Online.mason.wm.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
82% 
Page structure
100% 
Link structure
38% 
Server
65% 
External factors
42% 
SEO Score
Response time
0.97 s
File size
267.80 kB
Words
1514
Media files
8
Number of links
111 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Business Programs | W&M Raymond A. Mason School of Business
The page title should be shorter than 580 pixels. It is 663 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Learn about William & Mary’s online business master’s programs, and find out how to start your application.
The length of the meta description is perfect. (661 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://online.mason.wm.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification39mwo2p5ric5k3l9ohzsts3tq7oazh
google-site-verificationtY25Xpg6BnIZvtx2yK2d4P1SJ1wC9tiysh0sdg43P6A
viewportwidth=device-width, initial-scale=1, minimum-scale=1, maximum-scale=5
descriptionLearn about William & Mary’s online business master’s programs, and find out how to start your application.
brightspot.contentId00000196-873e-d67a-af9f-cfbfa3fc002b
brightspot.cachedfalse
langen
twitter:cardsummary_large_image
twitter:site@WMSchoolOfBiz
og:urlhttps://online.mason.wm.edu/
og:site_nameWilliam & Mary Mason
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: By clicking "Get Program Brochure" and submitting this form, I agree t...
This page contains 1514 words. That's ok.
29.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...88d043fa3c7456762/wm-mason-main-logo.svgRaymond A. Mason School of Business, William & Mary
...97d0f9d46dc6e2/aacsb-accredited-logo.svgNo alt attribute provided
data:[...] Base64Graduates walking across the Crim Dell Bridge
data:[...] Base64William & Mary Online learning platform
data:[...] Base64Deborah Hewitt, Ph.D. leading a lecture
data:[...] Base64Sarah Jane Wotaszak
...2c86b5ced6814df/wm-mason-footer-logo.svgRaymond A. Mason School of Business
Video URLWidthHeight
...491db0dcfb91e790d844/mason-jumbotron.mp4

Page structure

H1 heading
(Critically important)
The William & Mary Difference: Real Skills. Real Impact. Real Results.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The William & Mary Difference: Real Skills. Real Impact. Real Results.
H2 Explore Our Online Graduate Programs
H2 Reimagine Your Potential at a Leading University
H2 Why Choose William & Mary Online?
H2 Join a Powerful, Lifelong, Global Network
H2 Find Your Place
H2 More Than a Degree. This Is Your Launchpad.
H2 Interested in Our Online Programs?
H3 Master’s Programs
H3 Graduate Certificate Programs
H3 Connect and Collaborate
H3 Experience the W&M Advantage
H3 Learn With World-Class Faculty
H4 MBA
H4 MS in Business Analytics
H4 MS in Marketing
H4 MS in Finance
H4 Master of Accounting
H4 Business Analytics Certificate
H4 Investment Management Certificate
H4 Corporate Finance Certificate
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://online.mason.wm.edu/Anchor Skip to main content
https://online.mason.wm.edu/Subdomain Online Programs
https://online.mason.wm.edu/mbaSubdomain Online MBA
https://online.mason.wm.edu/msbaSubdomain Online MS in Business Analytics
/marketingSubdomain Online MS in Marketing
/financeSubdomain Online MS in Finance
https://online.mason.wm.edu/maccSubdomain Online Master of Accounting
/graduate-certificatesSubdomain Certificates
/graduate-certificates/busines...Subdomain Business Analytics
/graduate-certificates/financeSubdomain Finance Certificate Programs
/admissionsSubdomain Admissions
/admissions/tuition-financial-aidSubdomain Tuition & Financial Aid
/mason-onlineSubdomain The W&M Advantage
/mason-online/facultySubdomain Faculty
/careersSubdomain Careers
/mason-online/residencySubdomain Residency
/admissions/militarySubdomain Military Friendly
/online-degrees-virginiaSubdomain Study Online in Virginia
/leadership-development-resour...Subdomain Resources
https://online.mason.wm.edu/blogSubdomain Blog
https://online.mason.wm.edu/New window Anchor Apply Now
https://online.mason.wm.edu/Anchor Program Guide
https://online.mason.wm.edu/IMG-ALT Raymond A. Mason School of Business, William & Mary
https://online.mason.wm.edu/Subdomain Text duplicate Online Programs
https://online.mason.wm.edu/mbaSubdomain Text duplicate Online MBA
https://online.mason.wm.edu/msbaSubdomain Text duplicate Online MS in Business Analytics
/marketingSubdomain Text duplicate Online MS in Marketing
/financeSubdomain Text duplicate Online MS in Finance
https://online.mason.wm.edu/maccSubdomain Text duplicate Online Master of Accounting
/graduate-certificatesSubdomain Text duplicate Certificates
/graduate-certificates/busines...Subdomain Text duplicate Business Analytics
/graduate-certificates/financeSubdomain Text duplicate Finance Certificate Programs
/admissionsSubdomain Text duplicate Admissions
/admissions/tuition-financial-aidSubdomain Text duplicate Tuition & Financial Aid
/mason-onlineSubdomain Text duplicate The W&M Advantage
/mason-online/facultySubdomain Text duplicate Faculty
/careersSubdomain Text duplicate Careers
/mason-online/residencySubdomain Text duplicate Residency
/admissions/militarySubdomain Text duplicate Military Friendly
/online-degrees-virginiaSubdomain Text duplicate Study Online in Virginia
/leadership-development-resour...Subdomain Text duplicate Resources
https://online.mason.wm.edu/blogSubdomain Text duplicate Blog
https://online.mason.wm.edu/New window Anchor Text duplicate Apply Now
https://online.mason.wm.edu/Anchor Text duplicate Program Guide
https://online.mason.wm.edu/Subdomain Text duplicate Online Programs
https://online.mason.wm.edu/mbaSubdomain Text duplicate Online MBA
https://online.mason.wm.edu/msbaSubdomain Text duplicate Online MS in Business Analytics
/marketingSubdomain Text duplicate Online MS in Marketing
/financeSubdomain Text duplicate Online MS in Finance
https://online.mason.wm.edu/maccSubdomain Text duplicate Online Master of Accounting
/graduate-certificatesSubdomain Text duplicate Certificates
/graduate-certificates/busines...Subdomain Text duplicate Business Analytics
/graduate-certificates/financeSubdomain Text duplicate Finance Certificate Programs
/admissionsSubdomain Text duplicate Admissions
/admissions/tuition-financial-aidSubdomain Text duplicate Tuition & Financial Aid
/mason-onlineSubdomain Text duplicate The W&M Advantage
/mason-online/facultySubdomain Text duplicate Faculty
/careersSubdomain Text duplicate Careers
/mason-online/residencySubdomain Text duplicate Residency
/admissions/militarySubdomain Text duplicate Military Friendly
/online-degrees-virginiaSubdomain Text duplicate Study Online in Virginia
/leadership-development-resour...Subdomain Text duplicate Resources
https://online.mason.wm.edu/blogSubdomain Text duplicate Blog
https://online.mason.wm.edu/New window Anchor Text duplicate Apply Now
https://online.mason.wm.edu/Anchor Text duplicate Program Guide
https://online.mason.wm.edu/Subdomain Text duplicate Online Programs
https://online.mason.wm.edu/mbaSubdomain Text duplicate Online MBA
https://online.mason.wm.edu/msbaSubdomain Text duplicate Online MS in Business Analytics
/marketingSubdomain Text duplicate Online MS in Marketing
/financeSubdomain Text duplicate Online MS in Finance
https://online.mason.wm.edu/maccSubdomain Text duplicate Online Master of Accounting
/graduate-certificatesSubdomain Text duplicate Certificates
/graduate-certificates/busines...Subdomain Text duplicate Business Analytics
/graduate-certificates/financeSubdomain Text duplicate Finance Certificate Programs
/admissionsSubdomain Text duplicate Admissions
/admissions/tuition-financial-aidSubdomain Text duplicate Tuition & Financial Aid
/mason-onlineSubdomain Text duplicate The W&M Advantage
/mason-online/facultySubdomain Text duplicate Faculty
/careersSubdomain Text duplicate Careers
/mason-online/residencySubdomain Text duplicate Residency
/admissions/militarySubdomain Text duplicate Military Friendly
/online-degrees-virginiaSubdomain Text duplicate Study Online in Virginia
/leadership-development-resour...Subdomain Text duplicate Resources
https://online.mason.wm.edu/blogSubdomain Text duplicate Blog
https://online.mason.wm.edu/New window Anchor Text duplicate Apply Now
https://online.mason.wm.edu/Anchor Text duplicate Program Guide
https://online.mason.wm.edu/Anchor Discover Your Next Step
https://www.aacsb.edu/New window External Subdomain No Text
https://online.mason.wm.edu/mbaMBA Our top-ranked, comprehensive academic program combines theory and essential knowledge with practical application that you can immediately use in your ca...
https://online.mason.wm.edu/msbaMS in Business Analytics Gain a competitive advantage in this top-ranked program by combining expertise in the latest analytical tools with keen business acu...
/marketingMS in Marketing Join a new generation of marketers who are equally versed in the art and science of marketing. Emerge as an innovative marketing leader with ...
/financeMS in Finance Master the finance principles and practices needed for immediate and sustained success across multiple industries, including corporate and inve...
https://online.mason.wm.edu/maccMaster of Accounting Prepare for leadership, not just licensure, with a curriculum that champions both accounting excellence and business leadership strategies
/graduate-certificates/busines...Business Analytics Certificate Build a foundation of technical skills, soft skills and business acumen to propel your career transition into the field of ana...
/graduate-certificates/financeInvestment Management Certificate Gain a strong foundation in financial modeling, analysis and decision-making, global financial strategy and effective commu...
/graduate-certificates/financeCorporate Finance Certificate Delve into corporate financial strategy, financial valuation models, firms’ interactions with markets and corporate investment ...
/careersSubdomain IMG-ALT Graduates walking across the Crim Dell Bridge
/careersSubdomain Explore Networking Opportunities
/mason-onlineSubdomain IMG-ALT William & Mary Online learning platform
/mason-onlineSubdomain Experience Online Distinction
/mason-online/facultySubdomain IMG-ALT Deborah Hewitt, Ph.D. leading a lecture
/mason-online/facultySubdomain Get to Know the Faculty
https://wmmason.myadvisorappt....New window External Subdomain Anchor Schedule a Call
/privacySubdomain privacy policy and disclosures
https://wmmason.myadvisorappt....New window External Subdomain Anchor Text duplicate Schedule a Call
https://online.mason.wm.edu/New window Anchor Start an Application
http://bloomberg.com/business-...New window External bloomberg.com/business-schools/william-and-mary-mason
http://princetonreview.com/bus...New window External princetonreview.com/business-school-rankings?rankings=best-professors
http://poetsandquants.com/2024...New window External poetsandquants.com/2024/12/15/best-online-mba-programs-in-the-u-s-for-2025/7/
https://www.usnews.com/educati...New window External Subdomain usnews.com/education/online-education/business/rankings
https://www.usnews.com/educati...New window External Subdomain usnews.com/education/online-education/mba/rankings
/privacySubdomain Everspring
https://wmstudentportal.force....New window External Subdomain Log In >>
/privacySubdomain Text duplicate privacy policy and disclosures
/privacySubdomain Text duplicate privacy policy and disclosures
https://online.mason.wm.edu/IMG-ALT Raymond A. Mason School of Business
https://twitter.com/WMSchoolOfBizNew window External twitter
https://www.instagram.com/wmsc...New window External Subdomain instagram
https://www.facebook.com/wmbus...New window External Subdomain facebook
https://www.linkedin.com/schoo...New window External Subdomain linkedin
/admissions-documentsSubdomain Documents
/contactSubdomain Contact Us
/site-linksSubdomain Sitemap
/privacySubdomain Privacy Policy and Disclosures

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://online.mason.wm.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (268 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-length47883
dateThu, 24 Jul 2025 08:56:50 GMT
x-envoy-decorator-operationbrightspot-frontend-verify.everspring.svc.cluster.local:80/*
serveristio-envoy
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlprivate, no-cache, max-age=0, must-revalidate, no-store
x-powered-byBrightspot
content-encodinggzip
x-envoy-upstream-service-time303
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 ba77f90aac0ddbc2c4c2c02062fac762.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
x-amz-cf-id46nP2J9FjWOjhpnznQ5REBMKw1U2xaJkrVFc4EQIwQJhM4HGhppraQ==
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 14 referring domains.
This page only has 18 backlinks.
This page only has few backlinks from 14 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Sitemap: https://online.mason.wm.edu/sitemap-content.xml

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Search preview

online.mason.wm.edu
Online Business Programs | W&M Raymond A. Mason School of Busin...
Learn about William & Mary’s online business master’s programs, and find out how to start your application.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online81%Check
Online Business77%Check
Online MS74%Check
Online Programs73%Check
Online Business Programs73%Check
Business72%Check
Program70%Check
Business Programs69%Check
William68%Check
Mary68%Check
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