Openreach.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
91% 
Page structure
79% 
Link structure
43% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
186.40 kB
Words
930
Media files
77
Number of links
143 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The people that make the net work | Openreach
The length of the page title is perfect. (426 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Openreach builds and runs the nation's broadband network. We exist across the UK to build the connections that matter, and it's our ambition to build the best full fibre future for everyone at work and home.
The meta description is too long: 1259 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.openreach.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsMake a complaint,Health and safety,Fibre checker,eChat,Fibre Community Partnership,Fibre for developers,Damage,Fibre,Fibre first
descriptionOpenreach builds and runs the nation's broadband network. We exist across the UK to build the connections that matter, and it's our ambition to build the best full fibre future for everyone at work and home.
templatebasic
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationmtt0fwgoo6s74k73etv5jys6ttxjr6
google-site-verificationKrc8xTtbkOuNQwCEGikcXJh8tMIk3kOWPHpSHCABeN4
langen-gb
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 930 words. That's ok.
36.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: and
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g.jpeg/1693995164986/openreach-logo.jpegOpenreach logo
...rlgamer-for-herobanner-rhs-1920x810.jpegExcited Young Asian woman holding joysticks with playing online game.
...g_online_game_with_headsets1_750x500.jpgImage
...961837/careers-thumbnail-opt764x528.jpegOpenreach people talking about careers
...1909/guy-on-green-chair-767x472-rhs.jpegGuy chatting on the phone
...728561962025/or-line-hard-hat-purple.svgDrawing of an engineer's hard hat
...vg/1728561962211/or-line-wifi-purple.svgDrawing of a wi-fi symbol
...svg/1728561962244/or-line-van-purple.svgDrawing of an engineer's van
...jpeg/1728561962414/cp-logos-764x528.jpegA collage of the communication provider logos
...487/or-line-connecting-network-white.svgDrawing of a lightning bolt
...svg/1728561962552/or-line-home-white.svgNo alt attribute provided
...1962584/or-line-telegraph-pole-white.svgNo alt attribute provided
...g.svg/1728561962674/ic-chat-complain.svgImage of a speech bubble
...img.svg/1728561962750/ic-reporttheft.svgImage of a flag
...8561962823/ic-propertyinfrastructure.svgImage of a building
...4.coreimg.png/1693971435973/linkedin.pngLinkedIn Logo
...reimg.png/1693971436418/x-logo-white.pngTwitter Image
...cf.coreimg.png/1693971428977/youtube.pngYoutube Logo
...a.coreimg.png/1693971443607/facebook.pngFacebook Logo
....coreimg.png/1693971442163/instagram.pngInstagram Logo
...g/1693995213232/openreach-logo-white.pngOpen Reach
...g/1709561954844/openreach-logo-white.pngOpen Reach
...7.coreimg.png/1693971443607/facebook.pngFacebook Logo
...reimg.png/1693971436418/x-logo-white.pngTwitter Image
...4.coreimg.png/1693971435973/linkedin.pngLinkedIn Logo
....coreimg.png/1693971442163/instagram.pngInstagram Logo
...77.coreimg.png/1693971428977/youtube.pngYoutube Logo
....jpeg/1709561104101/white-separator.jpegNo alt attribute provided
...g/1709561954844/openreach-logo-white.pngOpen Reach
...e.coreimg.png/1709718805005/facebook.pngFacebook Logo
...reimg.png/1709627984714/x-logo-white.pngTwitter Image
...y.coreimg.png/1709628007687/linkedin.pngLinkedIn Logo
....coreimg.png/1709628062916/instagram.pngInstagram Logo
...77.coreimg.png/1709628083232/youtube.pngYoutube Logo
....jpeg/1709708314116/white-separator.jpegNo alt attribute provided
...709712441528/openreach-footer-logo-m.pngOpen Reach
...7.coreimg.png/1709712632624/facebook.pngFacebook Logo
...reimg.png/1709712685678/x-logo-white.pngTwitter Image
...4.coreimg.png/1709712663106/linkedin.pngLinkedIn Logo
....coreimg.png/1709712701216/instagram.pngInstagram Logo
...77.coreimg.png/1709712714764/youtube.pngYoutube Logo
....jpeg/1709713395617/white-separator.jpegwhite separator
....jpeg/1709713477543/white-separator.jpegwhite separator
....jpeg/1709561104101/white-separator.jpegNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Here’s what others have to say on Trustpilot
H2 Full Fibre Broadband - it's ready for anything
H2 Who we are and what we do
H2 Our broadband network in numbers
H2 Looking for help and support?
H3 Open to everyone - Join Openreach
H3 The UK's telephone network is changing
H3 We're network builders
H3 We supply network services
H3 We install and repair the network
H3 We’re not a service provider
H3 When to get in touch
H3 Report damage or safety problems
H3 New-build phone or broadband problems
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.openreach.com/Anchor Skip to content
https://www.openreach.com/IMG-ALT Openreach logo
/broadband-for-homesHomes
A-TITLE Homes
/broadband-for-homesOverview
A-TITLE Overview
/fibre-broadband/ultrafast-ful...Full Fibre broadband
IMG-ALT Full Fibre broadband
A-TITLE Full Fibre broadband
/fibre-broadband/superfast-fib...Fibre to the Cabinet broadband
IMG-ALT Fibre to the Cabinet broadband
A-TITLE Fibre to the Cabinet broadband
/fibre-broadband/standard-broa...Copper broadband
IMG-ALT Copper broadband
A-TITLE Copper broadband
/upgrading-the-UK-to-digital-p...Digital Phone Lines
IMG-ALT Digital Phone Lines
A-TITLE Digital Phone Lines
/fibre-broadband/fibre-communi...Fibre Community Partnership
IMG-ALT Fibre Community Partnership
A-TITLE Fibre Community Partnership
/broadband-for-businessBusiness
A-TITLE Business
/broadband-for-businessText duplicate Overview
A-TITLE Overview
/broadband-for-business/ethernetEthernet
IMG-ALT Ethernet
A-TITLE Ethernet
/broadband-for-business/ultraf...Text duplicate Full Fibre broadband
IMG-ALT Full Fibre broadband
A-TITLE Full Fibre broadband
/broadband-for-business/superf...Text duplicate Fibre to the Cabinet broadband
IMG-ALT Fibre to the Cabinet broadband
A-TITLE Fibre to the Cabinet broadband
/broadband-for-business/standa...Text duplicate Copper broadband
IMG-ALT Copper broadband
A-TITLE Copper broadband
/upgrading-the-UK-to-digital-p...Text duplicate Digital Phone Lines
IMG-ALT Digital Phone Lines
A-TITLE Digital Phone Lines
/fibre-broadband/fibre-communi...Text duplicate Fibre Community Partnership
IMG-ALT Fibre Community Partnership
A-TITLE Fibre Community Partnership
/broadband-for-landlordsLandlords
A-TITLE Landlords
/broadband-for-landlordsText duplicate Overview
A-TITLE Overview
/help-and-support/obtaining-wa...Obtaining access and wayleaves
IMG-ALT Obtaining access and wayleaves
A-TITLE Obtaining access and wayleaves
/broadband-for-developersDevelopers
A-TITLE Developers
/broadband-for-developersText duplicate Overview
A-TITLE Overview
/building-developers-and-proje...Text duplicate Full Fibre broadband
IMG-ALT Full Fibre broadband
A-TITLE Full Fibre broadband
/building-developers-and-proje...Delivering new network
IMG-ALT Delivering new network
A-TITLE Delivering new network
/building-developers-and-proje...Locating our existing network & equipment
IMG-ALT Locating our existing network & equipment
A-TITLE Locating our existing network & equipment
/building-developers-and-proje...Changing our existing network
IMG-ALT Changing our existing network
A-TITLE Changing our existing network
/building-developers-and-proje...Text duplicate Obtaining access and wayleaves
IMG-ALT Obtaining access and wayleaves
A-TITLE Obtaining access and wayleaves
/building-developers-and-proje...Developer portal
IMG-ALT Developer portal
A-TITLE Developer portal
/help-and-supportHelp
A-TITLE Help
/help-and-supportText duplicate Overview
A-TITLE Overview
https://www.openreach.com/careersCareers
A-TITLE Careers
https://www.openreach.com/careersText duplicate Overview
A-TITLE Overview
/careers/our-teamsOur Teams
IMG-ALT Our Teams
A-TITLE Our Teams
/careers/career-programmesCareer Programmes
IMG-ALT Career Programmes
A-TITLE Career Programmes
/careers/life-at-openreachLife at Openreach
IMG-ALT Life at Openreach
A-TITLE Life at Openreach
/careers/diversity-and-inclusionDiversity and Inclusion
IMG-ALT Diversity and Inclusion
A-TITLE Diversity and Inclusion
/careers/application-processApplication process
IMG-ALT Application process
A-TITLE Application process
/careers/opportunitiesOpportunities
IMG-ALT Opportunities
A-TITLE Opportunities
https://www.openreach.com/aboutAbout
A-TITLE About
https://www.openreach.com/aboutText duplicate Overview
A-TITLE Overview
/about/our-companyOur company
IMG-ALT Our company
A-TITLE Our company
/about/how-were-ledHow we're led
IMG-ALT How we're led
A-TITLE How we're led
/about/our-storyOur story
IMG-ALT Our story
A-TITLE Our story
/about/AwardsAwards
IMG-ALT Awards
A-TITLE Awards
/fibre-broadband/where-when-bu...Where and when we're building
IMG-ALT Where and when we're building
A-TITLE Where and when we're building
/fibre-broadband/retiring-the-...Retiring the copper network
IMG-ALT Retiring the copper network
A-TITLE Retiring the copper network
/about/our-company/sustainabilitySustainability
IMG-ALT Sustainability
A-TITLE Sustainability
/about/policy-hubPolicy Hub
IMG-ALT Policy Hub
A-TITLE Policy Hub
https://www.openreach.co.uk/cp...External Subdomain Service providers
A-TITLE Service providers
/news-and-opinionNews
A-TITLE News
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/fibre-broadband/ultrafast-ful...New window Subdomain Anchor Discover the next generation of internet
https://www.openreach.com/careersLearn about careers at Openreach
A-TITLE Find out more about Ultrafast Full Fibre Broadband
/news-and-opinion/2023/openrea...Find out what the digital upgrade means for you
A-TITLE Find out what upgrading the UK's phone lines to digital means for you
/about/our-companyDiscover Openreach and what we do
A-TITLE Find out more about Openreach
/help-and-supportLearn when to contact us
A-TITLE Learn when to contact Openreach
/help-and-support/damage-healt...Report damage or safety problems
A-TITLE find out more about reporting damage and safety issues
/help-and-support/problems-and...How to report issues with my new-build
A-TITLE Find out about dealing with problems in new-build homes
https://www.ofcom.org.uk/__dat...New window External Subdomain Ofcom UK Home Broadband Performance report September 2023
/broadband-networkOur Network
/fibre-broadband/fibre-firstBroadband Types Explained
/fibre-broadband/where-when-bu...Text duplicate Where and when we're building
/fibre-broadband/ultrafast-ful...Ultrafast Full Fibre Broadband
/fibre-broadband/gfast-fibre-b...GFast Fibre Broadband
/fibre-broadband/superfast-fib...Superfast Fibre Broadband
/fibre-broadband/standard-broa...Standard Broadband
/upgrading-the-UK-to-digital-p...Text duplicate Digital Phone Lines
https://www.openreach.com/aboutAbout Openreach
/about/our-companyOur Company
/about/AwardsText duplicate Awards
/about/our-accreditationsAccreditations
/news-and-opinionNews and Events
/for-investorsFor investors
https://www.openreach.com/newsSubdomain Press and Media
A-TITLE Press and Media hub
https://www.openreach.com/careersText duplicate Careers
https://www.bt.com/about/digit...New window External Subdomain Modern slavery statement
/help-and-supportHelp & Support
/help-and-support/when-to-get-...Complaints Policy
/building-developers-and-proje...Openreach Equipment
/help-and-support/damage-healt...Reporting Damage
/help-and-support/crimes-and-s...Crimes and Scams
/about/using-our-site/accessib...Accessibility
/about/using-our-site/cookie-p...Cookies
A-TITLE Openreach Cookie policy
/about/using-our-site/privacy-...Privacy
/about/using-our-site/terms-an...Terms and Conditions
/about/using-our-site/sitemapSitemap
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn Logo
https://twitter.com/weareopenr...New window External IMG-ALT Twitter Image
https://www.youtube.com/user/0...New window External Subdomain IMG-ALT Youtube Logo
https://www.facebook.com/WeAre...New window External Subdomain IMG-ALT Facebook Logo
https://www.instagram.com/open...New window External Subdomain IMG-ALT Instagram Logo
https://www.openreach.com/IMG-ALT Open Reach
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://www.openreach.com/Text duplicate IMG-ALT Open Reach
https://www.facebook.com/WeAre...New window External Subdomain Text duplicate IMG-ALT Facebook Logo
https://twitter.com/weareopenr...New window External Text duplicate IMG-ALT Twitter Image
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn Logo
https://www.instagram.com/open...New window External Subdomain Text duplicate IMG-ALT Instagram Logo
https://www.youtube.com/user/0...New window External Subdomain Text duplicate IMG-ALT Youtube Logo
/fibre-broadband/ultrafast-ful...Text duplicate Full Fibre broadband
/broadband-for-homesBroadband for Homes
/broadband-for-businessBroadband for Business
/broadband-for-developersBroadband for Developers
/broadband-for-landlordsBroadband for Landlords
https://www.openreach.com/aboutText duplicate About Openreach
/about/AwardsText duplicate Awards
A-TITLE Awards
/about/our-accreditationsText duplicate Accreditations
A-TITLE Accreditations
/about/claimsClaims
/for-investorsFor Investors
/press-and-mediaText duplicate Press and Media
/news-and-opinionText duplicate News and Events
https://www.openreach.com/careersText duplicate Careers
/modern-slavery-statementNew window Modern Slavery Statement
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/about/using-our-site/accessib...Text duplicate Accessibility
/about/using-our-site/cookie-p...Text duplicate Cookies
/about/using-our-site/privacy-...Text duplicate Privacy
/about/using-our-site/terms-an...Text duplicate Terms and Conditions
/about/using-our-site/sitemapText duplicate Sitemap
https://www.openreach.com/Text duplicate IMG-ALT Open Reach
https://www.facebook.com/WeAre...New window External Subdomain Text duplicate IMG-ALT Facebook Logo
https://twitter.com/weareopenr...New window External Text duplicate IMG-ALT Twitter Image
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn Logo
https://www.instagram.com/open...New window External Subdomain Text duplicate IMG-ALT Instagram Logo
https://www.youtube.com/user/0...New window External Subdomain Text duplicate IMG-ALT Youtube Logo
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/fibre-broadband/ultrafast-ful...Text duplicate Full Fibre broadband
/broadband-for-homesText duplicate Broadband for Homes
/broadband-for-businessText duplicate Broadband for Business
/broadband-for-developersText duplicate Broadband for Developers
/broadband-for-landlordsText duplicate Broadband for Landlords
https://www.openreach.com/aboutText duplicate About Openreach
/about/AwardsAwards,
A-TITLE Awards
/about/our-accreditationsText duplicate Accreditations
A-TITLE Accreditations
/about/claimsText duplicate Claims
/for-investorsText duplicate For Investors
/press-and-mediaText duplicate Press and Media
/news-and-opinionText duplicate News and Events
https://www.openreach.com/careersText duplicate Careers
/modern-slavery-statementNew window Text duplicate Modern Slavery Statement
/about/using-our-site/accessib...Text duplicate Accessibility
/about/using-our-site/cookie-p...Text duplicate Cookies
/about/using-our-site/privacy-...Text duplicate Privacy
/about/using-our-site/terms-an...Text duplicate Terms and Conditions
/about/using-our-site/sitemapText duplicate Sitemap
https://www.openreach.com/Text duplicate IMG-ALT Open Reach
https://www.facebook.com/WeAre...New window External Subdomain Text duplicate IMG-ALT Facebook Logo
https://twitter.com/weareopenr...New window External Text duplicate IMG-ALT Twitter Image
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn Logo
https://www.instagram.com/open...New window External Subdomain Text duplicate IMG-ALT Instagram Logo
https://www.youtube.com/user/0...New window External Subdomain Text duplicate IMG-ALT Youtube Logo
/fibre-broadband/ultrafast-ful...Text duplicate Full Fibre broadband
/broadband-for-homesText duplicate Broadband for Homes
/broadband-for-businessText duplicate Broadband for Business
/broadband-for-developersText duplicate Broadband for Developers
/broadband-for-landlordsText duplicate Broadband for Landlords
https://www.openreach.com/aboutText duplicate About Openreach
/about/AwardsText duplicate Awards,
A-TITLE Awards
/about/our-accreditationsText duplicate Accreditations
A-TITLE Accreditations
/about/claimsText duplicate Claims
/for-investorsText duplicate For Investors
/press-and-mediaText duplicate Press and Media
/news-and-opinionText duplicate News and Events
https://www.openreach.com/careersText duplicate Careers
/modern-slavery-statementNew window Text duplicate Modern Slavery Statement
/about/using-our-site/accessib...Text duplicate Accessibility
/about/using-our-site/cookie-p...Text duplicate Cookies
/about/using-our-site/privacy-...Text duplicate Privacy
/about/using-our-site/terms-an...Text duplicate Terms and Conditions
/about/using-our-site/sitemapText duplicate Sitemap
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.openreach.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (186 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
cache-controlmax-age=172800,stale-while-revalidate=172800
age0
accept-rangesbytes
content-encodinggzip
x-vhostpublish
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
dateMon, 26 May 2025 21:13:55 GMT
strict-transport-securitymax-age=31557600
set-cookie63 Characters
x-served-bycache-fra-etou8220110-FRA
x-cacheMISS
x-timerS1748294036.838281,VS0,VS0,VE88
varyAccept-Encoding
content-length18691
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 854 referring domains.
This page has 133,891 backlinks.
This page has backlinks from 603 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /404.html
Disallow: /500.html
Disallow: /Sitefinity/
Disallow: /sample-pages/
Disallow: /services/
Disallow: /search-results
Sitemap: https://openreach.com/sitemap.xml
Sitemap: https://openreach.com/news/sitemap.xml

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Search preview

www.openreach.com
The people that make the net work | Openreach
Openreach builds and runs the nation's broadband network. We exist across the UK to build the connections that matter, and it's our ambition to build the best full fibre future for everyone at work and home.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Openreach81%Check
work71%Check
net work65%Check
one61%Check
network60%Check
broadband network58%Check
Openreach equipment58%Check
Openreach Limited57%Check
broadband56%Check
build56%Check
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