Newellbrands.com - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
91% 
Page structure
75% 
Link structure
80% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
69.90 kB
Words
758
Media files
47
Number of links
53 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Newell Brands
The page title is too short. (129 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.newellbrands.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dotCMS0000017c-c7c1-da56-ab7c-ffc9f5f00011
langen
twitter:cardsummary_large_image
twitter:site@newell_brands
twitter:titleNewell Brands
og:titleNewell Brands
og:urlhttps://www.newellbrands.com/
og:image/application/themes/newell-brands/img/defualt-theme.jpg
og:site_nameNewell Brands
og:typewebsite
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 758 words. That's ok.
34.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
27 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/newell-brands/img/logo-light.pngNo alt attribute provided
...n/themes/newell-brands/img/logo-dark.svgNo alt attribute provided
...newell-brands/img/caret-left-blue-sm.svgNo alt attribute provided
.../themes/newell-brands/img/close-blue.svgNo alt attribute provided
...es/newell-brands/img/caret-left-blue.svgNo alt attribute provided
.../newell-brands/img/caret-right-white.svgNo alt attribute provided
...n/themes/newell-brands/img/plus-blue.svgNo alt attribute provided
.../themes/newell-brands/img/minus-blue.svgNo alt attribute provided
...n/themes/newell-brands/img/plus-blue.svgNo alt attribute provided
.../themes/newell-brands/img/minus-blue.svgNo alt attribute provided
...n/themes/newell-brands/img/plus-blue.svgNo alt attribute provided
.../themes/newell-brands/img/minus-blue.svgNo alt attribute provided
...n/themes/newell-brands/img/plus-blue.svgNo alt attribute provided
.../themes/newell-brands/img/minus-blue.svgNo alt attribute provided
...n/themes/newell-brands/img/plus-blue.svgNo alt attribute provided
.../themes/newell-brands/img/minus-blue.svgNo alt attribute provided
...newell-brands/img/caret-left-blue-sm.svgNo alt attribute provided
.../themes/newell-brands/img/close-blue.svgNo alt attribute provided
...es/newell-brands/img/caret-left-blue.svgNo alt attribute provided
.../newell-brands/img/caret-right-white.svgNo alt attribute provided
...hemes/newell-brands/img/search-light.svgNo alt attribute provided
...themes/newell-brands/img/search-dark.svgNo alt attribute provided
.../themes/newell-brands/img/close-blue.svgNo alt attribute provided
...es/newell-brands/img/hamburger-light.svgNo alt attribute provided
...mes/newell-brands/img/hamburger-blue.svgNo alt attribute provided
.../themes/newell-brands/img/close-blue.svgNo alt attribute provided
...41254ff82656/brandsThumb/graco-thumb.jpgGraco
...45c59c254f/brandsThumb/coleman-thumb.jpgColeman
...3f91fc51e76f/brandsThumb/oster-thumb.jpgOster
...c2a6798/brandsThumb/rubbermaid-thumb.jpgRubbermaid
...193a6220cda/brandsThumb/yankee-thumb.jpgYankee Candle
...c-314263835cfb/brandsThumb/rcp-thumb.jpgRubbermaid Commercial Products
...70-b08d-30e533b75579/who-we-are-test.jpgOster Blender
...5-a2e7-2ad7179f4fdb/our-leaders-test.jpgOur Leadership
...1-a17d-a867313677d4/citizenship-test.jpgNewell Brands Corporate Citizenship
...p/0.5,0.5/quality_q/80/ergo campaign.png$story.altTag
...0/fp/0.5,0.5/quality_q/80/EC updates.png$story.altTag
...ality_q/80/teacher appreciation week.png$story.altTag
...,0.5/quality_q/80/Spontex-hero-image.jpg$story.altTag
.../0.5,0.5/quality_q/80/Poznan coe (1).png$story.altTag
...a-4d4e-8608-3fd4288cbced/thierry-pic.jpgThierry Gendre
...bc-4ced-beb6-044f8c16ecc6/cheryl-pic.jpgCheryl Brooks
...443-43af-8e78-9bff1f9934ee/david-pic.jpgDavid Sexton
...b7-bbe9-4989280bcd3d/FJ-headshot-web.jpgFiona Johnson
...1b-9dbaffd38675/lea-stewart-headshot.jpgLea Stewart
...maid/privacyoptions29x14-1?fmt=png-alphaNo alt attribute provided
Video URLWidthHeight
...498a-9901-c0c2c2f4d5de/home video-v2.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H3 Follow us on our social channels:
H6 About Us
H6 Our Leadership
H6 Corporate Citizenship
H6 Press Room
H6 Headquarters
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.newellbrands.com/No Text
/about-us/who-we-areWho We Are
/about-us/strategyStrategy
/about-us/recognitionsRecognitions
/our-leadership/leadership-teamExecutive Committee
/our-leadership/board-of-direc...Board of Directors
/corporate-citizenship/Corporate Citizenship
/corporate-citizenship/ethics-...Ethics & Compliance
/corporate-citizenship/our-pro...Products
/corporate-citizenship/respons...Responsible Sourcing
/corporate-citizenship/our-ope...Operations
/corporate-citizenship/our-peoplePeople
/corporate-citizenship/our-com...Communities
http://ir.newellbrands.com/inv...External Subdomain News Releases
/contactContact
/contactNewell Brands 5 Concourse Pkwy Atlanta, GA 30328 (770) 418-7000
/contactContact Us / FAQs
/our-brands/Brands
/our-stories/Our Stories
https://careers.newellbrands.c...External Subdomain Careers
http://ir.newellbrands.com/External Subdomain Investors
http://ir.newellbrands.com/External Subdomain Text duplicate Investors
http://ir.newellbrands.com/cor...External Subdomain Corporate Governance
http://ir.newellbrands.com/fin...External Subdomain Quarterly Earnings
http://ir.newellbrands.com/new...External Subdomain Text duplicate News Releases
http://ir.newellbrands.com/eve...External Subdomain Events & Presentations
http://ir.newellbrands.com/fin...External Subdomain Annual Reports
http://ir.newellbrands.com/fin...External Subdomain SEC Filings
http://ir.newellbrands.com/sto...External Subdomain Stock Information
http://ir.newellbrands.com/fin...External Subdomain Analyst Coverage
http://ir.newellbrands.com/sha...External Subdomain Investor FAQs
http://ir.newellbrands.com/con...External Subdomain Text duplicate Contact
https://ir.newellbrands.com/ne...External Subdomain Newell Brands to Webcast Presentation at the dbAccess Global Consumer Conference
https://ir.newellbrands.com/ne...External Subdomain Newell Brands Elects New Director to the Board
https://ir.newellbrands.com/ne...External Subdomain Newell Brands Announces Upsizing and Pricing of $1.25 Billion 8.50% Senior Notes due 2028
https://ir.newellbrands.com/ne...External Subdomain Newell Brands Announces Offering of $1 Billion of Senior Notes
http://ir.newellbrands.com/new...External Subdomain View All Press Releases
https://www.newellbrands.com/Anchor No Text
/our-brands/gracoIMG-ALT Graco
/our-brands/colemanIMG-ALT Coleman
/our-brands/osterIMG-ALT Oster
/our-brands/rubbermaidIMG-ALT Rubbermaid
/our-brands/yankee-candleIMG-ALT Yankee Candle
/our-brands/rcpIMG-ALT Rubbermaid Commercial Products
/our-brands/EXPLORE MORE BRANDS
/about-us/who-we-areIMG-ALT Oster Blender
/about-us/who-we-areText duplicate Who We Are
/about-us/who-we-areNo Text
/our-leadership/leadership-teamIMG-ALT Our Leadership
/our-leadership/leadership-teamOur Leaders
/our-leadership/leadership-teamNo Text
/corporate-citizenship/IMG-ALT Newell Brands Corporate Citizenship
/corporate-citizenship/Text duplicate Corporate Citizenship
/corporate-citizenship/No Text
/our-stories/global-supply-cha...IMG-ALT $story.altTag
/our-stories/global-supply-cha...Global Supply Chain Safety Campaign Highlights Ergonomics to Power Our Iconic Brands
/our-stories/newell-brands-ann...Text duplicate IMG-ALT $story.altTag
/our-stories/newell-brands-ann...Newell Brands Announces Senior Leadership Appointments to Strengthen Organizational Capabilities
/our-stories/celebrate-teacher...Text duplicate IMG-ALT $story.altTag
/our-stories/celebrate-teacher...Celebrate Teacher Appreciation Week with our Iconic Brands
/our-stories/first-quarter-202...Text duplicate IMG-ALT $story.altTag
/our-stories/first-quarter-202...Newell Brands Announces First Quarter 2025 Results
/our-stories/our-values-in-act...Text duplicate IMG-ALT $story.altTag
/our-stories/our-values-in-act...Our Values in Action: The Poznań Center of Excellence Uses Teamwork and Ownership to Double Consumer Satisfaction
/our-stories/our-values-in-act...No Text
/our-stories/SEE MORE STORIES
/corporate-citizenship/our-peopleLEARN MORE
https://ir.newellbrands.com/ne...External Subdomain Text duplicate Newell Brands to Webcast Presentation at the dbAccess Global Consumer Conference
https://ir.newellbrands.com/ne...External Subdomain Text duplicate Newell Brands Elects New Director to the Board
https://ir.newellbrands.com/ne...External Subdomain Text duplicate Newell Brands Announces Upsizing and Pricing of $1.25 Billion 8.50% Senior Notes due 2028
https://ir.newellbrands.com/ne...External Subdomain Text duplicate Newell Brands Announces Offering of $1 Billion of Senior Notes
https://ir.newellbrands.com/ne...External Subdomain Text duplicate View All Press Releases
https://www.instagram.com/newe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/newell_brandsNew window External No Text
https://www.youtube.com/newell...New window External Subdomain No Text
/contactContact Us
/terms-of-use/Newell Brands Terms Of Use
https://privacy.newellbrands.c...External Subdomain Privacy
https://privacy.newellbrands.c...External Subdomain Cookie Policy
/ethics-compliance/conflict-mi...Conflict Minerals
/ethics-compliance/california-...California Transparency Supply Chain Act
/corporate-citizenship/2024-CCR2024 Corporate Citizenship Report

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.newellbrands.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
dateSun, 08 Jun 2025 07:20:49 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverBunnyCDN-DE1-1081
cdn-pullzone961645
cdn-uid8a48320d-cbb0-482e-825e-032fb36179fa
cdn-requestcountrycodeDE
cache-controlpublic, max-age=300
cdn-cachedat06/08/2025 07:19:46
strict-transport-securitymax-age=3600;includeSubDomains
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-dot-serverdotcms-newellbrands-prod-1-1|f64dbf9a6c
cdn-proxyver1.28
cdn-requestpullcode200
cdn-requestpullsuccessTrue
cdn-edgestorageid1082
cdn-status200
cdn-requesttime0
cdn-requestid886488b906e43cfc64cfec17d922d806
cdn-cacheHIT
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,560 referring domains.
This page has 29,343 backlinks.
This page has backlinks from 890 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search
Disallow: /application
Disallow: /admin

Sitemap: https://newellbrands.com/api/vtl/sitemap

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www.newellbrands.com
Newell Brands

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Newell66%Check
Brands66%Check
Newell Brands66%Check
Newell Brands Announces55%Check
iconic brands50%Check
Citizenship42%Check
Leaders42%Check
Corporate Citizenship41%Check
Contact Us41%Check
Corporate40%Check
Show more keywords and terms

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