Msc.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
91% 
Page structure
100% 
Link structure
25% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
163.80 kB
Words
1472
Media files
33
Number of links
183 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Container Shipping Company | MSC
The length of the page title is perfect. (387 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
MSC is a world leader in global container shipping and a company that prides itself on offering digitized global services with local knowledge. Contact us!
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.msc.com/en
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionMSC is a world leader in global container shipping and a company that prides itself on offering digitized global services with local knowledge. Contact us!
authorMediterranean Shipping Company S.A.
keywordscompany, container, global, service, shipping
robotsindex, follow
langen
twitter:titleGlobal Container Shipping Company | MSC
twitter:descriptionMSC is a world leader in global container shipping and a company that prides itself on offering digitized global services with local knowledge. Contact us!
og:urlhttps://www.msc.com/en
og:typearticle
og:titleGlobal Container Shipping Company | MSC
og:descriptionMSC is a world leader in global container shipping and a company that prides itself on offering digitized global services with local knowledge. Contact us!
og:site_nameMSC
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: As well as being a global leader in container shipping, our worldwide ...
This page contains 1472 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...jpg?rev=238b05002582457f862bd1c89da799dcNo alt attribute provided
...b042d38747404871662310?v=94ae1815?w=1880MSC19001511.jpg
...394471bf7f9639968f0cab?v=0f1e5582?w=1880MSC17010613.jpg
...7348cf974e2fcff85067bd?v=376b3b4b?w=1880MSC22013343.jpg
...80&hash=E9597AEC92A26C2C779F8F9A87C250A2Working on digital interfaces
...80&hash=AB1E6EC6A053DD670914567994546914MSC Dry containers stacked up to the sky
Video URLWidthHeight
...mp4?rev=673d64868d9842f4bf224ae4aabb0bd6
...mp4?rev=3004b94ed2f1414da6cb1f88c83af48e

Page structure

H1 heading
(Critically important)
LEADER IN SHIPPING & LOGISTICS
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 LEADER IN SHIPPING & LOGISTICS
H2 A Unique and Holistic East / West Network
H2 Your Shipping Needs Met
H2 Moving the World, Together.
H2 Discover the Latest News About MSC
H3 Enjoy Full Coverage With Transatlantic Services
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 17 links with a trivial anchor text.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/solutions/shipping-solutionsAll Shipping Solutions
/en/solutions/dry-cargoDry Cargo
/en/solutions/reefer-cargoReefer Cargo
/en/solutions/project-cargoProject Cargo
/en/solutions/liquid-cargo-sol...Liquid Cargo
/en/solutions/our-trade-servicesTrade Services
/en/solutions/inland-solutionsAll Inland Transportation & Logistics Solutions
/en/solutions/intermodalInland Transport
/en/solutions/warehousingWarehousing & Storage
/en/solutions/air-cargo-solutionAbout Air Cargo
/en/solutions/air-cargo-soluti...Air Cargo Schedule
https://www.mscaircargo.com/External Subdomain Air Cargo Tracking
/en/solutions/air-cargo-soluti...Get an Air Cargo Quotation
/-/media/files/msc-cargo/msc-s...Information Moves Cargo
/en/solutions/air-cargo-soluti...Air Cargo Policies
https://forms.office.com/r/32U...External Subdomain Air Cargo Claims
/en/solutions/digital-solutionsAll Digital Business Solutions
/en/solutions/digital-solution...Direct Integrations
/en/solutions/digital-solution...eBL
/en/solutions/digital-solution...Smart Containers
/en/solutions/digital-solution...iReefer
/en/solutions/peace-of-mind-so...All Cargo Cover Solutions
/en/solutions/extended-protectionMSC Extended Protection
/en/solutions/cargo-insuranceMarine Cargo Insurance
/en/solutions/thermal-liner-so...MSC Thermal Liner Solution
/en/industries/agricultureOverview
/en/industries/agriculture/cas...Cashews
/en/industries/agriculture/cocoaCocoa
/en/industries/agriculture/coffeeCoffee
/en/industries/agriculture/cottonCotton
/en/industries/agriculture/dri...Dried Fruits & Nuts
/en/industries/agriculture/riceRice
/en/industries/agriculture/sesameSesame
/en/industries/agriculture/sugarSugar
/en/industries/automotiveText duplicate Overview
/en/industries/automotive/comp...New Cars
/en/industries/automotive/used...Used Cars
/en/industries/automotive/car-...Car Parts
/en/industries/chemicals-and-p...Chemicals & Petrochemicals
/en/industries/plastics-and-ru...Plastics & Rubber Products
/en/industries/food-and-beveragesText duplicate Overview
/en/industries/food-and-bevera...Beverages
/en/industries/food-and-bevera...Dairy
/en/industries/food-and-bevera...Meat
/en/industries/food-and-bevera...Seafood
/en/industries/food-and-bevera...Tea
/en/industries/fruitsFruits
/en/industries/fruits/avocadosAvocados
/en/industries/fruits/bananasBananas
/en/industries/fruits/mangoesMangoes
/en/industries/fruits/cherriesCherries
/en/industries/fruits/citrusCitrus
/en/industries/fruits/vegetablesVegetables
/en/industries/mining-and-mine...Mining & Minerals
/en/industries/pharmaPharmaceuticals
/en/industries/pulp-paper-and-...Pulp, Paper & Forestry Products
/en/industries/retailText duplicate Overview
/en/industries/retail/apparelApparel
/en/industries/retail/cosmeticsCosmetics
/en/industries/retail/white-go...White goods & Electronics
https://www.msc.com/en/ebusinesseBusiness
/en/sustainability/enabling-lo...Decarbonizing Logistics
/en/sustainability/enabling-lo...MSC Biofuel Solution
/en/carbon-calculatorMSC Carbon Calculator
/en/sustainability/fostering-i...Fostering Inclusive Trade
/en/sustainability/addressing-...Addressing Social Challenges
/en/sustainability/blue-planet...Protecting Whales
/-/media/files/sustainability/...2023 Sustainability Report
/en/sustainability/gri-content...GRI Content Index
/en/sustainability/partnershipsPartnerships
/en/sustainability/certificationsCertifications
/en/sustainability/msc-code-of...MSC Code of Business Conduct
/en/sustainability/msc-supplie...MSC Supplier Code of Conduct
/en/sustainability/msc-modern-...MSC Modern Slavery Transparency Statements
/en/sustainability/msc-ship-re...MSC Ship Recycling Policy
/en/about-us/managementManagement
/en/about-us/msc-foundationMSC Foundation
/en/about-us/msc-groupMSC Group
/en/search-a-scheduleSchedules
A-TITLE Search a schedule
/en/track-a-shipmentTracking
A-TITLE MSC Suivi
https://mymsc.com/mymsc/New window External myMSC
A-TITLE Log in to myMSC
https://www.msc.com/en/newsroomNewsroom
A-TITLE MSC Newsroom
https://www.msc.com/en/eventsEvents
A-TITLE Stay up to date with events and meet us there
https://www.msc.com/en/lp/blogBlog
A-TITLE Catching Waves with MSC Blogs and Articles
/en/local-informationLocal information
A-TITLE MSC Local Information
https://www.msc.com/en/careersCareers
A-TITLE Careers at MSC
https://www.msc.com/en/contact-usContact us
A-TITLE Contact us
https://www.msc.com/en/toolsTools
A-TITLE MSC Tools
https://www.msc.com/en/searchSearch
https://www.msc.com/enSubdomain ENGLISH
A-TITLE English
https://www.msc.com/esSubdomain ESPAÑOL
A-TITLE Spanish
https://www.msc.com/trSubdomain TÜRKÇE
A-TITLE Turkish
https://www.msc.com/frSubdomain FRANÇAIS
A-TITLE French
https://www.msc.com/ruSubdomain PУССКИЙ
A-TITLE Russian
https://www.msc.com/ptSubdomain PORTUGUÊS
A-TITLE Portuguese
https://www.msc.com/zhSubdomain 中文
A-TITLE Chinese
https://www.msc.com/arSubdomain العربية
A-TITLE Arabic
https://www.msc.com/deSubdomain DEUTSCH
A-TITLE German
https://www.msc.com/jaSubdomain 日本語
A-TITLE Japanese
https://www.msc.com/koSubdomain 한국어
A-TITLE Korean
https://www.msc.com/itSubdomain ITALIANO
A-TITLE Italian
/en/search-a-scheduleText duplicate Schedules
A-TITLE Search a schedule
https://www.msc.com/No Text
/en/track-a-shipmentText duplicate Tracking
https://www.msc.com/enSubdomain Text duplicate ENGLISH
A-TITLE English
https://www.msc.com/esSubdomain Text duplicate ESPAÑOL
A-TITLE Spanish
https://www.msc.com/trSubdomain Text duplicate TÜRKÇE
A-TITLE Turkish
https://www.msc.com/frSubdomain Text duplicate FRANÇAIS
A-TITLE French
https://www.msc.com/ruSubdomain Text duplicate PУССКИЙ
A-TITLE Russian
https://www.msc.com/ptSubdomain Text duplicate PORTUGUÊS
A-TITLE Portuguese
https://www.msc.com/zhSubdomain Text duplicate 中文
A-TITLE Chinese
https://www.msc.com/arSubdomain Text duplicate العربية
A-TITLE Arabic
https://www.msc.com/deSubdomain Text duplicate DEUTSCH
A-TITLE German
https://www.msc.com/jaSubdomain Text duplicate 日本語
A-TITLE Japanese
https://www.msc.com/koSubdomain Text duplicate 한국어
A-TITLE Korean
https://www.msc.com/itSubdomain Text duplicate ITALIANO
A-TITLE Italian
/en/solutions/shipping-solutionsA-TITLE MSC Shipping Solutions
/en/solutions/shipping-solutionsShipping Solutions
A-TITLE MSC Shipping Solutions
/en/solutions/dry-cargoText duplicate Dry Cargo
A-TITLE MSC Dry Cargo Solution
/en/solutions/reefer-cargoText duplicate Reefer Cargo
A-TITLE MSC Reefer Cargo Solution
/en/solutions/project-cargoText duplicate Project Cargo
A-TITLE MSC Project Cargo Solution
/en/solutions/inland-solutionsA-TITLE MSC Inland Solutions
/en/solutions/inland-solutionsInland Transportation & Logistics Solutions
A-TITLE MSC Inland Solutions
/en/solutions/intermodalText duplicate Inland Transport
/en/solutions/warehousingText duplicate Warehousing & Storage
/en/solutions/air-cargo-solutionA-TITLE MSC Air Cargo Solution
/en/solutions/air-cargo-solutionAir Cargo Solution
A-TITLE MSC Air Cargo Solution
/en/solutions/digital-solutionsA-TITLE MSC Digital Solutions
/en/solutions/digital-solutionsDigital Business Solutions
A-TITLE MSC Digital Solutions
/en/solutions/digital-solution...Text duplicate eBL
A-TITLE MSC eBL solution
/en/solutions/digital-solution...Direct Integration
/en/solutions/digital-solution...Smart containers
/en/solutions/digital-solution...Text duplicate iReefer
A-TITLE The most advanced reefer container monitoring system
/en/solutions/peace-of-mind-so...A-TITLE See all our cargo cover solutions
/en/solutions/peace-of-mind-so...Cargo Cover Solutions
A-TITLE See all our cargo cover solutions
/en/solutions/extended-protectionExtended Protection
/en/solutions/cargo-insuranceText duplicate Marine Cargo Insurance
https://www.msc.com/en/solutionsSee all solutions
/en/solutions/our-trade-servic...Learn more
A-TITLE Ship with MSC Standalone Network now!
/en/solutions/our-trade-servic...Learn more now!
A-TITLE Learn more about our transatlantic services
/en/industries/agricultureTrivial anchor text
Read more
/en/industries/fruitsText duplicate Trivial anchor text
Read more
/en/industries/pharmaText duplicate Trivial anchor text
Read more
/en/industries/automotive/car-...Text duplicate Trivial anchor text
Read more
/en/industries/mining-and-mine...Text duplicate Trivial anchor text
Read more
/en/industries/plastics-and-ru...Text duplicate Trivial anchor text
Read more
/en/industries/chemicals-and-p...Text duplicate Trivial anchor text
Read more
/en/industries/food-and-beveragesText duplicate Trivial anchor text
Read more
/en/industries/pulp-paper-and-...Text duplicate Trivial anchor text
Read more
/en/industries/retailText duplicate Trivial anchor text
Read more
https://www.msc.com/en/about-usRead more about MSC
A-TITLE Read more about MSC
https://www.msc.com/en/about-usText duplicate Read more about MSC
A-TITLE Read more about MSC
/en/newsroom/news/2025/april/m...Text duplicate Trivial anchor text
Read more
/en/newsroom/news/2025/april/d...Text duplicate Trivial anchor text
Read more
/en/newsroom/news/2025/april/d...Text duplicate Trivial anchor text
Read more
/en/newsroom/news/2025/april/m...Text duplicate Trivial anchor text
Read more
/en/newsroom/stories/the-banan...Text duplicate Trivial anchor text
Read more
/en/newsroom/news/2025/march/m...Text duplicate Trivial anchor text
Read more
/en/newsroom/newsSee all news
/en/newsroom/customer-advisoriesText duplicate Trivial anchor text
Read more
A-TITLE Read more
/en/newsroom/customer-advisori...17/05/2025 Peak Season Surcharge - Trade from Europe to Australia and New Zealand PSS - Peak Season Surcharge, Europe, Oceania
/en/newsroom/customer-advisori...15/05/2025 Price Announcement - Trade from Far East to Sub-Saharan Africa and Indian Ocean New FAK rates, Far East, Africa
/en/newsroom/customer-advisori...14/05/2025 EU Price Announcement - Trade from Far East to Europe New FAK rates, Far East, Europe
/en/newsroom/customer-advisori...12/05/2025 Price Announcement - Trade from Mediterranean and Black Sea to Far East New FAK rates, Europe, Far East
/en/newsroom/customer-advisori...12/05/2025 Price Announcement - Port Congestion Surcharge - Trade from Northern Europe (inc. NWC & SCANBALTIC) to Far East CGS - Congestion Surcharge, NWC, F...
/en/newsroom/customer-advisori...12/05/2025 Emergency Operation Surcharge - Trades to and from Pakistan EOS - Emergency Operation Surcharge, Pakistan
/en/newsroom/customer-advisori...07/05/2025 Trade Asia to US East Coast - Interim Network Changes Rotation Change, Asia, East Coast N. America
/en/newsroom/customer-advisori...28/04/2025 Eastern Cape Express Service Update Rotation Change, Africa, Europe
/en/newsroom/customer-advisori...17/04/2025 Overweight surcharge - Trade from Asia to North Europe (inc. Scandinavia and Baltic) OVW - Overweight Surcharge, East- West Network, Asia, Europe
https://www.msc.com/en/solutionsSolutions
A-TITLE Solutions
/en/local-informationText duplicate Local information
A-TITLE MSC Local Information
https://www.msc.com/en/ebusinessE-Business
A-TITLE E-Business
/en/sustainabilitySustainability
A-TITLE Sustainability
https://mymsc.com/mymsc/New window External Text duplicate myMSC
A-TITLE Log in to myMSC
https://www.mscgroup.com/New window External Subdomain Text duplicate MSC Group
A-TITLE Learn more about the MSC Group
https://www.msc.com/en/newsroomText duplicate Newsroom
A-TITLE MSC Newsroom
https://www.msc.com/en/eventsText duplicate Events
A-TITLE Stay up to date with events and meet us there
https://www.msc.com/en/lp/blogText duplicate Blog
A-TITLE Catching Waves with MSC Blogs and Articles
https://www.msc.com/en/careersText duplicate Careers
A-TITLE Careers at MSC
https://www.msc.com/en/contact-usText duplicate Contact us
A-TITLE Contact us
https://www.facebook.com/MSCCa...New window External Subdomain A-TITLE Facebook MSC Cargo
https://x.com/msccargoNew window External A-TITLE X MSC Cargo
https://www.instagram.com/mscc...New window External Subdomain A-TITLE Instagram MSC Cargo
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linkedin MSC Cargo
https://www.youtube.com/@MSCCargoNew window External Subdomain A-TITLE YouTube MSC Cargo
/en/data-privacyData Privacy
A-TITLE Your privacy and confidentiality are important to us
/en/personal-data-requestPersonal Data Request
A-TITLE Personal Data Request
/en/terms-and-conditionsTerms of Use
A-TITLE Terms of Use
/en/carrier-termsCarrier's Terms & Conditions
A-TITLE Carrier's Terms & Conditions
/-/media/files/legal-files/sig...EU Commitments
A-TITLE EU Commitments
/en/sustainability/msc-code-of...Code of Conduct
A-TITLE MSC Code of Business Conduct
/en/sustainability/certificationsText duplicate Certifications
A-TITLE MSC Certifications
https://www.msc.com/en/speak-upSpeak Up Line
A-TITLE MSC Speak-up line

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.msc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (164 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
request-contextappId=cid-v1:9c90ed6b-4f99-4a86-a36a-af6b6ef9788f
permissions-policygeolocation=(self); web-share=(self); autoplay=*
cross-origin-opener-policyunsafe-none
cross-origin-embedder-policyunsafe-none
cross-origin-resource-policycross-origin
x-frame-optionsdeny
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-security-policydefault-src 'self'; worker-src blob:; child-src blob:; font-src * data: https:; img-src * data:; media-src * data:; script-src * 'unsafe-inline' 'unsafe-eval' https:; style-src * 'unsafe-inline' https:; connect-src * https:; frame-src * https:;
referrer-policyno-referrer-when-downgrade
x-azure-ref20250519T114445Z-r1857d58ffd4cz5jhC1LONy4fc0000000670000000010499
accept-rangesbytes
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content-encodinggzip
expiresMon, 19 May 2025 11:44:46 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
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content-length24283
set-cookie47 Characters
server-timingcdn-cache; desc=MISS
link<https://bat.bing.com>;rel="preconnect",<https://s.yimg.jp>;rel="preconnect",<https://t.contentsquare.net>;rel="preconnect",<https://www.clarity.ms>;rel="preconnect",<https://static.hotjar.com>;rel="preconnect",<https://csxd.contentsquare.net>;rel="preconnect",<https://script.hotjar.com>;rel="preconnect"
akamai-grn0.5c173317.1747655085.a94117ce
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,680 referring domains.
This page has 76,303 backlinks.
This page has backlinks from 1,387 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: */search-a-schedule?*params*
Disallow: */track-a-shipment?*params*
Disallow: */search?*query*

Sitemap: https://www.msc.com/sitemap.xml

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Search preview

www.msc.com
Global Container Shipping Company | MSC
MSC is a world leader in global container shipping and a company that prides itself on offering digitized global services with local knowledge. Contact us!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SHIPPING82%Check
MSC Ship81%Check
MSC77%Check
container shipping72%Check
shipping company71%Check
global container shipping company65%Check
LEADER62%Check
Shipping Solutions62%Check
Global Leader60%Check
Container59%Check
Show more keywords and terms

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