Mpm.edu - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
90% 
Page structure
79% 
Link structure
56% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
52.90 kB
Words
516
Media files
17
Number of links
119 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wisconsin's Natural History Museum | Milwaukee Public Museum
The page title should be shorter than 580 pixels. It is 582 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
As Wisconsin's natural history museum, MPM inspires curiosity, excites minds, and increases desire to preserve our world's natural and cultural diversity.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mpm.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleWisconsin's Natural History Museum | Milwaukee Public Museum
descriptionAs Wisconsin's natural history museum, MPM inspires curiosity, excites minds, and increases desire to preserve our world's natural and cultural diversity.
abstractAs Wisconsin's natural history museum, MPM inspires curiosity, excites minds, and increases desire to preserve our world's natural and cultural diversity.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 516 words. That's ok.
20.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/milwaukee-public-museum-logo-small.pngMilwaukee Public Museum
.../images/milwaukee-public-museum-logo.pngMilwaukee Public Museum
...mily-hellcreek-hp-1440.jpg?itok=8yMEOOlZFamily looking at Hell Creek diorama
...public/ice-age-hp-1680.jpg?itok=fCIsxpZJMother and Son looking at mastodon at MPM Ice Age exhibit
...ruction-july-2025-1680.jpg?itok=NSQlIRiBNCMW Construction Site
...hter-butterfly-hp-1680.jpg?itok=3lvedRuvMother and Daughter in Butterfly Vivarium
...g_Marketplace_1440x860.jpg?itok=_WMMJAx6Spring Shopping at the MPM Marketplace
...lic/wedding-02-hp-1450.jpg?itok=BmggNzDQPlan an event at MPM
...treets-theater-hp-1440.jpg?itok=NsqBgj63Family of four in Streets
...ublic/moccasin-hp-1440.jpg?itok=XTaCRE-BMoccasin
.../images/milwaukee-public-museum-logo.pngMilwaukee Public Museum
...tom/mpm/images/travel-wisconsin-logo.pngTravel Wisconsin
...lt/files/images/TravelGreen_Logo_300.pngTravel Green
...waukee-public-museum-logo-small-teal.pngMilwaukee Public Museum
.../images/milwaukee-public-museum-logo.pngMilwaukee Public Museum
...planetarium/call-of-the-dolphins-200.jpgCall of the Dolphins
...om/mpm/images/announcement-icon-dark.pngAnnouncement

Page structure

H1 heading
(Critically important)
Take in a Giant Film or Planetarium program during your next visit
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Take in a Giant Film or Planetarium program during your next visit
H2 Main navigation
H2 Dino Days of Summer
H2 Keep Cool and Keep Learning
H2 Building the Future
H2 Become a Member
H2 Dig up the perfect souvenir!
H2 Host an Event
H2 Exhibits
H2 Research & Collections
H2 Milwaukee Public Museum
H2 User Logged out menu
H5 Big Screen, Bigger Adventures Call of the Dolphins
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mpm.edu/Anchor Skip to main content
https://www.mpm.edu/IMG-ALT Milwaukee Public Museum
A-TITLE Home
https://www.mpm.edu/planavisitVisit
/plan-visit/ticket-pricesTickets
/plan-visit/faqFAQ
/plan-visit/hoursHours
/plan-visit/directions-parkingGetting Here
/plan-visit/exhibitions/specia...Exhibitions
/plan-visit/theater-planetariumTheater & Planetarium
/plan-visit/accessibilityAccessibility
/plan-visit/groupsGroups
https://www.mpm.edu/plan-an-eventPlan Your Event
/plan-visit/policiesPolicies
/events-programsEvents & Programs
/events-programsSubdomain Anchor Upcoming Events
/events-programsSubdomain Anchor Planetarium Shows
/events-programsSubdomain Anchor Programs & Initiatives
/events-programsSubdomain Anchor Online Resources
/research-collectionsCollections
/research-collections/anthropo...Anthropology
/research-collections/botanyBotany
/research-collections/geologyGeology
/research-collections/historyHistory
/research-collections/photographsPhotography
https://www.mpm.edu/zoologyZoology
/research-collections/collecti...Collection Highlights
/research-collections/collecti...Collection Support
/research-collections/collecti...Registration
/research-collections/research...Research Fellowship
https://www.mpm.edu/educatorsEducators
/educators/educator-guideEducator Guide
/educators/field-tripsField Trips: K-12 School Groups
/educators/outreachOutreach + Virtual Options
/educators/onsite-programmingOnsite School Programming
/educators/curious-classroomThe Curious Classroom
http://www.fieldworkmke.org/External Subdomain Field Work MKE
/educators/wirpWIRP
https://www.mpm.edu/join-supportJoin & Support
https://www.mpm.edu/membershipMembership
/join-support/individual-givingIndividual Giving
/join-support/corporate-partnerCorporate Partner
/join-support/foundation-grantsFoundation Grants
https://www.mpmlegacy.org/External Subdomain Estate & Planned Giving
/join-support/fundraising-eventsFundraising Events
https://www.mpm.edu/aboutAbout
https://www.mpm.edu/futureNew Museum Project
/about/mpm-historyText duplicate History
/about/museum-leadershipLeadership
https://www.mpm.edu/pressPress Room
/about/annual-report-public-re...Annual Report
/about/join-our-teamJoin Our Team
https://www.mpm.edu/about/contactContact Us
https://mpm-marketplace.myshop...External Subdomain STORE
/plan-visit/ticket-pricesText duplicate Tickets
/join-support/individual-givingDonate
https://www.mpm.edu/membershipJoin
https://www.mpm.edu/planavisitText duplicate Visit
/plan-visit/ticket-pricesText duplicate Tickets
/plan-visit/faqText duplicate FAQ
/plan-visit/hoursText duplicate Hours
/plan-visit/directions-parkingText duplicate Getting Here
/plan-visit/exhibitions/specia...Text duplicate Exhibitions
/plan-visit/theater-planetariumText duplicate Theater & Planetarium
/plan-visit/accessibilityText duplicate Accessibility
/plan-visit/groupsText duplicate Groups
https://www.mpm.edu/plan-an-eventText duplicate Plan Your Event
/plan-visit/policiesText duplicate Policies
/events-programsText duplicate Events & Programs
/events-programsSubdomain Anchor Text duplicate Upcoming Events
/events-programsSubdomain Anchor Text duplicate Planetarium Shows
/events-programsSubdomain Anchor Text duplicate Programs & Initiatives
/events-programsSubdomain Anchor Text duplicate Online Resources
/research-collectionsText duplicate Collections
/research-collections/anthropo...Text duplicate Anthropology
/research-collections/botanyText duplicate Botany
/research-collections/geologyText duplicate Geology
/research-collections/historyText duplicate History
/research-collections/photographsText duplicate Photography
https://www.mpm.edu/zoologyText duplicate Zoology
/research-collections/collecti...Text duplicate Collection Highlights
/research-collections/collecti...Text duplicate Collection Support
/research-collections/collecti...Text duplicate Registration
/research-collections/research...Text duplicate Research Fellowship
https://www.mpm.edu/educatorsText duplicate Educators
/educators/educator-guideText duplicate Educator Guide
/educators/field-tripsText duplicate Field Trips: K-12 School Groups
/educators/outreachText duplicate Outreach + Virtual Options
/educators/onsite-programmingText duplicate Onsite School Programming
/educators/curious-classroomText duplicate The Curious Classroom
http://www.fieldworkmke.org/External Subdomain Text duplicate Field Work MKE
/educators/wirpText duplicate WIRP
https://www.mpm.edu/join-supportText duplicate Join & Support
https://www.mpm.edu/membershipText duplicate Membership
/join-support/individual-givingText duplicate Individual Giving
/join-support/corporate-partnerText duplicate Corporate Partner
/join-support/foundation-grantsText duplicate Foundation Grants
https://www.mpmlegacy.org/External Subdomain Text duplicate Estate & Planned Giving
/join-support/fundraising-eventsText duplicate Fundraising Events
https://www.mpm.edu/aboutText duplicate About
https://www.mpm.edu/futureText duplicate New Museum Project
/about/mpm-historyText duplicate History
/about/museum-leadershipText duplicate Leadership
https://www.mpm.edu/pressText duplicate Press Room
/about/annual-report-public-re...Text duplicate Annual Report
/about/join-our-teamText duplicate Join Our Team
https://www.mpm.edu/about/contactText duplicate Contact Us
https://mpm-marketplace.myshop...External Subdomain Text duplicate STORE
/plan-visit/ticket-pricesText duplicate Tickets
/join-support/individual-givingText duplicate Donate
https://www.mpm.edu/membershipText duplicate Join
https://www.facebook.com/pages...New window External Subdomain Milwaukee Public Museum on Facebook
http://twitter.com/MKEPublicMu...New window External Milwaukee Public Museum on Twitter
http://www.youtube.com/user/MK...New window External Subdomain Milwaukee Public Museum on Youtube
http://instagram.com/milwaukee...New window External Milwaukee Public Museum on Instagram
https://www.mpm.edu/dino-daysLearn More
https://www.mpm.edu/Anchor Scroll down
/events-programsSummer Schedule
https://www.mpm.edu/futureProject Update
https://www.mpm.edu/membershipText duplicate Learn More
https://mpm-marketplace.myshop...External Subdomain Start Shopping
/plan-visit/plan-eventStart Planning
/plan-visit/exhibitionsText duplicate Learn More
/programs/360-toursVirtual Tours
/research-collectionsView Collections
https://www.mpm.edu/Text duplicate IMG-ALT Milwaukee Public Museum
https://www.facebook.com/MKEPu...New window External Subdomain Facebook
http://twitter.com/MKEPublicMu...New window External Twitter
http://instagram.com/milwaukee...New window External Instagram
http://instagram.com/milwaukee...New window External No Text
https://www.youtube.com/user/m...New window External Subdomain YouTube
https://www.youtube.com/user/m...New window External Subdomain No Text
/form/visitor-feedbackSubdomain click here.
http://travelwisconsin.com/New window External IMG-ALT Travel Wisconsin
http://travelwisconsin.com/New window External IMG-ALT Travel Green
/about/join-our-team/careersCareers
A-TITLE (Careers Link)
https://www.mpm.edu/pressText duplicate Press Room
A-TITLE Link to Press Room
/plan-visit/theater-planetariu...Daily Schedule
https://www.mpm.edu/Anchor Back to Top of Page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mpm.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 05:45:53 GMT
serverApache/2.4.18 (Ubuntu)
cache-controlmax-age=3600, public
link<https://www.mpm.edu/>; rel="alternate"; hreflang="en"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSameOrigin
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 28 Jul 2025 13:09:19 GMT
etag"1753708159-gzip"
varyCookie,Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
content-encodinggzip
content-length8943
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 398 referring domains.
This page has 4,913 backlinks.
This page has backlinks from 337 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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www.mpm.edu
Wisconsin's Natural History Museum | Milwaukee Public Museum
As Wisconsin's natural history museum, MPM inspires curiosity, excites minds, and increases desire to preserve our world's natural and cultural diversity.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum65%Check
MPM61%Check
Wisconsin61%Check
History Museum61%Check
Public Museum60%Check
Natural History Museum60%Check
natural58%Check
Milwaukee Public Museum58%Check
Natural History58%Check
Giant Film or Planetarium56%Check
Show more keywords and terms

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