Merc-airport-transfers.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
63% 
Page structure
75% 
Link structure
81% 
Server
77% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
121.00 kB
Words
817
Media files
12
Number of links
45 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cheap Airport Transfers - MERC Airport Transfers
There are word repetitions in the page title.
The length of the page title is perfect. (444 pixels out of 580 max pixel length)
Meta description
(Critically important)
Reliable taxis in Maidstone, Medway, Ashford & Canterbury. 24/7 service for local trips, airport transfers & executive travel. Book via app for fixed fares!
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://merc-airport-transfers.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionReliable taxis in Maidstone, Medway, Ashford & Canterbury. 24/7 service for local trips, airport transfers & executive travel. Book via app for fixed fares!
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
viewportwidth=device-width, initial-scale=1
SKYPE_TOOLBARSKYPE_TOOLBAR_PARSER_COMPATIBLE
theme-color#f2f4f7
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://merc-airport-transfers.co.uk/wp-content/uploads/2025/03/cropped-Merc-Airport-Transfers-Icon-2-270x270.png
langen-gb
twitter:cardsummary_large_image
twitter:titleCheap Airport Transfers - MERC Airport Transfers
twitter:descriptionReliable taxis in Maidstone, Medway, Ashford & Canterbury. 24/7 service for local trips, airport transfers & executive travel. Book via app for fixed fares!
twitter:imagehttps://merc-airport-transfers.co.uk/wp-content/uploads/2025/04/6.webp
twitter:label1Written by
twitter:data1SimonHoldenWG
twitter:label2Time to read
twitter:data212 minutes
og:localeen_GB
og:typewebsite
og:titleCheap Airport Transfers - MERC Airport Transfers
og:descriptionReliable taxis in Maidstone, Medway, Ashford & Canterbury. 24/7 service for local trips, airport transfers & executive travel. Book via app for fixed fares!
og:urlhttps://merc-airport-transfers.co.uk/
og:site_nameMERC Airport Transfers
og:updated_time2025-04-02T08:43:24+01:00
og:imagehttps://merc-airport-transfers.co.uk/wp-content/uploads/2025/04/6.webp
og:image:secure_urlhttps://merc-airport-transfers.co.uk/wp-content/uploads/2025/04/6.webp
og:image:width800
og:image:height800
og:image:alttaxi
og:image:typeimage/webp
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Wherever you’re flying from – Gatwick, Heathrow, Stansted, Luton or Lo...
This page contains 817 words. That's ok.
28.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.72 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: gatwick, heathrow, stansted, luton or london city
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...loads/2025/03/merc-airport-transfers.svgMerc Airport Transfers
...Merc-Airport-Transfers-Car-Mobile-2.webpNo alt attribute provided
...Merc-Airport-Transfers-Car-Mobile-2.webpNo alt attribute provided
...t/uploads/2025/04/icons-child-80x80.webpNo alt attribute provided
/wp-content/uploads/2024/10/time.pngNo alt attribute provided
/wp-content/uploads/2024/10/money.pngNo alt attribute provided
/wp-content/uploads/2024/10/cars.pngNo alt attribute provided
...5/04/Merc-Airport-Transfers-Car-1-1.webpNo alt attribute provided
...5/04/Merc-Airport-Transfers-Car-1-1.webpNo alt attribute provided
...s/2024/09/merc-airport-transfersw-01.svgNo alt attribute provided
...s/2024/09/merc-airport-transfersw-01.svgNo alt attribute provided
.../09/cabubble-taxi-and-minicab-150x38.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Professional drivers. Fixed fares. Stress-free travel to all major London airports.
H2 Professional drivers. Fixed fares. Stress-free travel to all major London airports. Duplicate text
H2 Welcome to Merc Airport Transfers?
H2 Airport Transfers Across Maidstone, Medway, Ashford, Swale & West Kent
H2 Why Choose Merc Airport Transfers?
H2 Hassle-Free Airport Transfers
H3 Don’t wait – experience the convenience of Merc Airport Transfers!
H3 Ashford MERC
H3 Maidstone MERC
H3 Medway MERC
H3 Swale
H3 West Kent
H4 Reliable, stress-free airport taxis covering all major London airports – day or night.
H4 Child Travel
H4 Reliable & Punctual
H4 Professional Service
H4 24-Hour Back-Up
H5 Company
H5 Airport Transfers
H5 Local Areas
H5 Menu
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT Merc Airport Transfers
A-TITLE Merc Airport Transfers
/Home
/location/ashford/Ashford
/location/maidstone/Maidstone
/location/medway/Medway
/location/swale/Swale
/location/west-kent/West Kent
/our-fleet/Our Fleet
/contact-us/Contact Us
/our-security-policy/Our Security Policy
/privacy-policy/Privacy Policy
https://merc-airport.cabubble....New window External Subdomain Book Online
A-TITLE Book Online
/Text duplicate Home
/location/ashford/Text duplicate Ashford
A-TITLE MERC Airport Transfers – 01233 690100 – Ashford & The Weald
/location/maidstone/Text duplicate Maidstone
A-TITLE MERC Airport Transfers – 01622 427537 – Maidstone
/location/medway/Text duplicate Medway
A-TITLE MERC Airport Transfers – 01634 510100 – Medway Towns, Kent
/location/west-kent/Text duplicate West Kent
A-TITLE MERC Airport Transfers – 01732 430100 – Sevenoaks, Tonbridge & Malling
/location/swale/Text duplicate Swale
A-TITLE MERC Airport Transfers – 01795 250100 – Swale, Kent
/our-fleet/Text duplicate Our Fleet
/contact-us/Text duplicate Contact Us
/our-security-policy/Text duplicate Our Security Policy
/privacy-policy/Text duplicate Privacy Policy
https://merc-airport.cabubble....New window External Subdomain BOOK NOW
A-TITLE Book your airport taxi now
/New window Anchor Call Now
A-TITLE Call MERC Airport Transfer Now
https://merc-airport.cabubble....New window External Subdomain Text duplicate Book Online
A-TITLE Book Taxi to Airport Online
/New window Anchor Text duplicate Call Now
A-TITLE Call MERC Airport Transfer Now
https://merc-airport.cabubble....New window External Subdomain Text duplicate Book Online
A-TITLE Book Taxi to Airport Online
/location/ashford/Ashford MERC
/location/ashford/See Prices
/location/maidstone/Maidstone MERC
/location/maidstone/Text duplicate See Prices
/location/medway/Medway MERC
/location/medway/Text duplicate See Prices
/location/swale/Text duplicate Swale
/location/swale/Text duplicate See Prices
/location/west-kent/Text duplicate West Kent
/location/west-kent/Text duplicate See Prices
/New window Anchor Text duplicate Call Now
A-TITLE Call MERC Airport Transfer Now
https://merc-airport.cabubble....New window External Subdomain Text duplicate Book Online
A-TITLE Book Taxi to Airport Online
/New window Anchor Text duplicate Call Now
A-TITLE Call MERC Airport Transfer Now
https://merc-airport.cabubble....New window External Subdomain Text duplicate Book Online
A-TITLE Book Taxi to Airport Online
/location/ashford/Ashford & The Weald
/location/maidstone/Text duplicate Maidstone
/location/medway/Medway Towns, Kent
/location/west-kent/Sevenoaks, Tonbridge & Malling
/location/swale/Swale, Kent
/contact-us/Text duplicate Contact Us
/our-security-policy/Text duplicate Our Security Policy
/privacy-policy/Text duplicate Privacy Policy
https://merc-airport.cabubble....New window External Subdomain No Text
/privacy-policy/Text duplicate Privacy Policy
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://merc-airport-transfers.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 May 2025 10:40:32 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
link<https://merc-airport-transfers.co.uk/wp-json/>; rel="https://api.w.org/", <https://merc-airport-transfers.co.uk/wp-json/wp/v2/pages/7>; rel="alternate"; title="JSON"; type="application/json", <https://merc-airport-transfers.co.uk/>; rel=shortlink
content-encodingbr
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 34 referring domains.
This page has 34 backlinks.
This page has backlinks from 32 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://merc-airport-transfers.co.uk/sitemap_index.xml

Similar sites

Search preview

merc-airport-transfers.co.uk
Cheap Airport Transfers - MERC Airport Transfers
Reliable taxis in Maidstone, Medway, Ashford & Canterbury. 24/7 service for local trips, airport transfers & executive travel. Book via app for fixed fares!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Transfers81%Check
Airport Transfers78%Check
Airport76%Check
Merc Airport Transfers75%Check
Merc70%Check
Airport Transfers Maidstone70%Check
airport travel64%Check
Airport Taxis60%Check
Executive Airport59%Check
Maidstone54%Check
Show more keywords and terms

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Cookie Policy

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