Passion.digital - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
95% 
Link structure
82% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.16 s
File size
220.80 kB
Words
1140
Media files
29
Number of links
86 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Digital Marketing Agency London, UK | Passion Digital
The length of the page title is perfect. (483 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Digital Marketing Agency based in London. Award-winners in Search Marketing: SEO, PPC, Social, Data & Analytics
The length of the meta description is perfect. (714 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://passion.digital/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1, width=device-width, maximum-scale=1, minimum-scale=1, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileColor#da532c
msapplication-confighttps://passion.digital/app/themes/pd2024/assets/images/icons/favicon/browserconfig.xml
theme-color#ffffff
descriptionDigital Marketing Agency based in London. Award-winners in Search Marketing: SEO, PPC, Social, Data & Analytics
generatorWP Rocket 3.18.3
article:modified_time2026-05-20T12:59:10+00:00
langen-us
og:localeen_GB
og:typewebsite
og:titleDigital Marketing Agency London, UK | Passion Digital
og:descriptionDigital Marketing Agency based in London. Award-winners in Search Marketing: SEO, PPC, Social, Data & Analytics
og:urlhttps://passion.digital/
og:site_namePassion Digital®
og:imagehttps://passion.digital/app/uploads/2024/07/PD_Logo_Transparent.png
og:image:width400
og:image:height217
og:image:typeimage/png
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1140 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1, width=device-width, maximum-scale=1, minimum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: .
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-solving-1557-x-726-px-1557-x-726-px.jpgNo alt attribute provided
...rds-Mazda-Silver-Badge-Winner-2024-1.pngNo alt attribute provided
...3/UK-Search-Awards-Winner-Badge-2023.pngNo alt attribute provided
...3/UK-Search-Awards-Winner-Badge-2022.pngNo alt attribute provided
...ds/2024/09/AWARDS-BADGE-SILVER-Media.pngNo alt attribute provided
...aid-Media-Awards-Winner-Badge-2024-1.pngNo alt attribute provided
...024/03/BIMA-Awards-Winner-Badge-2023.pngNo alt attribute provided
...loads/2022/12/uk-search-award-winner.pngNo alt attribute provided
...loads/2022/07/uk-search-award-winner.pngNo alt attribute provided
/app/uploads/2026/02/PremierPartner-RGB.pngNo alt attribute provided
...MA-Finalist-Circle-in-Black-116-x-71.pngNo alt attribute provided
/app/uploads/2024/09/uk-growth-24.pngNo alt attribute provided
/app/uploads/2024/08/pie1.svgNo alt attribute provided
/app/uploads/2024/08/pie2.svgNo alt attribute provided
/app/uploads/2024/08/pie4.svgNo alt attribute provided
/app/uploads/2019/05/knight-frank.png.webpNo alt attribute provided
/app/uploads/2025/06/onetrust-logo.pngNo alt attribute provided
/app/uploads/2026/05/MAZDA-CLIENT-LOGO.pngNo alt attribute provided
...oads/2026/05/THE-ARCH-CO-CLIENT-LOGO.pngNo alt attribute provided
...s/2026/05/THE-PINK-STUFF-CLIENT-LOGO.pngNo alt attribute provided
/app/uploads/2023/04/mks-logo.pngNo alt attribute provided
...Octopus-Investments_Primary-Navy_RGB.pngNo alt attribute provided
/app/uploads/2026/04/Splitit-Logo-1.webpNo alt attribute provided
...ploads/2025/09/Shoosmiths-white-logo.pngNo alt attribute provided
...uploads/2017/07/[email protected]No alt attribute provided
.../2025/01/logo-size-for-the-website-3.pngNo alt attribute provided
...Images-for-blog-posts-900-×-600px-27.jpghome 2.0
...e-Schema-Using-ChatGPT-900-×-600px-6.jpghome 2.0
...Images-for-blog-posts-900-×-600px-24.jpghome 2.0

Page structure

H1 heading
(Critically important)
We're a digital marketing agency for growth brands.
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 We're a digital marketing agency for growth brands.
H2 Search has changed and we have changed with it.
H2 Why work with us?
H2 Digital Marketing Services.
H2 Our Clients.
H2 Your leadership team.
H2 Marketing insights.
H2 Ready to speak to one of our friendly experts?
H3 Empty heading
H3 Securing 15 Featured Snippets & 21 AI Overviews Shoosmiths Serious Injury
H3 Increasing lead volume by +1,420%
H3 A 201% increase in organic generic clicks & 425% increase in paid leads
H3 The 8 Best Generative Engine Optimisation Agencies in the UK (2026)
H3 How to Create Schema Using ChatGPT for Entity Optimisation for LLM Visibility
H3 The 10 Best SEO Agencies in London (2026)
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://passion.digital/No Text
https://passion.digital/services/Services
/services/seo-agency/SEO
/services/seo-agency/technical...Technical SEO
/services/seo-agency/content-m...Content Marketing
/services/seo-agency/internati...International SEO
/services/seo-agency/ecommerce...Ecommerce SEO
/services/seo-agency/seo-audit...SEO Audits
/services/seo-agency/site-migr...SEO Migration Services
/services/seo-agency/local-seo/Local SEO
/services/conversion-rate-opti...Optimisation Max
/services/ai-search/AI Search
/services/ai-search/Generative Engine Optimisation
/services/ai-search/aio-optimi...AIO Optimisation
/services/ai-search/deep-resea...Deep Research
/services/ai-search/llm-perfor...LLM Performance Tracking
/services/ai-search/entity-opt...Entity Optimisation
/services/paid-media/Paid Media
/services/ppc-agency/PPC
/services/paid-media/ppc-audit...PPC Audit Services
/services/paid-media/display-a...Programmatic Advertising
/services/paid-media/google-sh...Google Shopping
/services/paid-media/social-me...Social Media
/services/paid-media/social-me...Facebook Ads
/services/paid-media/social-me...Instagram Ads
/services/paid-media/social-me...LinkedIn Ads
/services/paid-media/social-me...Reddit Ads
/services/paid-media/social-me...TikTok Ads
/services/paid-media/social-me...Youtube Ads
/services/data-analytics/Data and Analytics
/services/b2b-digital-marketin...B2B
/services/professional-service...Professional Services
/services/travel-digital-marke...Travel
/services/charity-digital-mark...Charities
/services/ecommerce-digital-ma...Ecommerce
/case-studies/Case Studies
/services/seo-agency/content-m...Content Showcase
https://passion.digital/about-us/About us
https://passion.digital/about-us/Text duplicate About us
/our-trusted-partners/Partner Network
/work-for-usCareers
https://passion.digital/events/Events
https://passion.digital/contact/Get in touch
/work-for-us/digital-marketing...Graduate Jobs
https://passion.digital/blog/Insights
https://passion.digital/contact/Text duplicate Get in touch
/case-studies/Our Case Studies
https://passion.digital/services/Our Services
https://passion.digital/contact/Work with us
/services/ppc-agency/PPC campaigns
/services/seo-agency/Text duplicate SEO
/services/ai-search/Generative Engine Optimisation (GEO)
/services/paid-media/social-me...social media platforms
/services/seo-agency/content-m...content
/services/paid-media/display-a...progammatic
/case-studies/Case studies
/case-studies/shoosmiths-serio...Securing 15 Featured Snippets & 21 AI Overviews Shoosmiths Serious Injury See how we did it
/case-studies/knight-frank-ven...Increasing lead volume by +1,420% See how we did it
/case-studies/cloud-gateway-se...A 201% increase in organic generic clicks & 425% increase in paid leads See how we did it
https://www.linkedin.com/in/ow...New window External Subdomain No Text
/team/owen-osztotis/Read bio
https://www.linkedin.com/in/ce...New window External Subdomain No Text
/team/cecilia-de-la-viesca/Text duplicate Read bio
https://www.linkedin.com/in/mi...New window External Subdomain No Text
/team/mike-grindy/Text duplicate Read bio
https://www.linkedin.com/in/su...New window External Subdomain No Text
/team/suzannah-simpson/Text duplicate Read bio
https://www.linkedin.com/in/ch...New window External Subdomain No Text
/team/chris-watson/Text duplicate Read bio
/blog/the-best-generative-engi...AI Pamela Toro 11 minutes The 8 Best Generative Engine Optimisation Agencies in the UK (2026) What is a Generative Engine Optimisation (GEO) agency? A Genera...
IMG-ALT home 2.0
/blog/how-to-use-create-schema...AI Syed Ali 5 minutes How to Create Schema Using ChatGPT for Entity Optimisation for LLM Visibility Entity optimisation for ChatGPT involves shifting from ke...
IMG-ALT home 2.0
/blog/the-10-best-seo-agencies...SEO Cecilia De La Viesca 5 minutes The 10 Best SEO Agencies in London (2026) SEO is no longer just about rankings. It’s about visibility, velocity, and visio...
IMG-ALT home 2.0
https://passion.digital/contact/Text duplicate Get in touch
https://passion.digital/No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.instagram.com/pass...New window External Subdomain No Text
https://www.youtube.com/@passi...New window External Subdomain No Text
/services/seo-agency/SEO Services
/services/seo-agency/internati...Text duplicate International SEO
/services/seo-agency/seo-audit...SEO Audit
/services/seo-agency/technical...Text duplicate Technical SEO
/services/seo-agency/site-migr...Website Migrations
/services/seo-agency/local-seo/Text duplicate Local SEO
/services/ppc-agency/PPC Services
/services/paid-media/social-me...Social Media Advertising
/services/paid-media/ppc-audit...Text duplicate PPC Audit Services
/services/paid-media/google-sh...Text duplicate Google Shopping
/services/paid-media/display-a...Text duplicate Programmatic Advertising
https://passion.digital/blog/Text duplicate Insights
https://passion.digital/about-us/Text duplicate About us
/our-trusted-partners/Partners network
https://passion.digital/contact/Text duplicate Get in touch
/privacy-policy/Privacy Policy
https://passion.digital/cookies/Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://passion.digital/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (221 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 28 May 2026 09:19:24 GMT
content-typetext/html; charset=UTF-8
set-cookie0 Characters
last-modifiedThu, 28 May 2026 04:18:00 GMT
cache-controlmax-age=0
expiresThu, 28 May 2026 09:19:24 GMT
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 463 referring domains.
This page has 5,611 backlinks.
This page has backlinks from 277 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://passion.digital/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

# START DARK VISITORS BLOCK
# ---------------------------

# ---------------------------
# END DARK VISITORS BLOCK

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Search preview

passion.digital
Digital Marketing Agency London, UK | Passion Digital
Digital Marketing Agency based in London. Award-winners in Search Marketing: SEO, PPC, Social, Data & Analytics

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
digital91%Check
Digital Marketing86%Check
Digital Marketing Agency83%Check
Marketing82%Check
Marketing Agency79%Check
digital marketing agency London79%Check
Passion Digital77%Check
agency73%Check
Search Marketing71%Check
Marketing SEO70%Check
Show more keywords and terms

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