Ozark.org - SEO Checker

Overview of the SEO Check
Meta information
68% 
Page quality
63% 
Page structure
66% 
Link structure
66% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
820.20 kB
Words
680
Media files
13
Number of links
97 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwest Arkansas Public Transit | Ozark Regional Transit Authority
The page title should be shorter than 580 pixels. It is 612 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Ozark Regional Transit Authority offers $0 fixed route fare and $1.25 on-demand transit to Bentonville, Rogers, Springdale, and Fayetteville. Through partnerships with cities and the Walton Foundation we are able to offer $0 fare on-demand and fix route transit through 2024.
The meta description is too long: 1683 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ozark.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOzark Regional Transit Authority offers $0 fixed route fare and $1.25 on-demand transit to Bentonville, Rogers, Springdale, and Fayetteville. Through partnerships with cities and the Walton Foundation we are able to offer $0 fare on-demand and fix route transit through 2024.
google-site-verificationT-bJ76y21e9h8Xuv8Qjz1btrX4A6CGKAvFNjk5oLTpY
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleNorthwest Arkansas Public Transit | Ozark Regional Transit Authority
twitter:descriptionOzark Regional Transit Authority offers $0 fixed route fare and $1.25 on-demand transit to Bentonville, Rogers, Springdale, and Fayetteville. Through partnerships with cities and the Walton Foundation we are able to offer $0 fix route fare transit through 2024.
twitter:imagehttps://static.wixstatic.com/media/503c6d_796d36f4d7e04b138bfd44b9b1ce1be4~mv2.png/v1/fill/w_1366,h_768,al_c/503c6d_796d36f4d7e04b138bfd44b9b1ce1be4~mv2.png
og:titleNorthwest Arkansas Public Transit | Ozark Regional Transit Authority
og:descriptionOzark Regional Transit Authority offers $0 fixed route fare and $1.25 on-demand transit to Bentonville, Rogers, Springdale, and Fayetteville. Through partnerships with cities and the Walton Foundation we are able to offer $0 fix route fare transit through 2024.
og:imagehttps://static.wixstatic.com/media/503c6d_796d36f4d7e04b138bfd44b9b1ce1be4~mv2.png/v1/fill/w_1366,h_768,al_c/503c6d_796d36f4d7e04b138bfd44b9b1ce1be4~mv2.png
og:image:width1366
og:image:height768
og:urlhttps://www.ozark.org
og:site_nameOzarkRegionalTransit
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 30.8 words is high.
This page contains 680 words. That's ok.
23.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (820.2 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
WELCOME TO OZARK REGIONAL TRANSIT AUTHORITY.
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 WELCOME TO OZARK REGIONAL TRANSIT AUTHORITY.
H2 ???
H2 About Us
H2 Contact Us
H2 Useful Links
H2 Federally Required and Other Contract Clause
H2 Equal Employment Opportunity
H2 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.ozark.org/Subdomain HOME
/schedules-mapsSubdomain SCHEDULES & MAPS
/routes-schedulesSubdomain Routes & Schedules
/_files/ugd/6e759e_053c804b0c5...New window Subdomain Inclement Weather Routes
https://ozark.passiogo.com/New window External Subdomain Bus Tracker (Passio GO!)
https://platform.remix.com/pro...New window External Subdomain Interactive Route Map (Remix)
/_files/ugd/55d1f9_dcf13f62dc9...New window Subdomain 490 Express
/routes-schedulesSubdomain Fayetteville Routes
/routes-schedulesSubdomain Springdale Routes
/routes-schedulesSubdomain Rogers Routes
/routes-schedulesSubdomain Bentonville Routes
/gtfs-route-zip-fileSubdomain GTFS Route Zip File
https://www.ozark.org/rider-guideSubdomain RIDER'S GUIDE
https://www.ozark.org/rider-guideSubdomain How to Ride
https://www.ozark.org/marshalleseSubdomain Komman W??t Jeraam
/_files/ugd/55d1f9_da64742758f...New window Subdomain Pocket Guide PDF
https://www.ozark.org/rider-guideSubdomain In-Transit Services
/on-demand-serviceSubdomain On-Demand Service
https://www.ozark.org/adaSubdomain ADA
/ada-applicationsSubdomain ADA Applications
/demand-responseSubdomain Demand Response
/_files/ugd/503c6d_61f5f82cfb5...New window Subdomain Titluo VI Formulario de Quejas
/_files/ugd/503c6d_ea10d84657b...New window Subdomain Title VI Complaint Form
https://www.ozark.org/newsSubdomain NEWS
https://www.ozark.org/blogSubdomain BLOG
/cfi-discretionary-grant-programSubdomain EV Trade Inquiries
/solarsystemadventureSubdomain Solar System Adventure
/public-transit-community-ambu...Subdomain AmBUSsadors
https://www.ozark.org/news-pageSubdomain Press Releases
/latest-updatesSubdomain Latest Updates
/_files/ugd/55d1f9_68b8788b244...New window Subdomain 2024 Holiday Schedule
/_files/ugd/55d1f9_0e6346a5272...New window Subdomain 2025 Holiday Schedule
https://www.ozark.org/careersSubdomain CAREERS
/category/shopSubdomain SHOP
https://www.ozark.org/about-ortSubdomain ABOUT ORT
https://www.ozark.org/contact-usSubdomain Contact Us
https://www.ozark.org/chartersSubdomain Charters
https://calendar.google.com/ca...New window External Subdomain ORT Calendar
/federal-clausesSubdomain Federal Clauses
/our-partnersSubdomain Our Partners
/board-of-directorsSubdomain Board Of Directors
/request-for-proposalsSubdomain Request for Proposals
https://www.ozark.org/advertisingSubdomain Advertising
/legal-policiesSubdomain Legal & Policies
/privacy-policy-terms-and-cond...Subdomain Privacy Policy & Terms and Conditions
/on-demand-transit-privacy-pol...Subdomain ODT Privacy Policy & Terms and Co...
https://www.ozark.org/careersSubdomain NOW HIRING
https://www.facebook.com/ozark...New window External Subdomain No Text
https://www.instagram.com/ozar...New window External Subdomain No Text
https://twitter.com/ozarktransitNew window External No Text
/category/shopSubdomain Bus Pass
https://apps.apple.com/us/app/...New window External Subdomain Download
https://play.google.com/store/...New window External Subdomain Text duplicate Download
https://www.ozark.org/newsSubdomain OZARK TRANSIT NEWS PAGE
/post/introducing-bentonville-...Subdomain Hey Bentonville - click here check out the NEW route 13!!!
/post/introducing-bentonville-...Subdomain Safety Before Schedule Protocol: Routes may be delayed or suspended 5/19/2025. Check PassioGO! for the quickest updates on route services!
https://ozark.org/New window www.ozark.org
https://www.ozark.org/Subdomain Text duplicate HOME
/schedules-mapsSubdomain Text duplicate SCHEDULES & MAPS
/routes-schedulesSubdomain Text duplicate Routes & Schedules
/_files/ugd/6e759e_053c804b0c5...New window Subdomain Text duplicate Inclement Weather Routes
https://ozark.passiogo.com/New window External Subdomain Text duplicate Bus Tracker (Passio GO!)
https://platform.remix.com/pro...New window External Subdomain Text duplicate Interactive Route Map (Remix)
/_files/ugd/55d1f9_dcf13f62dc9...New window Subdomain Text duplicate 490 Express
/routes-schedulesSubdomain Text duplicate Fayetteville Routes
/routes-schedulesSubdomain Text duplicate Springdale Routes
/routes-schedulesSubdomain Text duplicate Rogers Routes
/routes-schedulesSubdomain Text duplicate Bentonville Routes
/gtfs-route-zip-fileSubdomain Text duplicate GTFS Route Zip File
https://www.ozark.org/rider-guideSubdomain Text duplicate RIDER'S GUIDE
https://www.ozark.org/rider-guideSubdomain Text duplicate How to Ride
https://www.ozark.org/marshalleseSubdomain Text duplicate Komman W??t Jeraam
/_files/ugd/55d1f9_da64742758f...New window Subdomain Text duplicate Pocket Guide PDF
https://www.ozark.org/rider-guideSubdomain Text duplicate In-Transit Services
/on-demand-serviceSubdomain Text duplicate On-Demand Service
https://www.ozark.org/adaSubdomain Text duplicate ADA
/ada-applicationsSubdomain Text duplicate ADA Applications
/demand-responseSubdomain Text duplicate Demand Response
/_files/ugd/503c6d_61f5f82cfb5...New window Subdomain Text duplicate Titluo VI Formulario de Quejas
/_files/ugd/503c6d_ea10d84657b...New window Subdomain Text duplicate Title VI Complaint Form
https://www.ozark.org/newsSubdomain Text duplicate NEWS
https://www.ozark.org/blogSubdomain Text duplicate BLOG
/cfi-discretionary-grant-programSubdomain Text duplicate EV Trade Inquiries
/solarsystemadventureSubdomain Text duplicate Solar System Adventure
/public-transit-community-ambu...Subdomain Text duplicate AmBUSsadors
https://www.ozark.org/news-pageSubdomain Text duplicate Press Releases
/latest-updatesSubdomain Text duplicate Latest Updates
/_files/ugd/55d1f9_68b8788b244...New window Subdomain Text duplicate 2024 Holiday Schedule
/_files/ugd/55d1f9_0e6346a5272...New window Subdomain Text duplicate 2025 Holiday Schedule
https://www.ozark.org/careersSubdomain Text duplicate CAREERS
/category/shopSubdomain Text duplicate SHOP
https://www.ozark.org/about-ortSubdomain Text duplicate ABOUT ORT
https://www.ozark.org/contact-usSubdomain Text duplicate Contact Us
https://www.ozark.org/chartersSubdomain Text duplicate Charters
https://calendar.google.com/ca...New window External Subdomain Text duplicate ORT Calendar
/federal-clausesSubdomain Text duplicate Federal Clauses
/our-partnersSubdomain Text duplicate Our Partners
/board-of-directorsSubdomain Text duplicate Board Of Directors
/request-for-proposalsSubdomain Text duplicate Request for Proposals
https://www.ozark.org/advertisingSubdomain Text duplicate Advertising
/legal-policiesSubdomain Text duplicate Legal & Policies
/privacy-policy-terms-and-cond...Subdomain Text duplicate Privacy Policy & Terms and Conditions
/on-demand-transit-privacy-pol...Subdomain Text duplicate ODT Privacy Policy & Terms and Co...
/federal-clausesSubdomain Federally Required and Other Contract Clause
/legal-policiesNew window Subdomain Equal Employment Opportunity
/_files/ugd/503c6d_e2d41a5461c...New window Subdomain Title VI of the Civil Rights Act of 1964 states
/privacy-policy-terms-and-cond...Subdomain Private Policy & Terms and Conditions
/on-demand-transit-privacy-pol...Subdomain On Demand Transit Private Policy & Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ozark.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (820 kB).
The page response time is excellent with 0.33 seconds.

HTTP Response Header

NameValue
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html-cacheabletrue
etagW/"9c91b6495927ddf8dd97f8bb851d7fee"
content-languageen-US
strict-transport-securitymax-age=86400
age47906
x-wix-request-id1747741774.5804630866523898553
set-cookie87 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
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content-encodingbr
accept-rangesbytes
dateTue, 20 May 2025 11:49:34 GMT
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via1.1 google
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 90 referring domains.
This page has 1,821 backlinks.
This page has backlinks from 52 different ip addresses.

Robots.txt

User-agent: *
Allow: /
User-agent: Googlebot
Disallow: *?lightbox=

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_api/*
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://www.ozark.org/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

Search preview

www.ozark.org
Northwest Arkansas Public Transit | Ozark Regional Transit Authority
Ozark Regional Transit Authority offers $0 fixed route fare and $1.25 on-demand transit to Bentonville, Rogers, Springdale, and Fayetteville. Through partnerships with cities and the Walton Foundation we are able to offer $0 fare on-demand and fix route transit through 2024.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
OZARK84%Check
OZARK REGIONAL79%Check
OZARK REGIONAL TRANSIT78%Check
TRANSIT77%Check
Ozark Regional Transit Authority77%Check
Regional Transit75%Check
Regional Transit Authority74%Check
Public Transit61%Check
ORT54%Check
Northwest Arkansas Public Transit53%Check

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Cookie Policy

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