Optimizely.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
62% 
Link structure
71% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
380.20 kB
Words
1115
Media files
26
Number of links
38 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
World's leading AI-powered digital experiences - Optimizely
The length of the page title is perfect. (529 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.
The length of the meta description is perfect. (1000 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.optimizely.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Sweden
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
og:published_time2019-04-11T14:07:00.0000000Z
titleWorld's leading AI-powered digital experiences
descriptionEmpowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.
id5
og:titleWorld's leading AI-powered digital experiences
og:typewebsite
og:urlhttps://www.optimizely.com/
og:imagehttps://www.optimizely.com/contentassets/90461ceea0184877b2c559273cd1da58/main-promo.png
og:descriptionEmpowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.
og:site_nameOptimizely
og:localeen
og:locale:alternateno
article:typeHomePage
theme-color#080736
langen
og:published_time2019-04-11T14:07:00.0000000Z
og:titleWorld's leading AI-powered digital experiences
og:typewebsite
og:urlhttps://www.optimizely.com/
og:imagehttps://www.optimizely.com/contentassets/90461ceea0184877b2c559273cd1da58/main-promo.png
og:descriptionEmpowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.
og:site_nameOptimizely
og:localeen
og:locale:alternateno
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Optimizely will store and process your personal data as described in o...
This page contains 1115 words. That's ok.
21.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 12.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/opal-bg-16807e11.pngNo alt attribute provided
/assets/opal-bg-16807e11.pngNo alt attribute provided
...84d6f9/logo_salesforce_white_100x300.svgSalesforce
...bd0af2d557a0360/travelers-logo_white.svgTravelers
...bda87fdfe6b81d4/nike-logo-icon_light.svgNike
...45978c7d8b42bf0d31eb/zoom-logo-white.svgZoom
...298a76e1fb50742a117/shell-logo-light.svgShell
...14ba7057d2624c2883b/dolby-logo-white.svgDolby
...42d6bf8ec/logo_new-era_white_100x300.svgNEW ERA
...84d6f9/logo_salesforce_white_100x300.svgSalesforce
...bd0af2d557a0360/travelers-logo_white.svgTravelers
...bda87fdfe6b81d4/nike-logo-icon_light.svgNike
...45978c7d8b42bf0d31eb/zoom-logo-white.svgZoom
...298a76e1fb50742a117/shell-logo-light.svgShell
...14ba7057d2624c2883b/dolby-logo-white.svgDolby
...42d6bf8ec/logo_new-era_white_100x300.svgNEW ERA
...273cd1da58/opal-ai-homepage-graphic.webpgraphical user interface, text, application, chat or text message
...ceea0184877b2c559273cd1da58/marketer.jpga woman holding a laptop
...7b2c559273cd1da58/content-that-wows.webpgraphical user interface, text, application
...083a2b83b82428d8f/valtech-logo_light.svgvaltech-logo_light
...a58/experimentation-homepage-graphic.pngchart
...a9240bb4148aa214ffff422bc70/calendly.svga black and white sign
...59273cd1da58/commerce-with-ai-twist.webpgraphical user interface
...1fa7db2a9/gerrie-electric-logo-light.svggerrie-electric-logo-light
...877b2c559273cd1da58/ecommerce-leader.jpga man in a blue suit
...-images/optimizely_symbol_full-color.svgOptimizely logo symbol

Page structure

H1 heading
(Critically important)
AI-powered digital experiences that turn heads
Too many H1 headings
Headings
(Important)
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 AI-powered digital experiences that turn heads
H1 Global HQ
H1 Products
H1 Resources
H1 Company
H2 Everything you need to run marketing, all in One
H2 Ready, set, scale: Meet your AI agents
H2 Content and experiences that do everything but disappoint
H2 Test, personalize, and analyze: good things come in threes
H2 Commerce with a clever twist
H2 Did we mention AI?
H2 We’re a real team player
H2 Get in touch
H2 Just a few details first
H3 Optimize every part of your digital experience
H3 Accelerate the entire content supply chain
H3 Create meaningful 1:1 interactions, every time
H3 Turn your storefront into a conversion engine
H3 Meet Optimizely Opal: your infinite workforce
H4 Ditch that ‘gut-feel’
H4 35%
H4 Next level website
H4 How Valtech empowers marketing teams across the globe
H4 37%
H4 12%
H4 Code smarter, not harder
H4 Crafting personalized experiences for 20 million users
H4 Gerrie Electric powers a digital B2B transformation
H4 Build better, sell faster
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.optimizely.com/Anchor Skip to content
https://www.optimizely.com/No Text
/insights/Resources
https://www.optimizely.com/plans/Plans
/solution/Partners
/developers/Developers
/get-started/Get started
https://www.optimizely.com/Anchor Text duplicate Skip to content
https://www.optimizely.com/No Text
/get-started/Start accelerating
/salesforce/IMG-ALT Salesforce
/insights/new-era-cap/IMG-ALT NEW ERA
/salesforce/Text duplicate IMG-ALT Salesforce
/insights/new-era-cap/Text duplicate IMG-ALT NEW ERA
https://www.optimizely.com/ai/Ideate with Opal AI
/solutions/content-orchestration/Discover Content Orchestration
/insights/valtech/How Valtech empowers marketing teams across the globe Read customer story
IMG-ALT valtech-logo_light
/solutions/digital-optimization/Optimize with Digital Optimization
/insights/calendly/Crafting personalized experiences for 20 million users Read customer story
IMG-ALT a black and white sign
/products/commerce/Explore Commerce
/insights/Gerrie-electric/Gerrie Electric powers a digital B2B transformation Read customer story
IMG-ALT gerrie-electric-logo-light
https://www.optimizely.com/ai/Discover how to make your ‘wow’
A-TITLE Opal AI
/link/8c8f3e754f8647519fd6ef71...See all integrations
A-TITLE Optimizely integrations
/legal/privacy-notice/privacy notice
/legal/privacy-notice/Text duplicate privacy notice
/link/a17c325106b54c48b7244f97...Contact us
A-TITLE Contact us
/products/All products
https://www.optimizely.com/plans/Plans & pricing
/product-updates/Roadmap
/insights/Insights
/insights/blog/Blog
/developers/Text duplicate Developers
/support/Support
/company/About us
/company/career/Working at Optimizely
/company/diversity-inclusion/Diversity & inclusion
/company/executive-team/Executive team
/company/press/Press

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.optimizely.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (380 kB).

HTTP Response Header

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cache-controlno-cache, no-store
pragmano-cache
set-cookie106 Characters
strict-transport-securitymax-age=63072000; includeSubDomains
request-contextappId=cid-v1:34740e8b-5b5c-4501-b90b-9f6800a5f887
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x-content-type-optionsnosniff
x-xss-protection1
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cross-origin-opener-policysame-origin-allow-popups
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last-modifiedFri, 04 Jul 2025 04:11:34 GMT
varyAccept-Encoding
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,953 referring domains.
This page has 65,761 backlinks.
This page has backlinks from 6,140 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /utils/
Disallow: /qa-testing/
Disallow: /*error-pages
Disallow: /*thank-you
Disallow: /*download
Disallow: /@vite
Disallow: /archived
Sitemap: https://www.optimizely.com/sitemap.xml
Sitemap: https://www.optimizely.com/videositemap.xml

Similar sites

Search preview

www.optimizely.com
World's leading AI-powered digital experiences - Optimizely
Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
digital82%Check
Digital Experiences74%Check
AI-powered digital73%Check
AI-powered digital experiences71%Check
Optimize68%Check
experiences65%Check
Optimizely64%Check
AI-powered62%Check
content56%Check
Content Marketing55%Check
Show more keywords and terms

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