Nayloraccountancy.com - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
79% 
Page structure
58% 
Link structure
25% 
Server
89% 
External factors
24% 
SEO Score
Response time
0.64 s
File size
117.60 kB
Words
2869
Media files
26
Number of links
92 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Accountants and Business Advisors | Xero and QuickBooks Experts
The page title should be shorter than 580 pixels. It is 606 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Helping clients to develop, scale and build more profitable businesses in Kent and the South of England. All the accounting services you need and more
The length of the meta description is perfect. (930 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nayloraccountancy.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
google-site-verificationG-sUS3-mo5SF3M_j4098N5rf-ZaPmxwiCqawiUZ_wHM
descriptionHelping clients to develop, scale and build more profitable businesses in Kent and the South of England. All the accounting services you need and more
msapplication-TileColor#080032
msapplication-confighttps://www.nayloraccountancy.com/themes/nas/assets/favicon/browserconfig.xml
theme-color#ffffff
msvalidate.018525CF33EB3D05CD6B9D05734FDA882E
langen
og:descriptionHelping clients to develop, scale and build more profitable businesses in Kent and the South of England. All the accounting services you need and more
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Wearing too many hats? Define the departments and functions within you...
This page contains 2869 words. That's ok.
37.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
62 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.62 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 57 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/nas/assets/images/naylor-logo.svglogo
/themes/nas/assets/images/naylor-logo.svglogo
.../elements/grad-shape/blur-decoration.svgGrad shape
.../assets/images/elements/nas-pf-badge.pngProfit First Certified Badge
...e/naylor-accountancy-team-july-2025.webpThe Naylor Accountancy team - July 2025
...lements/grad-shape/blur-decoration-2.svgGrad shape
...s/sectors/creative-sector-home-index.jpgservice image
...s/sectors/agencies-sector-home-index.jpgservice image
...es/sectors/digital-sector-home-index.jpgservice image
...ctors/construction-sector-home-index.pngservice image
...cations/london-bridge-borough-index.webpLondon Bridge Office
...ges/locations/tunbridge-wells-index.webpTunbridge Wells Office
.../images/locations/crowborough-index.webpCrowborough Office
.../images/locations/southampton-index.webpSouthampton Office
...ssets/images/locations/romsey-index.webpRomsey Office
.../assets/images/avatar/michelle-price.pngMichelle Price
.../assets/images/avatar/victoria-waine.pngVictoria Waine
...es/nas/assets/images/avatar/j-wilson.pngavatar
...as/assets/images/avatar/neil-painter.pngNeil Painter
...s/nas/assets/images/avatar/jb-morgan.pngB Morgan
...c/688/201/3c6/6882013c6eaa2734563663.pngblog-img
/storage/app/media/avatars/news-team.pngavatar
.../687/90d/c28/68790dc283b5d785862454.webpblog-img
/storage/app/media/avatars/news-team.pngavatar
/themes/nas/assets/images/naylor-logo.svglogo
...ssets/images/elements/accreditations.svgNaylor Accountancy Accreditation logos x 4 - Cima, Xero Gold Partner, Profit First Certified and QuickBooks Pro Advisor

Page structure

H1 heading
(Critically important)
Accountants focussed on your business and your needs
The H1 heading is perfect.
Headings
(Important)
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Accountants focussed on your business and your needs
H2 Accountancy Services & Much More - What We Do
H2 VAT Services
H2 Annual Accounts & Returns
H2 Bookkeeping
H2 Payroll Services
H2 Tax Services
H2 Business Advisory
H2 The Naylor Accountancy Way
H2 Profit First
H2 Fractional CFO/FD
H2 Other Growth Services
H2 Business Coaching
H2 Financial Awareness Training
H2 Advisory Services
H2 Cashflow Management
H3 Why Naylor Accountancy?
H3 Who We Help
H3 Our mission is to ensure the growth and success of your business through superior business & financial advice along with excellent service
H4 Our Locations
H4 Business Growth Services
H4 Our Blog – Business news, updates & advice
H4 Accounting services London, Kent, East Sussex, West Sussex, Surrey and Hampshire
H4 Your shortcut to success
H4 Face to face – virtually or in person
H4 Meetings – Face to face in London, Kent, Surrey, East &ammp; West Sussex & Hampshire.
H4 Meetings – Online Accountancy & Bookkeeping Calls from any location in UK
H4 Serious about business growth
H5 Do you want to grow your business?
H5 We don’t just do the books — we help build better businesses
H5 Google Testimonials
H5 Welcoming Rowdens Accounting (Chichester) to the Naylor Accountancy Services Family
H5 Companies House Identity Verification – Guide
H6 Creative Services
H6 Agency Services
H6 eCommerce & Digital Services
H6 Trades &Construction Services
H6 Keeping HMRC happy
H6 Saving you time and tax
H6 Helping you grow and develop
H6 Coaching, Mentoring & Fractional Resources
H6 London Bridge
H6 Tunbridge Wells
H6 Crowborough
H6 Southampton
H6 Romsey
H6 Go for Growth
H6 Company
H6 Chartered Institute of Management Accountants
H6 Let's talk!
Some anchor texts are used more than once.
38 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT logo
/about/about-indexNo Text
/about/teamNo Text
/about/eventsNo Text
/news-and-adviceNo Text
https://news.nayloraccountancy...New window External Subdomain No Text
https://news.nayloraccountancy...New window External Subdomain No Text
/accountancy/accountancy-servi...No Text
/accountancy/profit-firstNo Text
/accountancy/three-types-accou...No Text
/accountancy/financial-control...No Text
/accountancy/financial-directo...No Text
/accountancy/bookkeeping-servicesNo Text
/accountancy/rd-relief-smesNo Text
/business-development/business...No Text
/growth/growth-indexNo Text
/business-development/business...No Text
/business-development/cashflow...No Text
/business-development/complime...No Text
/business-development/core-val...No Text
/business-development/financia...No Text
/business-development/kpi-impr...No Text
/business-development/organisa...No Text
/business-development/quarterl...No Text
/business-development/successi...No Text
/sectors/sectors-indexNo Text
/sectors/accountants-for-agenciesNo Text
/sectors/accountants-for-creat...No Text
/sectors/accountants-for-digit...No Text
/accounting-software/what-is-xeroNo Text
/accounting-software/xero-acco...No Text
/accounting-software/what-is-q...No Text
/accounting-software/quickbook...No Text
/contactNo Text
/locations/locations-indexNo Text
/locations/london-bridgeNo Text
/locations/tunbridge-wellsNo Text
/locations/crowboroughNo Text
/locations/southamptonNo Text
/locations/eastleighNo Text
/locations/torontoNo Text
/accountancy/financial-control...VAT Services
/financial-director-services/p...Annual Accounts & Returns
/bookkeeping-servicesBookkeeping Services
/financial-control-services/pa...Payroll Services
/financial-control-services/co...Tax Services
/growth/growth-indexBusiness Advisory
/privacy-policyNew window Privacy Policy
/sectors/sectors-indexAll Businesses
/sectors/accountants-for-creat...Learn more
/sectors/accountants-for-agenciesText duplicate Learn more
/sectors/accountants-for-digit...Text duplicate Learn more
/locations/london-bridgeLondon Bridge Team
/locations/tunbridge-wellsTunbridge Wells Team
/locations/crowboroughCrowborough Team
/locations/southamptonSouthampton Team
/locations/eastleighRomsey Team
/accountancy/profit-firstProfit First
/accountancy/financial-directo...Lower Cost, Higher Impact CFO Resource
/growth/growth-indexGet Your Business Growing
/business-development/quarterl...Business Coaching
/business-development/financia...Financial Awareness Training
/business-development/business...Advisory Services
/business-development/cashflow...Cashflow Management
/news-and-advice/category/anno...Subdomain Announcements
/news-and-advice/welcoming-row...Subdomain Welcoming Rowdens Accounting (Chichester) to the Naylor Accountancy Services Family
/news-and-advice/category/comp...Subdomain Compliance
/news-and-advice/companies-hou...Subdomain Companies House Identity Verification – Guide
/news-and-adviceExplore our blog posts
/accounting-software/what-is-xeroXero
/accounting-software/xero-acco...accountants in Tunbridge Wells to be Xero-only chartered accountants
/accounting-software/what-is-q...the Quickbooks accounting platform
/accounting-software/quickbook...assistance and management
/locations/tunbridge-wellsTunbridge Wells
/locations/crowboroughCrowborough
/locations/london-bridgeBorough High Street
/locations/eastleighRomsey
/locations/southamptonSouthampton
/accountancy/accountancy-servi...accountant services in Kent, Hampshire, Surrey, East & West Sussex and London
/business-development/kpi-impr...Key Performance Indicators (KPIs)
/business-development/business...budget
/business-development/cashflow...cashflow
/Text duplicate IMG-ALT logo
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/Naylo...New window External Subdomain No Text
https://www.youtube.com/@naylo...New window External Subdomain No Text
/accountancy/profit-firstText duplicate Profit First
/about/eventsEvents
/business-development/business...Business Planning
/news-and-adviceOur Blog
https://news.nayloraccountancy...New window External Subdomain InfoZone News
https://news.nayloraccountancy...New window External Subdomain InfoZone Home
/about/about-indexAbout us
/accountancy/accountancy-servi...Accountancy
/growth/growth-indexGrowth
/sectors/sectors-indexSectors
/locations/locations-indexLocations
https://www.naylor-accountancy...External Subdomain NAS Canada
https://www.aicpa-cima.com/dir...New window External Subdomain Cima Registered
https://www.xero.com/uk/adviso...New window External Subdomain Xero Gold Partner
https://profitfirstprofessiona...New window External Profit First Certified
https://quickbooks.intuit.com/...New window External Subdomain QuickBooks Pro Advisor
https://find-and-update.compan...New window External Subdomain Company: 15736342
/policiesPolicies in 2025
/site-mapSite map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nayloraccountancy.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 07:13:25 GMT
content-typetext/html; charset=UTF-8
servercloudflare
varyAccept-Encoding
cache-controlno-cache, private
age0
x-cacheMISS
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=jCge%2BDlERBtWOqnM6VF6EW%2B3pQjXHz%2BQz0ce%2B7%2B5ySkwckDfphhFNSJ7Qi%2FbsiJPm2GprQjetr16qhREr9hh2Nrr3SVGkQWTdk4cppdpcO%2BOrTECLAyv3r8%3D"}]}
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
content-encodingzstd
set-cookie443 Characters
cf-ray966ad041ed0fd532-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 10 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /backend
Disallow: /bootstrap
Disallow: /cms-
Disallow: /config
Disallow: /modules
Disallow: /*.pdf$
Disallow: /plugins
Disallow: /system
Disallow: /tests
Disallow: /vendor
Allow: /
Host: https://www.nayloraccountancy.com
Sitemap: https://www.nayloraccountancy.com/sitemap.xml

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Search preview

www.nayloraccountancy.com
Accountants and Business Advisors | Xero and QuickBooks Experts
Helping clients to develop, scale and build more profitable businesses in Kent and the South of England. All the accounting services you need and more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
business82%Check
Business Services70%Check
accounting business68%Check
Accountants66%Check
Business Advisors66%Check
Accountancy63%Check
Naylor63%Check
Naylor Accountancy63%Check
Business News63%Check
grow your business63%Check
Show more keywords and terms

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