Nm.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
91% 
Page structure
75% 
Link structure
36% 
Server
40% 
External factors
100% 
SEO Score
Response time
1.71 s
File size
74.50 kB
Words
696
Media files
31
Number of links
107 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwestern Medicine | Northwestern Medicine
There are word repetitions in the page title.
The length of the page title is perfect. (427 pixels out of 580 max pixel length)
Meta description
(Critically important)
Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
The meta description is too long: 1346 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0
referrerunsafe-url
authorNorthwestern Medicine
descriptionNorthwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
position1
langen-us
twitter:cardsummary_large_image
twitter:titleNorthwestern Medicine
twitter:descriptionNorthwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
twitter:imagehttps://www.nm.org/Content/Northwestern/img/northwestern-medicine-share-sm_v10202016.jpg
og:titleNorthwestern Medicine
og:descriptionNorthwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
og:imagehttps://www.nm.org/Content/Northwestern/img/northwestern-medicine-share_v10202016.jpg
og:image:width600
og:image:height314
og:urlhttps://www.nm.org/
og:site_nameNorthwestern Medicine
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 696 words. That's ok.
20.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...img/logo-northwestern-medicine-print.jpgNorthwestern Medicine
...ges/navigation/healthy-tips_megamenu.jpgHealthy Tips - Image of Chicken Salad
...avigation/medical-advances_megamenu.jpegMedical Advances - Images of Physicians Operating
...avigation/patient-stories-2_megamenu.jpgPatient Stories - Image of Couple Dancing
...hwestern/healthbeat/images/logo/hblogo2xNo alt attribute provided
...homepage-banners/abstract-background.jpgNo alt attribute provided
...30&hash=E5C4367FCB41746609EBABD5643AECAFNorthwestern Memorial Hospital Honor Roll 2024-2025
...30&hash=E5C4367FCB41746609EBABD5643AECAFNorthwestern Memorial Hospital Honor Roll 2024-2025
...60&hash=5C6E2E63081E85B7D2FFC0FD281300F6northwestern-medicine-medical-milestones-top-story-may-25
...60&hash=3F946830C5ED1251AD69C78913C582A2northwestern-medicine-groundbreaking-procedures-top-story-may-25
...60&hash=5B6F2F445C8F2E06FEB021BB7454897Fnorthwestern-medicine-advanced-treatments-makes-you-better-may-25
...60&hash=226AF5313A55B6304E642B3F40066C2Anorthwestern-medicine-world-class-care-makes-you-better-may-25
...60&hash=DE339C17D6A55EB999E03341E6A407CDnorthwestern-medicine-patient-success-stories-featured-may-25
...60&hash=51C19596494540299B102A15B3830518northwestern-medicine-advanced-treatments-featured-may-25
...60&hash=D6850B3F873E26BE5CB3B41EF5EE3350northwestern-medicine-groundbreaking-procedures-featured-may-25-2
...80&hash=D24B46063D85A1FAF92F2DE25A7D32F4northwestern-medicine-social-media-card-1-may-25
...80&hash=5268B5FE021BFE58B217A8D9BC34BBD4northwestern-medicine-social-media-card-2-may-25
...80&hash=DED2642C3D39C7385AC802BF30E0A502northwestern-medicine-social-media-card-3-may-25
...80&hash=892D554DB9C03A1F52820E41BBA20F8Fnorthwestern-medicine-social-media-card-4-may-25
...30&hash=7E3A10CADBDE30890C61083892A879CENorthwestern Medicine Central DuPage Hospital has been recognized by U.S. News and World Report in 18 types of care.
...30&hash=82BEF4CD482C5ABB5D5A6526F7DB2A12Northwestern Medicine Lake Forest Hospital has been recognized by U.S. News and World Report in 12 types of care.
...30&hash=7BC35BD80F16FBFAB4AB7447514ACC8FNorthwestern Medicine Palos Hospital has been recognized by U.S. News and World Report for Rehabilitation.
...30&hash=00C52199F2C3FDE9B8FA22E1CEFA21FCNorthwestern Medicine McHenry, Huntley and Woodstock hospitals have been recognized by U.S. News and World Report in 9 types of care.
...30&hash=E5C4367FCB41746609EBABD5643AECAFNorthwestern Memorial Hospital Honor Roll 2024-2025
...30&hash=118B1308DD1C05E488F688C04B85648CNorthwestern Medicine Northwestern Memorial Hospital has been recognized by U.S. News and World Report in 11 specialties.
...30&hash=6B2BA999ED18AF4C5B1B1C073860E65CNorthwestern Medicine Palos Hospital has been recognized by U.S. News and World Report in 9 types of care.
...stern/img/northwestern-medicine-logo.pngNorthwestern Medicine Logo
...estern/img/browser-icons/icon-chrome.pngNo alt attribute provided
...hwestern/img/browser-icons/icon-edge.pngNo alt attribute provided
...estern/img/browser-icons/icon-safari.pngNo alt attribute provided
...stern/img/browser-icons/icon-firefox.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Leading the way to better medicine.
H2 WHAT MAKES US BETTER
H2 MAKES YOU BETTER
H2 Featured Stories
H2 News
H2 #NMBetter
H2 You are using an unsupported browser
H3 HealthBeat
H3 Northwestern Memorial Hospital
H3 Northwestern Memorial Hospital Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nm.org/Anchor Skip to content
/patients-and-visitors/appoint...Appointments
https://mynm.nm.org/MyChart/Au...New window External Subdomain MyNM Patient Portal
/patients-and-visitors/billing...Pay a Bill
/patients-and-visitors/billing...Financial Assistance
https://jobs.nm.org/New window External Subdomain Careers
https://www.feinberg.northwest...New window External Subdomain Feinberg School of Medicine
https://nmgive.donordrive.com/...New window External Subdomain Give Now
https://www.nm.org/Northwestern Medicine
/doctors/search-resultsFind Doctors
https://www.nm.org/locationslocation_on Locations Near You
/doctors/search-resultsDoctors
https://www.nm.org/locationsLocations
/conditions-and-care-areasConditions & Services
/patients-and-visitorsPatients & Visitors
https://www.nm.org/healthbeatHealthBeat
/conditions-and-care-areas/cli...Clinical Research
/patients-and-visitors/billing...Billing, Insurance & Records
/patients-and-visitors/billing...Text duplicate Financial Assistance
/patients-and-visitors/billing...Insurance Information
/patients-and-visitors/mynm-my...Medical Records
/patients-and-visitors/billing...Text duplicate Pay a Bill
/patients-and-visitors/educati...Education & Support
/patients-and-visitors/classes...Classes, Events and Support Groups
https://encyclopedia.nm.org/New window External Subdomain Health Encyclopedia
/patients-and-visitors/patient...Patient Education
/patients-and-visitors/for-you...For Your Visit
/patients-and-visitors/accessi...Accessibility Resources
/patients-and-visitors/patient...Advance Directives
/patients-and-visitors/prepari...Questions to Ask
/patients-and-visitors/prepari...eCheck-In
/patients-and-visitors/patient...Interpretation Services
/patients-and-visitors/parking...Parking Options
/patients-and-visitors/prepari...Follow-Up Care
/patients-and-visitors/telehealthTelehealth
/patients-and-visitors/get-inv...Get Involved
/conditions-and-care-areas/don...Donate Blood
/patients-and-visitors/patient...Patient And Family Advisory Councils
/patients-and-visitors/recogni...Recognize a Northwestern Medicine Employee
/patients-and-visitors/send-we...Send Well Wishes to a Patient
/patients-and-visitors/volunteerVolunteer
/patients-and-visitors/interna...International & Executive Health
/patients-and-visitors/executi...Executive Health
/patients-and-visitors/interna...International Health
/patients-and-visitors/patient...Patient Experience Policies
/patients-and-visitors/patient...Patient Relations
/patients-and-visitors/patient...Patient Rights and Policies
/conditions-and-care-areas/cov...Patient Safety During COVID-19
/conditions-and-care-areas/cov...Current Visitor Policies
/patients-and-visitorsVIEW ALL
https://www.nm.org/healthbeatText duplicate HealthBeat
/healthbeat/healthy-tipsHealthy Tips
IMG-ALT Healthy Tips - Image of Chicken Salad
/healthbeat/medical-advancesMedical Advances
IMG-ALT Medical Advances - Images of Physicians Operating
/healthbeat/patient-storiesPatient Stories
IMG-ALT Patient Stories - Image of Couple Dancing
https://www.nm.org/healthbeatText duplicate VIEW ALL
https://www.nm.org/healthbeatNo Text
https://www.nm.org/Home
/patients-and-visitors/appoint...Text duplicate Appointments
/locations?type=Immediate+Care...Immediate Care
https://mynm.nm.org/MyChart/sc...New window External Subdomain Reserve an In-Office Visit
https://mynm.nm.org/MyChart/sc...New window External Subdomain Reserve a Virtual Visit
https://mynm.nm.org/MyChart/an...New window External Subdomain Get an On-Demand Virtual Visit
/locations?type=Immediate+Care...New window Subdomain Find Walk-In Locations
https://mynm.nm.org/MyChart/Au...New window External Subdomain Text duplicate MyNM Patient Portal
https://mynm.nm.org/MyChart/Au...New window External Subdomain Sign In to MyNM Web
https://play.google.com/store/...External Subdomain Download the MyNM App
/healthbeat/medical-advances/H...Subdomain MEDICAL MILESTONES Having pioneered a way to repair damaged donor lungs, Northwestern Medicine performed more lung transplants than any U.S. hospital last ye...
IMG-ALT northwestern-medicine-medical-milestones-top-story-may-25
/healthbeat/medical-advances/A...Subdomain Groundbreaking Procedures For the first time at Northwestern Medicine, one liver saved two lives — including someone with stage 4 colorectal cancer.
IMG-ALT northwestern-medicine-groundbreaking-procedures-top-story-may-25
/healthbeat/patient-stories/Sa...Subdomain ADVANCED TREATMENTS After 20 years of endometriosis pain and no answers, a woman turned to Northwestern Medicine for complex surgery to treat a rare uterine ...
IMG-ALT northwestern-medicine-advanced-treatments-makes-you-better-may-25
/healthbeat/patient-stories/Ad...Subdomain WORLD-CLASS CARE Experts from three specialties came together to save a patient facing two aggressive, unrelated cancers at the same time.
IMG-ALT northwestern-medicine-world-class-care-makes-you-better-may-25
https://www.facebook.com/north...New window External Subdomain Facebook
A-TITLE Northwestern Medicine on Facebook
https://twitter.com/Northweste...New window External Twitter
A-TITLE Northwestern Medicine on Twitter
https://instagram.com/northwes...New window External Instagram
A-TITLE Northwestern Medicine on Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE Northwestern Medicine on LinkedIn
http://www.tiktok.com/@northwe...New window External Subdomain TikTok
A-TITLE Northwestern Medicine on TikTok
http://pinterest.com/nmhnews/New window External Pinterest
A-TITLE Northwestern Medicine on Pinterest
https://www.youtube.com/user/N...New window External Subdomain YouTube
A-TITLE Northwestern Medicine on YouTube
/healthbeat/healthbeat-newslet...Sign Up
/conditions-and-care-areas/imm...Text duplicate Immediate Care
https://mynm.nm.org/MyChart/Au...New window External Subdomain Text duplicate MyNM Patient Portal
/patients-and-visitors/mynm-my...Text duplicate Medical Records
https://mynm.nm.org/MyChart/Sy...New window External Subdomain Symptom Checker
/patients-and-visitors/billing...Billing Questions
/patients-and-visitors/billing...Text duplicate Financial Assistance
/patients-and-visitors/billing...Text duplicate Insurance Information
/patients-and-visitors/billing...Text duplicate Pay a Bill
/patients-and-visitors/billing...Price Transparency
/patients-and-visitors/billing...View All Billing & Insurance arrow_forward
/patients-and-visitors/classes...Text duplicate Classes, Events and Support Groups
https://jobs.nm.org/New window External Subdomain Text duplicate Careers
/patients-and-visitors/volunteerText duplicate Volunteer
/about-us/workforce-developmentWorkforce Development
/about-us/awards-and-accredita...Awards and Accreditations
/about-us/nm-community-impactCommunity Impact
/about-us/financial-statements...Financial Statements and Annual Reports
/about-us/historyHistory
https://shopnmstore.com/New window External NM Store
/about-us/foundationNorthwestern Memorial Foundation
https://news.nm.org/New window External Subdomain Newsroom
/about-us/qualityQuality & Patient Safety
https://www.nm.org/about-usView All About Us arrow_forward
/for-medical-professionals/emp...Employee and Physician Login
https://www.feinberg.northwest...New window External Subdomain Text duplicate Feinberg School of Medicine
/for-medical-professionals/for...For Physicians
/for-medical-professionals/for...For Nurses
/for-medical-professionals/i-a...For Students
/for-medical-professionals/epi...For Qualifying Organizations
/for-medical-professionalsView All For Medical Professionals & Students arrow_forward
https://www.nm.org/IMG-ALT Northwestern Medicine Logo
https://www.nm.org/contact-usNM Directory & Contact
/patients-and-visitors/patient...Text duplicate Patient Rights and Policies
/patients-and-visitors/patient...Accessibility
https://www.google.com/chrome/New window External Subdomain Chrome
https://www.microsoft.com/en-u...New window External Subdomain Edge
https://support.apple.com/down...New window External Subdomain Safari
https://www.mozilla.org/en-US/...New window External Subdomain Firefox
/doctors/search-resultsText duplicate Doctors
https://www.nm.org/locationsText duplicate Locations
/conditions-and-care-areasText duplicate Conditions & Services
/patients-and-visitors/billing...Text duplicate Billing, Insurance & Records
/patients-and-visitors/educati...Text duplicate Education & Support
/patients-and-visitorsText duplicate VIEW ALL
/patients-and-visitors/for-you...Text duplicate For Your Visit
/patients-and-visitors/get-inv...Text duplicate Get Involved
/patients-and-visitors/interna...Text duplicate International & Executive Health
/patients-and-visitors/patient...Text duplicate Patient Experience Policies
/patients-and-visitorsView All
/healthbeat/healthy-tipsText duplicate Healthy Tips
/healthbeat/medical-advancesText duplicate Medical Advances
/healthbeat/patient-storiesText duplicate Patient Stories
https://www.nm.org/healthbeatText duplicate View All
/conditions-and-care-areas/cli...Text duplicate Clinical Research
/patients-and-visitors/appoint...Text duplicate Appointments
https://mynm.nm.org/MyChart/Au...New window External Subdomain Text duplicate MyNM Patient Portal
/patients-and-visitors/billing...Text duplicate Pay a Bill
/patients-and-visitors/billing...Text duplicate Financial Assistance
https://jobs.nm.org/New window External Subdomain Text duplicate Careers
https://www.feinberg.northwest...External Subdomain Text duplicate Feinberg School of Medicine
https://nmgive.donordrive.com/...External Subdomain Text duplicate Give Now

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nm.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.71 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
x-frame-optionsSAMEORIGIN
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-env-nodeA
strict-transport-securitymax-age=31536000; includeSubDomains
dateSat, 24 May 2025 14:53:52 GMT
content-length76310
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 921 referring domains.
This page has 122,790 backlinks.
This page has backlinks from 738 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

# For each item below, be sure to "check" the "Disallow Robot Indexing" checkbox on the Sitecore content page
Disallow: /do-not-publish-public
Disallow: /component-style-guide
Disallow: /sitecore/
Disallow: /page-not-found
Disallow: /general-error-page
Disallow: /search
Disallow: /ppi/
Disallow: /about-us/northwestern-medicine-newsroom/nm-news-blog/blog-detail
Disallow: /locations_old/
Disallow: /-/media/northwestern/images/about-us/northwestern-medicine-dean-harrison.jpg
Disallow: /-/media/northwestern/images/about-us/dr-howard-chrisman-md.jpg
Disallow: /-/media/northwestern/images/about-us/northwestern-medicine-john-orsini.jpg


Sitemap: https://www.nm.org/sitemap_northwestern.xml

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Search preview

www.nm.org
Northwestern Medicine | Northwestern Medicine
Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northwestern Medicine69%Check
Northwestern68%Check
Medicine64%Check
Northwestern Memorial55%Check
Health54%Check
Northwestern Memorial HealthCare54%Check
Support50%Check
Advance50%Check
TREATMENTS50%Check
physician48%Check
Show more keywords and terms

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