Nivea.at - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
75% 
Page structure
77% 
Link structure
85% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
294.20 kB
Words
316
Media files
16
Number of links
39 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - NIVEA
The page title is too short. (176 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
The length of the meta description is perfect. (923 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nivea.at/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-at
Server location: United States of America
The following language is defined by HTML: de-at
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,maximum-scale=5
titleHomepage - NIVEA
descriptionWillkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
p_domain_verify03986d2e735c2847824d0367a690fca9
langde-at
twitter:titleHomepage - NIVEA
twitter:descriptionWillkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
twitter:cardsummary
twitter:imagehttps://img.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332&hash=D8DC2EA2C9A837EA8225C62EED44CDBC
og:titleHomepage - NIVEA
og:descriptionWillkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.
og:imagehttps://img.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332&hash=D8DC2EA2C9A837EA8225C62EED44CDBC
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 316 words on this page. Good pages should have about 800 words of useful content.
37.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0,maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...00&hash=96A5007EB6ED295989B42D57B3C1350CNo alt attribute provided
...02&hash=B0A22E451A7496804C71272380117F02NIVEA SUN Cashback
...02&hash=F18BD0104CCD7DA6DC4EE3F48CCB7B7FLabello Gewinnspiel
...25&hash=47C2D3FE94702D2E6B3AE9A30993634DNo alt attribute provided
...usel/carousel-menu/cat-face-care-q10.pngNIVEA Gesichtspflege
...e-cleansing-mizellenwasser-sensitive.pngMizzelenwasser
...sel/carousel-menu/cat-body-body-milk.pngKörperpflege
.../carousel-menu/cat-dusche-creme-soft.pngKÖRPERREINIGUNG
...arousel/carousel-menu/catsunpclotion.pngSONNENSCHUTZ
...ousel-menu/cat-deo-derma-dry-control.pngDEO
...ousel/carousel-menu/cat-men-sensitiv.pngNIVEA MEN
...rousel/carousel-menu/cat-lip-labello.pngLIPPENPFLEGE
...91&hash=EE7372248ACD9B46585D8F4B70DDF891NIVEA Friends
...91&hash=5D786E65D5B4E93A2EC1897C3FCCEA40Nachhaltigkeit bei NIVEA

Page structure

H1 heading
(Critically important)
Homepage - NIVEA
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Homepage - NIVEA
H2 GLOW UP, GLOW MORE MIT LUMINOUS630® SKIN GLOW
H2 Erhalte 1 NIVEA Sun Produkt gratis
H2 Labello Disney Princesses Gewinnspiel
H2 Keep it Fresh
H2 ENTDECKE UNSERE PRODUKTKATEGORIEN
H2 Neuigkeiten & Highlights
H2 Pflege seit 1911
H4 NIVEA Friends
H4 NACHHALTIGKEIT BEI NIVEA
H5 GESICHTSPFLEGE
H5 GESICHTSREINIGUNG
H5 KÖRPERPFLEGE
H5 KÖRPERREINIGUNG
H5 SONNENSCHUTZ
H5 DEODORANTS
H5 NIVEA MEN
H5 LIPPENPFLEGE
H5 INFORMIERT SEIN: Bleiben Sie auf dem Laufenden
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nivea.at/A-TITLE logo
https://www.nivea.at/produkteProdukte
A-TITLE Produkte
https://www.nivea.at/beratungBeratung
A-TITLE Beratung
/produkte/new-in-niveaNEU & EXCLUSIV
A-TITLE NEU & EXCLUSIV
https://www.nivea.at/ueber-unsNIVEA WELT
A-TITLE NIVEA WELT
https://www.nivea.at/Anchor A-TITLE Suche
/session/signinSubdomain A-TITLE Ihr NIVEA Konto
/?cmpscreencustomNo Text
https://www.nivea.at/Text duplicate A-TITLE logo
https://www.nivea.at/Anchor Text duplicate A-TITLE Suche
/session/signinSubdomain Text duplicate A-TITLE Ihr NIVEA Konto
/produkte/skin-glow-instant-gl...GLOW UP, GLOW MORE MIT LUMINOUS630® SKIN GLOW Entdecke 3 Glow-Dimensionen mit nur einem Produkt. MEHR ENTDECKEN
/neu-von-nivea/sonnegratisSubdomain Erhalte 1 NIVEA Sun Produkt gratis Kaufe mind. 2 NIVEA SUN Produkte und wir erstatten dir den den Betrag für das günstigere Produkt zurück. Jetzt sichern
IMG-ALT NIVEA SUN Cashback
/neu-von-nivea/labello-disney-...Subdomain Labello Disney Princesses Gewinnspiel Mach mit und gewinne mit etwas Glück Tickets für das Disneyland Paris. Jetzt mitmachen
IMG-ALT Labello Gewinnspiel
/produkte/nivea-soft-erfrische...New window Subdomain Keep it Fresh Mach deiner Haut eine freshe, softe Freude mit NIVEA Soft JETZT ENTDECKEN
/produkte/gesicht/gesichtspflegeGESICHTSPFLEGE
IMG-ALT NIVEA Gesichtspflege
/produkte/gesicht/gesichtsrein...GESICHTSREINIGUNG
IMG-ALT Mizzelenwasser
/produkte/koerper/koerperpflegeKÖRPERPFLEGE
IMG-ALT Körperpflege
/produkte/koerper/koerperreini...KÖRPERREINIGUNG
IMG-ALT KÖRPERREINIGUNG
/produkte/sonne/sonnenpflegeSONNENSCHUTZ
IMG-ALT SONNENSCHUTZ
/produkte/koerper/deodorantsDEODORANTS
IMG-ALT DEO
/produkte/maennerNIVEA MEN
IMG-ALT NIVEA MEN
/produkte/gesicht/lippenpflegeLIPPENPFLEGE
IMG-ALT LIPPENPFLEGE
/ueber-uns/nivea-friendsNIVEA Friends
IMG-ALT NIVEA Friends
A-TITLE NIVEA Friends
/ueber-uns/eine-haut-eine-welt...NACHHALTIGKEIT BEI NIVEA
IMG-ALT Nachhaltigkeit bei NIVEA
A-TITLE Nachhaltigkeit
/ueber-uns/nutzungsbedingungenNutzungsbedingungen
A-TITLE Nutzungsbedingungen
/ueber-uns/datenschutzerklaerungDatenschutzerklärung
A-TITLE Datenschutzerklärung
/?cmpscreencustomCookie-Einstellungen
A-TITLE Cookie-Einstellungen
/ueber-uns/impressumImpressum
A-TITLE Impressum
/beratung/faq/fragen-zu-niveaatFragen zu NIVEA.at?
A-TITLE Fragen zu NIVEA.at?
/ueber-uns/marken-geschichteMarken-Geschichte
A-TITLE Marken-Geschichte
/ueber-uns/fuer-nivea-arbeitenFür NIVEA arbeiten
A-TITLE Für NIVEA arbeiten
/ueber-uns/nachhaltigkeit-niveaNachhaltigkeit bei NIVEA
A-TITLE Nachhaltigkeit bei NIVEA
https://www.nivea.at/Anchor Kontakt
A-TITLE Kontakt
/beratung/schoene-haut/pickel-...Subdomain Pickel auf der Wange
A-TITLE Pickel auf der Wange
/beratung/schoene-haut/pickel-...Subdomain Pickel am Rücken
A-TITLE Pickel am Rücken
/beratung/schoene-haut/hyaluro...Subdomain Hyaluronsäure für die Haut
A-TITLE Hyaluronsäure für die Haut
/beratung/schoene-haut/faltenSubdomain Was hilft gegen Falten?
A-TITLE Was hilft gegen Falten?
/beratung/schoene-haut/dexpant...Subdomain Was ist Dexpanthenol?
A-TITLE Was ist Dexpanthenol?
https://www.facebook.com/nivea...New window External Subdomain A-TITLE Facebook
https://www.youtube.com/user/N...New window External Subdomain A-TITLE Youtube
https://www.instagram.com/NIVEANew window External Subdomain A-TITLE Instagram
https://www.beiersdorf.com/New window External Subdomain A-TITLE Beiersdorf AG

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nivea.at/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (294 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 15:49:40 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
content-encodingbr
varyAccept-Encoding
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-azure-ref20250521T154939Z-15f677d574bfg8kqhC1FRAw01s00000000rg0000000037nb
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval' wss://umd.userlike.com wss://ws.botmaker.com; worker-src blob:; img-src 'self' blob: data: https:; font-src 'self' data: https:
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 68 referring domains.
This page has 1,618 backlinks.
This page has backlinks from 55 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Sitemap: https://www.nivea.at/sitemap.xml
Disallow: /xajax/
Disallow: /alpacaforms/
Disallow: /testing-folder/

Similar sites

Search preview

www.nivea.at
Homepage - NIVEA
Willkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Hautpflegeprodukte von NIVEA.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NIVEA93%Check
NIVEA Sun69%Check
NACHHALTIGKEIT NIVEA69%Check
Homepage62%Check
Pflege56%Check
Produkt54%Check
Produkte46%Check
bieten46%Check
Hautpflege46%Check
Sun42%Check
Show more keywords and terms

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