Mrta.us - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
87% 
Link structure
30% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.25 s
File size
116.90 kB
Words
596
Media files
12
Number of links
152 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MART
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Montachusett Regional Transit Authority
The length of the meta description is perfect. (246 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mrta.us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionMontachusett Regional Transit Authority
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorPowered by Slider Revolution 6.4.11 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://www.mrta.us/wp-content/uploads/2023/01/Mart-footer-Logo.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • accomodations => accommodations
The average number of words per sentence of 27.6 words is high.
This page contains 596 words. That's ok.
14.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/themes/mart/images/svg/Search.svgSearch Bar Button
...ontent/themes/mart/images/svg/Search.svgSearch Bar Button
...23/06/NewMARTLogoOfficialTransparent.pngMART Montachusett Regional Transit Authority
/wp-content/themes/mart/images/svg/swap.svgReverse Locations
...4A8807_TrustYourPlansWithMart-Inset2.jpgADA Eligible Paratransit Service
/wp-content/uploads/2024/02/paratransit.pngADA Eligible Paratransit Service
...ads/2024/02/iStock-157676224-cropped.jpgCouncil on Aging (COA) Services
/wp-content/uploads/2024/02/coa.pngCouncil on Aging (COA) Services
...4A8663_TrustYourPlansWithMart-Inset2.jpgMonthly Ride Service
...content/uploads/2024/02/subscription.pngMonthly Ride Service
...s/2024/02/NewMARTLogoOfficialOutline.pngMART Montachusett Regional Transit Authority

Page structure

H1 heading
(Critically important)
Trust your plans with MART
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Trust your plans with MART
H2 TRIP PLANNER
H2 Job Openings
H2 MART News
H2 MART Notices
H2 Other Services
H3 We are Hiring Drivers in 2025!
H3 MART CONNECTS in Ayer Bolton Devens Lancaster Littleton Lunenburg Shirley Sterling & Stow
H3 Mike’s Journey as a MART Hero
H3 MART Connects in Ayer, Devens, Lancaster, and Shirley
H3 Wood’s Plus SWIFT RIDE
H3 ADA Eligible Paratransit Service
H3 ADA Eligible Paratransit Service Duplicate text
H3 Council on Aging (COA) Services
H3 Council on Aging (COA) Services Duplicate text
H3 Monthly Ride Service
H3 Monthly Ride Service Duplicate text
Some anchor texts are used more than once.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mrta.us/Anchor Skip to content
/customer-information/Subdomain Customer Information
/travel-training/Subdomain Travel Training
/open-government/Subdomain Open Government
https://www.mrta.us/about/Subdomain About
/about/commuter-rail-parking/Subdomain Commuter Parking
/green-initiatives/Subdomain Sustainability
https://www.mrta.us/Subdomain IMG-ALT MART Montachusett Regional Transit Authority
https://www.mrta.us/service/Subdomain Services
/schedules-maps/Subdomain Schedules & Maps
/schedule-map/route1/Subdomain Route 1
/schedule-map/route-2-9/Subdomain Route 2 & 9
/schedule-map/route-3/Subdomain Route 3
/schedule-map/route-4/Subdomain Route 4
/schedule-map/route-5/Subdomain Route 5
/schedule-map/route-6-7/Subdomain Route 6 & 7
/schedule-map/route-8/Subdomain Route 8
/schedule-map/route11/Subdomain Route 11
/schedule-map/gardner-1/Subdomain Gardner Route 1
/schedule-map/gardner-2/Subdomain Gardner Route 2
/schedule-map/gardner-3/Subdomain Gardner Route 3
/schedule-map/athol-orange-shu...Subdomain Athol/Orange
/wp-content/uploads/2022/08/FS...Subdomain Fitchburg State University Shuttle
/wp-content/uploads/2022/08/Su...Subdomain Supplemental Routes
/schedule-map/gardner-to-athol...Subdomain Athol Link
/schedule-map/gardner-to-winch...Subdomain Winchendon Link
/schedule-map/intercity-mwcc/Subdomain Intercity/MWCC
/schedule-map/worcester-commuter/Subdomain Worcester Commuter Shuttle
/schedule-map/wachusett-commut...Subdomain Wachusett Commuter Shuttle
/schedule-map/harvard-commuter...Subdomain Harvard Commuter Shuttle
/schedule-map/emerson-hospital...Subdomain Emerson Hospital Shuttle
/schedule-map/gardner-winchend...Subdomain Gardner Winchendon Ashburnham
/schedule-map/gardner-westmins...Subdomain Gardner Westminster
/schedule-map/fitchburg-leomin...Subdomain Fitchburg Leominster Route 2 Express
/schedule-map/boston-shuttle/Subdomain Boston Shuttle
/services/devens-on-demand/Subdomain Devens On-Demand
/schedule-map/townsend-commute...Subdomain Townsend On-Demand
/schedule-map/gardner-to-athol...Gardner Athol Link
/schedule-map/athol-orange-shu...Athol/Orange Shuttle
/schedule-map/gardner-westmins...Gardner Westminster Shuttle
/schedule-map/gardner-1/Text duplicate Gardner Route 1
/schedule-map/gardner-2/Text duplicate Gardner Route 2
/wp-content/uploads/2024/04/Ro...New window Fitchburg Leominster Route 1
/wp-content/uploads/2024/04/Ro...New window Fitchburg Leominster Route 2
/wp-content/uploads/2024/04/Ro...Fitchburg Route 5 & 7
/wp-content/uploads/2024/04/Ro...Leominster 9 & 8
/wp-content/uploads/2022/09/Fi...Subdomain Fitchburg Leominster Schedule
/wp-content/uploads/2022/09/Sc...Subdomain Fitch/Leo Horarios en Español
/wp-content/uploads/2025/04/MA...Subdomain Gardner Regional Schedule
/wp-content/uploads/2023/01/Ga...Subdomain Gardner Horarios en Español
https://www.mrta.us/fare-passes/Subdomain Fares & Passes
https://hstrides.mrta.us/membe...External Subdomain MassHealth
https://www.mrta.us/Subdomain Home
https://www.mrta.us/lost-found/Subdomain Lost & Found
/customer-service-feedback-form/Subdomain Customer Feedback
/consumers-rights/Subdomain Consumer’s Rights
/consumers-rights/accommodations/Subdomain Accomodations
/consumers-rights/antidiscrimi...Subdomain Anti Discrimination
https://www.mrta.us/job-postings/Subdomain Careers
https://www.mrta.us/contact-us/Subdomain Contact Us
/business-with-mart/Subdomain Business With MART
/business-with-mart/advertise-...Subdomain Advertise with MART
/business-with-mart/procuremen...Subdomain Procurement Opportunities
/business-with-mart/dbe-progra...Subdomain DBE Program Goals
/customer-information/Subdomain Text duplicate Customer Information
/travel-training/Subdomain Text duplicate Travel Training
/open-government/Subdomain Text duplicate Open Government
https://www.mrta.us/about/Subdomain Text duplicate About
/about/commuter-rail-parking/Subdomain Text duplicate Commuter Parking
/green-initiatives/Subdomain Text duplicate Sustainability
https://www.mrta.us/service/Subdomain Text duplicate Services
/schedules-maps/Subdomain Text duplicate Schedules & Maps
/schedule-map/route1/Subdomain Text duplicate Route 1
/schedule-map/route-2-9/Subdomain Text duplicate Route 2 & 9
/schedule-map/route-3/Subdomain Text duplicate Route 3
/schedule-map/route-4/Subdomain Text duplicate Route 4
/schedule-map/route-5/Subdomain Text duplicate Route 5
/schedule-map/route-6-7/Subdomain Text duplicate Route 6 & 7
/schedule-map/route-8/Subdomain Text duplicate Route 8
/schedule-map/route11/Subdomain Text duplicate Route 11
/schedule-map/gardner-1/Subdomain Text duplicate Gardner Route 1
/schedule-map/gardner-2/Subdomain Text duplicate Gardner Route 2
/schedule-map/gardner-3/Subdomain Text duplicate Gardner Route 3
/schedule-map/athol-orange-shu...Subdomain Text duplicate Athol/Orange
/wp-content/uploads/2022/08/FS...Subdomain Text duplicate Fitchburg State University Shuttle
/wp-content/uploads/2022/08/Su...Subdomain Text duplicate Supplemental Routes
/schedule-map/gardner-to-athol...Subdomain Text duplicate Athol Link
/schedule-map/gardner-to-winch...Subdomain Text duplicate Winchendon Link
/schedule-map/intercity-mwcc/Subdomain Text duplicate Intercity/MWCC
/schedule-map/worcester-commuter/Subdomain Text duplicate Worcester Commuter Shuttle
/schedule-map/wachusett-commut...Subdomain Text duplicate Wachusett Commuter Shuttle
/schedule-map/harvard-commuter...Subdomain Text duplicate Harvard Commuter Shuttle
/schedule-map/emerson-hospital...Subdomain Text duplicate Emerson Hospital Shuttle
/schedule-map/gardner-winchend...Subdomain Text duplicate Gardner Winchendon Ashburnham
/schedule-map/gardner-westmins...Subdomain Text duplicate Gardner Westminster
/schedule-map/fitchburg-leomin...Subdomain Text duplicate Fitchburg Leominster Route 2 Express
/schedule-map/boston-shuttle/Subdomain Text duplicate Boston Shuttle
/services/devens-on-demand/Subdomain Text duplicate Devens On-Demand
/schedule-map/townsend-commute...Subdomain Text duplicate Townsend On-Demand
/schedule-map/gardner-to-athol...Text duplicate Gardner Athol Link
/schedule-map/athol-orange-shu...Text duplicate Athol/Orange Shuttle
/schedule-map/gardner-westmins...Text duplicate Gardner Westminster Shuttle
/schedule-map/gardner-1/Text duplicate Gardner Route 1
/schedule-map/gardner-2/Text duplicate Gardner Route 2
/wp-content/uploads/2024/04/Ro...New window Text duplicate Fitchburg Leominster Route 1
/wp-content/uploads/2024/04/Ro...New window Text duplicate Fitchburg Leominster Route 2
/wp-content/uploads/2024/04/Ro...Text duplicate Fitchburg Route 5 & 7
/wp-content/uploads/2024/04/Ro...Text duplicate Leominster 9 & 8
/wp-content/uploads/2022/09/Fi...Subdomain Text duplicate Fitchburg Leominster Schedule
/wp-content/uploads/2022/09/Sc...Subdomain Text duplicate Fitch/Leo Horarios en Español
/wp-content/uploads/2025/04/MA...Subdomain Text duplicate Gardner Regional Schedule
/wp-content/uploads/2023/01/Ga...Subdomain Text duplicate Gardner Horarios en Español
https://www.mrta.us/fare-passes/Subdomain Text duplicate Fares & Passes
https://hstrides.mrta.us/membe...External Subdomain Text duplicate MassHealth
https://www.mrta.us/Subdomain Text duplicate Home
https://www.mrta.us/lost-found/Subdomain Text duplicate Lost & Found
/customer-service-feedback-form/Subdomain Text duplicate Customer Feedback
/consumers-rights/Subdomain Text duplicate Consumer’s Rights
/consumers-rights/accommodations/Subdomain Text duplicate Accomodations
/consumers-rights/antidiscrimi...Subdomain Text duplicate Anti Discrimination
https://www.mrta.us/job-postings/Subdomain Text duplicate Careers
https://www.mrta.us/contact-us/Subdomain Text duplicate Contact Us
/business-with-mart/Subdomain Text duplicate Business With MART
/business-with-mart/advertise-...Subdomain Text duplicate Advertise with MART
/business-with-mart/procuremen...Subdomain Text duplicate Procurement Opportunities
/business-with-mart/dbe-progra...Subdomain Text duplicate DBE Program Goals
https://passiogo.com/?agency=2173External Bus Tracker
/schedules-maps/Subdomain Text duplicate Schedules & Maps
/customer-information/mart-news/Subdomain News
https://passiogo.com/?agency=2173New window External Bus Tracker & Alerts
/business-with-mart/advertise-...Subdomain Text duplicate Advertise with MART
/customer-information/mart-news/Subdomain Text duplicate News
https://www.mrta.us/how-to-ride/Subdomain Learn how to flag down a bus
/job-postings/hiring-driversSubdomain Drivers Wanted. Training Provided. $1,000 HIRING BONUS!
/job-posting/hiring-drivers/Subdomain Learn More
https://www.mrta.us/job-postings/Subdomain All Job Openings
/news/mart-connects-in-ayer-bo...Subdomain Trivial anchor text
Read More
/news/mikes-journey-as-a-mart-...Subdomain Text duplicate Trivial anchor text
Read More
/news/mart-connects-in-ayer-de...Subdomain Text duplicate Trivial anchor text
Read More
https://www.mrta.us/mart-news/Subdomain All Mart News
/customer-information/public-m...Subdomain View Public Notices
/services/woods-plus-swift-ride/Subdomain Text duplicate Trivial anchor text
Read More
/services/ada-vans/Subdomain Text duplicate Trivial anchor text
Read More
/services/ada-vans/Subdomain ADA Eligible Paratransit Service
IMG-ALT ADA Eligible Paratransit Service
/services/coa-services/Subdomain Text duplicate Trivial anchor text
Read More
/services/coa-services/Subdomain Council on Aging (COA) Services
IMG-ALT Council on Aging (COA) Services
/services/monthly-ride-service/Subdomain Text duplicate Trivial anchor text
Read More
/services/monthly-ride-service/Subdomain Monthly Ride Service
IMG-ALT Monthly Ride Service
https://www.mrta.us/Subdomain Text duplicate IMG-ALT MART Montachusett Regional Transit Authority
https://www.mrta.us/Subdomain Text duplicate Home
https://www.mrta.us/service/Subdomain Text duplicate Services
https://www.mrta.us/fare-passes/Subdomain Text duplicate Fares & Passes
/about/commuter-rail-parking/Subdomain Text duplicate Commuter Parking
/open-government/Subdomain Text duplicate Open Government
https://www.mrta.us/job-postings/Subdomain Text duplicate Careers
/mart-privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mrta.us/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateSat, 31 May 2025 22:25:28 GMT
serverApache/2.4.58 (Ubuntu)
x-pingbackhttps://www.mrta.us/xmlrpc.php
link<https://www.mrta.us/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
content-length17881
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 318 referring domains.
This page has 360 backlinks.
This page has backlinks from 110 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.mrta.us/wp-sitemap.xml

Similar sites

Search preview

www.mrta.us
MART
Montachusett Regional Transit Authority

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MART66%Check
Transit58%Check
Regional Transit54%Check
MART CONNECTS54%Check
Regional Transit Authority53%Check
Trust52%Check
plans52%Check
Montachusett Regional Transit Authority52%Check
MART News50%Check
Regional48%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

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