Newsletter.eng-leadership.com - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
55% 
Page structure
58% 
Link structure
67% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
555.00 kB
Words
682
Media files
40
Number of links
43 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Engineering Leadership | Gregor Ojstersek | Substack
The length of the page title is perfect. (481 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Weekly newsletter for becoming a great engineering leader. Click to read Engineering Leadership, by Gregor Ojstersek, a Substack publication with hundreds of thousands of subscribers.
The meta description is too long: 1145 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://newsletter.eng-leadership.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
norton-safeweb-site-verification24usqpep0ejc5w6hod3dulxwciwp0djs6c6ufp96av3t4whuxovj72wfkdjxu82yacb7430qjm8adbd5ezlt4592dq4zrvadcn9j9n-0btgdzpiojfzno16-fnsnu7xd
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover
authorGregor Ojstersek
theme-color#ffffff
descriptionWeekly newsletter for becoming a great engineering leader. Click to read Engineering Leadership, by Gregor Ojstersek, a Substack publication with hundreds of thousands of subscribers.
langen
twitter:imagehttps://substackcdn.com/image/fetch/$s_!74-g!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregorojstersek.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D131727413%26version%3D9
twitter:cardsummary_large_image
twitter:titleEngineering Leadership | Gregor Ojstersek | Substack
twitter:descriptionWeekly newsletter for becoming a great engineering leader. Click to read Engineering Leadership, by Gregor Ojstersek, a Substack publication with hundreds of thousands of subscribers.
og:urlhttps://newsletter.eng-leadership.com/
og:imagehttps://substackcdn.com/image/fetch/$s_!74-g!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fgregorojstersek.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D131727413%26version%3D9
og:typearticle
og:titleEngineering Leadership | Gregor Ojstersek | Substack
og:descriptionWeekly newsletter for becoming a great engineering leader. Click to read Engineering Leadership, by Gregor Ojstersek, a Substack publication with hundreds of thousands of subscribers.
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 682 words. That's ok.
29.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (555 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...7ddd-4f32-b391-a474dae32601_840x600.jpegNo alt attribute provided
...7ddd-4f32-b391-a474dae32601_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...4aa1-428c-83e7-42e9ff631e1e_800x500.jpegNo alt attribute provided
...4aa1-428c-83e7-42e9ff631e1e_800x500.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...e63c-4268-a5b6-54ca046f11ad_800x500.jpegNo alt attribute provided
...e63c-4268-a5b6-54ca046f11ad_800x500.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...5a92-4812-8979-a22bbf030d21_800x500.jpegNo alt attribute provided
...5a92-4812-8979-a22bbf030d21_800x500.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...30d2-4d15-a1e1-08ecdb1600dc_800x326.jpegNo alt attribute provided
...30d2-4d15-a1e1-08ecdb1600dc_800x326.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...5afb-49d6-a06c-3f6b29bf070f_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...5afb-49d6-a06c-3f6b29bf070f_840x600.jpegNo alt attribute provided
...b431-49ad-bf14-95fd8cb934e0_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...b431-49ad-bf14-95fd8cb934e0_840x600.jpegNo alt attribute provided
...7941-4250-b8f9-5e2ba4c72c86_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...7941-4250-b8f9-5e2ba4c72c86_840x600.jpegNo alt attribute provided
...5dce-46d8-8a95-3f4d33c546e4_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...5dce-46d8-8a95-3f4d33c546e4_840x600.jpegNo alt attribute provided
...0d55-47bd-b72d-0452142fab2a_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...0d55-47bd-b72d-0452142fab2a_840x600.jpegNo alt attribute provided
...9a80-4ed1-897a-6cf65980826d_840x600.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...9a80-4ed1-897a-6cf65980826d_840x600.jpegNo alt attribute provided
...1bd-4658-9272-abfaa6824382_1600x702.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...1bd-4658-9272-abfaa6824382_1600x702.jpegNo alt attribute provided
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...-23e3-40d0-86f3-d1ff19631211_317x317.pngEngineering Leadership
...-23e3-40d0-86f3-d1ff19631211_317x317.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Engineering Leadership
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Engineering Leadership
H3 Recent posts
H4 Share this post
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this publication
H4 Share
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (37) on this page.
LinkAttributesAnchor text
/IMG-ALT Engineering Leadership
/Text duplicate Engineering Leadership
/Home
https://gregorojstersek.gumroa...New window External Subdomain 📚 Products
/p/100-discount-code-for-products🎁 Products for paid subscrib...
/p/learning-tracks📈 Learning tracks
https://yt.openinapp.co/exgpdNew window External Subdomain 🎬 Videos
/p/special-deals-for-paid-subs...💰 Deals
/archive✍ Archive
/about❓About
https://calico-cabinet-fbf.not...New window External Subdomain 📣 Sponsor
/leaderboardNew window Subdomain 🏆 Leaderboard
https://maven.com/gregor-ojste...New window External 💻 Course
https://store.eng-leadership.com/New window External Subdomain 👕 Store
https://calico-cabinet-fbf.not...New window External Subdomain 👨‍💻 Work with me
/p/the-state-of-software-devel...Subdomain The State of Software Development in 2025
/p/the-state-of-software-devel...Subdomain 49k+ engineers have shared their preferred technologies, how they use AI, work environment and many more interesting things!
https://substack.com/@gregoroj...External Gregor Ojstersek
/p/the-state-of-software-devel...Subdomain No Text
/archive?sort=topView all
/p/context-switching-one-of-th...Subdomain Context-switching - one of the worst productivity killers in the engineering industry
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
/p/context-switching-one-of-th...Subdomain 48
/p/100-resources-to-become-a-g...Subdomain 100+ resources to become a great engineering leader
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
/p/100-resources-to-become-a-g...Subdomain 49
/p/biggest-productivity-killer...Subdomain Biggest productivity killers in the engineering industry
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
/p/biggest-productivity-killer...Subdomain 19
/p/15-lessons-from-15-years-in...Subdomain 15 lessons from 15 years in tech
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@owainlewisExternal Owain Lewis
/p/15-lessons-from-15-years-in...Subdomain 17
/archiveText duplicate View all
/p/companies-should-hire-more-...Subdomain Companies Should Hire More Engineers in the Age of AI
/p/companies-should-hire-more-...Subdomain My thoughts on less vs more hiring of engineers in the age of AI!
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
/p/companies-should-hire-more-...Subdomain No Text
/p/engineer-to-leader-10-insig...Subdomain Engineer to Leader: 10 Insights to Get You Started
/p/engineer-to-leader-10-insig...Subdomain Tech Director at Amazon is sharing his top leadership insights!
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@omarhala...External Omar Halabieh
/p/engineer-to-leader-10-insig...Subdomain 3
/p/become-an-engineering-leade...Subdomain Become an Engineering Leader Everyone Wants to Work With
/p/become-an-engineering-leade...Subdomain 🎁 Infographic: 8 Signs That You Have a Good Manager included!
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@bydavidw...External David Weiss
/p/become-an-engineering-leade...Subdomain 4
/p/your-engineering-team-shoul...Subdomain Your Engineering Team Should be Looking to Solve Customer Problems
/p/your-engineering-team-shoul...Subdomain Build the RIGHT things first. Secondly, build the things RIGHT!
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@mattwats...External Matt Watson
/p/your-engineering-team-shoul...Subdomain 2
/p/biggest-mistakes-engineerin...Subdomain Biggest Mistakes Engineering Leaders Make With AI
/p/biggest-mistakes-engineerin...Subdomain 🎁 Notion Template: AI Communication Cheat Sheet for Engineering Leaders included!
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@hamelhusainExternal Hamel Husain
/p/biggest-mistakes-engineerin...Subdomain No Text
/p/how-engineering-leaders-sta...Subdomain How Engineering Leaders Stay Calm and Effective When It Gets Personal
/p/how-engineering-leaders-sta...Subdomain 6 real-world stories and the 4-step framework for resolving conflicts effectively!
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@djordjem...External Djordje Mladenovic
/p/how-engineering-leaders-sta...Subdomain Text duplicate 2
/p/ai-evals-how-to-systematica...Subdomain AI Evals: How To Systematically Improve and Evaluate AI
/p/ai-evals-how-to-systematica...Subdomain Real-world case study on how to improve and evaluate an AI product
https://substack.com/@gregoroj...External Text duplicate Gregor Ojstersek
https://substack.com/@hamelhusainExternal Text duplicate Hamel Husain
/p/ai-evals-how-to-systematica...Subdomain No Text
https://www.linkedin.com/in/gr...New window External Subdomain LinkedIn
https://twitter.com/gregorojst...New window External Twitter
https://yt.openinapp.co/exgpdNew window External Subdomain YouTube
https://tidycal.com/gregorojst...New window External Coaching & Mentoring I help you thrive in your role as an Engineer / Engineering Leader or give you a career path suggestion with CV and interview preparation.
https://tidycal.com/gregorojst...New window External Consulting & Advising Have an issue you would like to get my opinion on? I help you with various of different topics, spanning from architecture, codebase, p...
https://calico-cabinet-fbf.not...New window External Subdomain Sponsor Engineering Leadership Interested in sponsoring this newsletter? Check the sponsorship options here.
https://substack.com/privacyNew window External Privacy
https://substack.com/tosNew window External Terms
https://substack.com/ccpaNew window External Anchor Collection notice
https://substack.com/signup?ut...External Start writing
https://substack.com/app/app-s...External Get the app
https://substack.com/External Substack

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://newsletter.eng-leadership.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (555 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 17:31:00 GMT
content-typetext/html; charset=utf-8
cf-ray969fc92b6a303ca4-CDG
cf-cache-statusMISS
cache-controlno-cache
link<https://substackcdn.com>; rel=preconnect
set-cookie168 Characters
strict-transport-securitymax-age=31536000
varyAccept-Encoding
content-security-policyframe-ancestors 'self' https://*.substack.com https://substack.com
x-clustersubstack
x-deployd29e23bd95
x-powered-byExpress
x-served-bySubstack
x-serviceweb
x-subgregorojstersek
server-timingcfCacheStatus;desc="MISS"
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 87 referring domains.
This page has 533 backlinks.
This page has backlinks from 61 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: BLEXBot
Disallow: /

User-agent: Twitterbot
Disallow:



User-agent: *
Disallow: /action/
Disallow: /publish
Disallow: /sign-in
Disallow: /channel-frame
Disallow: /visited-surface-frame
Disallow: /feed/private
Disallow: /feed/podcast/*/private/*.rss
Disallow: /subscribe
Disallow: /lovestack/*
Disallow: /p/*/comment/*
Disallow: /inbox/post/*
Disallow: /notes/post/*
Disallow: /embed


User-agent: facebookexternalhit
Allow: /
Allow: /subscribe


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SITEMAP: https://newsletter.eng-leadership.com/news_sitemap.xml

Search preview

newsletter.eng-leadership.com
Engineering Leadership | Gregor Ojstersek | Substack
Weekly newsletter for becoming a great engineering leader. Click to read Engineering Leadership, by Gregor Ojstersek, a Substack publication with hundreds of thousands of subscribers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
leader87%Check
Leadership87%Check
Engineering Leadership81%Check
Engineering75%Check
great engineering leader69%Check
great engineering60%Check
Gregor58%Check
Gregor Ojstersek58%Check
Ojstersek56%Check
Substack55%Check

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