Ota.com - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
88% 
Page structure
58% 
Link structure
92% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.27 s
File size
157.70 kB
Words
2365
Media files
13
Number of links
131 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | OTA
The page title is too short. (109 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ota.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: The Organic Trade Association’s 2025 Organic Market Report (formerly t...
This page contains 2365 words. That's ok.
18.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
48 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 47 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/theme/logomark-01.svgOTA - Organic Trade Association
.../default/files/inline-images/mm-06_0.jpgAdvocacy Poster
...es/default/files/inline-images/mm-01.jpgNo alt attribute provided
...es/default/files/inline-images/mm-04.jpgNo alt attribute provided
.../default/files/inline-images/mm-02-3.jpgNo alt attribute provided
...es/default/files/inline-images/mm-05.jpgOrganic Poster
...es/default/files/inline-images/mm-03.jpgAbout Us poster
...ia-icons/generic/video.png?itok=wVtuK_PLNo alt attribute provided
...-cathedral-against-sky.jpg?itok=zJhCeOdxOTA Champions Domestic Organic Investment Act to Expand Capacity and Compete Against Imports thumbnail
.../organic export report.png?itok=WCKfRg6UU.S. Organic Exports Reach $3.3 Billion, Highlighting Growing Global Demand thumbnail
...blic/2025-12/IMG_3864.JPEG?itok=cnrlyB_ZFrom Legacy Land to Organic Futures: The Organic Center and OTA at the Southern Region Small Farms Conference thumbnail
...rop/public/2025-12/EPA.jpg?itok=hE87MiIaOTA Fact-Checks EPA’s PFAS “Fact Check” After Mischaracterizations of Organic thumbnail
Video URLWidthHeight
...files/2025-02/hero-video-10-noDEI-30.mp4640480

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Secondary Menu
H2 Empty heading
H2 The Seal Makes It Simple.
H2 2025 Organic Market Report
H2 40 Years of Advocacy, Innovation, and Growth in the Organic Sector
H2 Empowering Members, Strengthening Partnerships, and Growing Together
H2 Organic for the Future: Building Trust, Driving Change, and Shaping the Industry
H2 TOGETHER, WE GROW ORGANIC
H2 LEARN
H2 LEAD
H2 We’re working for you
H2 CONTACT
H2 FOLLOW @OrganicTrade
H2 REASONS TO JOIN
H2 NEWS CENTER
H3 Advocacy
H3 Membership
H3 Events
H3 Resources
H3 Organic 101
H3 About
H3 Consumer Perception Report, February 2025
H3 Consumer Perception Report, February 2025 Duplicate text
H3 2025 Organic Market Report, April 2025
H3 2025 Organic Market Report, April 2025 Duplicate text
H3 Organic Week, Sept. 15-17, 2025
H3 Organic Week, Sept. 15-17, 2025 Duplicate text
H3 Get Connected to Member Communities
H3 Get Connected to Member Communities Duplicate text
H3 Advocating for Organic
H3 Advocating for Organic Duplicate text
H3 Stay Informed
H3 Stay Informed Duplicate text
H3 Legislative Advocacy
H3 Legislative Advocacy Duplicate text
H3 Organic Standards
H3 Organic Standards Duplicate text
H3 Market Analysis
H3 Market Analysis Duplicate text
H3 Organic 101 Duplicate text
H3 Organic 101 Duplicate text
H3 Headquarters
H3 Locations
H4 Find.Organic
H4 WE PROVIDE
Anchor text is an URL
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ota.com/Anchor Skip to main content
https://ota.com/OTA
/membership/join-ota-todayJoin Us
https://ota.com/advocacyAdvocacy
/advocacy/policy-positionsPolicy Positions
/advocacy/policy-positions/org...Farm Bill
/advocacy/policy-positions/con...Continuous Improvement and Accountability in Organic Standards (CIAO)
/advocacy/State-ResourcesState Advocacy Resources
/advocacy/ota-political-action...OTA Political Action Committee
/advocacy/ota-political-action...Organic PAC Fundraisers
/advocacy/organic-integrity-st...Organic Integrity & Standards
/advocacy/organic-integrity-st...Strengthening Organic Enforcement (SOE)
/advocacy/organic-integrity-st...Are you SOE ready?
/advocacy/organic-integrity-st...Organic Standards
/advocacy/organic-integrity-st...Global Organic Textile Standard (GOTS)
/advocacy/organic-integrity-st...Organic Hemp and Hemp Products
/advocacy/organic-integrity-st...Policy & Advocacy Updates
/advocacy/organic-integrity-st...Quick Resources
/advocacy/organic-integrity-st...What is the Sunset Review Process?
/advocacy/organic-integrity-st...National Organic Program (NOP)
/advocacy/organic-integrity-st...Emerging Standards
/advocacy/organic-integrity-st...Aquaculture
/advocacy/organic-integrity-st...Pet Food
/advocacy/organic-integrity-st...Greenhouse & Container Production
/advocacy/organic-integrity-st...Apiculture
https://ota.com/NOSBNational Organic Standards Board (NOSB)
/advocacy/organic-integrity-st...National List of Allowed and Prohibited Substances
https://ota.com/comments-filedComments Filed
https://ota.com/membershipMembership
/membership/become-memberMember Benefits
/membership/join-ota-todayJoin OTA today!
/membership/member-councils-fo...Get Involved in Member Communities
/farmers-advisory-councilFarmers Advisory Council
https://ota.com/dairy-councilDairy Council
/dietary-supplements-councilDietary Supplements Council
https://ota.com/fiber-councilFiber Council
https://ota.com/grains-councilGrains Council
https://ota.com/marcomm-councilMarketing & Communications Council
https://ota.com/produce-councilProduce Council
/sustainability-councilSustainability Council
https://ota.com/wine-councilWine Council
/membership/member-councils-fo...Task Forces
/membership/member-councils-fo...Member Forums
/small-business-access-councilSmall Business Access Council
/membership/ota-membersOTA Members
https://ota.com/member-storiesMember Stories
https://ota.com/types-membershipTypes of Membership
https://ota.com/sbaSmall Business Access (SBA) Program
https://ota.com/eventsEvents
/events/ota-calendarOrganic Industry Events Calendar
https://ota.com/organic-expo-westOrganic at Expo West
https://ota.com/2025-organic-weekOrganic Week in Washington D.C.
https://ota.com/webinarsOrganic Education Webinars
/organic-leadership-awardsOrganic Leadership Awards
https://ota.com/resourcesResources
https://find.organic/External Find.Organic Business Directory
/resources/education-training-...Education and Training Programs
https://ota.com/toppTransition to Organic Partnership Program (TOPP)
https://ota.com/oatsOrganic Agronomy Training Service (OATS)
/resources/market-analysisMarket Analysis
/OrganicMarketReportOrganic Market Report
/ConsumerPerceptionConsumer Perception of USDA Organic Report
/news-center/us-organic-export...2025 U.S. Organic Exports Report
https://ota.com/hotspotsOrganic Hotspots
/resources/market-analysis/org...Organic Hotspots FAQs
/resources/market-analysis/us-...U.S. Organic Grains Report
/resources/industry-downloads-...Industry Downloads & Toolkits
/resources/industry-downloads-...Organic Opportunity Communications Toolkit
/resources/industry-downloads-...Good Organic Retail Practices (GORP) Guide
/organic-fraud-prevention-guideOrganic Fraud Prevention Guide
/resources/industry-downloads-...Social Media Hub
https://ota.com/internationalInternational Trade
/resources/international-trade...International Events
/resources/international-trade...Trade Agreements
/resources/international-trade...United Kingdom
/resources/international-trade...Taiwan
/resources/international-trade...Switzerland
/resources/international-trade...Korea
/resources/international-trade...Japan
/resources/international-trade...European Union
/resources/international-trade...Canada
/resources/international-trade...More Trade Resources
https://ota.com/organic-101Organic 101
/organic-101/what-is-organicWhat is Organic?
/organic-101/what-is-organic/h...How is organic food grown?
/organic-101/what-is-organic/h...How are animals raised organically?
/organic-101/what-is-organic/h...How is organic food processed?
/organic-101/what-is-organic/o...Organic: Beyond Food
/organic-101/what-is-organic/h...How to Read Organic Labels
/organic-101/value-organicThe Value of Organic
/organic-101/health-benefits-o...Health Benefits of Organic
/organic-101/environmental-ben...Environmental Benefits of Organic
/organic-101/organic-gmosOrganic and GMOs
https://ota.com/about-otaAbout OTA
/about-ota/press-releasesPress Releases
https://www.organic-center.org/External Subdomain The Organic Center
/about-ota/sponsorship-opportu...Sponsorship Opportunities
/about-ota/board-directorsBoard of Directors
https://ota.com/about-ota/staffOTA Staff
/about-ota/employment-opportun...Join the Team
https://ota.com/news-centerNews Center
https://www.organic-center.org...External Subdomain Visit Campaign Site
/2025-organic-market-reportDownload Report Here
/news-center/together-we-grow-...Explore Our 40th Anniversary Campaign
A-TITLE News Center
https://ota.com/membershipJoin the Organic Movement
https://ota.com/advocacyLearn About Our Advocacy Work
/resources/market-analysis/con...Learn more
/resources/market-analysis/con.../resources/market-analysis/consumer-perception-usda-organic-competing-label-cla...
/resources/market-analysis/org...New window Organic Industry Survey
/OrganicMarketReportText duplicate Learn more
/OrganicMarketReport/OrganicMarketReport
/events/organic-week-2024Text duplicate Learn more
https://ota.com/2025-organic-week/2025-organic-week
/membership/member-councils-fo...Text duplicate Learn more
/membership/member-councils-fo.../membership/member-councils-forums-task-forces
https://ota.com/advocacyText duplicate Learn more
https://ota.com/advocacy/advocacy
https://ota.com/news-centerText duplicate Learn more
https://ota.com/news-center/news-center
/events/organic-education-webi...Upcoming Organic Education Webinars
https://ota.com/advocacyText duplicate /advocacy
/advocacy/organic-integrity-st.../advocacy/organic-integrity-standards/organic-standards
/resources/market-analysis/resources/market-analysis
https://ota.com/organic-101URL anchor text
https://ota.com/organic-101
https://find.organic/External Get Listed Now
/membership/ota-membersMeet Our Members
/membership/become-memberBecome a member
https://web.facebook.com/Organ...External Subdomain Facebook
https://x.com/organictradeExternal x
https://www.linkedin.com/compa...External Subdomain linkedin
https://www.instagram.com/orga...External Subdomain instagram
https://ota.com/data-policyNew window Data Policy
/data-collection-and-usage-dis...New window Data Collection & Usage Disclaimer
/membership/join-ota-todayJoin Today
https://ota.com/news-centerView All
/news-center/ota-champions-dom...December 17, 2025 OTA Champions Domestic Organic Investment Act to Expand Capacity and Compete Against Imports
IMG-ALT OTA Champions Domestic Organic Investment Act to Expand Capacity and Compete Against Imports thumbnail
/news-center/us-organic-export...December 16, 2025 U.S. Organic Exports Reach $3.3 Billion, Highlighting Growing Global Demand
IMG-ALT U.S. Organic Exports Reach $3.3 Billion, Highlighting Growing Global Demand thumbnail
/news-center/legacy-land-organ...December 15, 2025 From Legacy Land to Organic Futures: The Organic Center and OTA at the Southern Region Small Farms Conference
IMG-ALT From Legacy Land to Organic Futures: The Organic Center and OTA at the Southern Region Small Farms Conference thumbnail
/news-center/ota-fact-checks-e...December 03, 2025 OTA Fact-Checks EPA’s PFAS “Fact Check” After Mischaracterizations of Organic
IMG-ALT OTA Fact-Checks EPA’s PFAS “Fact Check” After Mischaracterizations of Organic thumbnail

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ota.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.27 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (158 kB).

HTTP Response Header

NameValue
cache-controlmax-age=600, public
dateFri, 26 Dec 2025 00:10:07 GMT
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core2
x-drupal-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesnone
last-modifiedFri, 26 Dec 2025 00:10:06 GMT
content-encodinggzip
content-length22446
content-typetext/html; charset=UTF-8
serverApache/2.4.66 (Ubuntu)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 529 referring domains.
This page has 2,050 backlinks.
This page has backlinks from 315 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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ota.com
Home | OTA

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
OTA59%Check
Report49%Check
market47%Check
2025 Organic Market Report45%Check
Advocacy44%Check
Consumer Perception Report44%Check
ORGANIC43%Check
Standards43%Check
Member43%Check
Consumer43%Check
Show more keywords and terms

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