Ncass.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
53% 
Page structure
95% 
Link structure
37% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
221.20 kB
Words
632
Media files
26
Number of links
154 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NCASS | The UK's Trade Association for Caterers
The length of the page title is perfect. (444 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
RUN A FOOD OR DRINK BUSINESS? WE'VE GOT YOUR BACK. Compliance, support, training, savings - all in one membership, built for independent businesses. Stop doing things the hard way... How We Help Your Compliance, Simplified Ensure legal compliance, save time and trade with confidence. Advice, Support & | NCASS
The meta description is too long: 2047 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ncass.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
googlebotindex,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1
bingbotindex,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1
descriptionRUN A FOOD OR DRINK BUSINESS? WE'VE GOT YOUR BACK. Compliance, support, training, savings - all in one membership, built for independent businesses.   Stop doing things the hard way... How We Help Your Compliance, Simplified Ensure legal compliance, save time and trade with confidence. Advice, Support & | NCASS
google-site-verification2cFXPIvoRlLn5yF1nmhyIUoa2uZWTQK5wXzphyPUfaY
viewportwidth=device-width, initial-scale=1
generatorSite Kit by Google 1.152.1
msapplication-TileColor#da532c
msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml
theme-color#ffffff
msapplication-TileImagehttps://www.ncass.org.uk/wp-content/uploads/2023/12/cropped-NCASS-LOGO-TWEAKED-2018-website-270x270.png
langen-gb
twitter:cardsummary_large_image
twitter:site@NCASS_UK
og:urlhttps://www.ncass.org.uk
og:titleNCASS | The UK's Trade Association for Caterers
og:descriptionRUN A FOOD OR DRINK BUSINESS? WE'VE GOT YOUR BACK. Compliance, support, training, savings - all in one membership, built for independent businesses.   Stop doing things the hard way... How We
og:typewebsite
og:imagehttps://www.ncass.org.uk/wp-content/uploads/2020/06/logo-page.jpg
og:image:width600
og:image:height600
og:image:typeimage/jpeg
og:site_nameNCASS
og:localeen_GB
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 632 words. That's ok.
21% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (28). We recommend using a maximum of 13 tags for this page.
The following tag is repeated too often: 0300 124 6866
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/01/Asset-1.pngNCASS
/wp-content/uploads/2024/01/Asset-1.pngNCASS
...ntent/uploads/2022/08/NCASS-Member-4.pngNo alt attribute provided
...ads/2022/10/Safety-Management-System.pngNo alt attribute provided
...ontent/uploads/2022/04/training-menu.jpgFeatured TrainingFeatured Training
...loads/2025/02/Compliance-made-simple.pngNo alt attribute provided
.../02/Advice-support-and-guidance-icon.pngNo alt attribute provided
...s/2025/02/Savings-and-discounts-icon.pngSavings and discounts icon
/wp-content/uploads/2025/02/PA-Logos-1.jpgNo alt attribute provided
...-your-business-on-hard-mode-homepage.gifSigital safety management - included in your membership
...t/uploads/2022/02/WEX-Esso-Fuel-Card.jpgNo alt attribute provided
...content/uploads/2021/03/nisbets_logo.pngNo alt attribute provided
...ntent/uploads/2020/04/BioPak-Logo-01.pngNo alt attribute provided
...nt/uploads/2025/05/image-13-1400x277.pngNo alt attribute provided
...content/uploads/2020/09/Booker-makro.jpgNo alt attribute provided
/wp-content/uploads/2020/09/calor.jpgNo alt attribute provided
/wp-content/uploads/2025/04/mckenzie.pngNo alt attribute provided
...s/2021/10/Dojo_Logo_Charcoal_RGB_600.pngDojo NCASS Partnership
/wp-content/uploads/2022/01/web-logo-22.pngNo alt attribute provided
.../06/Teal-mobile-hand-wash-units-logo.pngNo alt attribute provided
...your-inspection-with-our-free-guides.pngAce your inspection with our free guides
...-National-Food-Hygiene-Rating-Scheme.pngNCASS Guide to the National Food Hygiene Rating Scheme
...your-inspection-with-our-free-guides.pngAce your inspection with our free guides
...MS-included-in-membership-mob-header.pngDSMS included in membership mob header
...ploads/2022/04/training-menu-163x280.jpgNo alt attribute provided
Video URLWidthHeight
...tnership page videos/NCASS Hero 720p.mp4

Page structure

H1 heading
(Critically important)
RUN A FOOD OR DRINK BUSINESS? WE’VE GOT YOUR BACK.
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 RUN A FOOD OR DRINK BUSINESS? WE’VE GOT YOUR BACK.
H2 How We Help
H2 Your Compliance, Simplified
H2 Advice, Support & Guidance
H2 Exclusive Savings & Discounts
H2 Ace Your Hygiene Rating With our free Guide to the National Food Hygiene Rating Scheme plus a free Inspection Checklist.
H3 Membership
H3 Membership Packages
H3 Safety Management System
H3 Free Resources
H3 Subscribe
H3 Member-Only Resources
H3 Compliance, support, training, savings – all in one membership, built for independent businesses.
H3 Empty heading
H3 Stop doing things the hard way…
H3 EXCLUSIVE DISCOUNTS & CASHBACK DEALS
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ncass.org.uk/Anchor Skip to content
https://www.ncass.org.uk/Subdomain IMG-ALT NCASS
A-TITLE NCASS - The UK's Trade Association for Caterers
/membership/Subdomain Membership
/membership/Subdomain Membership Packages
https://www.ncass.org.uk/reviewsSubdomain Reviews
/membership/we-simplify-compli...Subdomain Simplified Compliance
/membership/advice-support-and...Subdomain Advice, Support & Guidance
/rewards-partners-suppliers/Subdomain Member Savings & Rewards
/our-members/Subdomain Our Members
https://www.reviews.co.uk/comp...New window External Subdomain Membership Reviews
/membership/JOIN ONLINE
/membership/mobile-catering/Subdomain No Text
/membership/mobile-catering/Subdomain Mobile Catering
/membership/fixed-site/Subdomain Fixed Site Business
/membership/franchise-membership/Subdomain Franchise Businesses
/safetymanagementsystem/Subdomain No Text
/safetymanagementsystem/Subdomain More info
/digital-safety-management-sys...Subdomain Find out more
/resources/Subdomain Resources
/resources/how-to-start-a-cate...Subdomain Starting up and running a business
/resources/legal-compliance/Subdomain Safety, Legal & Compliance
/resources/legal-compliance/th...Subdomain The Allergen Hub
/resources/be-inspiredSubdomain Be Inspired
/resources/podcast/Subdomain NCASS Podcast
/ncass-for-ehos/Subdomain NCASS for EHOs
/ncass-guides/Subdomain NCASS Guides
/landing/subscribe/New window Subdomain Subscribe
https://access.ncass.org.uk/External Subdomain Member Control Panel
/safetymanagementsystem/Subdomain Safety Management System
/members-only/gas-engineers/Subdomain Find a qualified Gas Engineer
/member-dashboard/Subdomain Member Dashboard FAQ's
https://access.ncass.org.uk/New window External Subdomain Log in here
/training/Training
/training/food-hygiene/Subdomain Food Hygiene Training
/training/food-hygiene/level-1/Subdomain Level 1 Food Hygiene
/training/food-hygiene/level-2/Subdomain Level 2 Food Hygiene
/training/food-hygiene/level-3...Subdomain Level 3 Food Hygiene
/training/health-safety-courses/Subdomain Safety / Other Courses
/training/food-hygiene/allerge...Subdomain Allergen Awareness
/training/health-safety-course...Subdomain Health & Safety Training
/training/health-safety-course...Subdomain First Aid Training
/training/health-safety-course...Subdomain HACCP Training
/training/health-safety-course...Subdomain Fire Extinguisher Essentials
/training/how-to-start-up-in-s...Subdomain How To Start up in Street Food
/training/health-safety-course...Subdomain LPG Gas Safety Training
/training-accreditation/Subdomain Training Accreditation
/training/food-hygiene/Subdomain IMG-ALT Featured Training
/catering-insurance/Subdomain Insurance
/catering-insurance/insuranceg...Subdomain Insurance Guide
/rewards-partners-suppliers/gi...Subdomain Giles Towing Insurance Guide
/catering-liability-insurance/Subdomain Liability Insurance
/catering-trailer-insurance/Subdomain Trailer Insurance
/mobile-food-van-insurance/Subdomain Mobile Food Van / Truck Insurance
/classified-adverts/Subdomain Classifieds
/classified-adverts/Subdomain Catering trailers and vans for sale
/commercial-kitchen-spaces-to-...Subdomain Kitchen Spaces To Rent
/find-a-caterer/Subdomain Find a Caterer
/about-us/Subdomain About us
/about-us/Subdomain Text duplicate About us
/the-ncass-story/Subdomain The NCASS Story
/request-a-call-back/Request a call back
/empower-independents/Subdomain Empower Independents
/ncass-eho-consultancy/Subdomain EHO Consultancy
/industry-partners/Subdomain Industry Partnerships
https://www.ncass.org.uk/press/Subdomain Press Coverage
https://www.ncass.org.uk/careers/Subdomain Careers
/rewards-partners-suppliers/ad...Subdomain Advertising with NCASS
/news-and-updates/Subdomain News
/news-and-updates/Subdomain Latest News
/whats-new-at-ncass/Subdomain What’s new?
/contact-usContact us
/membership/Join
https://access.ncass.org.uk/External Subdomain Log in
/membership/Text duplicate Join
https://access.ncass.org.uk/External Subdomain Text duplicate Log in
/membership/Subdomain Find out how
/membership/Subdomain No Text
/membership/Subdomain No Text
/membership/Subdomain IMG-ALT Savings and discounts icon
/membership/Subdomain Text duplicate Membership Packages
https://controlpanel.ncass.org...External Subdomain Already a member? Log in here
/digital-safety-management-sys...Subdomain IMG-ALT Sigital safety management - included in your membership
/rewards-partners-suppliers/we...Subdomain No Text
/rewards-partners-suppliers/ni...Subdomain No Text
/rewards-partners-suppliers/bi...Subdomain No Text
/amazon-business/Subdomain No Text
/rewards-partners-suppliers/bo...Subdomain No Text
/rewards-partners-suppliers/ca...Subdomain No Text
/rewards-partners-suppliers/mc...Subdomain No Text
/rewards-partners-suppliers/dojo/Subdomain IMG-ALT Dojo NCASS Partnership
/rewards-partners-suppliers/ha...Subdomain No Text
/rewards-partners-suppliers/Subdomain Explore all deals
/rewards-partners-suppliers/teal/Subdomain No Text
/landing/food-hygiene-rating-g...IMG-ALT NCASS Guide to the National Food Hygiene Rating Scheme
/landing/food-hygiene-rating-g...New window Download for FREE
/landing/food-hygiene-rating-g...New window Subdomain Download
/news/the-business-trade-selec...Subdomain The Business & Trade Select Committee Inquiry into Small Businesses
/news/member-spotlight-rashis-...Subdomain Member Spotlight: Rashi’s Ceylon Kitchen
https://en-gb.facebook.com/nat...New window Nofollow External Subdomain A-TITLE Follow on Facebook
https://www.instagram.com/ncas...New window Nofollow External Subdomain A-TITLE Follow on Instagram
https://twitter.com/NCASS_UKNew window Nofollow External A-TITLE Follow on Twitter
https://www.youtube.com/user/N...New window Nofollow External Subdomain A-TITLE Follow on YouTube
/landing/subscribe/New window Subdomain Text duplicate Subscribe
/terms-conditions/Subdomain Terms and conditions & Privacy Policy
/customer-complaints/Complaints
https://www.ncass.org.uk/Anchor No Text
/membership/Subdomain Text duplicate Join
https://controlpanel.ncass.org...External Subdomain Text duplicate Log in
/digital-safety-management-sys...Subdomain IMG-ALT DSMS included in membership mob header
/membership/Subdomain Text duplicate Membership
/membership/Subdomain Text duplicate Membership
/membership/Subdomain What’s Included
/mobile-caterer-or-fixed-site-...Membership Pricing
/membership/mobile-catering/Subdomain Mobile Businesses
/membership/fixed-site/Subdomain Fixed Site Businesses
/membership-packages/Join today!
/digital-safety-management-sys...Digital Safety System
/rewards-partners-suppliers/Text duplicate Member Savings & Rewards
/resources/Subdomain Text duplicate Resources
/resources/Subdomain Free Resources
/resources/how-to-start-a-cate...Subdomain Start & Run Your Business
/resources/legal-compliance/Subdomain Legal & Compliance
/resources/be-inspired/Text duplicate Be Inspired
https://www.ncass.org.uk/eho/Subdomain NCASS for EHO
/members-only/member-resources/Subdomain Member Resources
/members-only/member-resources/Subdomain Text duplicate Member Resources
/member-dashboard/Subdomain Member Dashboard
/members-only/gas-engineers/Subdomain Find a Gas Engineer
/resources/start-and-run-a-cat...How to start a ice cream business!
/training/Text duplicate Training
/training/food-hygiene/Subdomain Text duplicate Food Hygiene Training
/training/food-hygiene/level-1/Subdomain Text duplicate Level 1 Food Hygiene
/training/food-hygiene/level-2/Subdomain Text duplicate Level 2 Food Hygiene
/training/food-hygiene/level-3...Subdomain Text duplicate Level 3 Food Hygiene
/training/food-hygiene/allerge...Subdomain Allergen Awareness Course
/training/health-safety-courses/Subdomain Text duplicate Safety / Other Courses
/training/food-hygiene/allerge...Subdomain Text duplicate Allergen Awareness
/training/health-safety-course...Subdomain Text duplicate Health & Safety Training
/training/health-safety-course...Subdomain Text duplicate First Aid Training
/training/health-safety-course...Subdomain Text duplicate HACCP Training
/training/health-safety-course...Subdomain Text duplicate Fire Extinguisher Essentials
/training/health-safety-course...Subdomain Text duplicate LPG Gas Safety Training
/training/how-to-start-up-in-s...Subdomain Text duplicate How To Start up in Street Food
/training-accreditation/Subdomain Text duplicate Training Accreditation
/training/food-hygiene/Subdomain Text duplicate Featured Training
/catering-insurance/Subdomain Text duplicate Insurance
/classified-adverts/Subdomain Text duplicate Classifieds
/classified-adverts/Subdomain Text duplicate Catering trailers and vans for sale
/commercial-kitchen-spaces-to-...Subdomain Text duplicate Kitchen Spaces To Rent
/find-a-caterer/Subdomain Text duplicate Find a Caterer
/about-us/Subdomain Text duplicate About us
/about-us/Subdomain Text duplicate About us
/the-ncass-story/Subdomain Text duplicate The NCASS Story
/request-a-call-back/Text duplicate Request a call back
/empower-independents/Subdomain Text duplicate Empower Independents
/ncass-eho-consultancy/Subdomain Text duplicate EHO Consultancy
/industry-partners/Subdomain Text duplicate Industry Partnerships
https://www.ncass.org.uk/press/Subdomain Text duplicate Press Coverage
https://www.ncass.org.uk/careers/Subdomain Text duplicate Careers
/rewards-partners-suppliers/ad...Subdomain Text duplicate Advertising with NCASS
/news-and-updates/Subdomain Text duplicate News
/news-and-updates/Text duplicate Latest News
/whats-new-at-ncass/What’s New
/contact-usText duplicate Contact us
https://www.facebook.com/natio...New window Nofollow External Subdomain Text duplicate A-TITLE Follow on Facebook
https://www.instagram.com/ncas...New window Nofollow External Subdomain Text duplicate A-TITLE Follow on Instagram
http://www.https/twitter.com/S...New window Nofollow External Text duplicate A-TITLE Follow on Twitter
/cdn-cgi/l/email-protectionNew window Nofollow A-TITLE Send us an email
https://www.youtube.com/channe...New window Nofollow External Subdomain Text duplicate A-TITLE Follow on YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ncass.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (221 kB).

HTTP Response Header

NameValue
dateFri, 18 Jul 2025 19:37:00 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.ncass.org.uk/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 3
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96146e5f29b4d14e-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 138 referring domains.
This page has 1,596 backlinks.
This page has backlinks from 131 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squirrly SEO Robots
Sitemap: https://www.ncass.org.uk/sitemap.xml
Sitemap: https://www.ncass.org.uk/sitemap-home.xml
Sitemap: https://www.ncass.org.uk/sitemap-pages.xml

User-agent: *
Disallow: */trackback/
Disallow: */xmlrpc.php
Disallow: /wp-*.php
Disallow: /cgi-bin/
Disallow: /wp-admin/
Allow: */wp-content/uploads/

Similar sites

Search preview

www.ncass.org.uk
NCASS | The UK's Trade Association for Caterers
RUN A FOOD OR DRINK BUSINESS? WE'VE GOT YOUR BACK. Compliance, support, training, savings - all in one membership, built for independent businesses. Stop doing things the hard way... How We Help Your Compliance, Simplified Ensure legal compliance, save time and trade with confidence. Advice, Support & | NCASS

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NCASS78%Check
FOOD OR DRINK BUSINESS78%Check
food74%Check
Business72%Check
RUN68%Check
drink66%Check
back66%Check
Membership63%Check
Member63%Check
Savings63%Check
Show more keywords and terms

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