Pearson.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
48% 
Page structure
95% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
173.60 kB
Words
447
Media files
11
Number of links
43 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pearson | The World's Leading Education Provider
The length of the page title is perfect. (449 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover all Pearson has to offer for every step of your learning journey.
The length of the meta description is perfect. (439 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pearson.com/en-us.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
templateglobal-store-en-template
viewportwidth=device-width, initial-scale=1
titlePearson | The World's Leading Education Provider
descriptionDiscover all Pearson has to offer for every step of your learning journey.
article:modified_time2025-05-15T20:17:49.299Z
hide-in-searchtrue
apple-mobile-web-app-titlePearson
langen
twitter:titlePearson | The World's Leading Education Provider
twitter:descriptionDiscover all Pearson has to offer for every step of your learning journey.
og:titlePearson | The World's Leading Education Provider
og:descriptionDiscover all Pearson has to offer for every step of your learning journey.
og:urlhttps://www.pearson.com/en.html
Content-Typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 447 words on this page. Good pages should have about 800 words of useful content.
36.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rand/evolution/logos/logo-full-white.svgPearson
...earsonpurple-slow-16x9-l2r-hires-v01.pngNo alt attribute provided
...ube.com/vi/TXj6aLD6muM/maxresdefault.jpg[Title]
...mages/1600x800-GettyImages-216983674.jpgNo alt attribute provided
.../1600x800-ctr-GettyImages-2177942089.jpgNo alt attribute provided
.../1600x800-ctr-GettyImages-1806392583.jpgNo alt attribute provided
...on/lines-waves/800x800-conical-lines.pngNo alt attribute provided
...aphy/800x800-PICTOGRAMS-TURQUOISE-35.pngNo alt attribute provided
...rand/evolution/logos/logo-full-white.svgPearson Home

Page structure

H1 heading
(Critically important)
Where learning comes to life
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Where learning comes to life
H2 Prepare students for what’s next
H2 Empower student success
H2 Bridge skills & build expertise
H2 What if learning is more powerful than we realize?
H2 Learning is our business
H2 Find the right support for where you live
H2 Educational essentials for any age
H2 Learning never stops
H2 About Pearson
H3 Pearson Assessments
H3 Pearson Languages
H3 Purpose driven
H3 Digital first
H3 Sustainability focused
H3 Explore
H3 Major Businesses
H3 About Pearson Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/schools.htmlSubdomain For School
/higher-education.htmlSubdomain For University
https://www.pearson.com/work.htmlSubdomain For Work
/explore-pearson.htmlSubdomain Explore Pearson
/en-us.htmlSubdomain United States
/en-ca.htmlSubdomain Canada
/en-gb.htmlSubdomain United Kingdom
/location-selector.htmlSubdomain All countries
/schools.htmlSubdomain Text duplicate For School
/higher-education.htmlSubdomain Text duplicate For University
https://www.pearson.com/work.htmlSubdomain Text duplicate For Work
/explore-pearson.htmlSubdomain Text duplicate Explore Pearson
/store/cartCart
A-TITLE Cart
https://www.pearson.com/en.htmlSubdomain IMG-ALT Pearson
/schools.htmlSubdomain Get started
/higher-education.htmlSubdomain Explore programs
https://www.pearson.com/work.htmlSubdomain Browse options
/en-us/legal-information/cooki...Subdomain More info...
/transcripts/born-to-learn.htmlSubdomain View transcript
/explore-pearson.htmlSubdomain Text duplicate Explore Pearson
/location-selector.htmlSubdomain Select a location
/assessments-qualifications.htmlSubdomain Visit assessments
/pearson-languages.htmlSubdomain Visit languages
https://plc.pearson.com/en-GBNew window External Subdomain Get to know Pearson
https://plc.pearson.com/en-GB/...New window External Subdomain Learn how we’re growing
https://plc.pearson.com/en-GB/...New window External Subdomain Understand our impact
https://www.pearson.com/en.htmlSubdomain IMG-ALT Pearson Home
https://www.facebook.com/pears...New window External Subdomain No Text
https://x.com/pearsonNew window External No Text
https://www.youtube.com/pearso...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/pear...New window External Subdomain No Text
/en-us.htmlSubdomain Text duplicate United States
/en-ca.htmlSubdomain Text duplicate Canada
/en-gb.htmlSubdomain Text duplicate United Kingdom
/location-selector.htmlSubdomain Text duplicate All countries
/schools.htmlSubdomain School
/higher-education.htmlSubdomain University
https://www.pearson.com/work.htmlSubdomain Work
/assessments-qualifications.htmlSubdomain Assessments
/higher-education.htmlSubdomain Higher Education
/international-schoolsNew window Subdomain International Schools
/pearson-languages.htmlSubdomain Languages
https://www.pearsonvue.com/us/...New window External Subdomain Pearson VUE
http://www.connectionseducatio...New window External Subdomain Virtual Schools
https://www.pearson.com/work.htmlSubdomain Workforce & Career Development
https://plc.pearson.com/companyNew window External Subdomain Our Company
https://plc.pearson.com/investorsNew window External Subdomain Investor Relations
https://pearson.jobs/New window External Careers
https://plc.pearson.com/en-GB/...New window External Subdomain Our Employee Experience
/efficacy.htmlSubdomain Efficacy & Research
/power-of-learning.htmlSubdomain Power of Learning
/legal-information/terms-of-us...Subdomain Terms of Use
/privacy-center/privacy-notice...Subdomain Privacy
/legal-information/cookie-poli...Subdomain Cookies
/legal-information/accessibili...Subdomain Accessibility
/legal-information/patent-noti...Subdomain Patent Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pearson.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (174 kB).

HTTP Response Header

NameValue
content-typetext/html
serverPearson
x-content-type-optionsnosniff
last-modifiedMon, 19 May 2025 15:27:24 GMT
etag"2a55b-6357ec4d594aa-gzip"
accept-rangesbytes
x-akamai-edgescapegeoregion=85,country_code=DE,region_code=BY,city=NURNBERG,lat=49.45,long=11.07,timezone=GMT+1,continent=EU,throughput=vhigh,bw=5000,asnum=24940,network_type=hosted,location_id=0
x-frame-optionsSAMEORIGIN
cache-controlmax-age=900, public
x-akamai-transformed9l 37610 0 pmb=mRUM,1
content-encodinggzip
dateMon, 19 May 2025 16:23:18 GMT
content-length39583
varyAccept-Encoding
set-cookie178 Characters
server-timingcdn-cache; desc=MISS
x-akamai-pmcbrowsercountry_code=DE,region_code=BY,city=NURNBERG,lat=49.45,long=11.07,timezone=GMT+1,zip=GMT+1
strict-transport-securitymax-age=31536000 ; preload
akamai-cache-statusNotCacheable from child
akamai-grn0.57173317.1747671798.969df6f5
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,783 referring domains.
This page has 83,565 backlinks.
This page has backlinks from 1,282 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Disallow: /en-us/mega-nav
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Disallow: /store/my-account:
Disallow: /store/en-us/cart
Disallow: /store/en-ca/cart
Disallow: /store/en-us/checkout
Disallow: /store/en-ca/checkout
Disallow: /store/en-us/my-account
Disallow: /store/en-ca/my-account

Disallow: /en-us/pearsonplus/search.html?aq=*
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Disallow: /us/higher-education/subject-catalog/book-bag-process/*
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Disallow: /uk/forms/thank-you.html
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Disallow: /languages/en-it*
Disallow: /languages/en-jp*
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Allow: /languages/campaigns/*
Allow: /languages/*/campaigns/*

Sitemap: https://www.pearson.com/sitemap.xml

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www.pearson.com
Pearson | The World's Leading Education Provider
Discover all Pearson has to offer for every step of your learning journey.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pearson81%Check
learning66%Check
Pearson VUE59%Check
Learning Solutions52%Check
life50%Check
Education50%Check
comes50%Check
world46%Check
leading46%Check
Offer46%Check
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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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