Nytco.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
63% 
Page structure
100% 
Link structure
62% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
169.00 kB
Words
376
Media files
5
Number of links
62 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The New York Times Company | The New York Times Company
There are word repetitions in the page title.
The length of the page title is perfect. (569 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nytco.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#000000
theme-color#ffffff
viewportwidth=device-width, initial-scale=1
langen-us
twitter:cardsummary_large_image
twitter:titleThe New York Times Company | The New York Times Company
twitter:imagehttps://nytco-assets.nytimes.com/2019/08/facebook-1200x630.png
og:typewebsite
og:localeen_US
og:site_nameThe New York Times Company
og:titleThe New York Times Company | The New York Times Company
og:urlhttps://www.nytco.com/
og:imagehttps://nytco-assets.nytimes.com/2019/08/facebook-1200x630.png
og:image:width1200
og:image:height630
Content-Typetext/html;charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 376 words on this page. Good pages should have about 800 words of useful content.
32.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
We seek the truth and help people understand the world.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We seek the truth and help people understand the world.
H2 Our Company
H2 Our Work
H2 Careers
H2 Press
H2 Investors
H2 The New York Times Has Over 11 Million Subscribers
H2 The Times Brings You the World
H2 The New York Times Wins Four Pulitzers
H2 Explore More
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.nytco.com/Anchor Skip to content
https://www.nytco.com/A-TITLE The New York Times Company
https://www.nytco.com/about-us/About Us
/mission-and-values/Mission and Values
https://www.nytco.com/history/History
https://www.nytco.com/people/People
/our-culture/Our Culture
/in-the-community/In the Community
https://www.nytco.com/events/Events
https://www.nytco.com/awards/Awards
/the-newsroom-and-times-opinion/The Newsroom and Times Opinion
https://www.nytco.com/games/Games
https://www.nytco.com/cooking/Cooking
https://www.nytco.com/wirecutter/Wirecutter
/the-athletic/The Athletic
https://www.nytco.com/careers/Joining The Times
/careers/opportunities-by-depa...Newsroom
/careers/early-career-opportun...Early Career
/careers/job-listings/All Roles
https://www.nytco.com/press/Press Room
/press/all-announcements/?pres...Fact Checks
/press/all-announcements/?pres...Staff Announcements
/press/all-announcements/All Press Posts
https://www.nytco.com/investors/Investor Relations
https://www.nytco.com/investors/Upcoming Events
https://investors.nytco.com/ne...New window External Subdomain Investor Events
https://investors.nytco.com/ne...New window External Subdomain Investor News
https://www.nytco.com/investors/Contacts and Resources
https://www.nytco.com/investors/Governance Documents
/investors/board-of-directors/Our Board of Directors
https://www.nytco.com/about-us/Text duplicate About Us
/mission-and-values/Text duplicate Mission and Values
https://www.nytco.com/history/Text duplicate History
https://www.nytco.com/people/Text duplicate People
/our-culture/Text duplicate Our Culture
/in-the-community/Text duplicate In the Community
https://www.nytco.com/events/Text duplicate Events
https://www.nytco.com/awards/Text duplicate Awards
/the-newsroom-and-times-opinion/Text duplicate The Newsroom and Times Opinion
https://www.nytco.com/games/Text duplicate Games
https://www.nytco.com/cooking/Text duplicate Cooking
https://www.nytco.com/wirecutter/Text duplicate Wirecutter
/the-athletic/Text duplicate The Athletic
https://www.nytco.com/careers/Text duplicate Joining The Times
/careers/opportunities-by-depa...Text duplicate Newsroom
/careers/early-career-opportun...Text duplicate Early Career
/careers/job-listings/Text duplicate All Roles
https://www.nytco.com/press/Text duplicate Press Room
/press/all-announcements/?pres...Text duplicate Fact Checks
/press/all-announcements/?pres...Text duplicate Staff Announcements
/press/all-announcements/Text duplicate All Press Posts
https://www.nytco.com/investors/Text duplicate Investor Relations
https://www.nytco.com/investors/Text duplicate Upcoming Events
https://investors.nytco.com/ne...New window External Subdomain Text duplicate Investor Events
https://investors.nytco.com/ne...New window External Subdomain Text duplicate Investor News
https://www.nytco.com/investors/Text duplicate Contacts and Resources
https://www.nytco.com/investors/Text duplicate Governance Documents
/investors/board-of-directors/Text duplicate Our Board of Directors
https://www.nytco.com/Anchor Text duplicate A-TITLE The New York Times Company
https://nytco-assets.nytimes.c...New window External Subdomain Trivial anchor text
Read More
A-TITLE Read More
https://www.nytimes.com/intera...New window External Subdomain Read More Video by Jason Gulley for The New York Times
A-TITLE Read More
/press/the-new-york-times-wins...Read More Photo by Ivor Prickett for The New York Times
A-TITLE Read More
https://www.nytimes.com/subscr...External Subdomain Subscribe to The New York Times
A-TITLE Subscribe to The New York Times
/press/introducing-cannonball-...Introducing a New Podcast From The New York Times
IMG-ALT Introducing a New Podcast From The New York Times
A-TITLE Introducing a New Podcast From The New York Times
/mission-and-values/Text duplicate Mission and Values
IMG-ALT Mission and Values
A-TITLE Mission and Values
/press/journalisms-essential-v...Journalism’s Essential Value
IMG-ALT Journalism’s Essential Value
A-TITLE Journalism’s Essential Value
https://www.nytco.com/Text duplicate A-TITLE The New York Times Company
https://www.nytco.com/contact/Contact Us
/partnerships/Partner With Us
https://www.nytimes.com/privac...New window External Subdomain Privacy Policy
https://help.nytimes.com/hc/en...New window External Subdomain Terms of Service
https://help.nytimes.com/10940...New window External Subdomain Anchor California Notice
https://www.nytimes.com/data-s...New window External Subdomain Limit the Use of My Sensitive Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nytco.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (169 kB).

HTTP Response Header

NameValue
serverenvoy
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expiresMon, 11 Aug 2025 11:10:17 GMT
cache-controlmax-age=600, stale-while-revalidate=604800
link<https://www.nytco.com/wp-json/>; rel="https://api.w.org/"
x-frame-optionsSAMEORIGIN
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via1.1 varnish, 1.1 varnish
accept-rangesbytes
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x-served-bycache-lga21949-LGA, cache-fra-etou8220117-FRA
x-cacheHIT, HIT
x-cache-hits7, 0
x-timerS1754910362.536559,VS0,VE1
varyAccept-Encoding
strict-transport-securitymax-age=63072000; preload; includeSubdomains
content-length30049
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 878 referring domains.
This page has 333,964 backlinks.
This page has backlinks from 656 different ip addresses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Times58%Check
York Times57%Check
New56%Check
New York56%Check
New York Times56%Check
New York Times Company56%Check
world54%Check
Company50%Check
people50%Check
understand50%Check

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