My.morrisons.com - SEO Checker

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Overview of the SEO Check
Meta information
54% 
Page quality
61% 
Page structure
79% 
Link structure
81% 
Server
80% 
External factors
24% 
SEO Score
Response time
0.63 s
File size
14.40 kB
Words
365
Media files
11
Number of links
28 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Inspiration
The page title is too short. (92 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Morrisons Blog
The meta description is too short. (93 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://my.morrisons.com/inspiration/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Germany
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionMorrisons Blog
keywordsEmpty
viewportwidth=device-width,initial-scale=1
authorMorrisons PLC
twitter:cardsummary
twitter:site@morrisons
twitter:titleInspiration
twitter:descriptionEmpty
twitter:imagehttps://my.morrisons.com/globalassets/hubs/inspiration/inspiration-768x360.jpg
twitter:image:altEmpty
twitter:domainmy.morrisons.com
og:typewebsite
og:titleInspiration
og:descriptionMorrisons Blog
og:site_nameMorrisons
og:localeen_GB
og:urlhttps://my.morrisons.com/inspiration/
og:imagehttps://my.morrisons.com/globalassets/hubs/inspiration/inspiration-768x360.jpg
X-UA-CompatibleIE=10
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 365 words on this page. Good pages should have about 800 words of useful content.
34.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (8). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: find out more
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/header-Morrisons-more-logo-mobile.svgNo alt attribute provided
...s/header-Morrisons-more-logo-desktop.svgNo alt attribute provided
...hubs/inspiration/inspiration-768x360.jpgArticle Header Image
.../hubs/farm24/2025/2025-farm24-mobile.jpgNo alt attribute provided
...ssets/hubs/summer/2025/summer-mobile.jpgNo alt attribute provided
...ion/fresh-from-market-street-800x500.jpgNo alt attribute provided
...nspiration/latest-food-inspo-800x500.jpgNo alt attribute provided
...n/inspiration-digitalleaflet-800x500.jpgNo alt attribute provided
...assets/hubs/inspiration/cafe-800x500.jpgNo alt attribute provided
...sets/hubs/inspiration/the-best-block.pngNo alt attribute provided
...lassets/hubs/inspiration/125-800x500.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 24 Hours in Farming
H3 Summer Ideas & Inspiration
H3 Market Street at Morrisons
H3 Explore Food Inspiration & Guides
H3 Morrisons Digital Leaflet
H3 Pop into your Morrisons Café
H3 The Best
H3 125 Years of Morrisons
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
/inspiration/A-TITLE Blog Home
https://my.morrisons.com/recipes/New window Recipes
/reasons/more-reasons-to-shop-...More Reasons
/market-street/greengrocers/Market Street Greengrocers
/market-street/bakers/Market Street Bakers
/market-street/fishmongers/Market Street Fishmongers
/market-street/butchers/Market Street Butchers
/marie-curie-partnership/Marie Curie Partnership
/trending-on-social/Trending On Social
/inspiration/Text duplicate A-TITLE Blog Home
https://groceries.morrisons.co...External Subdomain REGISTER NOW
https://my.morrisons.com/recipes/New window Text duplicate Recipes
/reasons/more-reasons-to-shop-...Text duplicate More Reasons
/market-street/Market Street
/market-street/greengrocers/Text duplicate Market Street Greengrocers
/market-street/bakers/Text duplicate Market Street Bakers
/market-street/fishmongers/Text duplicate Market Street Fishmongers
/market-street/butchers/Text duplicate Market Street Butchers
/marie-curie-partnership/Text duplicate Marie Curie Partnership
/trending-on-social/Text duplicate Trending On Social
https://my.morrisons.com/farm24/24 Hours in Farming On 7th August 2025, we'll be marking 24 Hours in Farming with our #Farm24 event. The annual event aims to showcase the brilliant work don...
https://my.morrisons.com/summer/Summer Ideas & Inspiration Summer fun for all! From activities to entertain the kids, to barbecue tips and vibrant summer recipes, so you can make the most o...
/market-street/Market Street at Morrisons At Morrisons, we source more fresh food direct from British Farmers, Growers & Fisheries than any other supermarket. Working direc...
/inspiration/our-latest-food-i...Explore Food Inspiration & Guides Discover a diverse range of food inspiration, from our recipe top picks to comprehensive cooking guides. We're here to make...
/morrisons-leaflet/Morrisons Digital Leaflet Browse our digital leaflet online. We've got loads of great offers for you to get your hands on this month. View latest offers
/morrisons-cafe/Pop into your Morrisons Café More post shop pit stops. Pop into your Morrisons Café and try our brand new menu, packed full of delicious new additions and cl...
https://my.morrisons.com/thebest/The Best Our The Best range helps you host indulgent occasions from the comfort of your living room, without the restaurant costs. Created using inspirationa...
/125-years-of-morrisons/125 Years of Morrisons We have proudly been part of British life for 125 years - starting as a market stall in 1899. Learn more about our journey to becoming...
/inspiration/Anchor Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://my.morrisons.com/inspiration/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (14 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSat, 26 Jul 2025 23:27:34 GMT
cf-ray9657ab20f8b77792-LHR
content-encodinggzip
access-control-allow-headersContent-Type, Authorization
access-control-allow-methodsGET, POST, PUT, DELETE, OPTIONS
access-control-allow-origin*
access-control-expose-headersRequest-Context
cache-controlno-cache, no-store, must-revalidate
expires-1
pragmano-cache
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
x-html-minification-powered-byWebMarkupMin
request-contextappId=cid-v1:cd52387e-6104-480e-a680-ed8e7afabc64
x-powered-byASP.NET
cf-cache-statusDYNAMIC
servercloudflare
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 34f8e9435dea359238debf97e45feb10.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P6
x-amz-cf-idK8648s2R8ySiMa6AgcAwpt2bmVpBe8P0NWaWjV7fqsjbZ7OF5aMK9g==
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 13 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /EPiServer/CMS/
Disallow: /Util/
Disallow: /foodtoorder/account
Disallow: /foodtoorder/checkout
Sitemap: https://my.morrisons.com/sitemap.xml

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my.morrisons.com › inspiration
Inspiration
Morrisons Blog

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Inspiration66%Check
Morrisons59%Check
Ideas Inspiration56%Check
Food Inspiration55%Check
Blog46%Check
Summer45%Check
Ideas43%Check
Explore43%Check
Hub41%Check
latest41%Check
Show more keywords and terms

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