Outside.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
60% 
Page structure
79% 
Link structure
87% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.61 s
File size
233.80 kB
Words
301
Media files
8
Number of links
65 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Outside | Outdoor Clothing & Equipment | Climbing | Walking | Camping
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Rock climbing, mountaineering, walking and trekking, running and travel - we've got clothing and equipment for everything you want to do Outside. Order online for Free UK delivery or visit our Peak District store in Hathersage.
The meta description is too long: 1387 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionRock climbing, mountaineering, walking and trekking, running and travel - we've got clothing and equipment for everything you want to do Outside. Order online for Free UK delivery or visit our Peak District store in Hathersage.
keywordsEmpty
robotsINDEX,FOLLOW
viewportinitial-scale=1.0, width=device-width
langen
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 301 words on this page. Good pages should have about 800 words of useful content.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...end/outside/blue/images/logo-outside.pngOutside.co.uk
...tside/blue/images/logo-small-outside.pngOutside.co.uk
...egory-climbing-shoes-scarpa-vapour-s.jpgClimbing shoe
...category-mens-waterproofs-me-tupilak.jpgMen's Jacket
...omens-insulated-rab-kinetic-alpine-2.jpgWomen's Insulation
...urnbull-quasar-tent-history-homepage.jpgDick Turnbull's contribution to the Quasar Tent's designA history of the Quasar Tent
...-chris-harle-powered-by-tea-homepage.jpgChris tackles the PB270 Ultra RacePowered by Tea, Pennine Bridleway 270
...ul-Ama-Dablam-the-Princess-home-page.jpgAma Dablam the Princess, Christmas in the Khumbu

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Staff Blog: Quasar Tent - a history
H2 Staff Blog: Pennine Bridleway 270 Ultra
H2 Staff Blog: Christmas in the Khumbu
H3 Scarpa Vapour V Rock Shoes Save 40%
H3 SOTO Stove Competition
H3 We’ve been selling outdoor clothing and equipment for over 30 years.
H3 ClimbingShoes
H3 Men'sWaterproofs
H3 Women'sInsulation
H3 Run the OutsideHope ValleyRound
H3 Walking gear
H3 Travel Equipment
H3 Repair, Reuse& RecycleYour Gear
H3 Camping Gear
H3 Running gear
H3 Latest
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.outside.co.uk/Subdomain IMG-ALT Outside.co.uk
https://www.outside.co.uk/Anchor Menu
https://www.outside.co.uk/Anchor Search...
/customer/account/Subdomain My Account
/checkout/cart/Subdomain Basket 0
/customer/account/Subdomain Text duplicate My Account
A-TITLE My Account
/wishlist/Subdomain My Wishlist
A-TITLE My Wishlist
/customer/account/create/Subdomain Register
A-TITLE Register
/articles/Subdomain News and Reviews
A-TITLE Blog
/customer/account/login/Subdomain Log In
A-TITLE Log In
/collection/rock-shoe-deals.htmlScarpa Vapour V Rock Shoes Save 40%
/collection/rock-shoe-deals.htmlShop Now
/articles/win-climb-mount-fuji...SOTO Stove Competition
/articles/win-climb-mount-fuji...Find Out More
/DeliveryNext Day Delivery
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/DeliveryFree UK Delivery
/climbing-gear.htmlclimbing
/running-gear.htmlrunning
/walking-gear.htmlwalking
/camping.htmlcamping
/travel.htmlmountaineering
/about-outside/More About Outside
/climbing-gear/climbing-footwe...IMG-ALT Climbing shoe
/climbing-gear/climbing-footwe...Shop now
/mens-clothing/mens-jackets/me...IMG-ALT Men's Jacket
/mens-clothing/mens-jackets/me...Text duplicate Shop now
/womens-clothing/womens-jacket...IMG-ALT Women's Insulation
/womens-clothing/womens-jacket...Text duplicate Shop now
/outside-hope-valley-roundFind out more
/walking-gear.htmlText duplicate Shop now
/travel.htmlText duplicate Shop now
/reactionText duplicate Find out more
/camping.htmlText duplicate Shop now
/running-gear.htmlText duplicate Shop now
/articles/a-history-of-the-qua...IMG-ALT Dick Turnbull's contribution to the Quasar Tent's design
A-TITLE Dick Turnbull's contribution to the Quasar Tent's design
/a-history-of-the-quasar-tent/Trivial anchor text
Read More
A-TITLE Dick Turnbull's contribution to the Quasar Tent's design
/articles/powered-by-tea/IMG-ALT Chris tackles the PB270 Ultra Race
A-TITLE Pennine Bridleway 270 Ultra Running Challenge
/articles/powered-by-tea/Text duplicate Trivial anchor text
Read More
A-TITLE Chris completes a 270km ultra race up the Pennine Bridleway
/articles/christmas-in-the-khu...IMG-ALT Ama Dablam the Princess, Christmas in the Khumbu
A-TITLE Staff Blog: Christmas in the Khumbu
/christmas-in-the-khumbu/Text duplicate Trivial anchor text
Read More
A-TITLE Christmas in the Khumbu
/customer-serviceSubdomain Customer Service
/Ordering/Subdomain Ordering
/DeliverySubdomain Delivery
/returns-exchangesSubdomain Returns and Exchanges
/newsletterSubscribe to our newsletter
https://www.facebook.com/Outsi...New window External Subdomain Facebook
https://www.twitter.com/Outsid...New window External Subdomain Twitter
https://www.youtube.com/channe...New window External Subdomain YouTube
https://www.instagram.com/outs...New window External Subdomain Instagram
/outside-winter-race-seriesSubdomain Outside Winter Race Series
/outside-hope-valley-roundSubdomain Outside Hope Valley Round
/hathersage-webcamSubdomain Outside Webcam
/about-outside/Subdomain About Us
/our-shop/Subdomain Hathersage Shop
/our-cafe/Subdomain Hathersage Cafe
/articles/shop-news-blogs/meet...Meet the Hathersage Team
A-TITLE Meet the Outside Hathersage Team
/sustainabilitySubdomain Sustainability
/reactionSubdomain ReAction
/catalogsearch/advancedSubdomain Advanced Search
/terms-and-conditions/Subdomain Terms & Conditions
/privacy-policy-cookie-restric...Subdomain Privacy Policy
/articles/buying-guides/Subdomain Product Support
/articles/reviews/Subdomain Product Reviews
/articles/shop-news-blogs/Subdomain News and Blogs
/contacts/Subdomain Contact Us
/gift-card/Subdomain Gift Cards
/competition/Subdomain Competition
/newsletterNewsletter
A-TITLE Outside Newsletter
/privacy-policy-cookie-restric...Subdomain Privacy Policy page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.outside.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.61 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (234 kB).

HTTP Response Header

NameValue
dateSun, 18 May 2025 15:27:30 GMT
content-typetext/html; charset=UTF-8
servercloudflare
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
cf-ray941c6100ed7fc262-CDG
content-encodingzstd
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-security-policy
x-content-type-optionsnosniff
x-xss-protection1; mode=block
alt-svch3=":443"; ma=86400
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=7KdswuyVg14JWIeHKSctFJWUsWJVfo%2BDdxA24bRWfyBp5vvP4gHWUOU9m%2B3tEG2kB1Bw5ea38j2Z%2FwJpAeJM2s%2FHi3Z3%2FNhLu3%2Fmjt5%2FJFl9WEKDdykcqdBlwENx35TYQ2VnMg%3D%3D"}],"group":"cf-nel","max_age":604800}
set-cookie137 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 46 referring domains.
This page has 75 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.outside.co.uk
Outside | Outdoor Clothing & Equipment | Climbing | Walking | C...
Rock climbing, mountaineering, walking and trekking, running and travel - we've got clothing and equipment for everything you want to do Outside. Order online for Free UK delivery or visit our Peak District store in Hathersage.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outside82%Check
equipment66%Check
Clothing Equipment65%Check
climbing64%Check
walking61%Check
outdoor clothing equipment61%Check
Outdoor Clothing56%Check
Rock Climbing56%Check
Run54%Check
Free UK Delivery51%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

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