Norfolkwildlifetrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
91% 
Page structure
43% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
200.70 kB
Words
823
Media files
16
Number of links
121 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Norfolk Wildlife Trust
The length of the page title is perfect. (255 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Norfolk Wildlife Trust has been protecting and restoring Norfolk's wildlife since 1926. Today, we manage over 60 nature reserves and other key sites for nature across the county. With the help of our supporters, we create, maintain, and protect habitats which nurture a thriving variety of wildlife, including some of Norfolk's rarest species.
The meta description is too long: 2062 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.norfolkwildlifetrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionNorfolk Wildlife Trust has been protecting and restoring Norfolk's wildlife since 1926. Today, we manage over 60 nature reserves and other key sites for nature across the county. With the help of our supporters, we create, maintain, and protect habitats which nurture a thriving variety of wildlife, including some of Norfolk's rarest species.
msapplication-TileColor#da532c
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@wildlifetrusts
twitter:descriptionNorfolk Wildlife Trust has been protecting and restoring Norfolk's wildlife since 1926. Today, we manage over 60 nature reserves and other key sites for nature across the county. With the help of our supporters, we create, maintain, and protect habitats which nurture a thriving variety of wildlife, including some of Norfolk's rarest species.
twitter:titleHome | Norfolk Wildlife Trust
twitter:imagehttps://www.norfolkwildlifetrust.org.uk/sites/default/files/styles/large/public/2024-03/Bittern_1_c_Jamie_Hall.jpg?itok=Lo_laDPw
og:descriptionNorfolk Wildlife Trust has been protecting and restoring Norfolk's wildlife since 1926. Today, we manage over 60 nature reserves and other key sites for nature across the county. With the help of our supporters, we create, maintain, and protect habitats which nurture a thriving variety of wildlife, including some of Norfolk's rarest species.
og:image:urlhttps://www.norfolkwildlifetrust.org.uk/sites/default/files/styles/large/public/2024-03/Bittern_1_c_Jamie_Hall.jpg?itok=Lo_laDPw
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27.6 words is high.
This page contains 823 words. That's ok.
31.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 79 characters this one is longer than 70 characters:
"we're working to protect norfolk's wildlife and the wild places they call home."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ites/default/files/NWT logo JPEG (1).jpgHome
... Header 001.png?h=416a97c1&itok=yrjL76RPIllustrations of a bittern, swallowtail butterfly, buff-tailed bumblebee and swifts surround a idyllic wetland habitat
...0DW Headers.png?h=1b417e47&itok=jw-CjhssIt's time to go 30 Days Wild
...05/DSC00706.jpg?h=ab3428bf&itok=ANjwaL2FA group photo of UEA and NWT staff as they join together to sign a memorandum of understanding. It's a sunny day and they are posing in front of a university building.
...05/DSC_9465.JPG?h=a2e4fb4c&itok=tupMA_67A photographer taking photos as a little egret flies past behind her.
...sbourne (2).jpg?h=6f8e8448&itok=TLSrbXHwBluebells at Foxley wood
...rd Osbourne.jpg?h=efca92d1&itok=6XqwP-hgA woman smiles at the camera as she plants a sapling
..._Neil_Wyatt.jpg?h=fb3ef873&itok=E9_Tc7f_Lady's Bedstraw
...er 2012 (1).jpg?h=fee4874d&itok=PLi-z6TSA spoonbill wit it's large white wings with black tips outstretched. It has a large flat bill and long black legs.
...l2020VISION.jpg?h=5ec9f416&itok=BgDks8BQwillow warbler singing
...ner 960x768.jpg?h=56997706&itok=52VkM2lsText that says, 'nature news' with a laptop and phone displaying an e-newsletter.
...files/silhouettes/Website footer 002.svgFooter decal
...undraising Badge WO HR.png?itok=rwu6VDGeRegistered with Fundraising Regulator
...gement_Stamp_White_PNG.png?itok=2SE1yK1dHeritage fund acknowledgement logo
/sites/default/files/NWT%20logo%20JPEG.jpgHome
/sites/default/files/NWT%20logo%20JPEG.jpgHome

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Auxiliary menu
H2 Follow us
H2 Main navigation
H2 Share
H2 Norfolk's Nature Needs a Home appeal
H2 Sign up for 30 Days Wild!
H2 Catch up with us...
H2 A wilder way to learn
H2 What's on
H2 News, wildlife highlights, events, and more - straight to your inbox
H2 Footer
H3 Our partnership with UEA deepens following new agreement
H3 How to take great wildlife photos
H3 We're expanding Norfolk’s largest ancient woodland!
H3 Plants of Hickling
H3 Leg-stretch to Salthouse
H3 Beginner's guide to birds - spring migration
Anchor text is an URL
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/about-us/contact-usContact us
/jobs-0Jobs
/RenewRenew your membership
/SignUpSign up for nature news
https://www.facebook.com/Norfo...External Subdomain Facebook
https://www.instagram.com/norf...External Subdomain Instagram
https://www.twitter.com/NorfolkWTExternal Subdomain Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/channe...External Subdomain Youtube
https://www.flickr.com/groups/...External Subdomain Flickr
/IMG-ALT Home
A-TITLE Home
/Text duplicate A-TITLE Home
/our-workOur work
/StrategyVision and strategy
/Strategy/managing-landscape-w...Managing the landscape for wildlife
/our-work/vision-and-strategy/...Managing our land for wildlife
/Strategy/people-and-naturePeople and nature
/about-usAbout us
/about-us/leadership-teamLeadership team
/about-us/governanceGovernance
/about-us/annual-general-meetingAnnual General Meeting
/about-us/how-we-are-fundedHow we are funded
/about-us/our-impactOur impact
/about-us/contact-usText duplicate Contact us
/our-work/projectsProjects
/newsNews
/blogsBlogs
/our-work/wildlife-consultancyWildlife consultancy
/visitVisit
/WhatsOnWhat's on
/eventsAll events
/RegularWalksRegular walks
/family-eventsFamily events
/BoatTripsWildlife boat trips
/WilderCommunitiesWilder Communities workshops
/CommonsWeekNorfolk Commons Week
/visit/whats/cley-callingCley Calling
/VisitNatureReservesNature reserves
/nature-reservesAll nature reserves
/VisitorCentresVisitor centres
/VisitorCentres/cley-and-salth...Cley and Salthouse Marshes
/VisitorCentres/hickling-broad...Hickling Broad and Marshes
/VisitorCentres/holme-dunes-vi...Holme Dunes
/VisitorCentres/ranworth-broad...Ranworth Broad and Marshes
/get-involvedGet involved
/familiesFamilies and children
/WildlifeWatchWildlife Watch
https://www.wildlifewatch.org....External Subdomain Things to do for children
/get-involved/families-and-chi...Families
/families/outdoor-quizzes-and-...Outdoor quizzes and activities
/get-involved/schools-and-groupsSchools and groups
/get-involved/schools-and-grou...Early years and primary
/get-involved/schools-and-grou...Secondary and higher education
/get-involved/schools-and-grou...Youth groups
/WilderSchoolsWilder Schools
/get-involved/schools-and-grou...School grounds advice
/YouthActionWild Youth Action
/WilderWardensWilder Wardens
/YouthAction/work-experienceWork experience
/YouthForumYouth Forum
/get-involved/campaignsCampaigns
/volunteeringVolunteer
/LocalGroupsLocal Groups
/breckland-local-groupBreckland Local Group
/get-involved/local-groups/bro...Broadland Local Group
/local-groups/mid-norfolk-loca...Mid Norfolk Local Group
/get-involved/local-groups/nor...North Norfolk Local Group
/LocalGroups/norwich-local-groupNorwich Local Group
/get-involved/local-groups/wym...Wymondham Local Group
/PhotoCompPhotography competition
/support-usSupport us
/DonateMake a donation
/support-us/appealsAppeals
/support-us/donations-memoryDonations in memory
/GiftsInWillsPledge a gift in your Will
/WildlifeGuardiansBecome a Wildlife Guardian
/WilderBusinessBecome a Wilder Business
/support-us/fundraiseFundraise
/250Club250 Club Lottery
/support-us/vine-house-farm-bi...Vine House Farm bird food
/support-us/gift-aidGift Aid
/wildlifeWildlife
/HelpWildlifeHelp wildlife near you
/InYourCommunityIn your community
/wildlife/help-wildlife-near-y...On your land
/actionsAt home
/wildlife/help-wildlife-near-y...Wilder Gardens
/wildlife-explorerWildlife A-Z
/habitatsHabitats A-Z
/WildlifeCamerasWildlife cameras
/wildlife/wildlife-faqsWildlife FAQs
/wildlife/share-your-wildlife-...Share your wildlife records
/SpotterSurveyNWT Wildlife Spotter Survey
/joinJoin
/donate/general-formDonate
https://www.facebook.com/share...External Subdomain facebook
https://twitter.com/intent/twe...External twitter
https://wa.me/?text=Home https...External whatsapp
/NatureNeedsAHomeText duplicate Donate
/joinURL anchor text
Become a member (https://www.norfolkwildlifetrust.org.uk/join)
/donate/general-formURL anchor text
Make a donation (https://www.norfolkwildlifetrust.org.uk/donate/general-form)
/nature-reservesURL anchor text
Visit a reserve (https://www.norfolkwildlifetrust.org.uk/nature-reserves)
/volunteeringURL anchor text
Volunteer (https://www.norfolkwildlifetrust.org.uk/volunteering)
/30-days-wildSign up now
/newsText duplicate News
/blogsText duplicate Blogs
/news/our-partnership-uea-deep...News Our partnership with UEA deepens following new agreement This week we strengthened our blossoming partnership with UEA through the formal signing of a s...
IMG-ALT A group photo of UEA and NWT staff as they join together to sign a memorandum of understanding. It's a sunny day and they are posing in front of a university...
/blog/nwt/how-take-great-wildl...Blog How to take great wildlife photos Follow our top tips to wildlife photography below to make sure you're getting the best shots for yourself and for wild...
IMG-ALT A photographer taking photos as a little egret flies past behind her.
/FoxleyExpansionNews We're expanding Norfolk’s largest ancient woodland! We have purchased a large area of land bordering our well-known Foxley Wood nature reserve thanks to...
IMG-ALT Bluebells at Foxley wood
/WilderCommunitiesExplore the Wilder Communities programme
/WhatsOnMore events
/events/2025-05-22-plants-hick...Subdomain WALK Plants of Hickling Join our guide to explore the different habitats of the reserve on a walk full of wonder, discovering the variety of beautiful plants.
IMG-ALT Lady's Bedstraw
/events/2025-05-21-leg-stretch...Subdomain WALK Leg-stretch to Salthouse Join us for a longer walk exploring the less frequently visited parts of our reserve whilst taking in the wider living landscape
IMG-ALT A spoonbill wit it's large white wings with black tips outstretched. It has a large flat bill and long black legs.
/events/2025-05-24-beginners-g...Subdomain WORKSHOP Beginner's guide to birds - spring migration Discover the events and birds you can expect to see during the spring migration, including species and ...
IMG-ALT willow warbler singing
/SignUpSign up
/policiesPolicies
/PrivacyPolicyPrivacy policy
/accessibilityAccessibility
/our-work/wildlife-consultancyText duplicate Wildlife consultancy
/media-centreNew window Media centre
https://www.fundraisingregulat...External Subdomain IMG-ALT Registered with Fundraising Regulator
https://www.heritagefund.org.uk/External Subdomain IMG-ALT Heritage fund acknowledgement logo
/Text duplicate A-TITLE Home
/Text duplicate IMG-ALT Home
A-TITLE Home
/policiesText duplicate Policies
/PrivacyPolicyText duplicate Privacy policy
/our-use-cookiesOur use of cookies
/accessibilityText duplicate Accessibility
/media-centreText duplicate Media centre
/our-work/wildlife-consultancyText duplicate Wildlife consultancy
/Text duplicate A-TITLE Home
/Text duplicate IMG-ALT Home
A-TITLE Home

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.norfolkwildlifetrust.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (201 kB).

HTTP Response Header

NameValue
cache-controlmax-age=3600, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1747841949"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 21 May 2025 15:39:09 GMT
servernginx
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
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x-cacheHIT, HIT
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varyAccept-Encoding, Cookie, Cookie, Cookie
age2097
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length67666
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 88 referring domains.
This page has 1,239 backlinks.
This page has backlinks from 78 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Sitemap: https://www.norfolkwildlifetrust.org.uk/sitemap.xml

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www.norfolkwildlifetrust.org.uk
Home | Norfolk Wildlife Trust
Norfolk Wildlife Trust has been protecting and restoring Norfolk's wildlife since 1926. Today, we manage over 60 nature reserves and other key sites for nature across the county. With the help of our supporters, we create, maintain, and protect habitats which nurture a thriving variety of wildlife, including some of Norfolk's rarest species.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
wildlife82%Check
Norfolk82%Check
Norfolk Wildlife82%Check
Norfolk Wildlife Trust80%Check
Wildlife Trust77%Check
Days Wild64%Check
Wild Places63%Check
Wildlife Trusts60%Check
Wildlife Photography60%Check
North Norfolk60%Check
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