Paul-uk.com - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
84% 
Page structure
71% 
Link structure
56% 
Server
95% 
External factors
100% 
SEO Score
Response time
4.76 s
File size
257.10 kB
Words
1056
Media files
65
Number of links
107 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PAUL Bakery, Patisserie, Café and Restaurant | Cake Shop in UK
The page title should be shorter than 580 pixels. It is 586 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Find PAUL's most delicious cakes, pastries and bakery collection. Order platters for a celebration, or enjoy your afternoon tea at PAUL's cake shop.
The length of the meta description is perfect. (904 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titlePAUL Bakery, Patisserie, Café and Restaurant | Cake Shop in UK
descriptionFind PAUL's most delicious cakes, pastries and bakery collection. Order platters for a celebration, or enjoy your afternoon tea at PAUL's cake shop.
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
format-detectiontelephone=no
p:domain_verifyytKRI4mBHMTfQPghlEyEn9L551B4CzQl
google-site-verificationEASpUMb99hcwBjefMmNCLy0WvnDgMkwV__GZ2dKl6Kc
facebook-domain-verificationoddeajcv526m1vpv1yizieq9fi7mtl
langen
X-UA-CompatibleIE=11
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1056 words. That's ok.
31.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: clicking here.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/logo/stores/1/logo.pngPaul - depuis 1889Paul - depuis 1889
...n_GB/Manadev_Core/images/please-wait.gifLoading...

Page structure

H1 heading
(Critically important)
Paul - depuis 1889
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Paul - depuis 1889
H2 Fresh, Artisanal, Irresistible...
H2 Similar products you might like
H2 Become a better baker with experts at PAUL
H2 Follow our journey from bakery to stores
H3 Become a better baker with the experts at Paul
H4 10% off your next PAUL order when you spend a minimum of £50!
H4 Classic Breads
H4 Irresistible Platters
H4 Delightful Cakes
H4 Order your Galette Des Rois
H4 Discover our cakes, perfect for any occasion...
H4 Order showstopping cakes with a personalised touch!
H4 Order healthy and delicious platters to share
H4 Delivered straight to their inbox...
H4 Our talented bakers put the art in artisanal
H4 The ultimate sweet treats box for Ramadan!
H4 Our Spring Summer menu has arrived!
H4 Quality at Heart
H4 Passion for Bread
H4 French Tradition
H4 Family-Owned Company
H6 A Bespoke Class at Paul
H6 Daily Artisan Bread
H6 Advanced Artisan Bread
H6 The ABC of the Eclair
H6 Say it with Flour
H6 The Art of the Tarte
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
http://www.paul-bakeries.com/en/External Subdomain PAUL Worldwide
A-TITLE Paul Worldwide
https://www.paul-uk.com/careers/Subdomain Careers at PAUL
A-TITLE careers
/find-a-paul/Subdomain Find a PAUL
A-TITLE Find a PAUL
https://www.paul-uk.com/contactSubdomain Contact Us
/customer/account/Subdomain My Account
https://www.paul-uk.com/wishlist/Subdomain My Wish List
/customer/account/login/Subdomain Sign In
/customer/account/create/Subdomain Create an Account
https://www.paul-uk.com/Anchor Menu
/customer/account/Subdomain Sign in/Create a new account
/customer/account/logout/Subdomain Sign out
https://www.paul-uk.com/cakesSubdomain Cakes
https://www.paul-uk.com/cakesSubdomain View All
/cakes/celebration-cakesSubdomain Celebration Cakes
IMG-ALT Celebration Cakes
/cakes/personalised-cakesSubdomain Personalised Cakes
IMG-ALT Personalised Cakes
/cakes/traditional-french-cakesSubdomain Traditional French Cakes
IMG-ALT Traditional French Cakes
/cakes/cheesecakesSubdomain Cheesecakes
IMG-ALT Cheesecakes
/at-home/delivery-mode/home-de...Subdomain Click and Collect in Store
/at-home/delivery-mode/home-de...Subdomain Next Day Delivery/Collection
https://www.paul-uk.com/plattersSubdomain Platters
https://www.paul-uk.com/plattersSubdomain Text duplicate View All
/platters/sandwiches-and-wrapsSubdomain Sandwiches and Wraps
IMG-ALT Sandwiches and Wraps
/platters/saladsSubdomain Salads
IMG-ALT Salads
/platters/pastriesSubdomain Pastries
IMG-ALT Pastries
/platters/crispsSubdomain Crisps and Sundries
IMG-ALT Crisps and Sundries
/platters/drinksSubdomain Drinks
IMG-ALT Drinks
/at-home/delivery-mode/home-de...Subdomain Text duplicate Click and Collect in Store
/at-home/delivery-mode/home-de...Subdomain Text duplicate Next Day Delivery/Collection
/patisseriesSubdomain Pâtisserie
https://www.paul-uk.com/tartsSubdomain Tarts
https://www.paul-uk.com/breadSubdomain Bread
https://www.paul-uk.com/macaronsSubdomain Macarons
https://www.paul-uk.com/contact/Subdomain Text duplicate Contact Us
A-TITLE careers
/find-a-paul/Subdomain Text duplicate Find a PAUL
https://www.paul-uk.com/careers/Subdomain Text duplicate Careers at PAUL
A-TITLE careers
/checkout/cart/Subdomain No Text
https://www.paul-uk.com/Anchor Skip to Content
/shop-online/cakesSubdomain Click & Collect Cake
https://www.paul-uk.com/faqSubdomain 12 noon cut off time for next day orders
/ordering-delivery-informationSubdomain Home Delivery across London
/shop-onlineSubdomain No Text
https://mailchi.mp/paul-uk/new...New window External SIGN UP NOW
https://www.paul-uk.com/easterSubdomain No Text
https://www.paul-uk.com/cakesSubdomain No Text
https://www.paul-uk.com/breadNew window Subdomain No Text
https://www.paul-uk.com/breadSubdomain Classic Breads
https://www.paul-uk.com/plattersSubdomain No Text
https://www.paul-uk.com/plattersSubdomain Irresistible Platters
https://www.paul-uk.com/cakesSubdomain No Text
https://www.paul-uk.com/cakesSubdomain Delightful Cakes
/galette-des-roisSubdomain IMG-ALT Hug in a Box | PAUL UK
/galette-des-roisSubdomain ORDER NOW
https://www.paul-uk.com/cakesSubdomain Text duplicate IMG-ALT Hug in a Box | PAUL UK
https://www.paul-uk.com/cakesSubdomain SHOP CAKES
/silver-candles-1Subdomain IMG-ALT Gold Candles
/silver-candles-1Subdomain Text duplicate Gold Candles
A-TITLE Gold Candles
/happy-birthday-topper-silverSubdomain IMG-ALT Happy Birthday Cake Topper - Silver
/happy-birthday-topper-silverSubdomain Text duplicate Happy Birthday Cake Topper - Silver
A-TITLE Happy Birthday Cake Topper - Silver
/happy-birthday-topper-goldSubdomain IMG-ALT Happy Birthday Cake Topper - Gold
/happy-birthday-topper-goldSubdomain Text duplicate Happy Birthday Cake Topper - Gold
A-TITLE Happy Birthday Cake Topper - Gold
/blackcurrant-mousse-cakesSubdomain IMG-ALT Blackcurrant Mousse Cake for 4-6 to 6-8
/blackcurrant-mousse-cakesSubdomain Text duplicate Blackcurrant Mousse Cake for 4-6 to 6-8
A-TITLE Blackcurrant Mousse Cake for 4-6 to 6-8
/cake-au-citronSubdomain IMG-ALT Cake Au Citron for 4-6 to 6-8
/cake-au-citronSubdomain Text duplicate Cake Au Citron for 4-6 to 6-8
A-TITLE Cake Au Citron for 4-6 to 6-8
/pistachio-cakesSubdomain IMG-ALT Pistachio Cake for 4-6 to 6-8
/pistachio-cakesSubdomain Text duplicate Pistachio Cake for 4-6 to 6-8
A-TITLE Pistachio Cake for 4-6 to 6-8
/carrot-cakeSubdomain IMG-ALT Carrot Cake for 4-6 to 6-8
/carrot-cakeSubdomain Text duplicate Carrot Cake for 4-6 to 6-8
A-TITLE Carrot Cake for 4-6 to 6-8
/fraisier-cake-9Subdomain IMG-ALT Pink Fraisier
/fraisier-cake-9Subdomain Text duplicate Pink Fraisier
A-TITLE Pink Fraisier
/brownie-toffee-cheesecakeSubdomain IMG-ALT Double Chocolate Brownie and Toffee Cheesecake 7"
/brownie-toffee-cheesecakeSubdomain Text duplicate Double Chocolate Brownie and Toffee Cheesecake 7"
A-TITLE Double Chocolate Brownie and Toffee Cheesecake 7"
/chocolate-macaron-cakesSubdomain IMG-ALT Chocolate Macaron Cake 7"
/chocolate-macaron-cakesSubdomain Text duplicate Chocolate Macaron Cake 7"
A-TITLE Chocolate Macaron Cake 7"
/cakes/personalised-cakesSubdomain PERSONALISE TODAY
/cakes/personalised-cakesSubdomain Text duplicate IMG-ALT Hug in a Box | PAUL UK
https://www.paul-uk.com/plattersSubdomain No Text
https://www.paul-uk.com/plattersNew window Subdomain SHOP PLATTERS
/paul-gift-cardSubdomain Text duplicate IMG-ALT Hug in a Box | PAUL UK
/paul-gift-cardSubdomain SHOP NOW
https://www.paul-uk.com/breadSubdomain Text duplicate SHOP NOW
https://www.paul-uk.com/breadSubdomain Text duplicate IMG-ALT Hug in a Box | PAUL UK
/ramadan-sweet-treats-boxSubdomain Text duplicate IMG-ALT Hug in a Box | PAUL UK
/ramadan-sweet-treats-boxSubdomain BUY NOW
/spring-summerSubdomain No Text
/spring-summerSubdomain EXPLORE SPRING SUMMER RANGE
/paul-at-homeSubdomain No Text
https://www.paul-uk.com/breadSubdomain Text duplicate ORDER NOW
/about-paul/our-story/Trivial anchor text
here
/in-store-menuSubdomain In-Store Menu
/find-a-paulSubdomain Text duplicate Find a PAUL
/loyaltyappSubdomain Loyalty App
https://www.paul-uk.com/allergensSubdomain Allergens
/shop-online/cakes/birthday-cakesSubdomain Birthday
/shop-online/cakes/personalise...Subdomain Personalised
/shop-online/cakes/celebration...Subdomain Celebration
/shop-online/cakes/traditional...Subdomain Traditional French
/about-paul/our-storySubdomain Our Story
/sustainabilitySubdomain Sustainability
https://www.paul-uk.com/careersSubdomain Careers
https://www.paul-uk.com/franchiseSubdomain Franchise
/modern-slaverySubdomain Modern Slavery Statement
/gender-pay-gapSubdomain Gender Pay Gap report
https://www.paul-uk.com/contactSubdomain Contact Information
/customer/accountSubdomain Text duplicate My Account
https://www.paul-uk.com/faqSubdomain FAQ
/terms-and-conditionsSubdomain Terms & Conditions
/privacy-policySubdomain Privacy Policy
/cookies-policySubdomain Cookie Policy
https://www.facebook.com/paul1...New window Nofollow External Subdomain A-TITLE Facebook
https://www.instagram.com/paul...New window Nofollow External Subdomain A-TITLE Instagram
https://www.youtube.com/user/p...New window Nofollow External Subdomain A-TITLE youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.paul-uk.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (4.76 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (257 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 234 referring domains.
This page has 7,646 backlinks.
This page has backlinks from 209 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.paul-uk.com/sitemap.xml

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www.paul-uk.com
PAUL Bakery, Patisserie, Café and Restaurant | Cake Shop in UK
Find PAUL's most delicious cakes, pastries and bakery collection. Order platters for a celebration, or enjoy your afternoon tea at PAUL's cake shop.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PAUL95%Check
Cake au86%Check
PAUL Bakery76%Check
Cake73%Check
Cake au Citron73%Check
Cake Shop67%Check
baker66%Check
Cakes63%Check
Platters59%Check
Pistachio cake59%Check

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