Passk12.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
100% 
Link structure
73% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.90 s
File size
114.30 kB
Words
445
Media files
7
Number of links
58 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PASS: Partner Alliance for Safer Schools | PASSK12
The length of the page title is perfect. (468 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The official website for the Partner Alliance for Safer Schools (PASS), which provides K-12 school safety and security guidelines, best practices and more.
The length of the meta description is perfect. (946 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://passk12.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe official website for the Partner Alliance for Safer Schools (PASS), which provides K-12 school safety and security guidelines, best practices and more.
msvalidate.01DE007030FF87A733F486138B9C67B660
generatorEasy Digital Downloads v3.3.9
msapplication-TileImagehttps://passk12.org/wp-content/uploads/2018/12/cropped-favicon-300x300.png
article:modified_time2023-06-02T19:07:00+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titlePASS: Partner Alliance for Safer Schools | PASSK12
og:descriptionThe official website for the Partner Alliance for Safer Schools (PASS), which provides K-12 school safety and security guidelines, best practices and more.
og:urlhttps://passk12.org/
og:site_namePASSK12
og:imagehttps://passk12.org/wp-content/uploads/2018/11/open-graph-fb-passk12.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 445 words on this page. Good pages should have about 800 words of useful content.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2018/11/pass-logo-@1x.pngPASSK12
...ontent/uploads/2018/11/pass-logo-@1x.pngPASSK12
...83d92aec3ccddbd84be8d2-5bdb7b99171d1.jpgGirl programming a robotgirl-robot-computer
...AND_SECURITY_GUIDELINES_6th_Ed_Cover.pngPASS Safety and Security Guidelines Sixth Edition CoverPASS_SAFETY_AND_SECURITY_GUIDELINES_6th_Ed_Cover
...025/07/AdobeStock_608711183-300x200.jpegNo alt attribute provided
...025/06/AdobeStock_923658393-300x168.jpegNo alt attribute provided
...ntent/uploads/2025/05/image1-300x119.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
It's time to improve school security.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 It's time to improve school security.
H2 Why PASS?
H2 PASS School Safety and Security Guidelines
H2 What is weapon detection technology, and how can schools leverage it to keep kids safer? Download our white paper to get the answers.
H2 Joining 200+ Volunteers to Upgrade Englewood, CO, School Safety Technology According to PASS Guidelines for Convergint Social Responsibility Day 2025
H2 What are the top safety and security considerations for mobile classrooms, and how should schools address them? Download our white paper to get the answers
H2 Ready to Support the Work of PASS?
H3 Featured Articles
H4 Become a PASS Partner
H4 Donate to PASS
H4 Sign up for updates
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://passk12.org/Anchor Skip to content
https://passk12.org/IMG-ALT PASSK12
https://passk12.org/about-pass/About
/about-pass/leadership/PASS Leadership
/about-pass/partner-organizati...PASS Partners
/about-pass/become-a-pass-part...Become a PASS Partner
https://passk12.org/events/Events
/articles-news/Articles & News
/guidelines-resources/Resources
/iveys-everyday-heroes-grant-p...Ivey’s Everyday Heroes Grant Program
/training-presentations/Trainings & Presentations
/guidelines-resources/pass-sch...Download PASS School Security Guidelines
/guidelines-resources/school-s...School Safety & Security Checklist
/classroom-door-barricade-devi...Classroom Door Barricade Device Resources
/white-papers-2/White Papers
https://passk12.org/donate/Donate
/partner-portal/Partner Portal Login
https://passk12.org/contact/Contact
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.youtube.com/channe...New window External Subdomain Youtube
https://twitter.com/PASSK12New window External X-twitter
https://passk12.org/Text duplicate IMG-ALT PASSK12
https://passk12.org/about-pass/Text duplicate About
/about-pass/leadership/Text duplicate PASS Leadership
/about-pass/partner-organizati...Text duplicate PASS Partners
/about-pass/become-a-pass-part...Text duplicate Become a PASS Partner
https://passk12.org/events/Text duplicate Events
/articles-news/Text duplicate Articles & News
/guidelines-resources/Text duplicate Resources
/iveys-everyday-heroes-grant-p...Text duplicate Ivey’s Everyday Heroes Grant Program
/training-presentations/Text duplicate Trainings & Presentations
/guidelines-resources/pass-sch...Text duplicate Download PASS School Security Guidelines
/guidelines-resources/school-s...Text duplicate School Safety & Security Checklist
/classroom-door-barricade-devi...Text duplicate Classroom Door Barricade Device Resources
/white-papers-2/Text duplicate White Papers
https://passk12.org/donate/Text duplicate Donate
/guidelines-resources/Our School Safety Guidelines
https://passk12.org/about-pass/Our Story
/guidelines-resources/pass-sch...IMG-ALT PASS Safety and Security Guidelines Sixth Edition Cover
/guidelines-resources/pass-sch...Get the Guidelines
https://passk12.org/articles/Featured Articles
A-TITLE Featured Articles
/school-safety-and-security/wh...What is weapon detection technology, and how can schools leverage it to keep kids safer? Download our white paper to get the answers.
A-TITLE What is weapon detection technology, and how can schools leverage it to keep kids safer? Download our white paper to get the answers.
/school-safety-and-security/wh...Text duplicate A-TITLE What is weapon detection technology, and how can schools leverage it to keep kids safer? Download our white paper to get the answers.
/school-safety-and-security/wh...Trivial anchor text
Read More
A-TITLE What is weapon detection technology, and how can schools leverage it to keep kids safer? Download our white paper to get the answers.
/school-safety-and-security/jo...Joining 200+ Volunteers to Upgrade Englewood, CO, School Safety Technology According to PASS Guidelines for Convergint Social Responsibility Day 2025
A-TITLE Joining 200+ Volunteers to Upgrade Englewood, CO, School Safety Technology According to PASS Guidelines for Convergint Social Responsibility Day 2025
/school-safety-and-security/jo...Text duplicate A-TITLE Joining 200+ Volunteers to Upgrade Englewood, CO, School Safety Technology According to PASS Guidelines for Convergint Social Responsibility Day 2025
/school-safety-and-security/jo...Text duplicate Trivial anchor text
Read More
A-TITLE Joining 200+ Volunteers to Upgrade Englewood, CO, School Safety Technology According to PASS Guidelines for Convergint Social Responsibility Day 2025
/school-safety-and-security/wh...What are the top safety and security considerations for mobile classrooms, and how should schools address them? Download our white paper to get the answers
A-TITLE What are the top safety and security considerations for mobile classrooms, and how should schools address them? Download our white paper to get the answers
/school-safety-and-security/wh...Text duplicate A-TITLE What are the top safety and security considerations for mobile classrooms, and how should schools address them? Download our white paper to get the answers
/school-safety-and-security/wh...Text duplicate Trivial anchor text
Read More
A-TITLE What are the top safety and security considerations for mobile classrooms, and how should schools address them? Download our white paper to get the answers
https://passk12.org/articles/More Articles
/about-pass/become-a-pass-part...Start Your Partner Application
/about-pass/partner-organizati...View Our PASS Partners
https://passk12.org/donateDonate Now
/guidelines-resources/pass-sch...Download Guidelines
/guidelines-resources/Text duplicate Resources
/articles-news/Text duplicate Articles & News
https://passk12.org/events/Text duplicate Events
https://passk12.org/contact/Contact Us
/privacy-policyPrivacy Policy
https://passk12.org/sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://passk12.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.90 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 19:45:49 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://passk12.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie277 Characters
servercloudflare
cf-ray964e28e9feaa6f5a-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 157 referring domains.
This page has 4,302 backlinks.
This page has backlinks from 140 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10
User-agent: *
Disallow: /wp-content/uploads/wpo/wpo-plugins-tables-list.json

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://passk12.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

passk12.org
PASS: Partner Alliance for Safer Schools | PASSK12
The official website for the Partner Alliance for Safer Schools (PASS), which provides K-12 school safety and security guidelines, best practices and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PASS80%Check
School75%Check
PASS School74%Check
Security72%Check
PASS Guidelines70%Check
School Safety Security69%Check
PASS School Safety68%Check
School Safety67%Check
Safety Security66%Check
Security Guidelines66%Check
Show more keywords and terms

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