Mskdorset.nhs.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
28% 
Page structure
50% 
Link structure
97% 
Server
54% 
External factors
96% 
SEO Score
Response time
1.01 s
File size
162.80 kB
Words
372
Media files
15
Number of links
20 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Looking after yourself | Musculoskeletal Matters
The length of the page title is perfect. (424 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mskdorset.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationkPRoqyF02lT0Z21IFU929wxWj8hnw3-1I9wyeixLM0M
generatorSite Kit by Google 1.152.1
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://www.mskdorset.nhs.uk/wp-content/uploads/2020/04/cropped-Asset-1-270x270.png
article:publisherhttps://www.facebook.com/NHSDorsetCCG/
article:modified_time2025-05-09T09:07:41+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@DorsetCCG
og:localeen_GB
og:typewebsite
og:titleLooking after yourself
og:urlhttps://www.mskdorset.nhs.uk/
og:site_nameMusculoskeletal Matters
og:imagehttps://www.mskdorset.nhs.uk/wp-content/uploads/2020/04/Group-139-300x103.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 372 words on this page. Good pages should have about 800 words of useful content.
There are 6 text duplicates on this page:
  • Duplicate 1: We understand how aches and pains in your joints, muscles and bones ca...
  • Duplicate 2: In most cases, these can be treated by yourself, in your own home usin...
  • Duplicate 3: * Please note this information is suitable for adults only. For inform...
36.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (13). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: click here
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Musculoskeletal Matters
data:[...] Base64No alt attribute providedNHS ActiveDorset OurDorset
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Looking after yourself
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Looking after yourself
H1 Feel better, move better, be better
H1 Select a body part for more information
H3 Foot pain
H3 Ankle pain
H3 Back pain
H3 Elbow pain
H3 Wrist and hand pain
H3 Neck pain
H3 Hip pain
H3 Knee pain
H3 Shoulder pain
H3 Other useful information and resources
H3 Do you think you need physiotherapy?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.mskdorset.nhs.uk/Subdomain IMG-ALT Musculoskeletal Matters
https://www.mskdorset.nhs.uk/Subdomain Looking after yourself
/ankle-pain/Subdomain Ankle pain
/foot-pain/Subdomain Foot pain
/back-pain-2/Subdomain Back pain
/elbow-pain/Subdomain Elbow pain
/hand-and-wrist-pain/Subdomain Hand and wrist pain
/neck-pain/Subdomain Neck pain
/hip-pain/Subdomain Hip pain
/knee-pain/Subdomain Knee pain
/shoulder-pain/Subdomain Shoulder pain
/contact/Subdomain Contact
/healthcare-professionals/Subdomain Healthcare professionals visit here
https://www.uhd.nhs.uk/service...New window External Subdomain Trivial anchor text
click here
https://www.poole.nhs.uk/a-z-s...New window External Subdomain Text duplicate Trivial anchor text
click here
https://healthvideos.ourdorset...External Subdomain No Text
https://healthvideos.ourdorset...External Subdomain Our Dorset Health and Care videos
/patient-self-referral-form/Subdomain Fill out a self referral form
/patient-self-referral-form/Subdomain Patient self referral form
/healthcare-professional-refer...Subdomain Health professional referral form
https://maternitymattersdorset...New window External Maternity Matters Dorset
/contactSubdomain Text duplicate Contact
/looking-after-yourself/Subdomain Text duplicate Looking after yourself
https://www.dorsetccg.nhs.uk/w...New window External Subdomain Privacy policy
/terms-and-conditionsSubdomain Terms and conditions
/feedback-demo/Subdomain Click here to help

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mskdorset.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 12 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (163 kB).

HTTP Response Header

NameValue
dateSun, 18 May 2025 12:48:25 GMT
serverApache
link<https://www.mskdorset.nhs.uk/wp-json/>; rel="https://api.w.org/", <https://www.mskdorset.nhs.uk/wp-json/wp/v2/pages/647>; rel="alternate"; title="JSON"; type="application/json", <https://www.mskdorset.nhs.uk/>; rel=shortlink
strict-transport-securitymax-age=63072000; includeSubdomains; preload
content-encodinggzip
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
content-length39918
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is very well linked from other websites.
This page has backlinks from 32 referring domains.
This page has 15,212 backlinks.
This page has backlinks from 20 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Looking62%Check
self62%Check
Dorset54%Check
NHS54%Check
Matters49%Check
self referral form48%Check
Dorset Health47%Check
weeks Dorset44%Check
information43%Check
Dorset County Hospital41%Check

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