Nationaltradingstandards.uk - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
41% 
Page structure
95% 
Link structure
61% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
12.60 kB
Words
351
Media files
14
Number of links
41 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to National Trading Standards
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Protecting Consumers & Safeguarding Businesses - National Trading Standards
The length of the meta description is perfect. (492 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionProtecting Consumers &<br /> Safeguarding Businesses - National Trading Standards
authorEdward Robertson - www.edwardrobertson.co.uk
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width
langen
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 351 words on this page. Good pages should have about 800 words of useful content.
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/site-logo.svgNational Trading Standards
/images/search.svgNo alt attribute provided
/images/search.svgNo alt attribute provided
/images/contact.svgNo alt attribute provided
/images/menu.svgNo alt attribute provided
/images/carousel/1.jpgProtecting Consumers &<br /> Safeguarding Businesses
/images/carousel/2.jpgProtecting Consumers &<br /> Safeguarding Businesses
/images/carousel/3.jpgProtecting Consumers &<br /> Safeguarding Businesses
/images/carousel/5.jpgProtecting Consumers &<br /> Safeguarding Businesses
/images/right-teams.jpgProtecting Consumers & Safeguarding Businesses
/images/features/1.jpgNo alt attribute provided
/images/features/2.jpgNo alt attribute provided
/images/features/3.jpgNo alt attribute provided
/images/site-logo.svgNational Trading Standards

Page structure

H1 heading
(Critically important)
Protecting Consumers & Safeguarding Businesses
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Protecting Consumers & Safeguarding Businesses
H2 Empty heading
H2 Empty heading
H3 The National Trading Standards Work Areas
H3 Latest Headlines
H3 Property Agent Checker
H3 Documents
H3 Our Priorities
H3 Contact Us
H4 Four Birmingham men sentenced to a combined 7 ½ years imprisonment for counterfeiting and selling faked products
H4 Rogue letting agents who targeted newcomers to the UK have been handed down prison sentences ranging from 4 months to over 3 years
H4 Please note: National Trading Standards cannot help members of the public with specific complaints
H4 or advice about goods, services or specific businesses
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain IMG-ALT National Trading Standards
/search/Search
/contact/Contact
/index/Subdomain Home
A-TITLE Protecting Consumers &<br /> Safeguarding Businesses
/what-we-do/Subdomain What We Do
A-TITLE About National Trading Standards
/work-areas/Subdomain Work Areas
A-TITLE Work Areas
/work-areas/ecrime-team/Subdomain National Trading Standards eCrime Team
A-TITLE National Trading Standards eCrime Team
/work-areas/scams-team/Subdomain National Trading Standards Scams Team
A-TITLE National Trading Standards Scams Team
/work-areas/estate-agency-team/Subdomain National Trading Standards Estate and Letting Agency Teams
A-TITLE National Trading Standards Estate and Letting Agency Teams
/work-areas/intelligence-team/Subdomain National Trading Standards Intelligence Team
A-TITLE National Trading Standards Intelligence Team
/work-areas/regional-investiga...Subdomain National Trading Standards Regional Investigations Teams
A-TITLE National Trading Standards Regional Investigations Teams
/work-areas/feed-hygiene-deliv...Subdomain Feed Hygiene Delivery
A-TITLE Feed Hygiene Delivery
/work-areas/work-with-asa/Subdomain Work with the Advertising Standards Authority
A-TITLE Work with the Advertising Standards Authority
/work-areas/disrupt-the-supply...Subdomain Disrupt the supply of illicit tobacco
A-TITLE Local activity to disrupt the supply of illicit tobacco
/work-areas/supply-of-illicit-...Subdomain Tackle the supply of illicit vaping products
A-TITLE Intelligence gathering and national projects to tackle the supply of illicit vaping products
/documents/Subdomain Documents
A-TITLE Documents
/documents/document-archive/Subdomain Document Archive
A-TITLE Document Archive
/our-priorities/Subdomain Our Priorities
A-TITLE Our Priorities
/news/Subdomain News
A-TITLE News
/contact/Subdomain Text duplicate Contact
A-TITLE Contacts
/what-we-do/Trivial anchor text
Read More
/uploads/Infographic 21-22 (00...Subdomain download our NTS Infographic here
/our-priorities/Text duplicate Trivial anchor text
Read More
/uploads/NTS 10_year_Impacts -...Subdomain DOWNLOAD OUR NTS 10 YEAR IMPACT REPORT
/work-areas/Text duplicate Work Areas
/news/Latest Headlines
/news/four-birmingham-men-sent...Four Birmingham men sentenced to a combined 7 ½ years imprisonment for counterfeiting and selling faked products 11th April 2025
/news/rogue-letting-agents-who...Rogue letting agents who targeted newcomers to the UK have been handed down prison sentences ranging from 4 months to over 3 years 25th March 2025
/property-agent-checker/Search the Checker
/documents/Documents Get more information from National Trading Standards.
/our-priorities/Our Priorities Browse our latest National Trading Standards priorities.
/contact/Contact Us Get in touch with the right team.
/Subdomain Text duplicate IMG-ALT National Trading Standards
/index/Subdomain Text duplicate Home
/what-we-do/Subdomain Text duplicate What We Do
/work-areas/Subdomain Text duplicate Work Areas
/documents/Subdomain Text duplicate Documents
/our-priorities/Subdomain Text duplicate Our Priorities
/legal/Subdomain Legal
/contact/Subdomain Text duplicate Contact
/privacy/Subdomain Privacy & Cookies Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationaltradingstandards.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (13 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 18 May 2025 22:34:37 GMT
content-typetext/html; charset=utf-8
content-length3754
x-powered-byPHP/7.4.33
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
set-cookie44 Characters
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 254 referring domains.
This page has 862 backlinks.
This page has backlinks from 220 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.nationaltradingstandards.uk
Welcome to National Trading Standards
Protecting Consumers & Safeguarding Businesses - National Trading Standards

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National79%Check
Standards79%Check
Trading79%Check
Trading Standards79%Check
National Trading79%Check
National Trading Standards79%Check
Businesses68%Check
Protecting Consumers Safeguarding Businesses66%Check
Consumers63%Check
Protecting63%Check
Show more keywords and terms

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