Nssf.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
99% 
Page structure
58% 
Link structure
13% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
198.40 kB
Words
1450
Media files
20
Number of links
195 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NSSF | The Firearm Industry Trade Association
The length of the page title is perfect. (420 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
As the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
The meta description is too long: 1755 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nssf.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
viewportwidth=device-width, initial-scale=1 user-scalable=no
p:domain_verifye3437d2d1bc40af3e8529ba810893691
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
be:wp1.1.16
be:sdkphp_sdk_1.5.12
be:timer54ms
be:orig_urlhttps%3A%2F%2Fwww.nssf.org%2F
be:norm_urlhttps%3A%2F%2Fwww.nssf.org%2F
be:capsule_urlhttps%3A%2F%2Fixfd1-api.bc0a.com%2Fapi%2Fixf%2F1.0.0%2Fget_capsule%2Ff00000000207049%2F0190898917
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be:mod_dtZy_2023;Zm_11;Zd_23;Zh_12;Zmh_38;p_epoch:1.70074311288E+12
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be:messagestrue
descriptionAs the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
msapplication-TileImagehttps://www.nssf.org/wp-content/uploads/2020/05/favicon-1.png
generatorWordPress Download Manager 6.7.8
article:publisherhttps://www.facebook.com/NSSFcomm/
article:modified_time2025-08-05T14:00:00+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@NSSF
og:localeen_US
og:typewebsite
og:titleNSSF | The Firearm Industry Trade Association
og:descriptionAs the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
og:urlhttps://www.nssf.org/
og:site_nameNSSF
og:imagehttps://www.nssf.org/wp-content/uploads/2020/10/NSSF_K.png
og:image:width375
og:image:height175
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1450 words. That's ok.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1 user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2024/01/logo-x-black.pngX Icon
...ontent/themes/nssf/img/desktop-logo2.pngNSSF Logo
...hemes/nssf/img/desktop-logo-shotshow.pngShot Show Logo
/wp-content/themes/nssf/img/mobile-logo.pngNSSF Mobile Logo
/wp-content/themes/nssf/img/close.svgClose Icon
/wp-content/themes/nssf/img/close.svgClose Icon
...tent/themes/nssf/img/right_arrow_wht.svgRight Arrow Icon
...ads/2025/04/IndustryInsights-LandonD.gifvideo overlay
...uploads/2018/06/IndustryIndicatorsOG.pngvideo overlay
...content/uploads/2025/02/PWP-Elk-2025.jpgvideo overlay
...nt/uploads/2025/02/Faces-of-Firearms.pngvideo overlay
...ionDiscountCard-DigitalAds-600x250-1.jpgNo alt attribute provided
/wp-content/uploads/2023/05/CMR-ad.jpgCustomized Market Reports
...nge-Survey-report-home-feature-cover.pngRange Survey Report
...025/03/2024-FTGB-report-home-feature.pngFirst-Time Gun Buyers
/wp-content/themes/nssf/img/facebook.svgFacebook Icon
/wp-content/uploads/2024/01/logo-x.pngX Icon
/wp-content/themes/nssf/img/instagram.svgInstagram Icon
/wp-content/themes/nssf/img/linkedin.svgLinkedIn Icon
/wp-content/themes/nssf/img/youtube.svgYouTube Icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 The Firearm Industry Trade Association
H2 Live Events
H2 Online Events
H2 Current Campaigns & Programs
H3 Standing Out in the Firearm E-Commerce Space: 3 Strategies to Build a Competitive Store
H3 National Shooting Sports Month
H3 Future-Proofing Your Firearm Business
H3 Standing Out in the Firearm E-Commerce Space: 3 Strategies to Build a Competitive Store Duplicate text
H3 National Shooting Sports Month Duplicate text
H3 Firearm Industry Insights
H3 Now That the Dust Has Settled on The One, Big, Beautiful Bill...
H3 National Shooting Sports Month Duplicate text
H3 The Teamwork of Conservation
H3 Firearm Retail Employee Saved Lives by Denying Gun Sale
H3 National Shooting Sports Month Duplicate text
H3 Meet the Faces of Firearms™
H3 August is National Shooting Sports Month®
H3 Aug. 12 Webinar on Submitting NCIC "Stolen Gun Record Inquiries" for FFLs
H3 Stay in the Loop
H3 Safety
H3 Real Solutions. Safer Communities.®
H3 National Shooting Sports Month Duplicate text
H3 Webinar: Submitting NCIC “Stolen Gun Record Inquiries” for FFLs
H3 Cybersecurity Resources Available
H3 Want to Open a Gun Shop or Shooting Range
H3 Join NSSF Today!
H3 Land your dream job here!
H3 Firearm Retail Employee Saved Lives by Denying Gun Sale Duplicate text
H3 Call for SHOT UniversityTM Presentations
H3 Advocacy
H3 Customized Market Reports
H3 Range Survey Report
H3 First-Time Gun Buyers
H3 Operation Secure Store®
H3 Project ChildSafe®
H3 +ONE®
H3 FixNICS®
H3 Become a member of NSSF
H4 TRENDING TOPICS: "Ghost Guns" | Universal Background Checks
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nssf.org/Anchor Skip to content
https://www.facebook.com/NSSFc...New window External Subdomain No Text
https://x.com/NSSFNew window External IMG-ALT X Icon
https://www.instagram.com/then...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://www.nssf.org/contactContact
https://www.nssf.org/membershipJoin NSSF
http://portal.nssf.org/External Subdomain Login/Renew
https://www.nssf.org/IMG-ALT NSSF Logo
https://www.shotshow.org/New window External Subdomain IMG-ALT Shot Show Logo
https://www.nssf.org/IMG-ALT NSSF Mobile Logo
https://nssf.my.site.com/nssf/...New window External Subdomain online store
https://nssf.my.site.com/nssf/...New window External Subdomain Login
http://portal.nssf.org/External Subdomain Member Login
IMG-ALT Right Arrow Icon
https://www.nssf.org/retailers/Subdomain Retailers
https://www.nssf.org/retailers/Subdomain Home
/category/retailers/Subdomain News for Retailers
/retailers/ffl-compliance/Subdomain FFL Compliance
/retailers/ffl-compliance/4473...Subdomain 4473 Overlay
/retailers/atf-compliance/Subdomain ATF
/retailers/fbinics-news-links-...Subdomain NICS/FBI
/retailers/retail-operations/Subdomain Retail Operations
/retailers/retail-strategies/Subdomain Retail Strategies
/retailers/security-technology/Subdomain Security & Technology
/retailers/retail-operations-n...Subdomain New Retailers
/retailers/premium-retailer-me...Subdomain Premium Retailer Membership
/retailers/retailer-help/Subdomain Immediate Help
https://nssf.my.site.com/nssf/...New window External Subdomain Member Compliance Hotline (login req’d)
https://operationsecurestore.org/New window External Operation Secure Store
/retailers/where-to-buy/Subdomain Where to Buy
/membership/nssfs-shot-univers...Subdomain SHOT University Online
A-TITLE e-Learning for NSSF Members
/list-your-business/Subdomain Firearm Retail and Range Businesses for Sale
A-TITLE List Your Business
https://www.nssf.org/ranges/Subdomain Ranges
https://www.nssf.org/ranges/Subdomain Text duplicate Home
/category/ranges/Subdomain News for Ranges
/ranges/range-star-rating/Subdomain Star Rating
/ranges/range-star-rating/rang...Subdomain Star Rating – How It Works
/ranges/range-star-rating/rang...Subdomain Apply for Star Rating
/ranges/range-star-rating-star...Subdomain Star-Rated Ranges
/ranges/range-action-specialists/Subdomain Range Action Specialists
/ranges/premium-range-membership/Subdomain Premium Range Membership
/ranges/first-shots-home/Subdomain First Shots®
/ranges/first-shots-home/first...Subdomain First Shots and Your Range
/shooting/first-shots-new-shoo...Subdomain For New Shooters
https://www.wheretoshoot.org/New window External Subdomain Where to Shoot
A-TITLE Find a Range Near You
http://listyourrange.nssf.org/New window External Subdomain List Your Range
A-TITLE Ranges: List your range in North America’s most comprehensive shooting range database
/ranges/range-suppliers-and-co...Subdomain Range Suppliers and Consultants
/membership/nssfs-shot-univers...Subdomain Text duplicate SHOT University Online
A-TITLE e-Learning for NSSF Members
/list-your-business/Subdomain Text duplicate Firearm Retail and Range Businesses for Sale
A-TITLE List Your Business
/ranges/stateagencies/Subdomain Range Development Funded by Excise Tax Dollars
/manufacturers/Subdomain Manufacturers
/manufacturers/Subdomain Text duplicate Home
/category/industry-news/Subdomain Industry News
/research/wildlife-restoration...Subdomain Wildlife Restoration Program
/manufacturers/partner-with-pa...Subdomain Partner with a Payer
/government-relations/factsheets/Subdomain Fact Sheets and Backgrounders
/manufacturers/industry-indica...Subdomain Industry Indicators
https://www.nssf.org/research/Research Reports
/manufacturers/regulatory-comp...Subdomain Regulatory Compliance
https://www.nssf.org/shotshow/Subdomain SHOT Show
/membership/nssfs-shot-univers...Subdomain Text duplicate SHOT University Online
A-TITLE e-Learning for NSSF Members
https://www.nssf.org/media/Subdomain Media
https://www.nssf.org/media/Subdomain Text duplicate Home
/category/press-releases-2/Press Releases
/government-relations/factsheets/Subdomain Fact Sheets
/media/infographics-2/Subdomain Infographics
/media/nssf-photo-library/Subdomain NSSF Photo Library
/media/writers-guide-and-gloss...Subdomain Writer’s Guide & Glossary
https://www.nssf.org/safety/Subdomain Safety
https://www.nssf.org/safety/Subdomain Text duplicate Home
/realsolutions/Subdomain Real Solutions for Safer Communities
/safety/project-childsafe/Subdomain Project ChildSafe®
/safety/own-it-respect-it-secu...Subdomain Own It? Respect It. Secure It.
/gun-storage-check-week/Subdomain Gun Storage Check Week®
/safety/safety-conservation-li...Subdomain Safety and Conservation Literature
/safety/firearms-safety-videos/Subdomain Firearms Safety Videos
/safety/suicide-prevention/Subdomain Suicide Prevention
/safety/wildfire-prevention/Subdomain Wildfire Prevention
https://www.nssf.org/shootingShooting
https://www.nssf.org/shooting/Subdomain Text duplicate Home
/shooting/where-to-shoot/Subdomain Text duplicate Where to Shoot
https://www.letsgoshooting.org/External Subdomain LetsGoShooting
/shooting/targets/Subdomain Targets
A-TITLE Printable Shooting Targets and Gun Targets
/shooting/handgun/Subdomain Handgun Sports
/shooting/rifle/Subdomain Rifle Sports
/shooting/shotgun/Subdomain Shotgun Sports
/shooting/shooting-sports-orga...Subdomain Shooting Sports Organizations
/shooting/youth-college-programs/Subdomain Youth and College Programs
https://www.nssf.org/hunting/Subdomain Hunting
https://www.nssf.org/hunting/Subdomain Text duplicate Home
/hunting/get-started-hunting/Subdomain How to Get Started
/hunting/where-to-hunt/Subdomain Where to Hunt
https://www.letsgohunting.org/External Subdomain LetsGoHunting
https://www.letsgoshooting.org...New window External Subdomain Text duplicate Targets
A-TITLE Printable targets available at letsgoshooting.org
/hunting/hunting-outfitters/Subdomain Find an Outfitter
/hunting/conservation/Subdomain Conservation
https://www.nssf.org/research/Subdomain Research
/research/top-industry-researc...Subdomain Recent Releases
/research/industry-reference-g...Subdomain Industry Reference Guide
/research/customized-market-re...Subdomain Customized Market Reports
/research/industry-intelligenc...Subdomain Industry Intelligence Reports
/research/consumer-studies/Subdomain Consumer Studies
/research/wildlife-restoration...Subdomain Text duplicate Wildlife Restoration Program
/research/hunting-license-data...Subdomain Hunting License Data Dashboard
https://www.nssf.org/research/r3/Subdomain R3 Efforts
/research/contact-research-team/Subdomain Contact Us
/government-relations/Subdomain Government
/government-relations/Subdomain Text duplicate Home
/government-relations/legislat...Subdomain Legislative Action Center
/government-relations/factsheets/Subdomain Text duplicate Fact Sheets and Backgrounders
/government-relations/federal-...Subdomain Federal Bill Tracker
/government-relations/state-bi...Subdomain State Bill Tracker
/government-relations/impact/Subdomain Economic Impact Data
https://www.nssf.org/membership/Subdomain Membership
/share-center/Subdomain Share Center
https://www.nssf.org/eventEvents
https://www.nssf.org/newsNews
/projectcybersafe/Subdomain Project CyberSafe™
https://nssfmarketplace.com/External Marketplace
https://www.nssf.org/jobs/Subdomain Industry Jobs
https://www.nssf.org/contactText duplicate Contact
https://www.nssf.org/membershipText duplicate Join NSSF
http://portal.nssf.org/External Subdomain Text duplicate Login/Renew
https://www.nssf.org/retailers/Subdomain Text duplicate Retailers
https://www.nssf.org/retailers/Subdomain Text duplicate Home
/category/retailers/Subdomain Text duplicate News for Retailers
/retailers/ffl-compliance/Subdomain Text duplicate FFL Compliance
/retailers/ffl-compliance/4473...Subdomain Text duplicate 4473 Overlay
/retailers/atf-compliance/Subdomain Text duplicate ATF
/retailers/fbinics-news-links-...Subdomain Text duplicate NICS/FBI
/retailers/retail-operations/Subdomain Text duplicate Retail Operations
/retailers/retail-strategies/Subdomain Text duplicate Retail Strategies
/retailers/security-technology/Subdomain Text duplicate Security & Technology
/retailers/retail-operations-n...Subdomain Text duplicate New Retailers
/retailers/premium-retailer-me...Subdomain Text duplicate Premium Retailer Membership
/retailers/retailer-help/Subdomain Text duplicate Immediate Help
https://nssf.my.site.com/nssf/...New window External Subdomain Text duplicate Member Compliance Hotline (login req’d)
https://operationsecurestore.org/New window External Text duplicate Operation Secure Store
/retailers/where-to-buy/Subdomain Text duplicate Where to Buy
/membership/nssfs-shot-univers...Subdomain Text duplicate SHOT University Online
A-TITLE e-Learning for NSSF Members
/list-your-business/Subdomain Text duplicate Firearm Retail and Range Businesses for Sale
A-TITLE List Your Business
/articles/3-strategies-firearm...Subdomain Trivial anchor text
Read More
/event/national-shooting-sport...Subdomain Learn More
https://youtu.be/_Qfj8FIqgy0?s...External IMG-ALT video overlay
https://www.nssf.org/ranges/Subdomain Text duplicate Ranges
https://www.nssf.org/ranges/Subdomain Text duplicate Home
/category/ranges/Subdomain Text duplicate News for Ranges
/ranges/range-star-rating/Subdomain Text duplicate Star Rating
/ranges/range-star-rating/rang...Subdomain Text duplicate Star Rating – How It Works
/ranges/range-star-rating/rang...Subdomain Text duplicate Apply for Star Rating
/ranges/range-star-rating-star...Subdomain Text duplicate Star-Rated Ranges
/ranges/range-action-specialists/Subdomain Text duplicate Range Action Specialists
/ranges/premium-range-membership/Subdomain Text duplicate Premium Range Membership
/ranges/first-shots-home/Subdomain Text duplicate First Shots®
/ranges/first-shots-home/first...Subdomain Text duplicate First Shots and Your Range
/shooting/first-shots-new-shoo...Subdomain Text duplicate For New Shooters
https://www.wheretoshoot.org/New window External Subdomain Text duplicate Where to Shoot
A-TITLE Find a Range Near You
http://listyourrange.nssf.org/New window External Subdomain Text duplicate List Your Range
A-TITLE Ranges: List your range in North America’s most comprehensive shooting range database
/ranges/range-suppliers-and-co...Subdomain Text duplicate Range Suppliers and Consultants
/membership/nssfs-shot-univers...Subdomain Text duplicate SHOT University Online
A-TITLE e-Learning for NSSF Members
/list-your-business/Subdomain Text duplicate Firearm Retail and Range Businesses for Sale
A-TITLE List Your Business
/ranges/stateagencies/Subdomain Text duplicate Range Development Funded by Excise Tax Dollars
/articles/3-strategies-firearm...Subdomain Text duplicate Trivial anchor text
Read More
/event/national-shooting-sport...Subdomain Text duplicate Learn More
https://vimeo.com/936768565/ca...External Text duplicate IMG-ALT video overlay
/manufacturers/Subdomain Text duplicate Manufacturers
/manufacturers/Subdomain Text duplicate Home
/category/industry-news/Subdomain Text duplicate Industry News
/research/wildlife-restoration...Subdomain Text duplicate Wildlife Restoration Program
/manufacturers/partner-with-pa...Subdomain Text duplicate Partner with a Payer
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/manufacturers/industry-indica...Subdomain Text duplicate Industry Indicators
https://www.nssf.org/research/Text duplicate Research Reports
/manufacturers/regulatory-comp...Subdomain Text duplicate Regulatory Compliance
https://www.nssf.org/shotshow/Subdomain Text duplicate SHOT Show
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https://youtu.be/_Qfj8FIqgy0?s...External Text duplicate IMG-ALT video overlay
/government-relations/factshee...Subdomain "Ghost Guns"
https://www.nssf.org/ubcSubdomain Universal Background Checks
/event/national-shooting-sport...Become a Supporter Today
/event/submitting-ncic-stolen-...Subdomain Learn More & Register
https://www.nssf.org/subscribe/Subscribe Today
http://membership.nssf.org/External Subdomain Join Us
https://www.nssf.org/safetySubdomain Text duplicate Learn More
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/event/national-shooting-sport...Subdomain National Shooting Sports Month August 1 - 31 Everywhere, USA
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https://www.nssf.org/eventView All Events
/projectcybersafeMore...
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https://vimeo.com/930450534External Join NSSF Today! Our industry’s voice is strong. Help us make it that much stronger.
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https://www.nssf.org/researchAll Research Publications
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http://www.operationsecurestor...New window External Subdomain Operation Secure Store® Comprehensive joint initiative with ATF to help Federal Firearms Licensees (FFL) deter and prevent thefts.
/safety/project-childsafe/Project ChildSafe® Distributed more than 37 million gun locks with accompanying educational materials nationwide.
https://www.nssf.org/plusone+ONE® If one in three hunters and target shooters took someone new, the impact would be huge.
http://fixnics.org/New window External FixNICS® Firearm retailers rely on NICS to ensure the lawful transfer of firearms to law-abiding citizens.
http://membership.nssf.org/External Subdomain Join Now
https://www.nssf.org/subscribe/Subdomain Subscribe
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https://www.nssf.org/contactContact NSSF
https://www.nssf.org/jobs/Subdomain Text duplicate Industry Jobs
https://www.nssf.org/privacy/Subdomain Privacy Statement
https://www.nssf.org/linking/Subdomain Linking Policy
https://www.nssf.org/tou/Subdomain Terms of Use
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https://x.com/NSSFNew window External Text duplicate IMG-ALT X Icon
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Performance
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The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (198 kB).

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www.nssf.org
NSSF | The Firearm Industry Trade Association
As the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.

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Industry68%Check
Firearm68%Check
Firearm Industry68%Check
Industry Trade66%Check
Firearm Industry Trade Association66%Check
NSSF leads65%Check
Trade Association62%Check
Gun61%Check
Join NSSF61%Check
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