Oilchange.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
85% 
Link structure
73% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
133.70 kB
Words
1189
Media files
38
Number of links
62 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oil Change International
The length of the page title is perfect. (218 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Oil Change International works to expose the true costs of fossil fuels and facilitate a just transition to clean energy. Data driven, people powered.
The length of the meta description is perfect. (891 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://oilchange.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
HandheldFriendlyTrue
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titleOil Change International | Data Driven, People Powered.
mobile-web-app-capableyes
theme-color#263238
msapplication-confighttps://oilchange.org/wp-content/themes/oil-change-int/assets/images/browserconfig.xml
robotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
descriptionOil Change International works to expose the true costs of fossil fuels and facilitate a just transition to clean energy. Data driven, people powered.
langen
twitter:cardsummary_large_image
twitter:titleOil Change International
twitter:descriptionOil Change International works to expose the true costs of fossil fuels and facilitate a just transition to clean energy. Data driven, people powered.
twitter:imagehttps://www.oilchange.org/wp-content/uploads/2020/02/cropped-data-driven-people-powered-clean-r4.png
og:imagehttps://www.oilchange.org/wp-content/uploads/2020/02/cropped-data-driven-people-powered-clean-r4.png
og:image:width1200
og:image:height630
og:localeen_US
og:typewebsite
og:titleOil Change International
og:descriptionOil Change International works to expose the true costs of fossil fuels and facilitate a just transition to clean energy. Data driven, people powered.
og:urlhttps://oilchange.org/
og:site_nameOil Change International
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: “What we found was crystal clear – any further investment in LNG is no...
The average number of words per sentence of 25.21 words is high.
This page contains 1189 words. That's ok.
28.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/oil-change-int/assets//images/logo.pngOil Change International | Data Driven, People Powered.
/wp-content/uploads/2024/12/Bluesky-red.pngShare on Bluesky
...ontent/uploads/2024/12/Bluesky-white.pngShare on Bluesky
/wp-content/uploads/2024/12/twitter-red.pngShare on Twitter
...ontent/uploads/2024/12/twitter-white.pngShare on Twitter
...ontent/uploads/2024/12/instagram-red.pngShare on Instagram
...tent/uploads/2024/12/instagram-white.pngShare on Instagram
...content/uploads/2024/12/linkedin-red.pngShare on LinkedIn
...ntent/uploads/2024/12/linkedin-white.pngShare on LinkedIn
...content/uploads/2024/12/facebook-red.pngShare on Facebook
...ntent/uploads/2024/12/facebook-white.pngShare on Facebook
...ontent/uploads/2024/12/Bluesky-white.pngShare on Bluesky
...ontent/uploads/2024/12/twitter-white.pngShare on Twitter
...tent/uploads/2024/12/instagram-white.pngShare on Instagram
...ntent/uploads/2024/12/linkedin-white.pngShare on LinkedIn
...ntent/uploads/2024/12/facebook-white.pngShare on Facebook
/wp-content/uploads/2024/06/home-hero.pngNo alt attribute provided
...ent/uploads/2025/07/IMG_4853-scaled.jpegWet’suwet’en Chief Na’Moks looking out at the destruction caused by the CGL pipeline.
...ent/uploads/2024/08/congo_uganda_map.jpgNo alt attribute provided
...t/uploads/2025/06/Sleipner_oil_field.jpgNo alt attribute provided
...ent/uploads/2024/09/reactive-default.pngBlack text saying
...ontent/uploads/2019/03/press-release.jpgPress release
.../09/cropped-cropped-reactive-default.pngBlack text saying
...ent/uploads/2025/07/total-disaster-1.pngNo alt attribute provided
...7/LNG-climate-test-report-460-by-330.jpgThe words
/wp-content/uploads/2025/06/OCI-cover2.pngNo alt attribute provided
...7/LNG-climate-test-report-460-by-330.jpgThe words
.../Transform-institutional-landscape-2.pngWhat we do
...ssil-fuel-industry-and-its-enablers2.pngWhat we do
...2024/08/Support-frontline-campaigns2.pngWhat we do
/wp-content/uploads/2023/10/stat-img.pngNo alt attribute provided
/wp-content/uploads/2024/06/eca4-1.pngNo alt attribute provided
...s/oil-change-int/assets//images/logo.pngOil Change International | Data Driven, People Powered.
...ontent/uploads/2024/12/Bluesky-white.pngShare on Bluesky
...ontent/uploads/2024/12/twitter-white.pngShare on Twitter
...tent/uploads/2024/12/instagram-white.pngShare on Instagram
...ntent/uploads/2024/12/linkedin-white.pngShare on LinkedIn
...ntent/uploads/2024/12/facebook-white.pngShare on Facebook

Page structure

H1 heading
(Critically important)
Oil Change International | Data Driven, People Powered.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Oil Change International | Data Driven, People Powered.
H2 Latest from OCI
H2 “Our Land, Our Law”: First Nation Leaders Demand Accountability for Human Rights Violations Fueled by Japan-Funded LNG Canada Project
H2 DRC in Flames, Big Oil in Fortune
H2 Carbon Capture and Storage (CCS): Norway’s most important climate measure or another Mongstad disaster?
H2 New Zealand government overturns ban on new offshore oil and gas exploration
H2 Groundbreaking Report Documents Methane Emissions from LNG Infrastructure in Japan
H2 Frontline leader Roishetta Ozane responds to announcement of a financial investment decision for carbon bomb CP2 LNG
H2 Total Disaster: Will the UK government use taxpayer finance to enable a human rights nightmare abroad?
H2 Failing the “Climate Test”: LNG Projects Awaiting Final Investment Decision Do Not Stand Up to U.S. Government Analysis
H2 Private Fantasies, Public Realities: Why private finance isn’t delivering an energy transition and the case for public sector leadership
H2 Failing the “Climate Test”: LNG Projects Awaiting Final Investment Decision Do Not Stand Up to U.S. Government Analysis Duplicate text
H2 What we do
H2 Transform the institutional landscape to enable just phase-out policies
H2 Challenge the fossil fuel industry and its enablers
H2 Support frontline campaigns to stop fossil fuel projects
H2 The Fossil Math
H2 By the numbers:
H2 Take action
H2 Tell OECD countries to stop propping up the oil and gas industry with public money
H2 Get updates from OCI
H2 Donate to Oil Change International
H3 Of planned expansion by 5 countries
H3 More money for fossil fuels than clean
H3 Keep in touch
H3 Quick links
H3 Media Centre
H3 Associated websites
H4 Featured Publication
H4 Data Deep Dive
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://oilchange.org/Anchor Skip to content
https://oilchange.org/Oil Change International | Data Driven, People Powered.
IMG-ALT Oil Change International | Data Driven, People Powered.
https://oilchange.org/about/About
https://oilchange.org/about/Our Work
https://oilchange.org/values/Values
https://oilchange.org/team/Team
https://oilchange.pinpointhq.com/External Subdomain Jobs at OCI
/ways-to-give/Ways to Give
https://oilchange.org/africa/Africa
https://oilchange.org/asia/Asia
https://oilchange.org/north-sea/North Sea
https://oilchange.org/us/United States
/global-industry/Global Industry
/public-finance/Global Public Finance
/global-policy/Global Policy
https://oilchange.org/our-blogs/Blog
https://oilchange.org/press/Press Releases
/our-publications/Publications
https://secure.actblue.com/don...New window External Subdomain Donate
https://act.oilchange.org/form...External Subdomain Get Updates
https://bsky.app/profile/oilch...New window External Bluesky (opens in a new window)
IMG-ALT Share on Bluesky
https://twitter.com/priceofoilNew window External Twitter (opens in a new window)
IMG-ALT Share on Twitter
https://instagram.com/priceofoilNew window External Instagram (opens in a new window)
IMG-ALT Share on Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn (opens in a new window)
IMG-ALT Share on LinkedIn
https://www.facebook.com/price...New window External Subdomain Facebook (opens in a new window)
IMG-ALT Share on Facebook
https://secure.actblue.com/don...New window External Subdomain Text duplicate Donate
https://oilchange.org/about/Text duplicate About
https://oilchange.org/about/Text duplicate Our Work
https://oilchange.org/values/Text duplicate Values
https://oilchange.org/team/Text duplicate Team
https://oilchange.pinpointhq.com/External Subdomain Text duplicate Jobs at OCI
/ways-to-give/Text duplicate Ways to Give
https://oilchange.org/africa/Text duplicate Africa
https://oilchange.org/asia/Text duplicate Asia
https://oilchange.org/north-sea/Text duplicate North Sea
https://oilchange.org/us/Text duplicate United States
/global-industry/Text duplicate Global Industry
/public-finance/Text duplicate Global Public Finance
/global-policy/Text duplicate Global Policy
https://oilchange.org/our-blogs/Text duplicate Blog
https://oilchange.org/press/Text duplicate Press Releases
/our-publications/Text duplicate Publications
https://act.oilchange.org/form...External Subdomain Text duplicate Get Updates
https://bsky.app/profile/oilch...New window External Bluesky
IMG-ALT Share on Bluesky
https://twitter.com/priceofoilNew window External Twitter
IMG-ALT Share on Twitter
https://instagram.com/priceofoilNew window External Instagram
IMG-ALT Share on Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
IMG-ALT Share on LinkedIn
https://www.facebook.com/price...New window External Subdomain Facebook
IMG-ALT Share on Facebook
https://oilchange.org/Go to OCI Homepage
https://act.oilchange.org/form...New window External Subdomain Sign up for updates
/blogs/our-land-our-law-first-...“Our Land, Our Law”: First Nation Leaders Demand Accountability for Human Rights Violations Fueled by Japan-Funded LNG Canada Project
/blogs/drc-in-flames-big-oil-i...DRC in Flames, Big Oil in Fortune
/blogs/norway-flagship-ccs-ann...Carbon Capture and Storage (CCS): Norway’s most important climate measure or another Mongstad disaster?
https://oilchange.org/our-blogs/All Blog Posts
/news/new-zealand-government-o...New Zealand government overturns ban on new offshore oil and gas exploration
/news/groundbreaking-report-do...Groundbreaking Report Documents Methane Emissions from LNG Infrastructure in Japan
/news/cp2-fid/Frontline leader Roishetta Ozane responds to announcement of a financial investment decision for carbon bomb CP2 LNG
https://oilchange.org/press-room/All Press Releases
/publications/total-disaster-w...Total Disaster: Will the UK government use taxpayer finance to enable a human rights nightmare abroad?
/publications/failing-the-clim...Failing the “Climate Test”: LNG Projects Awaiting Final Investment Decision Do Not Stand Up to U.S. Government Analysis
/publications/limits-to-privat...Private Fantasies, Public Realities: Why private finance isn’t delivering an energy transition and the case for public sector leadership
/publications/All Publications
/publications/failing-the-clim...Trivial anchor text
Read more
/publications/All publications
https://oilchange.org/aboutAnchor Learn More
https://oilchange.org/aboutAnchor Text duplicate Learn More
https://oilchange.org/aboutAnchor Text duplicate Learn More
/2023/09/12/planet-wreckers-ho...Read the Report
https://action.priceofoil.org/...New window External Subdomain Sign the Petition
https://act.oilchange.org/form...New window External Subdomain Text duplicate Get Updates
https://oilchange.org/Text duplicate IMG-ALT Oil Change International | Data Driven, People Powered.
https://secure.actblue.com/don...New window External Subdomain Text duplicate Donate
https://act.oilchange.org/form...New window External Subdomain Text duplicate Get Updates
https://oilchange.org/Anchor Back to the top
/cdn-cgi/l/email-protection[email protected]
https://bsky.app/profile/oilch...New window External Text duplicate Bluesky (opens in a new window)
IMG-ALT Share on Bluesky
https://twitter.com/priceofoilNew window External Text duplicate Twitter (opens in a new window)
IMG-ALT Share on Twitter
https://instagram.com/priceofoilNew window External Text duplicate Instagram (opens in a new window)
IMG-ALT Share on Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn (opens in a new window)
IMG-ALT Share on LinkedIn
https://www.facebook.com/price...New window External Subdomain Text duplicate Facebook (opens in a new window)
IMG-ALT Share on Facebook
https://oilchange.org/about/About OCI
https://oilchange.org/values/Our Values
https://priceofoil.pinpointhq....New window External Subdomain Text duplicate Jobs at OCI
/ways-to-give/Subdomain Text duplicate Ways to Give
https://oilchange.org/research/Text duplicate Publications
https://oilchange.org/press/Press
https://oilchange.org/borc/New window Big Oil Reality Check
https://energyfinance.org/New window External Energy Finance Database
https://www.permianclimatebomb...New window External Subdomain Permian Climate Bomb
https://oilchange.org/site-map/Site map
/privacy-policy/Subdomain Privacy policy
http://www.fatbeehive.com/New window External Subdomain Web design

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://oilchange.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateTue, 05 Aug 2025 04:11:26 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://oilchange.org/>; rel=shortlink
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 11
x-cache-groupnormal
x-orig-cache-controlmax-age=300
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96a373550de0709b-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,147 referring domains.
This page has 26,354 backlinks.
This page has backlinks from 762 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://oilchange.org/sitemap.xml

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Search preview

oilchange.org
Oil Change International
Oil Change International works to expose the true costs of fossil fuels and facilitate a just transition to clean energy. Data driven, people powered.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oil93%Check
Change93%Check
Oil Change93%Check
Oil Change International88%Check
International79%Check
Data68%Check
oil gas68%Check
Data Driven67%Check
Big Oil67%Check
new oil67%Check
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