Pdsapetstore.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
90% 
Page structure
75% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
316.30 kB
Words
1022
Media files
42
Number of links
206 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PDSA Pet Store
The page title is too short. (143 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop our range of vet-approved toys, treatments and pet essentials. By shopping with PDSA you’ll have confidence knowing our vet-approved range is the very best for your pet and with every purchase you’ll be helping a pet in need.
The meta description is too long: 1429 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pdsapetstore.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-color#7a0039
descriptionShop our range of vet-approved toys, treatments and pet essentials. By shopping with PDSA you’ll have confidence knowing our vet-approved range is the very best for your pet and with every purchase you’ll be helping a pet in need.
google-site-verificationnzpIzGa1OoFhbJ2fFqM7ogXKE1AhWMTmBSj64PZDeVg
facebook-domain-verificationnba0zft7mg24wwrwivxtag6a45dzs9
shopify-digital-wallet/2086404147/digital_wallets/dialog
shopify-checkout-api-token9a74d6bb8964e051a81d85d1f0fdb1fc
langen
twitter:cardsummary
twitter:titlePDSA Pet Store
twitter:descriptionShop our range of vet-approved toys, treatments and pet essentials. By shopping with PDSA you’ll have confidence knowing our vet-approved range is the very best for your pet and with every purchase you’ll be helping a pet in need.
og:typewebsite
og:titlePDSA Pet Store
og:descriptionShop our range of vet-approved toys, treatments and pet essentials. By shopping with PDSA you’ll have confidence knowing our vet-approved range is the very best for your pet and with every purchase you’ll be helping a pet in need.
og:urlhttps://pdsapetstore.org.uk/
og:site_namePDSA Pet Store
og:imagehttps://cdn.shopify.com/s/files/1/0020/8640/4147/files/PDSA_new_logo_lockup_RGB_050fbb9e-f8a8-49ce-a9bb-1d70f219fad6.png?v=1654690996
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0020/8640/4147/files/PDSA_new_logo_lockup_RGB_050fbb9e-f8a8-49ce-a9bb-1d70f219fad6.png?v=1654690996
og:image:width1181
og:image:height507
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.83 words is high.
This page contains 1022 words. That's ok.
27.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...logo_lockup_RGB_140x@2x.png?v=1654690923PDSA Pet Store

Page structure

H1 heading
(Critically important)
PDSA Pet Store
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 PDSA Pet Store
H2 Login to my account
H2 Recover password
H2 Create my account
H2 PDSA Vet Care
H2 Best Sellers...
H4 Protecting your Personal Data
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/pages/shipping-returnsFree Delivery on orders £55+ | Same day dispatch on orders before 12pm*
/collections/pdsa-vet-carePDSA Vet Care
/collections/best-sellersBest Sellers
https://www.facebook.com/pdsaNew window External Subdomain Facebook
https://twitter.com/PDSA_HQNew window External Twitter
https://www.instagram.com/team...New window External Subdomain Instagram
https://www.pinterest.co.uk/te...New window External Subdomain Pinterest
https://www.youtube.com/user/p...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
/collections/dogsDog
/collections/dog-treats-1Dog Treats
/collections/dog-joint-careDog Hip & Joint Care
/collections/dog-toysDog Toys
/collections/bowls-feeding-acc...Dog Bowls & Feeding Accessories
/collections/dog-wasteDog Waste
/collections/catsCat
/collections/cat-treatsCat Treats
/collections/cat-flea-worm-tickCat Flea, Worm & Tick
/collections/cat-calmingCat Calming & Anxiety Relief
/collections/cat-toys-2Cat Toys
/collections/cat-litterCat Litter
/collections/pdsa-greeting-cardsPDSA Charity Cards
/collections/pdsa-greeting-car...Birthday
/collections/pdsa-greeting-car...Christmas
/collections/pdsa-greeting-car...Easter
/collections/pdsa-greeting-car...Father's Day
/collections/pdsa-greeting-car...Just Because
/collections/pdsa-greeting-car...Love
/collections/pdsa-greeting-car...Mother's Day
/collections/pdsa-greeting-car...New Home
/collections/pdsa-greeting-car...New Job
/pages/about-pdsaAbout PDSA
/pages/pdsa-pet-insurancePDSA Pet Insurance
https://www.pdsa.org.uk/contac...External Subdomain PDSA Veterinary
/collections/dog-food-2Dog Food
/collections/dog-food-dryDry Dog Food
/collections/dog-food-wetWet Dog Food
/collections/dog-flea-worm-tickDog Flea, Worm & Tick
/collections/dog-flea-treatmentsDog Flea
/collections/worming-treatmentsDog Wormers
/collections/household-flea-sp...Flea Sprays
/collections/dog-healthDog Health
/collections/dog-first-aid-1Dog First Aid
/collections/dog-joint-careDog Joint Care
/collections/dog-organ-careDog Organ Care
/collections/dog-skin-careDog Skin & Coat Care
/collections/dog-dental-care-1Dog Dental Care
/collections/dog-supplementsDog Supplements
/collections/dog-grooming-1Dog Grooming
/collections/dog-brushesDog Brushes
/collections/dog-cleaningDog Cleaning
/collections/dog-claw-careDog Claw Care
/collections/dog-comfortDog Comfort
/collections/dog-coolingDog Cooling
/collections/dog-calmingDog Calming
/collections/dog-accessories-1Dog Accessories
/collections/dog-leads-1Dog Leads
/collections/dog-collars-1Dog Collars
/collections/dog-harnesses-1Dog Harnesses
/collections/dog-conesDog Recovery
/collections/cat-foodsCat Food
/collections/cat-food-dryDry Cat Food
/collections/wet_cat_foodWet Cat Food
/collections/cat-healthCat Health
/collections/cat-first-aid-1Cat First Aid
/collections/cat-joint-careCat Hip & Joint Care
/collections/cat-skin-careCat Skin & Coat Care
/collections/cat-dental-careCat Dental Care
/collections/cat-supplementsCat Supplements
/collections/cat-grooming-1Cat Grooming
/collections/cat-brushesCat Brushes
/collections/cat-cleaningCat Cleaning
/collections/cat-claw-careCat Claw Care
/collections/cat-accessories-2Cat Accessories
/collections/cat-collarsCat Collars
/collections/cat-conesCat Recovery
https://pdsapetstore.org.uk/IMG-ALT PDSA Pet Store
/searchNo Text
/account/loginNo Text
/account/loginMy account
/account/registerCreate your account
https://pdsa-shop.myshopify.co...New window External Subdomain (Read More)
A-TITLE (Read More)
https://pdsapetstore.org.uk/cart0 Cart
/collections/allShop our products
/collections/dogsText duplicate Dog
/collections/dog-food-2Text duplicate Dog Food
/collections/dog-food-dryText duplicate Dry Dog Food
/collections/dog-food-wetText duplicate Wet Dog Food
/collections/dog-treats-1Text duplicate Dog Treats
/collections/dog-flea-worm-tickText duplicate Dog Flea, Worm & Tick
/collections/dog-flea-treatmentsText duplicate Dog Flea
/collections/worming-treatmentsText duplicate Dog Wormers
/collections/household-flea-sp...Text duplicate Flea Sprays
/collections/dog-joint-careText duplicate Dog Hip & Joint Care
/collections/dog-healthText duplicate Dog Health
/collections/dog-first-aid-1Text duplicate Dog First Aid
/collections/dog-joint-careText duplicate Dog Joint Care
/collections/dog-organ-careText duplicate Dog Organ Care
/collections/dog-skin-careText duplicate Dog Skin & Coat Care
/collections/dog-dental-care-1Text duplicate Dog Dental Care
/collections/dog-supplementsText duplicate Dog Supplements
/collections/dog-grooming-1Text duplicate Dog Grooming
/collections/dog-brushesText duplicate Dog Brushes
/collections/dog-cleaningText duplicate Dog Cleaning
/collections/dog-claw-careText duplicate Dog Claw Care
/collections/dog-comfortText duplicate Dog Comfort
/collections/dog-coolingText duplicate Dog Cooling
/collections/dog-calmingText duplicate Dog Calming
/collections/dog-toysText duplicate Dog Toys
/collections/bowls-feeding-acc...Text duplicate Dog Bowls & Feeding Accessories
/collections/dog-accessories-1Text duplicate Dog Accessories
/collections/dog-leads-1Text duplicate Dog Leads
/collections/dog-collars-1Text duplicate Dog Collars
/collections/dog-harnesses-1Text duplicate Dog Harnesses
/collections/dog-conesText duplicate Dog Recovery
/collections/dog-wasteText duplicate Dog Waste
/collections/catsText duplicate Cat
/collections/cat-foodsText duplicate Cat Food
/collections/cat-food-dryText duplicate Dry Cat Food
/collections/wet_cat_foodText duplicate Wet Cat Food
/collections/cat-treatsText duplicate Cat Treats
/collections/cat-flea-worm-tickText duplicate Cat Flea, Worm & Tick
/collections/cat-healthText duplicate Cat Health
/collections/cat-first-aid-1Text duplicate Cat First Aid
/collections/cat-joint-careText duplicate Cat Hip & Joint Care
/collections/cat-skin-careText duplicate Cat Skin & Coat Care
/collections/cat-dental-careText duplicate Cat Dental Care
/collections/cat-supplementsText duplicate Cat Supplements
/collections/cat-grooming-1Text duplicate Cat Grooming
/collections/cat-brushesText duplicate Cat Brushes
/collections/cat-cleaningText duplicate Cat Cleaning
/collections/cat-claw-careText duplicate Cat Claw Care
/collections/cat-calmingText duplicate Cat Calming & Anxiety Relief
/collections/cat-toys-2Text duplicate Cat Toys
/collections/cat-litterText duplicate Cat Litter
/collections/cat-accessories-2Text duplicate Cat Accessories
/collections/cat-collarsText duplicate Cat Collars
/collections/cat-conesText duplicate Cat Recovery
/collections/pdsa-vet-careText duplicate PDSA Vet Care
/collections/best-sellersText duplicate Best Sellers
/collections/pdsa-greeting-cardsText duplicate PDSA Charity Cards
/collections/pdsa-greeting-car...Text duplicate Birthday
/collections/pdsa-greeting-car...Text duplicate Christmas
/collections/pdsa-greeting-car...Text duplicate Easter
/collections/pdsa-greeting-car...Text duplicate Father's Day
/collections/pdsa-greeting-car...Text duplicate Just Because
/collections/pdsa-greeting-car...Text duplicate Love
/collections/pdsa-greeting-car...Text duplicate Mother's Day
/collections/pdsa-greeting-car...Text duplicate New Home
/collections/pdsa-greeting-car...Text duplicate New Job
/pages/about-pdsaText duplicate About PDSA
/pages/pdsa-pet-insuranceText duplicate PDSA Pet Insurance
https://www.pdsa.org.uk/contac...External Subdomain Text duplicate PDSA Veterinary
/collections/flea-worm-tickNo Text
/collections/dog-coolingNo Text
/collections/hip-joint-careIMG-ALT PDSA Joint Care_Cat&Dog
/collections/foodNo Text
/collections/pdsa-vet-careShop All
/collections/pdsa-vet-care/pro...IMG-ALT PDSA Vet Care Joint Supplement Dogs 120 pack
/collections/pdsa-vet-care/pro...PDSA Vet Care | Joint Supplement Dogs
/collections/pdsa-vet-care/pro...Choose options
/collections/pdsa-vet-care/pro...IMG-ALT Pack of PDSA joint pills against a white background
/collections/pdsa-vet-care/pro...PDSA Vet Care | Joint Care Cats - 60 capsules
/collections/pdsa-vet-care/pro...IMG-ALT PDSA Probiotic Paste outside of box
/collections/pdsa-vet-care/pro...PDSA Vet Care | Advanced Probiotic Paste for Cats and Dogs
/collections/pdsa-vet-care/pro...Text duplicate Choose options
/collections/pdsa-vet-care/pro...IMG-ALT PDSA Household Flea Spray Can
/collections/pdsa-vet-care/pro...PDSA Vet Care | Ultimate Household Flea Spray 500ml
/collections/pdsa-vet-care/pro...IMG-ALT PDSA Vet Care pink shampoo bottle
/collections/pdsa-vet-care/pro...PDSA Vet Care | 3-in-1 Shampoo for Dogs 500ml
/collections/pdsa-vet-care/pro...IMG-ALT PDSA Ear Cleaner Bottle
/collections/pdsa-vet-care/pro...PDSA Vet Care | Ear Cleaner for Dogs
/collections/dog-foodText duplicate Dog Food
/collections/cat-foodsText duplicate Cat Food
/collections/flea-worm-tickFlea & Worming
/collections/hip-joint-careJoint Care
/collections/pdsa-vet-careText duplicate PDSA Vet Care
/collections/best-sellersView all
/collections/best-sellers/prod...Text duplicate IMG-ALT PDSA Vet Care Joint Supplement Dogs 120 pack
/collections/best-sellers/prod...Text duplicate PDSA Vet Care | Joint Supplement Dogs
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...IMG-ALT KRKA WormScreen 2 pack
/collections/best-sellers/prod...Worm Screen For Dogs - 2 Pack
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...Text duplicate IMG-ALT PDSA Probiotic Paste outside of box
/collections/best-sellers/prod...Text duplicate PDSA Vet Care | Advanced Probiotic Paste for Cats and Dogs
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...Text duplicate IMG-ALT PDSA Household Flea Spray Can
/collections/best-sellers/prod...Text duplicate PDSA Vet Care | Ultimate Household Flea Spray 500ml
/collections/best-sellers/prod...IMG-ALT WormScreen Cats 2 Tablets
/collections/best-sellers/prod...Worm Screen Tablets - Cat
/collections/best-sellers/prod...IMG-ALT Flea Screen Combo Cat
/collections/best-sellers/prod...Text duplicate Flea Screen Combo Cat
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...Text duplicate IMG-ALT PDSA Vet Care pink shampoo bottle
/collections/best-sellers/prod...Text duplicate PDSA Vet Care | 3-in-1 Shampoo for Dogs 500ml
/collections/best-sellers/prod...Text duplicate IMG-ALT PDSA Ear Cleaner Bottle
/collections/best-sellers/prod...Text duplicate PDSA Vet Care | Ear Cleaner for Dogs
/collections/best-sellers/prod...IMG-ALT Frontline Spot On Flea And Tick Control For Cats
/collections/best-sellers/prod...Text duplicate Frontline Spot On Flea And Tick Control For Cats
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...IMG-ALT Flea Screen Combo Box
/collections/best-sellers/prod...Flea Screen Combo - Small Dog
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...IMG-ALT FleaScreen Combo Medium Dog - 1 Pip
/collections/best-sellers/prod...Flea Screen Combo - Medium Dog
/collections/best-sellers/prod...Text duplicate Choose options
/collections/best-sellers/prod...IMG-ALT Specific CIW | Digestive Support Wet Dog Food
/collections/best-sellers/prod...Text duplicate Specific CIW | Digestive Support Wet Dog Food
/collections/best-sellers/prod...Text duplicate Choose options
/pages/about-pdsaText duplicate About PDSA
https://www.pdsa.org.uk/get-in...External Subdomain Our Partners
/pages/pdsa-pet-insuranceText duplicate PDSA Pet Insurance
/pages/contact-usContact us
/pages/shipping-returnsShipping & Returns
https://www.pdsa.org.uk/privac...External Subdomain Privacy Policy
/pages/conditions-of-useTerms & Conditions
https://www.vmd.defra.gov.uk/I...New window External Subdomain AIRS (Accredited Internet Retailer Scheme)
A-TITLE https://www.vmd.defra.gov.uk/InternetRetailers/accredited-retailers.aspx
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify
https://www.facebook.com/pdsaNew window External Subdomain No Text
https://twitter.com/PDSA_HQNew window External No Text
https://www.instagram.com/team...New window External Subdomain No Text
https://www.pinterest.co.uk/te...New window External Subdomain No Text
https://www.youtube.com/user/p...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Text duplicate Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://pdsapetstore.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (316 kB).

HTTP Response Header

NameValue
dateMon, 30 Jun 2025 02:59:40 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid376
x-sorting-hat-shopid2086404147
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set-cookie76 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etag"cacheable:ed53db1b9793833dd09ffc8942c3747f"
content-encodingbr
shopify-complexity-score0
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid2086404147
x-shardid376
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=203;desc="gc:18", db;dur=60, db_async;dur=4.545, render;dur=88, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="121251856461", pageType;desc="index", servedBy;desc="5swk", requestID;desc="3dc86265-7f9f-4bdd-91ee-9569857bfb2a-1751252380"
x-dcgcp-europe-west1,gcp-europe-west1,gcp-europe-west1
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nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.32
servercloudflare
cf-ray957a68b2ddf1d0ac-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 47 referring domains.
This page has 43,700 backlinks.
This page has backlinks from 40 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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pdsapetstore.org.uk
PDSA Pet Store
Shop our range of vet-approved toys, treatments and pet essentials. By shopping with PDSA you’ll have confidence knowing our vet-approved range is the very best for your pet and with every purchase you’ll be helping a pet in need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PDSA93%Check
PDSA Pet92%Check
Pet89%Check
PDSA Pet Store88%Check
Pet Store83%Check
Pet Insurance61%Check
Vet54%Check
Best50%Check
pets48%Check
Shop48%Check
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