Natickma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
77% 
Page structure
7% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.53 s
File size
158.20 kB
Words
683
Media files
13
Number of links
93 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natick, MA - Official Website | Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (409 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-colorrgb(35, 64, 147)
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 683 words. That's ok.
25.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (16). We recommend using a maximum of 14 tags for this page.
Some tags are too long. With 99 characters this one is longer than 70 characters:
"virtual author talk: the stories, science, and history of birds with smithsonian biologist jay falk"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=17073Town of Natick Massachusetts
/ImageRepository/Document?documentID=19909Morse Library peace flagMorse Library peace flag
/ImageRepository/Document?documentId=15452Newspaper
/ImageRepository/Document?documentID=19548massdot logo_150x150
/ImageRepository/Document?documentID=20063national night out_2025
/ImageRepository/Document?documentID=17516Subscribe
/ImageRepository/Document?documentId=15453Papers
/ImageRepository/Document?documentId=15451Calendar
/ImageRepository/Document?documentId=15464News Newspaper
/ImageRepository/Document?documentID=16994south natick dam & spillway
/ImageRepository/Document?documentID=17495Johnson Elementary_black & white
/ImageRepository/Document?documentID=192779-27 interchange_homepage image (1)
/ImageRepository/Document?documentId=15445Natick Massachusetts home page

Page structure

H1 heading
(Critically important)
ANNOUNCEMENTS
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ANNOUNCEMENTS
H1 QUICK NEWS
H1 TOWN CALENDAR
H1 SPOTLIGHT ON NATICK
H2 [1] Be Informed
H2 [2] Be Engaged
H2 [3] Participate
H3 August 2025
H3 August 2025 Duplicate text
H4 MASSDOT UPDATE (8/1/25): Routes 27/9 Interchange Improvements in Natick (from MassDOT)
H4 National Night Out -- Set For Tuesday 8/5/25
H4 Do you wish you knew more about Town news, events & more (from Town departments)?
H4 South Pond Cyanobacteria Advisory
H4 2025 Fall Town Meeting -- Set To Start 10/21/25 (All Articles Are Due By 8/21/25)
H4 Mon, Aug. 4
H4 Mon, Aug. 4 Duplicate text
H4 Mon, Aug. 4 Duplicate text
H4 Tue, Aug. 5
H4 Tue, Aug. 5 Duplicate text
H4 Wed, Aug. 6
H4 Wed, Aug. 6 Duplicate text
H4 Wed, Aug. 13
H4 Tue, Aug. 5 Duplicate text
H4 Tue, Aug. 5 Duplicate text
H4 Tue, Aug. 5 Duplicate text
H4 Tue, Aug. 5 Duplicate text
H4 Tue, Aug. 5 Duplicate text
H4 Tue, Aug. 5 Duplicate text
H4 Wed, Aug. 6 Duplicate text
H4 Thu, Aug. 7
H4 Charles River Dam Removal & Park Improvements
H4 Johnson Elementary Future Use
H4 Routes 27/9 Interchange Improvements (MassDOT)
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.natickma.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
https://www.natickma.gov/IMG-ALT Town of Natick Massachusetts
/27/GovernmentGovernment
/1940/DepartmentsDepartments
/31/CommunityCommunity
/9/I-Want-ToI Want To...
/366/Online-PaymentsOnline Payments
/list.aspxAlerts & Notifications
/1188/Report-a-ConcernReport a Concern
/1581/Property-Assessment-Info...Property Values
/902/trash-recycling-collectionTrash & Recycling
/jobs.aspxEmployment
/CivicAlerts.aspx?AID=1406IMG-ALT massdot logo_150x150
/CivicAlerts.aspx?AID=1406MASSDOT UPDATE (8/1/25): Routes 27/9 Interchange Improvements in Natick (from MassDOT)
/CivicAlerts.aspx?AID=1406Find details of 8/1/25 update...
/Calendar.aspx?EID=12017New window IMG-ALT national night out_2025
/Calendar.aspx?EID=12017New window National Night Out -- Set For Tuesday 8/5/25
/Calendar.aspx?EID=12017New window Event info...
/CivicAlerts.aspx?AID=1193IMG-ALT Subscribe
/CivicAlerts.aspx?AID=1193Do you wish you knew more about Town news, events & more (from Town departments)?
/CivicAlerts.aspx?AID=1193Click to learn more...
/CivicAlerts.aspx?AID=1402South Pond Cyanobacteria Advisory
/CivicAlerts.aspx?AID=1402Read on...
/DocumentCenter/View/20067/Int...New window 2025 Fall Town Meeting -- Set To Start 10/21/25 (All Articles Are Due By 8/21/25)
/DocumentCenter/View/20067/Int...New window Read memo...
https://natickma.gov/list.aspxEmergency Alerts & Community Notifications
/CivicAlerts.aspx?AID=1193Learn more
/2144/19666/Natick-101-SessionsNatick 101 Sessions
https://www.flashvote.com/nati...External Subdomain FlashVote
/2143/Survey-ToolsText duplicate Learn more
https://www.natickma.gov/Anchor Government Meetings
https://www.natickma.gov/Anchor Text duplicate Government Meetings
/calendar.aspx?view=list&year=...4
/calendar.aspx?view=list&year=...5
/calendar.aspx?view=list&year=...6
/calendar.aspx?view=list&year=...13
/Calendar.aspx?EID=12056Council on Aging Board Executive Subcommittee meeting
/Calendar.aspx?EID=12064Memorial School Building Committee - In Person and Virtual
/Calendar.aspx?EID=12063Trails and Forest Stewardship Committee
/Calendar.aspx?EID=12067Working Group (Planning Board and Natick Center Associates) Meeting
/Calendar.aspx?EID=12068School Committee/Retreat Meeting - Virtual Only
/Calendar.aspx?EID=12065Natick 180 Steering Committee Meeting
/Calendar.aspx?EID=12066Select Board Meeting
/Calendar.aspx?EID=12055Planning Board Public Meeting
/calendar.aspx?CID=25,26,29,30...View All Meetings
https://www.natickma.gov/Anchor Community Events
https://www.natickma.gov/Anchor Text duplicate Community Events
/calendar.aspx?view=list&year=...Text duplicate 5
/calendar.aspx?view=list&year=...Text duplicate 6
/calendar.aspx?view=list&year=...7
/calendar.aspx?view=list&year=...8
/calendar.aspx?view=list&year=...11
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...Text duplicate 13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...18
/calendar.aspx?view=list&year=...19
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...22
/calendar.aspx?view=list&year=...23
/calendar.aspx?view=list&year=...25
/calendar.aspx?view=list&year=...28
/calendar.aspx?view=list&year=...Text duplicate 6
/Calendar.aspx?EID=11965Live Virtual Tour in London-1
/Calendar.aspx?EID=12029Virtual Author Talk: The Stories, Science, and History of Birds with Smithsonian Biologist Jay Falk
/Calendar.aspx?EID=12017National Night Out
/Calendar.aspx?EID=11496FREE Kids Concerts on the Common: Kevin Driscoll
https://baconfreelibrary.org/e...New window External Stacey Peasley Concert
/Calendar.aspx?EID=11497FREE Family Concerts on the Common: Ghost in the Machine
/Calendar.aspx?EID=12030Crafter Matinee: Grease
/Calendar.aspx?EID=12031LED Mini Golf with One Up Games! Summer Reading Family Event
/calendar.aspx?CID=102,97,99,1...View All Events
/FormCenter/Community-Calendar...New window form
/crprojectsIMG-ALT south natick dam & spillway
/crprojectsCharles River Dam Removal & Park Improvements
/crprojectsStay informed...
/2113/PROJECT-Johnson-Elementa...IMG-ALT Johnson Elementary_black & white
/2113/PROJECT-Johnson-Elementa...Johnson Elementary Future Use
/2113/PROJECT-Johnson-Elementa...Text duplicate Stay informed...
/2235/21757/PROJECT-Routes-279...IMG-ALT 9-27 interchange_homepage image (1)
/2235/21757/PROJECT-Routes-279...Routes 27/9 Interchange Improvements (MassDOT)
/2235/21757/PROJECT-Routes-279...Text duplicate Stay informed...
/list.aspxAlerts
https://natickma.portal.opengo...External Subdomain Permits & Licenses
https://www.natickps.org/External Subdomain Natick Public Schools
/FormCenter/General-Contact-Fo...Contact Us
/bids.aspxBids / RFPs
/487/Board-Committee-Volunteer...Subdomain Volunteer
/jobs.aspxJobs / Employment
/quicklinks.aspxQuick Links
/CivicAlerts.aspxNews
/calendar.aspxCalendar
/list.aspxNotify Me®
/366/Online-PaymentsText duplicate Online Payments
https://www.natickma.gov/faq.aspxFAQs
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.natickma.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.53 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (158 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateMon, 04 Aug 2025 20:32:33 GMT
content-length45151
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 117 referring domains.
This page has 665 backlinks.
This page has backlinks from 107 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natick72%Check
ANNOUNCEMENTS50%Check
National45%Check
Night45%Check
National Night45%Check
Town44%Check
Website44%Check
MASSDOT44%Check
news44%Check
Interchange44%Check
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