Pdsa.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
95% 
Link structure
62% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
78.80 kB
Words
447
Media files
7
Number of links
99 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The vet charity for pets in need - PDSA
The length of the page title is perfect. (350 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
PDSA is the vet charity for pets in need, working to keep people and pets together. Find out more about us and how you can support our work
The length of the meta description is perfect. (868 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pdsa.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionPDSA is the vet charity for pets in need, working to keep people and pets together. Find out more about us and how you can support our work
keywordshome
msapplication-TileColor#00bcb4
msapplication-TileImage/images/favicon/mstile-144x144.png
theme-color#16191e
langen
fb:app_id120997590361
og:typewebsite
og:urlhttps://www.pdsa.org.uk/
og:titlePDSA - The vet charity for pets in need
og:descriptionPDSA is the vet charity for pets in need, working to keep people and pets together. Find out more about us and how you can support our work
og:imagehttps://www.pdsa.org.uk/media/2869/open_graph_logo.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 447 words on this page. Good pages should have about 800 words of useful content.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/pdsa_logo_main.pngPDSA
/Images/nav-n01/pdsa-logo-header-mob.pngNo alt attribute provided
/Images/nav-n01/pdsa-logo-header.pngNo alt attribute provided
...s/nav-n01/pdsa-logo-header-condensed.pngNo alt attribute provided
...h=360&bgcolor=fff&rnd=133185343170000000No alt attribute provided
...h=360&bgcolor=fff&rnd=133891886450000000No alt attribute provided
/Images/nav-n01/pdsa-white.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Pet insurance that gives back
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Pet insurance that gives back
H2 Help us keep people and pets together with a monthly donation today
H2 Help us keep people and pets together with a one-off donation today
H2 Help when you both need it most
H2 Caring for your pet in summer
H3 Donate to PDSA
H3 Win with PDSA
H3 PDSA Pet Store
H3 Loki’s story
H4 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.pdsa.org.uk/A-TITLE PDSA Home Page
/donate/donate-to-pdsaDonate
https://pdsapetstore.org.uk/External PDSA Pet Store
/pet-help-and-advicePet help & advice
/pet-help-and-advice/our-servicesOur services
/pet-help-and-advice/choosing-...Choosing a pet
/pet-help-and-advice/looking-a...Looking after your pet
/pet-help-and-advice/pet-healt...Pet Health Hub
/pet-help-and-advice/pdsa-pet-...PDSA Pet Insurance
/pet-help-and-advice/your-pets...Your pet's symptoms
https://www.pdsa.org.uk/donateText duplicate Donate
/donate/regular-donationsMonthly donations
/donate/one-off-donationsOne-off donations
/donate/gifts-in-willsGifts in Wills
/donate/sponsor-our-trauma-careSponsor our Trauma Care
/donate/donate-in-memoryDonate in memory
/donate/goods-donationsGoods donation
/donate/philanthropyPhilanthropy
/donate/payroll-givingPayroll Giving
/donate/other-ways-to-giveOther ways to give
/what-we-doWhat we do
/what-we-do/why-were-specialWhy we're special
/what-we-do/animal-awards-prog...PDSA Animal Awards
/what-we-do/petwiseGet PetWise
/what-we-do/charity-governanceCharity governance
/what-we-do/high-profile-suppo...High profile supporters
/what-we-do/pdsa-charity-shopsPDSA charity shops
/what-we-do/pdsa-pet-patientsMeet our pet patients
/what-we-do/education-centreEducation Centre
/what-we-do/pdsa-animal-wellbe...PAW Report
/get-involvedGet involved
/get-involved/fundraiseFundraise
/get-involved/volunteerVolunteer
/get-involved/win-with-pdsaWin with PDSA
/get-involved/our-campaignsOur campaigns
/get-involved/corporate-partne...Become a Corporate Partner
https://pdsapetstore.org.uk/External Text duplicate PDSA Pet Store
/contact-usGet help
https://www.pdsa.org.uk/near-meFind us
/account/sign-inMyPDSA
https://www.pdsa.org.uk/Text duplicate A-TITLE PDSA Home Page
/contact-usText duplicate Get help
https://www.pdsa.org.uk/near-meText duplicate Find us
/account/sign-inText duplicate MyPDSA
/donate/donate-to-pdsaText duplicate Donate
https://www.pdsa.org.uk/Text duplicate A-TITLE PDSA Home Page
/pet-help-and-adviceText duplicate Pet help & advice
/pet-help-and-adviceText duplicate Pet help & advice
/pet-help-and-advice/our-servicesText duplicate Our services
/pet-help-and-advice/choosing-...Text duplicate Choosing a pet
/pet-help-and-advice/looking-a...Text duplicate Looking after your pet
/pet-help-and-advice/pet-healt...Text duplicate Pet Health Hub
/pet-help-and-advice/pdsa-pet-...Text duplicate PDSA Pet Insurance
/pet-help-and-advice/your-pets...Text duplicate Your pet's symptoms
https://www.pdsa.org.uk/donateText duplicate Donate
https://www.pdsa.org.uk/donateText duplicate Donate
/donate/regular-donationsText duplicate Monthly donations
/donate/one-off-donationsText duplicate One-off donations
/donate/gifts-in-willsText duplicate Gifts in Wills
/donate/sponsor-our-trauma-careText duplicate Sponsor our Trauma Care
/donate/donate-in-memoryText duplicate Donate in memory
/donate/goods-donationsText duplicate Goods donation
/donate/philanthropyText duplicate Philanthropy
/donate/payroll-givingText duplicate Payroll Giving
/donate/other-ways-to-giveText duplicate Other ways to give
/what-we-doText duplicate What we do
/what-we-doText duplicate What we do
/what-we-do/why-were-specialText duplicate Why we're special
/what-we-do/animal-awards-prog...Text duplicate PDSA Animal Awards
/what-we-do/petwiseText duplicate Get PetWise
/what-we-do/charity-governanceText duplicate Charity governance
/what-we-do/high-profile-suppo...Text duplicate High profile supporters
/what-we-do/pdsa-charity-shopsText duplicate PDSA charity shops
/what-we-do/pdsa-pet-patientsText duplicate Meet our pet patients
/what-we-do/education-centreText duplicate Education Centre
/what-we-do/pdsa-animal-wellbe...Text duplicate PAW Report
/get-involvedText duplicate Get involved
/get-involvedText duplicate Get involved
/get-involved/fundraiseText duplicate Fundraise
/get-involved/volunteerText duplicate Volunteer
/get-involved/win-with-pdsaText duplicate Win with PDSA
/get-involved/our-campaignsText duplicate Our campaigns
/get-involved/corporate-partne...Text duplicate Become a Corporate Partner
https://pdsapetstore.org.uk/External Text duplicate PDSA Pet Store
https://pdsapetstore.org.uk/External Text duplicate PDSA Pet Store
/contact-usText duplicate Get help
https://www.pdsa.org.uk/near-meText duplicate Find us
/account/sign-inText duplicate MyPDSA
/donate/donate-to-pdsaText duplicate Donate
/pet-help-and-advice/pdsa-pet-...Find out more
/contact-usNeed help with something? Find out how to get help here
/pet-help-and-advice/our-servicesPDSA Services
/what-we-do/blog/caring-for-yo...Our tips
https://lottery.pdsa.org.uk/New window External Subdomain Enter now
https://pdsapetstore.org.uk/co...External Shop the range
/what-we-do/pdsa-pet-patients/...Meet Loki
https://facebook.com/pdsahqNew window External No Text
https://twitter.com/PDSA_HQNew window External No Text
http://instagram.com/teampdsaNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/p...New window External Subdomain No Text
/what-we-doText duplicate What we do
/contact-usContact Us
https://www.pdsa.org.uk/careersCareers
/press-officePress Office
/what-we-do/blogBlog
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
/terms-conditions/modern-slaveryModern Slavery
https://www.pdsa.org.uk/No Text
https://facebook.com/pdsahqNew window External No Text
https://twitter.com/PDSA_HQNew window External No Text
http://instagram.com/teampdsaNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/p...New window External Subdomain No Text
https://dma.org.uk/External A-TITLE Accredited with Data and Marketing Association
https://www.fundraisingregulat...External Subdomain A-TITLE Registered with Fundraising Regulator

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pdsa.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
dateWed, 30 Jul 2025 16:58:49 GMT
content-typetext/html; charset=utf-8
content-length80671
cache-controlprivate
varyOrigin
x-node002
access-control-allow-originhttps://secure.pdsa.org.uk
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubdomains
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,186 referring domains.
This page has 5,191 backlinks.
This page has backlinks from 810 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *

sitemap: https://www.pdsa.org.uk/sitemap.xml

Similar sites

Search preview

www.pdsa.org.uk
The vet charity for pets in need - PDSA
PDSA is the vet charity for pets in need, working to keep people and pets together. Find out more about us and how you can support our work

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PDSA81%Check
PDSA Pet79%Check
Pet76%Check
pets66%Check
Need62%Check
Pet Insurance62%Check
Charity58%Check
Pet Store57%Check
Get54%Check
people54%Check
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