duplicate Accessories
IMG-ALT Pen Accessories and Gift Ideas
/collections/stationeryText duplicate Stationery
IMG-ALT Stationery
/collections/newest-productsShop This
/collections/allShop All
/collections/parker-sonnetView all
/collections/parker-sonnet/pro...Parker Sonnet Blue CT Rollerball Pen Regular price $186.28 Sale price$149.02 Save 20%
IMG-ALT Parker Sonnet Blue CT Rollerball Pen | 1931535 | Pen Place
/collections/parker-sonnet/pro...Parker Sonnet Red Lacquer GT Rollerball Pen No reviews Regular price $186.28 Sale price$149.02 Save 20%
IMG-ALT Parker Sonnet Red Lacquer GT Rollerball Pen | 1931475 | Pen Place
/collections/parker-sonnet/pro...Parker Sonnet Matte Black CT Ballpoint Pen No reviews Regular price $142.83 Sale price$114.26 Save 20%
IMG-ALT Parker Sonnet Matte Black CT Ballpoint Pen | 1931524 | Pen Place
/collections/parker-sonnet/pro...Parker Sonnet Blue CT Ballpoint Pen Regular price $149.04 Sale price$119.23 Save 20%
IMG-ALT Parker Sonnet Blue CT Ballpoint Pen | 1931536 | Pen Place
/collections/parker-sonnetView all 49 products
/collections/faber-castellshop faber-castell
https://maps.google.com/?daddr...New window External Subdomain Get directions
https://www.google.com/maps/pl...New window External Subdomain No Text
https://hcaptcha.com/privacyExternal Privacy Policy
https://hcaptcha.com/termsExternal Terms of Service
/collections/watermanNo Text
/collections/watermanshop waterman
/collections/retro-1951IMG-ALT Retro 1951 Pens
/collections/retro-1951shop retro 1951
/collections/lamyIMG-ALT Lamy Pens
/collections/lamyshop lamy
/policies/terms-of-serviceTerms of service
/policies/refund-policyRefund policy
https://www.instagram.com/penp...New window External Subdomain Text duplicate Instagram
A-TITLE Pen Place on Instagram
https://www.facebook.com/PenPl...New window External Subdomain Text duplicate Facebook
A-TITLE Pen Place on Facebook
https://www.youtube.com/channe...New window External Subdomain Text duplicate YouTube
A-TITLE Pen Place on YouTube
https://twitter.com/placepenNew window External Text duplicate Twitter
A-TITLE Pen Place on Twitter
https://www.pinterest.com/penp...New window External Subdomain Text duplicate Pinterest
A-TITLE Pen Place on Pinterest
https://www.penplace.com/IMG-ALT PenPlace.com
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.penplace.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,317 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 19:20:36 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid86
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set-cookie76 Characters
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content-encodingbr
shopify-complexity-score0
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x-shopid20689179
x-shardid86
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=659;desc="gc:101", db;dur=221, db_async;dur=44.623, render;dur=111, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="123331280983", pageType;desc="index", servedBy;desc="7498", requestID;desc="54b28389-5963-4645-8ab9-defeffd000af-1753384835", _y;desc="63b13ecf-b2e7-443a-bdd6-1784226292b8", _s;desc="3f0c175a-be48-4a94-8c87-f26ce1a8a038"
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.74
servercloudflare
cf-ray9645c697f8ecb868-CDG
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 25 referring domains.
This page only has 107 backlinks.
This page only has few backlinks from 21 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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www.penplace.com
Pen Place - Pen Store Since 1968
Great value & customer service on fountain pens, rollerball pens, ballpoint pens & mechanical pencils. Refills for fine writing pens. Free Shipping available.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pen91%Check
Pen Place86%Check
Place75%Check
ballpoint pen71%Check
Pen Store68%Check
CT Ballpoint Pen63%Check
Pen Store 196860%Check
Pens54%Check
writing52%Check
Fountain Pens52%Check
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