Mo.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
91% 
Link structure
57% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
153.80 kB
Words
1019
Media files
53
Number of links
42 internal / 46 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Motability Operations
The length of the page title is perfect. (259 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Motability Operations operates the Motability Scheme, giving more than 890,000 disabled people in the UK access to a mobility solution that meets their needs.
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
titleMotability Operations Ltd
descriptionMotability Operations operates the Motability Scheme, giving more than 890,000 disabled people in the UK access to a mobility solution that meets their needs.
keywordswho are motability operations, motability operations, what do motability operations do, motability scheme, mo scheme, motability operations car lease
google-site-verificationUfAhPQZQY0O0PlOHzSAj3-g8V4QMTSpzBGIpUW7f-NM
msapplication-TileColor#2b5797
theme-color#ffffff
msvalidate.010AFE703558416050A873CBA476A7A089
langen
og:titleMotability Operations Ltd
og:descriptionMotability Operations operates the Motability Scheme, giving more than 890,000 disabled people in the UK access to a mobility solution that meets their needs.
og:localeen_GB
og:typewebsite
og:urlhttps://www.mo.co.uk/
og:imagehttps://www.mo.co.uk/media/k1hdopr3/57462_adaptations-photoshoot-jim-doran-1.jpg?width=1200&height=627&v=1d9ef8fee1dc330&quality=80&format=jpeg
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 59.14 words is high.
This page contains 1019 words. That's ok.
32.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/2rfmx2v0/mo-logo.svgMotability Operations
...m/v2/media/k31TiFVx/poster.jpg?width=640No alt attribute provided
...v=1d9ef8fee1dc330&quality=80&format=jpegClose-up of a woman's hand using a steering wheel adaptation
...v=1dc5ef151b025a0&quality=80&format=jpegMotability Scheme customers using their car cropped
...v=1dc5e2816821980&quality=80&format=jpegMotability Operations 148.53998
...v=1dc4d6c6eb7fab0&quality=80&format=jpegMotability Operations and Kia MoU Ceremony 1
...v=1dc442f7dd476e0&quality=80&format=jpegEV Image - October
...v=1dc442f7ea904f0&quality=80&format=jpegEVTT Charging Image
...v=1dc2d1fc5666350&quality=80&format=jpegEV Transition - Image
...v=1dc3eaeba55f7a0&quality=80&format=jpegMotability Scheme customers using their car
...v=1dc1047636d4460&quality=80&format=jpegMotability Scheme customers hand charging electric car
...v=1dc06aa294161f0&quality=80&format=jpegCharging
...v=1dbe41e81da22b0&quality=80&format=jpeg7F3A7275.61823 (2)
...v=1dbc3d2b4b2d950&quality=80&format=jpeg612 IRIS MO apr 2025 253A4221
...v=1dbc0be1b7e1a90&quality=80&format=jpegPMP10588 (1)
...v=1dba2ea95636e10&quality=80&format=jpeg3 - Bigger Margin (White) 6935349
...v=1db9c1ac135c190&quality=80&format=jpegCEO of Motability Operations
...v=1db9e3351da18d0&quality=80&format=jpegMotability Operations journey to B Corp cropped-2
...v=1dc57b1d6d03730&quality=80&format=jpegMotability Scheme customers using their car
...v=1dc4da724200e30&quality=80&format=jpegCustomer in car
...v=1db8161d0c5db00&quality=80&format=jpegMotability Operations and Scottish Disability Sport-15
...v=1db65afa698b730&quality=80&format=jpegMotability Scheme Live image 1
...v=1db2478022339a0&quality=80&format=jpegMotability Operations partners with automotive charity Ben
...v=1db141a3ba780a0&quality=80&format=jpegMotability Scheme price list October
...v=1db10cb727afd70&quality=80&format=jpegEV Experience Day
...v=1daf9fa1488c9a0&quality=80&format=jpegeVITA interior 2
...v=1daf56f71393340&quality=80&format=jpegA family of three look in the boot of a car. The sits in a wheelchair and his parents stand either side of him.
...v=1daf56f71b0ad30&quality=80&format=jpegEV charging cropped-3
...v=1daf56f726ef420&quality=80&format=jpegMotability Operations journey to B Corp
...v=1daf56f72de57c0&quality=80&format=jpegJames Douglas speaks at BVRLA event
...v=1dad6c20ffa91d0&quality=80&format=jpegAndy Broadfield - MD Electric and Insurance cropped
...v=1dae9e6f60fc730&quality=80&format=jpegMotability Operations Hairy Highland Coo
...v=1daf56f739a7bd0&quality=80&format=jpegMotability Scheme customer charging an EV cropped-2
...v=1dae9e6f80cf6c0&quality=80&format=jpegDaisy Ross Pride Network Lead
...v=1daf56f742f8fe0&quality=80&format=jpegRGAB landscape
...v=1db08e1917a3250&quality=80&format=jpegLisa Thomas headshot
...v=1d9f831e274c650&quality=80&format=jpegA young man with glasses smiling
...v=1d9f831e277d390&quality=80&format=jpegA woman with short, colourful hair smiling
...v=1d9f6d00edd87d0&quality=80&format=jpegA woman talking and looking into a camera
...&v=1d9df0b0747f190&quality=80&format=pngDisability Confident Awards 2023 winner logo
...&v=1dab286ee9b5510&quality=80&format=pngMy Plus Awards 2022 Disability progress awards winner for most inclusive recruitment award
...&v=1dab286253f7b10&quality=80&format=pngMorningStar Sustainalytics ESG industry top rated 2024 logo
...&v=1d9df0b07034770&quality=80&format=pngWorking Families Employer Member logo
...&v=1d9df0b05ff6c00&quality=80&format=pngThe Institute of Customer Service logo and Service Mark with Distinction for March 2022 to March 2025
...&v=1dab2868e650d80&quality=80&format=pngDisability Confident Leader Logo
...&v=1d9df0b036734f0&quality=80&format=pngInvesting in Ethnicity member logo
...&v=1d9df0aff7401c0&quality=80&format=pngHalo hair code for workplaces logo
...&v=1d9df0b03da9030&quality=80&format=pngBusiness Disability Forum logo
...&v=1d9df0b020cd510&quality=80&format=pngStonewall Diversity Champion logo
...&v=1db46625ffb36c0&quality=80&format=pngMyPlus Employers' Club logo
...v=1d9ef8ff1617c80&quality=80&format=jpegMan helping a woman in a wheelchair and a young girl unpack a car boot
https://www.mo.co.uk/images/mo-logo.svgMotability Operations

Page structure

H1 heading
(Critically important)
We exist to deliver smart, sustainable solutions that improve our customers' mobility in a fast-changing world.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We exist to deliver smart, sustainable solutions that improve our customers' mobility in a fast-changing world.
H2 Site navigation menu
H2 Get in touch
H2 Follow the journey
H2 Visit
H2 The very latest from us
H2 About us
H2 News and views
H2 Want to work with us?
H2 What our customers say
H2 Awards and accreditations
H2 Follow the journey Duplicate text
H3 About us Duplicate text
H3 Our performance
H3 Our impact
H3 News and media centre
H3 Careers
H3 Evolving the Motability Scheme
H3 Discover how the Motability Scheme is making a difference
H3 An accessible transition to electric
H3 Awards
H3 Accreditations
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (46) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mo.co.uk/Anchor Skip to main content
https://www.mo.co.uk/IMG-ALT Motability Operations
https://www.mo.co.uk/contact-us/Contact us
https://www.mo.co.uk/about-us/About us
/about-us/our-customers/Our customers
/about-us/people-and-culture/People and culture
/about-us/our-partners/Our partners
/about-us/our-fleet/Our fleet
/our-performance/Our performance
/our-performance/governance/Governance
/our-performance/investor-hub/Investor hub
/our-performance/corporate-gov...Corporate governance and policies
/our-performance/our-reserves/Our reserves
https://www.mo.co.uk/our-impact/Our impact
/our-impact/innovate-with-us/Innovate with us
/our-impact/responsible-business/Responsible business
/our-impact/impact-and-sustain...Impact and sustainability
/our-impact/electric-wheelchai...Electric wheelchair accessible vehicles
/our-impact/ev-transition-trac...EV Transition Tracker
/our-impact/home-charging-for-...Home charging for all
https://news.mo.co.uk/External Subdomain News and media centre
https://news.mo.co.uk/resourcesExternal Subdomain Media library
/news-and-media-centre/press-e...Press enquiries
https://www.mo.co.uk/careers/Careers
https://recruitment.mo.co.uk/v...External Subdomain Search vacancies
/careers/early-careers/Early careers
/careers/customer-experience-s...Customer experience specialists
/contact-us/?contactFormId=allGeneral
/contact-us/?contactFormId=inv...Investor
/contact-us/?contactFormId=par...Innovation partner
http://www.linkedin.com/compan...New window External Subdomain LinkedIn
https://twitter.com/Motability...New window External X
https://www.youtube.com/c/mota...New window External Subdomain YouTube
https://www.motability.co.uk/New window External Subdomain Motability Scheme
https://www.motabilityfoundati...New window External Subdomain Motability Foundation
/media/rgbmjiru/motability-ope...New window Download Discover how the Motability Scheme is making a difference Our new brochure explores how the Motability Scheme works, who it supports, and the wider ...
/our-impact/ev-transition-trac...Industry insights An accessible transition to electric The latest in a series of updates on how the electric vehicle transition is working for our disabled c...
https://www.mo.co.uk/about-us/Text duplicate About us
/about-us/people-and-culture/Text duplicate People and culture
https://www.mo.co.uk/our-impact/Text duplicate Our impact
/news-and-media-centre/View all news
https://news.mo.co.uk/news/sch...External Subdomain 26 Nov 2025 The Motability Scheme evolves for the future while staying firmly committed to supporting disabled people
IMG-ALT Motability Scheme customers using their car cropped
https://news.mo.co.uk/news/mot...External Subdomain 24 Nov 2025 Motability Scheme makes ambitious goal that half of Scheme vehicles leased from 2035 will be British built
IMG-ALT Motability Operations 148.53998
https://news.mo.co.uk/news/mot...External Subdomain 04 Nov 2025 Motability Operations and Kia strengthen collaboration to deliver inclusive electric mobility
IMG-ALT Motability Operations and Kia MoU Ceremony 1
https://news.mo.co.uk/news/use...External Subdomain 17 Oct 2025 Used battery health pledge boosts UK dealer and driver confidence in EVs
IMG-ALT EV Image - October
https://news.mo.co.uk/news/per...External Subdomain 03 Oct 2025 Perceived cost issues blocking the EV transition as many Brits still unconvinced by savings from driving electric
IMG-ALT EVTT Charging Image
https://news.mo.co.uk/news/pro...External Subdomain 24 Sep 2025 Proximity problems face UK's EV switch as many Brits wouldn’t walk 10 minutes to access a public charger
IMG-ALT EV Transition - Image
https://news.mo.co.uk/news/ada...External Subdomain 10 Sep 2025 Adam Smith Institute proposals would push up costs for disabled people and UK motorists
IMG-ALT Motability Scheme customers using their car
https://news.mo.co.uk/news/ina...External Subdomain 14 Aug 2025 Inaccessible cross-pavement products and installation barriers could prevent many from switching to an EV
IMG-ALT Motability Scheme customers hand charging electric car
https://news.mo.co.uk/news/a-f...External Subdomain 06 Aug 2025 A fifth of UK future car buyers state they will never move to an EV, but exposure offers a key solution to smooth the UK’s switch
IMG-ALT Charging
https://news.mo.co.uk/news/nea...External Subdomain 23 Jun 2025 Nearly half of all UK drivers won’t switch to an electric vehicle until there is no other option amid perceived accessibility issues with the pub...
IMG-ALT 7F3A7275.61823 (2)
https://news.mo.co.uk/news/new...External Subdomain 13 May 2025 New EV demonstrator provides roadmap for manufacturers to harness wheelchair-friendly design
IMG-ALT 612 IRIS MO apr 2025 253A4221
https://news.mo.co.uk/news/mot...External Subdomain 09 May 2025 Motability Scheme Live, Birmingham, comes to the NEC
IMG-ALT PMP10588 (1)
https://news.mo.co.uk/news/mot...External Subdomain 01 Apr 2025 Motability Scheme continues to offer value, as motoring costs climb
IMG-ALT 3 - Bigger Margin (White) 6935349
https://news.mo.co.uk/news/mot...External Subdomain 22 Mar 2025 Motability is crucial in helping disabled people stay in work
IMG-ALT CEO of Motability Operations
https://news.mo.co.uk/news/med...External Subdomain 21 Mar 2025 Media factsheets
IMG-ALT Motability Operations journey to B Corp cropped-2
https://news.mo.co.uk/news/sch...External Subdomain 14 Mar 2025 Media factsheet: the impact of the Motability Scheme
IMG-ALT Motability Scheme customers using their car
https://news.mo.co.uk/news/sch...External Subdomain 14 Mar 2025 Media factsheet: customers on the Motability Scheme
IMG-ALT Customer in car
https://news.mo.co.uk/news/ren...External Subdomain 11 Feb 2025 Renewed partnership to boost disability sport in Scotland
IMG-ALT Motability Operations and Scottish Disability Sport-15
https://news.mo.co.uk/news/on-...External Subdomain 13 Jan 2025 On the road: new Motability Scheme Live events arrive in the Midlands, Yorkshire and Northern Ireland in 2025
IMG-ALT Motability Scheme Live image 1
https://news.mo.co.uk/news/mot...External Subdomain 15 Oct 2024 Motability Operations enters new partnership to support Ben, the automotive charity
IMG-ALT Motability Operations partners with automotive charity Ben
https://news.mo.co.uk/news/mot...External Subdomain 01 Oct 2024 Motoring costs increase but Motability Scheme remains good value for customers
IMG-ALT Motability Scheme price list October
https://news.mo.co.uk/news/mot...External Subdomain 25 Sep 2024 Motability Scheme empowers customers to make informed mobility choices
IMG-ALT EV Experience Day
https://news.mo.co.uk/news/evi...External Subdomain 07 Aug 2024 eVITA eWAV concept shortlisted for prestigious engineering impact award
IMG-ALT eVITA interior 2
https://news.mo.co.uk/news/the...External Subdomain 22 Jul 2024 The Motability Scheme’s Big Event returns to Harrogate with a new focus on electric motoring
IMG-ALT A family of three look in the boot of a car. The sits in a wheelchair and his parents stand either side of him.
https://news.mo.co.uk/news/mo-...External Subdomain 18 Jul 2024 Motability Operations welcomes reported increase in chargepoints and agrees more must be done before UK’s switch to electric can work for all
IMG-ALT EV charging cropped-3
https://news.mo.co.uk/news/mot...External Subdomain 09 Jul 2024 Motability Operations moves to the public phase in their journey to become B Corp certified
IMG-ALT Motability Operations journey to B Corp
https://news.mo.co.uk/news/mot...External Subdomain 08 Jul 2024 Motability Operations’ James Douglas to deliver keynote at Fleets in Charge Conference
IMG-ALT James Douglas speaks at BVRLA event
https://news.mo.co.uk/news/and...External Subdomain 02 Jul 2024 Andy Broadfield appointed as MD Electric & Insurance at Motability Operations
IMG-ALT Andy Broadfield - MD Electric and Insurance cropped
https://news.mo.co.uk/news/exp...External Subdomain 02 Jul 2024 Explore the Hairy Highland Coo Trail: Motability Operations supports CHAS by sponsoring ‘Coo’ sculpture
IMG-ALT Motability Operations Hairy Highland Coo
https://news.mo.co.uk/news/mot...External Subdomain 02 Jul 2024 Motability Operations new pricing reflects industry challenges, but remains 48% cheaper than alternatives
IMG-ALT Motability Scheme customer charging an EV cropped-2
https://news.mo.co.uk/news/cel...External Subdomain 28 Jun 2024 Celebrating Diversity: Inside Motability Operations' Award-Nominated Pride Network
IMG-ALT Daisy Ross Pride Network Lead
https://news.mo.co.uk/news/unl...External Subdomain 27 Jun 2024 Unlocking adventures for all: Discover 200+ Accessible Family Days Out with the New Rough Guide to Accessible Britain
IMG-ALT RGAB landscape
https://news.mo.co.uk/news/mot...External Subdomain 18 Jun 2024 Motability Operations CMO to Deliver Keynote on Inclusive EV Transition at MOVE 2024
IMG-ALT Lisa Thomas headshot
https://www.mo.co.uk/careers/Visit careers
/about-us/our-customers/Meet our customers
/about-us/people-and-culture/Visit people and culture
https://www.mo.co.uk/Anchor Back to top
A-TITLE Keyboard shortcut: ALT + 0
http://www.linkedin.com/compan...New window External Subdomain Text duplicate LinkedIn
https://twitter.com/Motability...New window External Text duplicate X
https://www.youtube.com/c/mota...New window External Subdomain Text duplicate YouTube
https://www.motability.co.uk/New window External Subdomain Text duplicate Motability Scheme
https://www.motabilityfoundati...New window External Subdomain Text duplicate Motability Foundation
/utilities/terms-and-conditions/Terms and conditions
/utilities/privacy-notice/Privacy notice
/utilities/cookie-policy/Cookie policy
/utilities/accessibility/Accessibility
https://www.mo.co.uk/sitemap/Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mo.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (154 kB).

HTTP Response Header

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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 426 referring domains.
This page has 5,556 backlinks.
This page has backlinks from 149 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Sitemap: https://www.mo.co.uk/umbraco/surface/sitemap

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Search preview

www.mo.co.uk
Home | Motability Operations
Motability Operations operates the Motability Scheme, giving more than 890,000 disabled people in the UK access to a mobility solution that meets their needs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Motability72%Check
Motability Operations70%Check
Motability Scheme66%Check
mobility66%Check
Operations64%Check
Motability Scheme Live64%Check
solution62%Check
Scheme61%Check
customers61%Check
deliver55%Check
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