Optum.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
76% 
Page structure
79% 
Link structure
91% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.51 s
File size
145.80 kB
Words
937
Media files
22
Number of links
55 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Optum - All Your Health Needs, All in One Place
The length of the page title is perfect. (427 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Optum is committed to making healthcare work better, leading the way to better experiences, better health and lower costs for you.
The length of the meta description is perfect. (801 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.optum.com/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
content-page-reflbt4sX_9R8j3k8BT4pxkKXBEvdkiK2oaMeGw32kD_HmFrS0DYNG499L_mzh1AG-d
keywordsWebpage text,Brand,Brand,Medicare patients,Caregivers,Account holders, members,Job seekers,Corporate,Awareness,Patients
descriptionOptum is committed to making healthcare work better, leading the way to better experiences, better health and lower costs for you.
templatehomepage-content
robotsmax-image-preview:large
langen
twitter:cardsummary_large_image
fb:app_id287828061879318
og:typewebsite
og:canonicalurlhttps://www.optum.com/en/
og:titleOptum - Health Services Innovation Company
og:imagehttps://www.optum.com/content/dam/optum-dam/images/corporate/home/until-healthcare-works-as-one-for-everyone-1200x628.jpg
og:descriptionOptum is committed to making health care work better, leading the way to better experiences, better health, and lower costs for you.
og:urlhttps://www.optum.com/en
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 937 words. That's ok.
36.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...um4/images/logos/optum-logo-ora-rgb1.svgOptum
...495775/understanding-coughs-317x167.jpegNo alt attribute provided
...1778080052852/open-enrollment-mega2.jpegNo alt attribute providedOpen enrollment
...peg/1723148242978/optumrx-on-the-go.jpegNo alt attribute provided
.../optum5/badges/badge-apple-app-store.svgDownload on the App Store
.../dam/optum5/badges/badge-google-play.svgGet it on Google Play
...cr_content/renditions/dmp-web-1280w-jpegHappy child smiling
...sources/medical/Icon_Stethoscope_RGB.svgNo alt attribute provided
...urces/finance/Icon_DigitalWallet_RGB.svgNo alt attribute provided
...resources/finance/Icon_PiggyBank_RGB.svgNo alt attribute provided
...esources/medical/Icon_PillBottle_RGB.svgNo alt attribute provided
...jcr_content/renditions/dmp-web-768w-jpegWoman making Rx payment on laptop
...jcr_content/renditions/dmp-web-768w-jpegWoman checking out at pharmacy
...jcr_content/renditions/dmp-web-768w-jpegDad and daughter at home
...jcr_content/renditions/dmp-web-768w-jpegNo alt attribute provided
...jcr_content/renditions/dmp-web-768w-jpegNo alt attribute provided
...jcr_content/renditions/dmp-web-768w-jpegNo alt attribute provided
...jcr_content/renditions/dmp-web-768w-jpegIn-home nurse with infusion patient
.../optum5/socialshareicons/Linkedin_5a.svgNo alt attribute provided
.../optum5/socialshareicons/Facebook_5a.svgNo alt attribute provided
...m/optum5/socialshareicons/Twitter_5a.svgNo alt attribute provided
...optum5/socialshareicons/Instagram_5a.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Until healthcare works as one, for everyone
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Until healthcare works as one, for everyone
H2 Empty heading
H2 Health care
H2 Financial
H2 Pharmacy
H2 Visit your patient portal
H2 Make your health care dollars go further
H2 You’ve got better things to do than stand in line at the pharmacy
H2 A healthier you happens here
H2 Healthy Optumism
H2 Explore Optum jobs
H2 You’ve got questions, Optum has answers
H2 Empty heading
H3 How can we help?
H3 Helpful links
H3 How can we help? Duplicate text
H3 Helpful links Duplicate text
H3 How can we help? Duplicate text
H3 Helpful links Duplicate text
H3 Health screening tests for adults and how to get them
H3 The best FSA eligible items you can buy before the end of the year
H3 Supercharge your body this cold and flu season
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.optum.com/en/Anchor Skip to main content
https://www.optum.com/en/Personal
https://business.optum.com/en/External Subdomain Business
https://www.optum.com/en.htmlEnglish
https://www.optum.com/es.htmlText duplicate English
https://www.optum.com/en/IMG-ALT Optum
/en/customer-support.htmlCustomer service
https://myoptum-homepage-api.m...External Subdomain Patients, members & account holders
https://business.optum.com/en/...External Subdomain Anchor Providers, employers & brokers
/en/care/locations.htmlFind care
/en/care/patient-portals.htmlPatient portal sign-in
/en/care.htmlGet the right kind of care
/en/care/bill-pay.htmlPay a medical bill
/en/customer-support/patient-s...Patient support
/en/health-articles.html/healt...Understanding coughs: Types, causes and treatments
/en/health-articles.htmlMore articles
https://myoptum-homepage-api.m...External Subdomain Sign in to your account
/en/financial-services.htmlExplore account types
/en/care/bill-pay.htmlPay a bill
/en/financial-services/learn.htmlResources
/en/customer-support/financial...Account support
/en/financial-services/learn/h...Visit the HSA Tax Center
/en/pharmacy-services/medicati...Home Delivery Pharmacy
/en/pharmacy-services/specialt...Specialty Pharmacy
/en/pharmacy-services/infusion...Infusion Pharmacy
/en/pharmacy-services/rare-dis...Frontier Therapies
https://www.genoahealthcare.com/External Subdomain Genoa Healthcare
https://www.optumrx.com/External Subdomain Optum Rx
https://os.optumrx.com/order-s...External Subdomain Track orders
/en/customer-support/pharmacy-...Pharmacy support
https://apps.apple.com/us/app/...External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...External Subdomain IMG-ALT Get it on Google Play
https://www.optum.com/en.htmlHome
https://www.optum.com/Section
/en/care/locations.htmlFind care near you
/en/care/bill-pay.htmlText duplicate Pay a medical bill
/en/financial-services.htmlManage an HSA or FSA
https://www.optumrx.com/External Subdomain Fill a prescription
/en/care/patient-portals.htmlFind your portal by state
/en/financial-services/learn/h...See where you can shop and save
/en/pharmacy-services/medicati...Learn about Home Delivery
/en/health-articles.html/healt...Trivial anchor text
Read more
/en/health-articles.html/healt...Text duplicate Trivial anchor text
Read more
/en/health-articles.html/healt...Text duplicate Trivial anchor text
Read more
/en/about-us.htmlGet to know us
/en/careers.htmlSearch careers
/en/customer-support.htmlView customer service
https://www.optum.com/en/Anchor back to top
/en/about-us.htmlAbout us
/en/newsroom.htmlNewsroom
/en/careers.htmlCareers
https://business.optum.com/en/External Subdomain Optum for Business
/en/more-optum-sites.htmlMore Optum sites
/en/customer-support.htmlText duplicate Customer service
https://business.optum.com/en/...External Subdomain Business support
/en/contact-us.htmlContact us
https://www.optum.com.br/External Subdomain Optum Brazil
https://www.optum.in/External Subdomain Optum India
https://www.optum.ie/External Subdomain Optum Ireland
https://www.optum.co.uk/External Subdomain Optum United Kingdom
/en/language-assistance-nondis...Language Assistance / Non-Discrimination Notice
/en/language-assistance-nondis...Asistencia de Idiomas / Aviso de no Discriminación
/en/language-assistance-nondis...語言協助 / 不歧視通知
https://www.linkedin.com/compa...External Subdomain on linkedin
https://www.facebook.com/myOptum/External Subdomain on facebook
https://x.com/optum/External on twitter
https://www.instagram.com/optu...External Subdomain on instagram
/en/privacy-policy.htmlPrivacy policy
/en/terms-of-use.htmlTerms of use
/en/opt-out.htmlOpt out
/en/accessibility.htmlAccessibility
/en/vulnerability.htmlVulnerability report
/en/do-not-call-policy.htmlDo Not Call policy
/en/privacy-policy.htmlPrivacy Policy
/en/terms-of-use.htmlTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.optum.com/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
x-vhostoptum-com-publish
content-security-policyframe-ancestors 'self' *.uhg.com *.optum.com *.uhc.com *.healthybenefitsplus.com *.adobeaemcloud.com *.pagescdn.com *.healthsafe-id.com uhgenterprise.qualtrics.com g360site.secure.force.com g360.my.salesforce-sites.com *.DoubleClick.net *.youtube.com player.simplecast.com *.trkn.us covid19.rallyhealth.com insight.adsrvr.org www.google.com/recaptcha/ recaptcha.google.com/recaptcha/ www.recaptcha.net match.adsrvr.org; frame-src 'self' https://community.pregnancy.org https://optum.marketing.adobe.com *.uhg.com *.optum.com *.uhc.com *.healthybenefitsplus.com *.adobeaemcloud.com *.pagescdn.com *.healthsafe-id.com uhgenterprise.qualtrics.com g360site.secure.force.com g360.my.salesforce-sites.com *.DoubleClick.net *.youtube.com player.simplecast.com *.trkn.us covid19.rallyhealth.com insight.adsrvr.org www.recaptcha.net *.lpsnmedia.net *.liveperson.net https://va.idp.liveperson.net match.adsrvr.org unitedhealthcareserv.demdex.net;
expiresSat, 10 Oct 2026 12:24:50 GMT
cache-controlpublic, max-age=300,max-age=300
content-encodinggzip
etag"24708-65d750e7e4c31-gzip"
last-modifiedSat, 10 Oct 2026 04:39:55 GMT
access-control-allow-origin*
x-frame-optionsSAMEORIGIN
content-typetext/html;charset=utf-8
strict-transport-securitymax-age=300; includeSubdomains; preload
x-content-type-optionsnosniff
accept-rangesbytes
age522
dateSat, 10 Oct 2026 12:28:32 GMT
x-served-bycache-fra-eddf8230190-FRA, cache-fra-eddf8230190-FRA, cache-fra-etou8220122-FRA
x-cacheHIT
x-timerS1791635313.560111,VS0,VS0,VE4
varyAccept-Encoding
content-length25796
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,633 referring domains.
This page has 23,403 backlinks.
This page has backlinks from 1,735 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#optum
User-agent: *
Disallow: /content/dam/optum3/digital-care-support/telehealth-platforms/
Disallow: /content/optum4/en/new-O4-components/
Disallow: /content/optum4/en/o4-user-guide/
Disallow: /content/optum4/en/test_o4/
Disallow: /content/optum4/en/templates/
Disallow: /new-O4-components/
Disallow: /o4-user-guide/
Disallow: /test_o4/
Disallow: /templates/
Disallow: /content/hub/
Disallow: /content/dam/internal-resources/
Disallow: /content/hub5/
Disallow: /content/dam/noindex-resources/
Disallow: /content/dam/o4-dam/resources/pdfs/
Disallow: /content/dam/optum4/resources/pdf/
Disallow: /content/dam/optum4/resources/case-study/
Disallow: /content/dam/optum3/optum/resources/
Disallow: /content/dam/optum/resources/
Disallow: /content/optum4/en/business/providers/health-systems/payments-lending-solutions/optum-pay/temporary-funding-assistance/temporary-funding-inquiry-form/thank-you.html
Disallow: /content/dam/optum3/optum/en/resources/
Disallow: /content/dam/optum/Landing%20Page/
Disallow: /content/dam/optum/Images/email/
Disallow: /content/dam/optum3/optum/en/images/
Disallow: /*/1000$

User-agent: *
Allow: /

Sitemap: https://www.optum.com/en/site-map.sitemap-index.xml
Sitemap: https://www.optum.com/es/site-map.sitemap-index.xml

Similar sites

Search preview

www.optum.com
Optum - All Your Health Needs, All in One Place
Optum is committed to making healthcare work better, leading the way to better experiences, better health and lower costs for you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Health79%Check
Optum75%Check
Health Needs64%Check
Healthcare63%Check
One62%Check
work59%Check
Health Information58%Check
Optum Rx58%Check
Mental Health58%Check
One Place55%Check
Show more keywords and terms

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