Nhmu.utah.edu - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
81% 
Page structure
89% 
Link structure
87% 
Server
55% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
140.20 kB
Words
759
Media files
23
Number of links
101 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Natural History Museum of Utah | Natural History Museum of Utah
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 737 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nhmu.utah.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 759 words. That's ok.
25.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/nhmu/branding/nhmu-logo.svgHome
...e ages EDIT.png?h=745e2d58&itok=xS6fXDYxMysteries of the Ice Ages Coming Soon Banner
...07/6S8A5971.jpg?h=1d5e5379&itok=wu6IMZt1A fossil of Ceratosaurus.
...01/summer camp cropped.png?itok=aokwzdaM2025 summer camps banner
...e ages EDIT.png?h=745e2d58&itok=xS6fXDYxMysteries of the Ice Ages Coming Soon Banner
.../NHMU_Mark_Johnston_62.JPG?itok=UatWxjIDfield_thumbnail/0/altfield_thumbnail/0/title
...eSummit2023.jpg?h=2a43c62e&itok=xVnfXj22A young girl smiles while working on a science project.
...ert Bifaces.jpg?h=9fa99751&itok=I_uR6rcFArrowheads
...MU_Botany_1.jpg?h=6679f284&itok=XhlM2VRoAllison Izaksonas looks at a plant in the Museum's collections.
...MU_Anthro_2.jpg?h=c4e9bd06&itok=wGSn4r08Dr. Anne Lawlor looks at a beaded belt in the museum's collections.
..._the_scenes.jpg?h=9fa99751&itok=NXSqP5WpA scientist looks into drawers of invertebrate specimens including many butterflies.
...7_nhmu_new_minerals_03.jpg?itok=6l4Yb_3JA mineral
..._Mycology_1.jpg?h=c9796e8f&itok=GN7ZhgVtDr. Bryn Dentinger works in a lab at the Museum.
...Johnston_37.jpg?h=7aadfbe4&itok=K8ozhamSA paleontologist stands next to large fossils in NHMU's collections.
..._the_scenes.jpg?h=90e9dded&itok=qeOj6s3aScientists stand amongst open drawers of a vertebrates collection.
...maddie_dinosaur_blog_7.jpg?itok=0ru7J7ZJ
.../news-releases/CNCbyHM.jpg?itok=ov-SIJSdfield_blog_image/0/altfield_blog_image/0/title
...story-umnh_august_29_3.jpg?itok=QkwcP781Exterior of NHMU
...images/join_the_museum.jpg?itok=E1i866tNA child examines an exhibit at NHMU.
/themes/custom/nhmu/branding/nhmu-logo.svgHome
...locks/images/logo-university-of-utah.svgUniversity of Utah
...locks/images/logo-utah-life-elevated.svgUtah - Life Elevated
...s/custom/nhmu_blocks/images/logo-zap.svgSalt Lake County

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 What's Happening
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Keep on learning! Follow us @NHMU
H3 Utility - Primary
H3 Main Navigation - Secondary
H3 Main Navigation - Primary
H3 Utility - Secondary
H3 Empty heading
H3 Traveling Treasures 2025 — Monticello
H3 Traveling Treasures 2025 — Price
H3 Nature 101: Finding the source of vampire flies threatening Darwin’s finches
H3 Traveling Treasures 2025 — Roosevelt
H3 Traveling Treasures 2025 — Newpark
H3 Empty heading
H3 Summer Camp Registration and Scholarships
H3 Mammoth Mayhem
H3 Foothill Nature Walks
H3 Youth Climate Summit
H3 Archaeology
H3 Botany
H3 Ethnography
H3 Invertebrate Zoology
H3 Mineralogy
H3 Mycology
H3 Paleontology
H3 Vertebrate Zoology
H3 Visit Us
H3 Connect With Us
H3 About Us
H3 Footer Navigation - Secondary
H4 Institutional Support
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://nhmu.utah.edu/Anchor Skip to main content
https://nhmu.utah.edu/IMG-ALT Home
/visit/welcomeGet Tickets
https://nhmu.utah.edu/donateDonate
/visit/accessibilityAccessibility
https://12368a.blackbaudhostin...External Subdomain NHMU Shopping Cart
A-TITLE Shopping Cart
https://nhmu.utah.edu/visitVisit
https://nhmu.utah.edu/scienceExplore Science
/get-involved-0Get Involved
https://nhmu.utah.edu/visitVisit Overview
https://nhmu.utah.edu/welcomeText duplicate Get Tickets
/visit/hours-directionsHours & Directions
/exhibitions-0Exhibitions
/visit/eventsMuseum Events & Programs
/visit/youth-familiesYouth & Families
/visit/youth-families/birthday...Birthday Parties
/visit/canyon-cafeCanyon Cafe
/visit/museum-storeMuseum Store
https://nhmu.utah.edu/scienceExplore Science Overview
/science/storiesScience Stories
/collections/policies-formsCollections Forms & Policies
/science/collections/search-ou...Search the Collections
/citizen-scienceCitizen Science
https://nhmu.utah.edu/range-creekRange Creek Field Station
/collections/navajo-basketsNavajo Basket Explorer
/get-involvedGet Involved Overview
https://nhmu.utah.edu/membershipBecome a Museum Member
/membership/copper-clubJoin the Copper Club
https://nhmu.utah.edu/giveText duplicate Donate
https://nhmu.utah.edu/volunteerSubdomain Volunteer
https://nhmu.utah.edu/employmentEmployment & Internships
/teen-programsTeen Programs
https://nhmu.utah.edu/rentalsRentals, Groups & Tours Overview
/corporate-eventsRent the Museum
/rentals/weddingsWeddings
/group-visitsGroup Visits
/programs/toursTours
https://nhmu.utah.edu/educatorsEducators Overview
/educators/field-tripsField Trips
/educators/workshopsEducator Workshops
/educators/teaching-toolboxesTeaching Toolboxes
https://researchquest.org/New window External Research Quest
/educators/museum-on-moveMuseum on the Move
https://nhmu.utah.edu/outreachNHMU in Your Community Overview
/outreach/traveling-treasuresTraveling Treasures
/explorer-corpsExplorer Corps
/outreach/community-outreachRequest Community Outreach
/about/request-donationAsk NHMU to support your non profit
A-TITLE Request a Day at The Museum package for your fundraiser
https://nhmu.utah.edu/visit/aboutSubdomain About
/about/contactContact Us
https://nhmu.utah.edu/staffStaff Directory
https://nhmu.utah.edu/employmentEmployment
https://nhmu.utah.edu/pressPress Room
/museum/about/board-advisorsBoard of Advisors
/museum/about/mission-valuesMission, Values & Strategic Plan
A-TITLE Mission, Values & Strategic Plan
https://nhmu.utah.edu/subscribeSubscribe
/visit/welcomeReserve Tickets
https://nhmu.utah.edu/welcomeOpen 10–5 daily, open late until 9 on Wednesdays
/exhibitions/mysteries-ice-agesMysteries of the Ice Ages
A-TITLE Mysteries of the Ice Ages
/exhibitions/mysteries-ice-agesPrebook tickets
/events/traveling-treasures-20...Traveling Treasures 2025 — Monticello
/events/traveling-treasures-20...Traveling Treasures 2025 — Price
/events/nature-101-finding-sou...Nature 101: Finding the source of vampire flies threatening Darwin’s finches
/events/traveling-treasures-20...Traveling Treasures 2025 — Roosevelt
/events/traveling-treasures-20...Traveling Treasures 2025 — Newpark
/visit/eventsView All Events
/visit/exhibitionsText duplicate Exhibitions
A-TITLE Exhibitions
https://nhmu.utah.edu/exhibitionsExplore more
https://nhmu.utah.edu/summercampSubdomain IMG-ALT 2025 summer camps banner
https://nhmu.utah.edu/summercampSubdomain Summer Camp Registration and Scholarships
https://nhmu.utah.edu/IceAgesSubdomain IMG-ALT Mysteries of the Ice Ages Coming Soon Banner
https://nhmu.utah.edu/IceAgesSubdomain Mammoth Mayhem
/programs/foothill-nature-walksIMG-ALT field_thumbnail/0/alt
/programs/foothill-nature-walksFoothill Nature Walks
/events/2025-youth-climate-summitIMG-ALT A young girl smiles while working on a science project.
/events/2025-youth-climate-summitYouth Climate Summit
/explore-scienceText duplicate Explore Science
/science/collections/archaeologyVisit Archaeology
/science/collections/botanyVisit Botany
/science/collections/ethnographyVisit Ethnography
/science/collections/invertebr...Visit Invertebrate Zoology
/science/collections/mineralogyVisit Mineralogy
/science/collections/mycologyVisit Mycology
/science/collections/paleontologyVisit Paleontology
/science/collections/vertebrat...Visit Vertebrate Zoology
/science/storiesText duplicate Science Stories
A-TITLE Science Stories
/science/storiesTrivial anchor text
Read more
/citizen-scienceText duplicate Citizen Science
/citizen-scienceLearn more
https://nhmu.utah.edu/membershipJoin Today
/visit/welcomeVisit us
https://www.facebook.com/natur...New window External Subdomain Facebook
https://twitter.com/nhmuNew window External Twitter
https://instagram.com/nhmuNew window External Instagram
https://www.youtube.com/user/T...New window External Subdomain YouTube
https://www.tiktok.com/@natura...New window External Subdomain TikTok
https://goo.gl/maps/cFi5muy15t...New window External 301 Wakara Way Salt Lake City, UT 84108 United States
https://nhmu.utah.edu/subscribeSign Up for Our Newsletter
https://www.facebook.com/natur...New window External Subdomain Text duplicate Facebook
https://twitter.com/NHMUNew window External Text duplicate Twitter
https://www.instagram.com/nhmu/New window External Subdomain Text duplicate Instagram
https://www.youtube.com/@Natur...New window External Subdomain Text duplicate YouTube
https://www.tiktok.com/@natura...New window External Subdomain Text duplicate TikTok
/about/contactText duplicate Contact Us
https://nhmu.utah.edu/staffText duplicate Staff Directory
https://nhmu.utah.edu/employmentText duplicate Employment
https://nhmu.utah.edu/pressText duplicate Press Room
/museum/about/board-advisorsText duplicate Board of Advisors
/museum/about/mission-valuesText duplicate Mission, Values & Strategic Plan
A-TITLE Mission, Values & Strategic Plan
https://nhmu.utah.edu/Text duplicate IMG-ALT Home
https://nhmu.utah.edu/Anchor To Top
https://nhmu.utah.edu/pressText duplicate Press Room
/visit/accessibilityWeb Accessibility
https://www.utah.edu/privacy/External Subdomain Privacy Policy
https://www.utah.edu/disclaimer/External Subdomain Disclaimer
/Land-AcknowledgmentLand Acknowledgment
https://www.utah.edu/New window External Subdomain IMG-ALT University of Utah
https://www.visitutah.com/New window External Subdomain IMG-ALT Utah - Life Elevated
https://slco.org/zap/New window External IMG-ALT Salt Lake County

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nhmu.utah.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 9 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (140 kB).

HTTP Response Header

NameValue
dateSat, 21 Jun 2025 11:45:18 GMT
serverApache/2.4.63 (Ubuntu)
cache-controlmax-age=86400, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 21 Jun 2025 10:15:20 GMT
etag"1750500920-gzip"
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 749 referring domains.
This page has 4,020 backlinks.
This page has backlinks from 567 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Utah57%Check
NHMU54%Check
Museum50%Check
Visit us50%Check
History Museum49%Check
natural48%Check
Natural History48%Check
Natural History Museum48%Check
Ice46%Check
Ice Age45%Check
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